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December 17, 2021December 17, 2021

Small Business Web Design Mistakes to Avoid

Today’s tech-savvy users can identify the difference between a terrible and a good website almost instantly. They will most likely leave if it is uninviting or out of date. There are many popular websites with poor design, but these are the outliers.

Google, for example, is the most popular website on the planet, but its design is stunningly plain. Competitors attempted but failed to create something nicer, leaving Google as the unchallenged leader of search engines. What is the takeaway? It is advisable to avoid clutter and concentrate on the vital things.

Berkshire Hathaway is even simpler than Wikipedia since it lacks images. Its design is definitely out of date, and the logo is just simple text in Times New Roman. It’s difficult to believe that it’s a functioning website and not some dinosaur from the 1990s if there aren’t new articles and updates. Despite this, the owner of this priceless example of austere simplicity is Warren Buffett, one of the world’s richest individuals. Berkshire Hathaway, his investment firm, owns it.

The website’s goal is not to generate leads or attention; rather, it is to fulfil the legal obligations for publishing papers. Berkshire Hathaway may have the worst website design, but it works, and that’s all that matters. The lesson here is that if your company already produces a lot of money or operates outside of the Internet, you may not need to bother with making your website appealing.

These two basic instances demonstrate that website qualities extend far beyond attractive looks. Berkshire Hathaway and, in particular, Google perform admirably. Google is also popular among people of all ages and socioeconomic backgrounds, so it is more about the value your website can bring and the dependable user experience (UX) than plain user interface (UI) design. Such harsh minimalism is unsuitable for ecommerce websites. Most clients may believe that the site owner is unconcerned.

Businesses must exercise extreme caution when it comes to their online presence. In today’s extremely competitive industry, there is little room for error when creating landing pages, especially for the company’s website or online store. When it comes to small business web development, the dangers are great if you don’t have an established reputation or a limited budget.

The good news is that businesses of any size may, at the absolute least, adhere to best practises in website design and avoid frequent blunders.

The Most Common Web Design Errors

1. Use a template rather than a custom design. If you are just starting out or have a limited budget, template design is a good place to start. Even if a talented web developer works miracles with templates, the end effect may not be as distinctive as a brilliant custom-built website. Even for a small eCommerce website, it is usually preferable to go for a personalised design. Your modest internet business may expand quickly and outgrow the template’s minimal features.

2.Inadequate user experience design. Among the worst web design faults are clunky, imprecise website structure and navigation. If first-time visitors can’t simply discover the fundamentals, or if the homepage appears dull or disorganised, they’ll rapidly lose interest or patience and depart.

3.There is either too much or too little information. You don’t want to confuse your consumers or leave them with more queries than they had before they came to your website. Try to avoid picture and text cascades. Instead, provide a balanced mix of current helpful text and graphic information that corresponds to your business objectives.

4. Calls-to-action are hazy. Make your CTAs as imaginative as you can, but make them as straightforward as possible. People also want to know what they stand to gain from taking action and what information they must offer in order to do so. As a result, it should be concise, unobtrusive, and uncomplicated.

5.Incorrect advertisement placement. Advertising banners are one of the most popular forms of internet marketing, and it’s difficult to imagine a website without them. However, the placement of advertisements on your website must be properly planned so that they do not obstruct key information and do not impair site usability.

6. The design is non-responsive. It is uncommon to come across a website that is not mobile-friendly these days, but it does occur. If users can’t readily access and view a website on their mobile device, the intended audience is substantially reduced. A few customers will be persistent and struggle to find what they require, but these users are few and far between.

7.The design is non-responsive. It is uncommon to come across a website that is not mobile-friendly these days, but it does occur. If users can’t readily access and view a website on their mobile device, the intended audience is substantially reduced. A few customers will be persistent and struggle to find what they require, but these users are few and far between.

Because Google is so famous, you don’t have to create the most basic page possible and hope for the best. It is mostly determined by the specifics and aims of your organisation. This sometimes necessitates simplicity. Investigate your target audience, concentrate on what is most important to them, and provide them with the things they require. Ask yourself the following questions:

What do people want to find on your website?
What can help them in their search?
What irritates and distracts them?

How Do I Create a Website for My Small Business?

When small business owners attempt to create a DIY website, they frequently make the most typical website design mistakes. They aim to save money and gain more control over their creation, but this technique may not work as well as they expect. They may ignore some broad notions of good design and make costly mistakes if they do not have the support of a web design specialist.

You can try to build your own website as a business owner, but you may have other things to attend to those you are better adept at. It is sometimes better to delegate certain tasks to professionals. They can help you turn your thoughts into website sections and blocks, as well as design corresponding CTAs and tune your site to meet your objectives.

February 26, 2018

HOW TO MAKE CSS ORGANIZED?

CSS or Cascading style sheet is a process of adding style like fonts, colour etc. to the web documents. With the help of CSS, designers can create different styles to describe the way different elements like headers, links will appear. As the multiple style sheets can be applied to single web page, that is why cascading term is coined.

What is meant by cascading?

Now-a-days websites have become very complex. So it is extremely difficult to develop the website using the basic CSS. It will require thousands of line to write for creating effects on a single element. This will make the whole system very complex. It is highly important to keep the website organized. This does not mean that cascading has no importance. Cascading still has lot of power and potential to build the website but now the whole process becomes very difficult if you write each and every code.

It really does not matter what tools you use, for one page writing stylesheet will work, but for a website with lot of pages, it won’t work.

Use a CSS Pre-processor

The regular CSS applies the CSS from the different CSS files and folder. This makes the whole process very slow as the website has to load each and every CSS file. Have you ever thought if you have only one file for all the CSS files. Well! This is exactly what pre-processor does. Sass which is the most popular CSS pre-processor compile all the CSS files into one big stylesheet and then this stylesheet is loaded into the webpage. Due to this, the speed of the website increases. This way is much faster than using @import in the regular CSS.

Have a separate file for small websites

If you are developing a small scale website then it is better to have a separate CSS file for every single page. This option is better if you have different layouts of each page and you don’t want to scroll the CSS of other web pages. All you have to do is to open the file of the specific webpage and you will find the code. However, this technique is not recommended if you have same layout of all the pages and lots of webpages there, then it is better to use pre-processor.

Use separate CSS for repeating elements

There are scenarios when there are repeating elements and component. SO in that case it is better to have a separate file for the CSS. This gives you an advantage to use the same CSS file again and again. For example there are header, navigation bar, footer etc. which are common on every page, so make a separate CSS file which will organize your code and will make it very convenient to use and understand.

Reduce the complexity by breaking it down

Working on large and complex CSS files is not an easy task. If there is team involving many members, then this task becomes more complex if you are thinking about building a separate file. To resolve this, you have to completely change your thinking. This complexity can be resolved by using an atomic design which includes five characters namely atom, molecule, organisms, template and pages.

Atoms are basically the small elements like button, fields etc. Molecules can be a form involving fields and button, organisms can be complete header etc. This is how you can organize the CSS. Some people will be involved in each module. These modules will be imported into molecule CSS files and these molecule files will be imported into organism CSS files and this is how complexity of a website can be reduced and managed.

Avoid inline styling

It is never a good option to choose. Website Developers must avoid using the inline style; they must use either external or internal styling methods. External styling is the best way to arrange and organize the CSS. Don’t ever use class=”attribute” and style=”attribute”. It may occur to you that the inline styling is not causing any troubles but when the website become complex and large, then these inline styling will cause lot of problems.

Reduce the depth

Try to avoid too many classes as it will make your code difficult to read. Make sure that you are suing simplified CSS which will make you code readable and easier to understand. There has to establish a balance between too many classes and no classes at all.

For more tips to simplify website design , please read our article here .

So in case you are looking for website designer and developer for designing rock awesome website , you can right away contact us , Winklix who has highly skilled professionals to deliver you the best website .

February 14, 2018

TIPS TO SIMPLIFY WEB DESIGN

Simplicity is a very valuable thing when it comes to the design of a website. It makes the website to look simple and sleek. It increases the web traffic resulting in more signups, subscriptions and sales. Simplification of a website provides efficiency which helps in achieving goals of business. Here are some tips that will simplify your web design.

Follow the Pareto Principle

It is very essential to have a clutter free website. Get rid of the effects that are not required and the effects that do not drive the sales. Remove the long string of text, forms with too many fields, text fields that occupy too much whitespace and the effect that add nothing to the functionality.

The Pareto Principle states that 80% effect comes from the 20% causes. It follows 80-20 rule. Use this principle to include only those things in a website which drives the business. The basic idea behind this principle is that you include only those 20% features that add functionality to your website. These 20% features ensure that you have everything covered that will enhance your business making the biggest impact it can make.

Making navigation effortless

Navigation of a website must be very smooth. Adding too much navigational features may seem a very good idea but the unfamiliar navigation may discourage the users making them not returning back to the website. So it is quite important to have very neat navigation. Let us look at some of the points that can improve and simplify navigation.

Place the most valuable information above the fold
Get rid of the unnecessary navigation links
Cut down the pages that are not visited by people using an analytical tool
Ensure that the navigation buttons are easier to locate.
If you have loads of content, cut down the content in different pages.
Use universal icons and symbols for navigation buttons.

Good Presentation

As there is lot of content available, it is very vital to have a content which is very compelling to read. Compelling content is not enough; it must have a great presentation of content that makes the users to read. Create a bullet list, highlight the important text, let go of fancy text etc. It assists the users to go through the whole content of the page.

Follow a monotone colour scheme

Most of the business and top development website use a monotone colour scheme. It attracts the user’s eye and keep them engaged in the website. Having a monotone colour scheme makes the website look sleek and simple helping the business to excel. The basic idea behind the monotone colour scheme is that there are fewer colours for the users to process.

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