Using of mobile as one of the marketing space has changed the way of doing mobile marketing business , and thus being one of the smartest decision in technology market . Most of the small vendors now a days are relying more on mobile apps and less on websites . Since mobile app marketing is new kind of digital marketing it has become one of the most preferred way for promoting business , and so is the rise in demand of mobile app development companies .
2017 was the year of digital technology . Together with the digital technology , mobile app development , artificial intelligence and IoT are also emerging players in the market .Some of the hottest emerging mobile marketing trends which are predicted in 2018 are given below :
Accelerated Mobile Pages (AMP)
AMP by Google are mainly comprise of three major components : AMP HTML , AMP Javascript , and Content Delivery Network .
AMP mainly stand out of the crowd due to its faster load time . A mobile website with AMP compatibility can be accessed by user at very fast load times , thus reducing the bounce rate which is one of the hardest challenge for small business .
Chatbots
Chatbots together with the use of Artificial Intelligence (AI) are being used for an automated response while interacting with the customers . At present , we can see chatbots playing a major role in customer support , but in 2018 they may get a new space in mobile marketing by offering shopping assistance to customer . By this customer can directly interact through chatbots , can get the preferred product in the chatbots itself and can buy from their directly .
Live & Interactive Video
Many of the social media platform has already featuring this live video features as seen in Facebook , twitter etc , and hence the marketing person has also joined the trend of live videos . Live interaction build credibility and trust , and if used in a well manner , will be one of the best way of promoting a product . It really does not matter whether it is a big or a small brand , live video marketing is the trending technology . In addition to live video streaming , live comment section is also live which can help customer to solve their queries during live video .
Another form of video marketing is clickable video , in which business shoot video and then plays across different platform via video marketing or PPC system and if user finds it interesting then click on it and then straight away redirected to the main site from where they can directly buy the product .
Native Advertisement
Native advertisement means show casing the product as per the interest of the customer . For instance say you are watching a sports video , native advertisement will show you products like sports shoes , track pants etc on the basis of your interest . By this a interest of the customer can be targeted , thus helping brand to get more loyal customers and higher conversion rate .
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