Mobile App Vs Website : Which One To Choose For Startup Organisation

app vs website

If you are planning to get your first step into digital world , then the very first question should arise in your mind is whether to go on with a website or a mobile application , or in case for both of them . Everyone want their business to be reached widely among customer who are actually searching for your business worldwide . And this is only possible by getting the website or mobile app developed to showcase your business easily to the whole world .

Which Is Difference Between Mobile Website & Mobile Application ?

Before any further discussing about the mobile responsive website and mobile app , lets first quickly understand the difference between the two . Both apps and website are accessed over the smartphones  and tablets.
Mobile responsive websites are combination of HTML pages that can be quickly accessible by visiting a web browser . It is specifically designed for smaller display and can be easily accessible from any kind of devices right from desktop to tablets and on mobile devices .
Whereas when talking about mobile app , they need to be specifically downloaded from the respective app stores to get the benefits of it . User have to visit device specific portal like google play store or apple app store and may experience different features of app on different devices and not like a common mobile responsive website which can be easily accessible from any tab or mobile browser and gives the same experience . App will also get the informative data and pictures from internet only , or it can later download the data to make it even use for offline purposes. .

Which One Is Better :  Mobile Responsive Website or Mobile App ?

Well the above question really depends on your requirement . For instance you want to offer your customer with gaming , then obviously you can’t offer this on a mobile responsive website . And if your business motive is only to offer customer an information , then mobile responsive website is best option for reaching our vide number of audience worldwide . And there might be a case when you will be requiring both mobile app and a website .

For for conclusion we can say , mobile website is just the begging in case you want to stay in the market, but in case you want to give some particular features or more enhanced experience you have to go with both of them .

It is the matter of fact that every one has a limited space in their smartphones , particularly in Apple devices so customer would rather love to have a first look at their web browsers only , and later on if they find it interesting , they can move on to downloading the app on app stores .

When Does An App Make Sense ?

Inspite of lots of benefits of mobile website , apps are making their way for specific use among consumers . Generally speaking , if you want one of the below given thing you will necessarily need mobile app :
  • Gaming : For thrilling gaming experience you will need an mobile app
  • Regular use / Personalisation :  If you are planning to target a specific user who are going to download your application to use it on regular basis .
  • Complex Calculation /Reporting :  If the app is all about calculation using numerous of formulas and daily reporting , then there is nothing better than mobile application .
  • Offline Use. : When you want to offer an offline functionality , then it is only possible by an mobile application that will not need an working internet connection .
  • Native Functionality Requirement : Now a days browser are getting more and more enhanced and is successfully gaining superpower , but when it comes to accessing camera’s or processing power , they fails .

In Conclusion

As the mobile app and website market continues to rise , the question arises above will always rise . From the above point both the version has their own pros and cons and hence that depends on your needs that which one you can prefer on .
Feel free to contact us for more information , or if you want an mobile responsive website or mobile application , we may be the right company for your organisation’s need .

WHY SHOULD YOU CHOOSE MEAN STACK FOR YOUR WEB DEVELOPMENT PROJECT?

full stack developer

There are numerous number of choices to make when it comes to the web development. The technology is changing at a very rapid pace. One day people are using a technology, next day they may move to another technology. And that is the precise reason why people are shifting to MEAN stack from LAMP/WANP server.

MEAN stack is thriving in today’s competitive world leaving behind all the competitors. MEAN stack is the most preferred technology when it comes to building a website for well-established organization or start-up business. For web development, lot of developers both frontend and backend developers prefer using this JavaScript framework.

MEAN is open source software where M stands for Mongo DB, E stands for Express, A stands for Angular JS and lastly N stands for Node.JS respectively. It is very essential to focus on every technology of MEAN. The perfect blend of all the components of MEAN make it easier for the developers to develop the websites.

MongoDB

MongoDB is an open-source database and cross platform independent framework. It is used in managing the database of a website. It does not depend on rows and tables; instead its architecture comprises of collection documents. One of the biggest benefits of using MongoDB is that it uses JSON format for transferring of data.

It is a cheap technology used to transfer data between server and clients. You can even use it for different purposes like load balancing, aggregation and storage of files.

Express.js

ExpressJS is a JavaScript framework which helps in creating API while developing web applications. Through this cutting edge technology, you can add or remove features. It has a very deadly combination when combined with Node.js. It makes the development process convenient and simplified. The apps developed using express.js are very reliable and faster.

AngularJS

We know that express.js is used for backend services, but what about the frontend operations. Angular JS is another javascript framework used for frontend operations. Applications developed through this framework are quite reliable as it is developed by Google. It has a modular structure used to build fully scalable dynamic web apps.

One of the best thing about AngularJS is that it provides data binding to help users to build dynamic app. It is used to build single page applications.

Node.js

Node.js is also a JavaScript framework which is based on Chrome’s V8 engine. I has a run-time feature that helps in developing scalable and vibrant web applications. It assists in accessing data streams, network, building web server, free modules, networking tools, crypto based functions etc. It supports all major servers like Apple IOS, Windows etc.

Benefits of choosing Mean Stack:

MEAN is a full stack framework so the users don’t have to search for different developers to accomplish various tasks. This has made MEAN budget friendly. Since its launch, the developers are showing a very keep interest in the MEAN stack development. The code developed by the developers is reusable and can be shared. Due to this, MEAN stack is gaining huge popularity.

Another big advantage is that it is a full JavaScript framework which supports both Linux and windows. It is huge advantage for clients and server side. It assists in managing the data and offers a unique user experience because of its presence of JavaScript.

It is a very powerful and reliable framework that helps user to develop web apps and speeds up the recovery process. Both Angular.js and Node.js provides scalability due to which traffic of the site increases. JSON helps in seamless distribution of data between Angular JS and MongoDB. You don’t have to write same code over and over again. If you notice carefully, you will find that all frameworks that constitute MEAN are free and open source. It already contains additional libraries and reusable module. These all factors help in accelerating the speed of the app development process.

There is no doubt that mean is the perfect choice for developers who want to build dynamic and highly visited web applications.

Best Off Page Strategies To Make Your Website Rank Higher

seo ranking tips

The importance of SEO in present world is know by almost everyone . But the question arises , how to optimise your website in such a way that it appears more appealing to the users .

According to experts , a shop located in some internal street will never get customer until and until customer are made aware about it , or shop is offering something awesome . Likewise we just can’t wait for people over the internet to magically start knowing our brand and start googling the same .

It is similar to having an house with a good interior , but from outside it is old age stone house , then how will you guide someone to reach at your house , even without knowing the coordinated of it .

I guess by asking the local persons and autowallahs , right ? That is what off page SEO is all about .

Firstly there are two types of SEO :

1. On-Page SEO

2. Off – Page SEO

On Page SEO 

On page SEO is all about title , description , content , keywords and other stuff . It is basically focusing on outside exterior , so that people will be able to recognise you .

Off Page SEO

Off page SEO is somewhat similar to showing the world where your website is standing out  , apart from showing only to local citizens . This is the main factor which will help you in your website ranking improvement . It also helps with improving website position in SERP .
Best off page SEO tactics that can help you climb up in search engine rankings are given below
 
 
1) Social Media Engagement :
 
We all love social media ! Isn’t so ?? Although is nothing but a time pass kind of thing , but we love them a lot and spend a time of the day on surfing of social media . And that is the reason , any brand should register themselves and should be active all time on social media platforms .Almost all social media platform is having high PR , DA and DR which may prove beneficial for your website .
Don’t know what is PR ,DA and DR ?
DA : Domain Authority which tells how much your website is able to rank high in search results .
PA : Page authority is similar to DA but page authority tells you ability of your individual pages .
PR : Page ranks , which is calculated according to google’s page rank algorithm to rank websites .
2) Media Submission
 
Numerous of images , videos and media graphic sites are flooded in market , which is highly efficient in ranking of your website . Adding pages , description , and reference links will definitely add spices to it . These website have high DA and PA and they can provide your website with high quality backlinks .
3) Guest Blogging
 
Guest blogging means we usually search for high DA sites , to publish our blog with a link of our website to get high quality backlinks , thus helping in achieving better ranking position .
Secondly they would publish your blog due to following reason :
  • Either you are writing a good quality article on their sites , thus helping their writer to save the same and resources .
  • Your blog is live on their platform , and in return you are also publishing their blog or doing some bookmarking kind of stuff .
  • Apart from above reason , money always works out .
4) Doc Sharing
Many sites are allowing you to share documents such as pdf , presentation etc , thus helping you to easily interlinking your website url in doc’s .
5) Persona Development

If you really want to stand out of the crowd , this is what you all have to do .This included blog commenting , Q&A forums , forum submission etc .

6) Social Bookmarking

If you want good traffic  with qualified visitors and social followings , social bookmarking is good option. Social bookmarking can be done by creating a complete social media profile of your business son Facebook , twitter and other available mediums , trying to prefer quality over quantity and some other stuff .

Some of the most common sites are  : Pearltrees , Stumbleupon , RedditDelicious etc .

The Conclusion

If you think your jobs end after writing a quality content , then it is absolutely not . You need to promote it as well to reach large number of readers  . Thus off page SEO helps your website in achieving higher position  .Think i missed something ? Comment in the comment section below .