Tag: mobile app development

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How Mobile apps have shaped our lives?

How Mobile apps have shaped our lives?

Mobile apps have truly transformed our lives in ways we have never imagined before. Everything can be bought through the device, movie tickets, grocery, apparels etc. The rapid pace at which things are getting executed now is largely due to mobile apps. There are 4 manners in which mobile apps have transformed the way we live our daily lives.

1. Immediate Need for Information

When you ask for something from someone, the response will always be “Just Google it”. With smartphones searching anything, anytime, anywhere becomes convenient. This privilege was not there before turning towards Google to find answers to any queries. Due to the sense of immediacy, it can be frustrating if information cannot be accessed. Mobile apps have solved this to a large extent with technology .

2. Immediate Communication & Connection

Due to the mushrooming of a large number of mobile apps pertaining to social networking and video chatting, communication has become a matter of convenience. It is possible for you to remain in touch with friends or relatives or loved ones living in separate countries thanks to these messaging apps. For example, you happen to be in a far off country for an important meet and you are missing your favorite dog then you can connect with them on these apps easily.

Having highlighted the positive aspect, it is our responsibility to also highlight a negative factor. The large number of apps have also restricted our excuses as well. Currently, we don’t have any excuse for not talking to any person as smartphones have become a common feature in our lives and apps as well. Even if you don’t respond back on a messaging platform the other person would feel you are ignoring him or her. This way things have become tougher post the arrival of apps in our lives.

3. Enhancing Productivity at Workplace

With these apps it is easier to work on any day even on a holiday. Mobile apps have easily made this possible. This can increase productivity to a great extent, but can impact your social life. This explains why people are working longer hours these days. But, it cannot be denied that if you travel a lot for the sake of business, obtaining access to work from anywhere can be a blessing. Finally, it is all about achieving a parity between work and social lives.

4. Ease Daily Activities

Mobile apps have made carrying out daily tasks very convenient. You might have been caught unaware with what all can be done now. Activities such as purchasing movie tickets, acquiring groceries and depositing checks have turned simple as a result of mobile apps. These apps no longer make you visit a grocery store or market as these things can be executed on the go through your phone. This saves a lot of time and offers you more bandwidth for other things. Running errands or doing routine chores are no longer something that would annoy you. With mobile apps anything can be done with the push of a button than we have ever imagined. So, it goes without saying that the world has certainly changed due to mobile apps and in future only the Almighty know what these tiny labels on your smartphones cannot accomplish.

Conclusion

After going through the write up it can be safely concluded that mobile apps have become an integral part of our lives and our existence almost depends on them. Now, it is very difficult to imagine our lives without these. Despite having some pitfalls, the mobile applications are very useful in carrying out routine tasks. Hence, it cannot be denied that mobile apps have really changed our lives in ways we have never thought of.

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The way to assess an app

The way to assess an app

Majority of the enterprises across the globe have an app in Google Play or Apple Store or in both. Unfortunately, 75% of apps get utilized just once after being downloaded, and then shunned forever. Do you know the reason for the same? It is a sad fact that excellent ideas don’t necessarily guarantee excellent outcomes. In order to accelerate business values, enterprises must constantly assess their app’s business and technical repercussions, introspect the way they establish connections with consumers and configure their apps to live up to changing realities.

If the app is not helping enterprises to get the ROI they desire, then the next course of action should be mobile app assessment. By assessing your app you get to know how efficiently your app accomplishes your business objectives and find out the gaps to be plugged.

We have devised this mobile app assessment tool to aid enterprises accomplish the ROI they have always dreamt about. By analyzing your mobile app with this instrument you can acquire valuable knowledge about your app performance against your business objectives and where you are going off the boil. This mobile app evaluation also enlightens you about evaluating an app on the basis of business and technical impact.

Our mobile app assessment tool comprises :

An in depth classification of KPIs to evaluate your mobile app are; user acquisition, user retention, user experience, revenue impact, and technical performance

A graded scale to assist you perceive the way your app is performing

Personalized suggestions on next course of action and scope for improvement on the basis of your score

Detailed formula classifications to aid you in arriving at your ROI metrics, including; user acquisition costs, app churn rate, app referral value, and user lifetime value

Access to extra resources to assist you in increasing your knowledge of concepts brought in through our suggestions

Way To Assess An App

To extract maximum from your mobile app evaluation tool, you must have a decent knowledge of the five key areas this assessment will deal with. Also, why they are critical while assessing an app.

User Acquisition

This happens to be the number of users downloading and installing an app from a certain location and locate the app either via natural search, word-of-mouth, or paid campaigns. It is a must to evaluate your user acquisition metrics (installs, bounce rate) as they offer solid peek into the kind of marketing endeavors to get maximum number of new users and direct marketing team to focus on their future efforts.

User Retention

This pertains to the percentage of users who come to an app on the basis of the date of their initial visit. Assessing your user retention details (DAU, MAU, Session length) aids in finding out if your app truly gives value to your users. For example, if you observe that the number of daily active users your app attracts is not in sync with the goal you have set, it means time is ripe to reassess your users’ requirements as their expectations might have changed since your app first launched.

Bottomline Effect

Eventually success of an app hinges on its capacity to multiply revenue or at the very least perceptible ROI. Assessing your app’s monetization will enable you to take well-thought out calls regarding the future of your app and anticipate any fiscal woes that might crop up.

Mobile App Functioning

The assessment yardsticks coming under this area will aid in offering insight into important aspects regarding the way an app performs, for example, if an app malfunction all the time it’s opened on an iPhone. These metrics can be utilized to optimize an app as performance hiccups such as lengthy loading periods and constant app crashes will make user retention almost impossible.

User Experience

Ideal mobile apps have one usual aspect: they are very useful for users. If you want a user to repeatedly use the app then the commodity has to be useful and provides good value. Assessing your user experience with industry standards gives you a good account of where you stand with the app.

Are You Willing To Find Out Where the Gap Lies in the App?

In order to build a valuable app you must know business strategy, product strategy, mobile app architecture, user experience design, and mobile app marketing. These things function in combination to ensure a smooth end-to-end experience. We have a humongous experience of working with several clients and building customized apps. In case you want to know more about your app’s growth or focus on improvement areas then our design thinking workshop is an ideal place to begin. To know more about our design thinking services and the way to book a consultation, click here.

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Why is it essential to invest in app maintenance and support ?

Why is it essential to invest in app maintenance and support ?

Several people who own an app business are oblivious to the significance of putting money in mobile app maintenance and support services. In case you wish to develop a new app or have, of late, launched one, you should know about the importance of app maintenance and support for future success. So, let us delve into the significance of app maintenance and support.

Mobile App Maintenance and Support

Mobile app maintenance and support pertains to the whole set of procedures adhered to for ensuring a smooth and hassle-free operation of any live mobile app. It comprises tracking, processing, fixing and upgrading the components it is made of to provide a superior end user experience. Statistics point out that close to 52 per cent of the apps get taken down by several users within the first three months of the launch. This happens due to improper app maintenance to improve the user experience. Despite having advanced features and functionalities there will always be a room for improvement. Hence, the app maintenance and assistance, which aid in pushing the new features to your current app or deal with the bugs.

Mobile Apps Needing Maintenance

In order to gauge the support and maintenance required in any app the understanding of the feature and complexity level of the same become imperative. For example, if you own a complex eCommerce app having millions of daily active users, you need a more proactive maintenance plan. So, based on the kind of your app, the amount of daily active users, and the complexity aspect, go for the pertinent maintenance plan from any efficient mobile app maintenance and support service provider.

Several Types of Mobile App Maintenance

i. Emergency Maintenance

This type of maintenance handles all the imminent problems and mistakes that surround the system and seek quick remedy. If a company gets into an unpredictable but important troublesome situation regarding their mobile app, they must avail emergency maintenance.

ii. Perfective Maintenance

With target users utilizing the app, some new or altered user needs unravel. Perfective maintenance factors in those feedbacks. It entails operational alterations in the source code, in order to offer active app users an incredible user experience,similar to their liking.

iii. Adaptive Maintenance

Over here maintenance is focussed upon updating the system to keep it relevant with the evolving hardware or software surrounding. Environment, in this sphere, pertains to the effects and working conditions, which affect the application’s system.

iv. Preventive Maintenance

This is primarily the intervention based on cutting down or doing away with the development of errors. It basically works on lessening the complications of the application and enhancing the knowledge and maintenance factor.

v. Corrective Maintenance

Finally, corrective maintenance refers to rectifying faults and leftover errors in the daily app operations. Residual errors pertain to mistakes in design, logic or coding. They are generally extracted from the bugs flagged by users.

Significance of App Maintenance Services

More than anything else one should be aware of the significance of mobile app maintenance services. In the current cut-throat scenario it has become essential to optimize the app’s performance, and retain current users, while trying to lure more users.

Mobile app maintenance can be a blessing in such a scenario as it ensures a superlative user experience.

i. Be relevant to changing technologies

With mobile and tablet manufacturers bringing fresh models of the hardware systems, the new devices do not have similar size specifications or features. For example, the advent of a face and fingerprint recognition altered screen sizes. An app that cannot gel with the evolving hardware and OS, turns irrelevant in the current context. A diligent and dedicated maintenance team becomes essential to get along with these changes from time to time and assists in retaining user loyalty.

ii. Enhance the UI

The look and feel of any app are essential in ensuring its growth in the market. The UI has to be appealing and functional, so as to keep the users attached to it. Having an organized maintenance plan, you can easily harness the best UI.

Iii. Gel with changing OS

Each year, it is not unusual to see an update in the iOS and Android platforms. Without updating your current apps they won’t function at all or properly. Such problems should not occur with your app as well. With a maintenance plan inclusive of thorough audits if the beta version of the update released is optimal for doing away with last-minute inconvenience to the users. Maintenance prompts the right intervention at the appropriate time.

iv. Remain in line with software library updates

App developers, as a usual practice, like to utilize the pre-coded software libraries to cut out several inactive coding work. This even implies that they must make sure that your app software is in sync with any updates in the relevant libraries. Maintenance plans have a useful role on this count and make sure continued optimality.

v. Handle downtimes with ease

Downtimes are usual and inevitable in most of the segment of information technology.

Even the big fish such as Amazon, Blackberry etc have suffered downtimes which have negatively impacted their revenue. By putting money in constant and prompt app maintenance aids in spotting such downtimes before it wreaks havoc. Getting organized maintenance plans implies that you’re assured of quick remedy to restore the normal functioning in case of such problems.

vi. Assure constant and strong safety

With hackers and cybercriminals having easy time in exploiting gaps in the digital arena, even the ideal security protocols and encryptions go out of fashion in quick time.

In case your app is having crucial information, it can easily have negative and uncontrollable implications. Regular app maintenance aids in maintaining high security. It ensures that the newest security protocols and measures are implemented to safeguard the app and its users from the threats emanating from cyberspace.

Price tag of App Maintenance and Support Services

It is totally wrong to assume that app maintenance can cost you badly. In fact, the real cost is less severe than the security threats and malfunctioning of apps. Chiefly, it’s the two aspects in conjunction that dictate the price for your app:

Complexity: The more complex the app happens to be the more holistic its maintenance becomes.

Frequency: Then it is the turn of frequency of intervention. Weekly or monthly maintenance can cost more than quarterly or half yearly maintenance.

As such, the expense can be dissected into the following elements –

  • Hosting expenses
  • Monitoring and crash analytics
  • App store optimization
  • Licenses
  • Regularity of including new content
  • Marketing costs
  • Emergency scenarios

Finally

So, it is critical to accept that the cost hinges heavily on how your app got initially built. If it hasn’t been engineered to expand, the maintenance cost can go up considerably as the app increases its user base. Generally, the companies that offer app development services also give the maintenance plans. You have the option to get the same team or go for another seasoned app maintenance service provider.