How Do I Need To Know About For Investment In Custom Software Development

In order to complete in modern world , sooner or later you will be in need of software development solution that can automate the task of your organisation which were earlier done manually for getting it easier and faster .

Let’s take a common example of selection of Customer Relationship Management ( CRM ) software as a technology partner . Now the most common question that arises being whether you will be hiring a software development company for developing your custom CRM software tailored for your business need or you will be option a mass vendor solution like SalesForce and consult some SalesForce consultant for its little customisation .

Standard Software

To kick start with , you will more likely to choose some commonly used software like SugarCRM or SalesForce ( as it is obviously the most commonly available CRM in the market ) , and without any questioning and doubts these products are best products who had proven good enough to handle any kind of business situation offering standard solution for common industry , thereby saving your time and money .

By simply setting up these software , you can right away access customer management tool , and apart from it , it offers various plugins to be integrated with third part software with just a single click.

Making some more efforts , hiring a SalesForce or SugarCRM consultant  can help you customise the data that you want to store for easy to go solution .

So The Question Being Why Should I Invest In Custom Software  ?

Custom software development can benefit your business in numerous ways . Some of the conditions in which you can be most benefitted be :

A) You want to stay ahead with your competitor ( Assuming they are using mass vendor solution)

B) You know your business will grow to infinite level that will surely cover the cost of custom software development and will grow as your business grows which is next to impossible in case of choosing mass vendor solution .

Always remember the major drawback of choosing a custom software development solution is , it is more expensive and time consuming in respect of development process than choosing a mass vendor solution which can be installed just a click away – so always be wise while making the choice between the two predicting the return on investment at the same time.

Some Key Aspects To Consider For Custom Software Development :

  • Mass vendor solution is not made according to your type of business as their main focus is on developing a solution that can reach vide variety of business solution . So for the custom needs of your business , fortunately custom made software is the only solution
  • Most of the mass vendor solution provide you rigid solution and won’t allow you to modify its functionality to significant amount . Secondly your mass vendor CRM will also be injected with numerous other features that may be of no use for your particular business situation .
  • Mass vendor solution might also be not able to integrate with the third party solution which plays a important role in business as every business organisation can’t only rely on one solution for all their needs , instead they will necessarily be need to get integrated with other system , whereas on the other hand custom made software can be adopted for doing any kind of job.

When Should You Consider Buying Standard Solution ?

Some of the circumstances in which you can choose the mass vendor solution for your small scale business are :

  • Choosing the mass vendor solution is best choice when you are budget constraint . These solution are much cheaper and that’s not it , you can also subscribe to them on monthly basis which will not create any financial burden on one time a go . Secondly a large scale software will be available just a click away for your business needs .
  • When you are planning to hire your own set of developers , always twice check your team capability and brainpower so that you can get to know whether they will be able to build the product as desired by you . If not then don’t waste your time in taking a bad decision , close your eyes and go ahead with mass vendor solution which has all thing ready .
  • For common business like lead management , warehouse standard softwares are more ready on the go. You can just buy them and start using the same .

How Can Custom Developed Software Can Bring On Benefits For Your Business ?

In present world no business can remain the same , as early as you expand you will be needing an innovative solution to build a strong technological infrastructure for you . Let’s look at some of the examples below :

Increase Productivity

Software will be developed according to your business need and will surely server you well in all areas , thereby helping you to gain speed and efficiency .

Competitive Advantage

When your company is relying on the same software which your competitor is also using , you can no way be ahead of your competitors . By investing in your own custom made software , it is more likely that you can perform extra ordinary and that’s not all . The advantage will increase over time as more and more you invest in your custom solution .

Fast Reaction Time

To develop a good custom software , you will obviously need a good custom software development company who have the capability and efficient team for developing the software as desired by you . Secondly custom made solution also helps you to easily adopt the changing market condition without putting obstacle in your way .

Conclusion

Always remember custom software solution will always act like a ” business family member ” for your business organisation and has the ability to grow as your business grows – particularly in the world when technology is changing every now and then.

How To Get The Most Of Out CRM

crm software development

It has been seen that most of the time customer needs help of the customer to complete the purchase of the product . For any business organisation to run on the path of success , effective customer support is mandatory part . That is the reason , no matter what is the size of business , they all are loving to adopt Customer Relationship Management ( CRM ) solutions , which helps them to manage customer data , their order history , handling customer request and more .

CRM is a tool that helps the organisation to keep track record of customer information like order hostly , their preference and engagement and more . This facilitates organisation to know their customer at deeper level and showing the product or services that will be preferred by customer . CRM stores the information in central database which is easily accessible by all the departments of the organisation to make it more convenience for everyone present in the organisation .

To get the best out of CRM , it is important to focus on best practises that can facilitate us to get the maximum benefit out of it .

This article helps you to conceptualise most important things which you need to take care of while choosing your CRM . We at CRM software development company for over decades , and due to this experience we have prepared guideline to invest in new CRM .

Choose The CRM Required By You , And Not The Best CRM

Not every software is crafted according to your organisation need . It is always recommended to research on the CRM you are going to implement , rather than preferring the CRM solution often referred by your friends or business partner . Every CRM has their own pros and cons . So before finalisation of CRM solution you must check with all the requirement , and even if it does not contain some common features which is not required by you , you can choose that .

Also before choosing the CRM solution , you must also considered that whether you want local CRM , or you want cloud based solution . Whether you want to go on with monthly service contract , or want to invest one time upfront cost . Whether you are in need of customised solution ,  or common made features is enough for you .

So by keeping in mind of all the above points , you should take informed decision for solutions available in the market . It has always been seen that service contract may sounds costlier than upfront cost but may not support your future customisation and thereby increasing the cost .

Automate The Task Of Organisation

CRM tools are well designed to automate all the task of the organisation , thus saving heavy lifting of your business . For instance data entry , data entry is the real time consuming process if it is done manually , which can easily be automated by CRM . Taking the advantage of this automated system will not save your organisations precious time , but will also free up your employees and employing them in some other important task .

Training Of WorkForce About CRM

A good CRM system is not good until  you are aware of making full utilisation . So it is necessary to guide your workforce well about the benefits of CRM , why it has been implemented , how to use the same .

Periodic test to see how well they are been educated is crucial to ensure productivity does not go down .

Rules Are Important

For a CRM to function at its full potential , you should ensure that it is never being misused . For instance , you can put one rule that every lead lead data must be entered in CRM without any excuses . Enforcement of such types of rules helps data integrity , more transparency and smoother transactions .

Easy Availability Of Data Across All Departments

One of the major benefit of CRM is the data is easily accessible to all the department all the times due to centralised managed databased in CRM . By promising of data accessibility across all departments ,  CRM helps to avoid confusion which obviously may be the case when you are having to many cooking for preparing the single dish .

Assume if there is no CRM , it means once the customer raises any concern , the information may passed from one agent to another and then to another agent , which results in customer frustration and lost revenue . But with the help of CRM , a data entered by salesperson can be easily accessible by IT professional , or any one needy in the organisation within minutes , thereby facilitating best customer service possible .

Data Is Gold , Utilise It , Mine It

CRM are developed to handle mass amount of data . But what is the use of the data if you don’t have analytics of the data . CRM system has inbuilt feature to mine all the captured data and use that information to produce valuable conclusion which can help you to be future ready and make informative decision accordingly .

If your CRM does not allow you to analyse the data , then those information is nothing more than thus storing the data and consuming up your spaces !!

Also read : ERP Vs CRM Software

Choose Simple And User Friendly CRM

It is usually the case with many organisation that when they first encounter with the varieties of CRM solution , they want to invest in something that might be complex and far more than what is required by your organisation . Be careful with that and take the decision precisely – always choosing the best CRM that suits all your need is preferable . Choosing the features with lots of features that is none of the use for your organisation is ineffective for you . This step helps you and your organisation team member to take full advantages of your CRM , without wasting their time on unnecessary features .

Above all , you should always be willing to make changes in CRM in case required . The requirement  generates from your day to day operation and can guide you how they can be performed as per your expectation . CRM has more than the expected potential of performing well , but it will exist only if you successfully implement the CRM and do necessary customisation as required from time to time .

Winklix is also one of the best CRM software developer providing custom CRM software development , Salesforce Customisation and more .