Why Updating Your Website Regularly Is Important For Your Business

website developer winklix delhi

 

We all know that what mean is dress code in an organisation , to show professionalism . The dress code varies with industries , but correlation between dress code and professionalism is strong . In modern day culture , employees are free to come in casuals, but the person who is dealing with the clients of the organisation must be dealing in professional dress code to impress the client and it also reflects professional image of the organisation . Same is the case with updation of your website on regularly basis .

No other alternative platform is know to be best than world wide web .Some of the most important reasons for updating website on regularly basis are given below :

1) Website gives virtual appeal

When persons see your dressed in professional way , that reflect your companies image , in the same way if site looks professional and if is has all the important relevant to the requirement of the user , it will create more professional image of your website and thus ultimately be able to attract customers .

Do you regularly update your website with blog , events with date and more ? Then you can remove your outdated things on website .

2) Responsive design and mobile friendly

website designer in 2017 is the one who must make website mobile friendly . Responsive website designing means a website which can be opened at fast speed at any available gadgets having different screen size , in such a way that it is easy to use and readable . Now it is must to have a responsive website , otherwise you want to discouraged by search engines and thus the ranking of your website may also get affected .For more tips on digital marketing you can refer our article here .

It also make sense now a days that you can opt for designing a mobile responsive website first , otherwise oh ohhhhhh…. you may be loosing potential customers of yours .

3) Photo Gallery

Storing an outdated picture on your website is no use . The images must convey true object of your organisation .Using the creative image can impress your visitor at first sight , as soon as they visit your website .

4) Great impression On Clients

Website reflect your organisation . So regardless of the size of the organisation , when clients visits your website , they must have positive impact of company . Isn’t it ? The website who is getting updated regularly with custom needs of the clients requirement , the client might think they have reach in safe hands , and thus referring numerous other customers , thereby increasing your business and revenue .

5) Effective use of call to action button

Some website may look professional with all the relevant information , but they lack the use of call to action button .Call to action button is nothing but a simple button , that is when it get clicked person may able to call you or contact you by the medium you choose to be contacted .Call to action button must be presented on every landing pages .

6)Content is all you need to focus on

 The beauty of your website may not reflect the information needed by user . But if your website can crisp and engaging content ,they your website will be just wow ! So try to engage customer with some awesome stuff which will hardly take 5 seconds to draw your customers .

Winklix is web design and  web development company offering all kind of website designing services to all clients in Delhi, India and all over the world . We are also SEO agency based in India , offering digital marketing solution to customers worldwide , which can help your business to next level of heights . For further queries you can contact us .

Using Your Website To Stand Out Among Competitors – Winklix

website designer in delhi winklix

Your website is more than just a home for visitors visiting their to get the information  about you and your product/services , so it must be handled with care , in order to be successful you must differentiate from others in your industry . We all know that it’s a big big world and changes of standing ahead of your competitors are not common at all . It might be frustrating for you to do all this , but I guarantee , visitor who is looking to choose best among you , it’s more frustrating for them to choose from varieties of option .

For instance our client Shantiniketan Group , who is builder and contractor , are one in the industries where everyone shows the same thing , that is about the company , up going projects , floor plans , pricing sheet and blah blah blah….. . Shantiniketan is young in industry and have smaller team , yet that want to develop an quick unique online identity . To develop an unique online identity , Winklix.com , a website developer in delhi, understand and identify differences and then strategically applied them both overt and subtle measures throughout the website .

Look Different

Looking somewhat different is all you need to be successful in online industry .Winklix website designer and developers can help you to create your visuals into reality .

Say It Smarter

Dense content is you should focus on . It’s useless to have too much content on the website  , all needed is be specific and concise as it is possible , just specifying the content that best describes your services  and gives user a natural reading flow . No one is going to read the whole paragraphs of copy on your website , so make sure to say it quicker , smarter and induce them .
Thus while creating a visual identity for your business , the above given factors is all you need to have something unique and be a successful leader among many in the market . You can hire winklix.com who has gained good reputation as website designing and development company .

Tips To Reduce Bounce Rate Of The Website

The first question that need to be arises in everyone’s mind is what exactly is bounce rate ?

As per google analytics , percentage of single page visit , when individual visits your site and leave without visiting other pages of your website .

What causes bounce rate ?

The following actions by the visitor can be considered as bounce rate :

1. Typing a new url immediately after visiting your site .

2. Pressing back button or closing tab after visit.

3. Clicking on third party link present on your website .

How to reduce bounce rate ?

– Adjust bounce rate with average time on site :

Its common for various news websites that people comes there for reading flashing news and then leaves , without wasting a minute more on the website .If this is the case , google analytics will show 100 % bounce rate for that particular news website . It will not consider a positive bounce even if user spend around three to four minutes in reading any article over there .

Thus it is advisable to adjust the bounce rate by using following code in your website which can reduce almost half the bounce rate in your site within a week for sure :

setTimeout(“ga(‘send’,’event’,’profitable engagement’,’time on page more than 3 minutes’)”, 18000);

-Providing attractive and amazing content is another option :

Google analytics will let you know the bounce rate of each and every page present on your website , so you can collect the information about which page is generating high bounce rate and which one is not .

You can start with focusing on the content part on the pages and other pages whoes bounce rate are low can also be proven examples of lowering the bounce rate , in case you analyse it properly .

Avoid popups as they are annoying :

Popups can adversely affect brand identity and user experience as according to metrics around 90% of the user finds pop’s as annoying factor on the website , and they usually cross it without even seeing it .

Be TruthFull About Your Brand

Be as truthful and genuine as you can about your brand , as there are numerous of people for failure stories instead of nothing for success stories .On behalf of big brother , make sure to make your customers the hero of the project and success behind your business .

Keywords should be targeted on behalf of utmost traffic

Keywords traffic driven tools as present on google analytics can let you choose which keywords can drive highest traffic and while at the same time lowering the bounce rate .

The keywords that are providing most relevant information to user can be determined by google analytics itself .

Keyword can be sub divided into two categories , namely commercial and informational keywords.

Commercial keywords are used to sell some products or services to clients , while informational keywords are just to create awareness among people.

Create multiple landing pages for high quality keywords

Its preferable to code multiple pages for  keywords for high quality to attract most of the traffic out of it . Which using external links on your website , always make sure to open the external link in new tab of the browser as in case user want to re navigate on your site , they can easily do so with a swipe .

Make sure to make website responsive and speedy

It is a cup of tea question that how fast is your website , as it is the major factor behind your ranking .Make sure your site is compatible with all the browsers  and is also performing well on all the platforms , in well optimised manner .