Tag: mobile app development

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Mobile App Data : Understanding

Mobile App Data : Understanding

In the year of 2019 , wherein most of the companies are rushing towards app development , or may have already developed mobile app to enhance customer engagement . But it is fact that carrying on the app development for developer isn’t always smooth sailing . This usually result in poor performance of app , unexpected ROI and tons of other issues which act as a barrier in smooth running of business .

Adding on something to existing app or changing the app as per user feedback and filters and at the same time also taking care of back-end functionality changes is challenging job for some developers . It is usually seen in the companies where there is no in house development team and they are not actually able to decide when and how to make changes in app .

Data is always act as a backbone for any successful app development . In order to make an app that performs in a better away it is always preferred to take inputs in form of feedback  . So keeping all these factors in mind , let’s quickly look at some of the tips for leveraging your app data .

Collection Of Right Data

Finding a long term user of the app and their retention ration is what everyone’s expectation from mobile app . Acquiring the right data about consumer behaviour , their like and dislikes in app , and knowing the pros and cons of your app by user can also be possible by data collection .
Data can help you with enhancing the app by knowing their know how’s , contextualizing the issues and overcome with the changes in new release .
Some of the important aspects that you need to take care of are :
  • Location from where your download of app are coining from
  • What are the drop off elements in the app
  • What section of the app is most liked by user.
Once you are down with collection of the above data , the very next step is how these data can be applied . So understand each element of it , and improve app on the basis inputs can take your app to next level .

Interpretation Of Data And Making Changes Accordingly 

So looking for next step after successful collection of data ? Now you have all the geographic location , drop off elements of the app and so on . So what are you waiting for ? Just enhance the app for its betterment and release the next stable release that user loves to use it in daily life .
It is always suggestible to collect the data which includes :
  • User may directly delete the app in the very first go , if they feel like app is taking to much time to load . Always take care of the app loading time .
  • Sometimes it has been seen that clickable elements in the app is too close or difficult to click . Collection of data wherein user is facing these issues and resizing the elements accordingly in the app with help your app for customer satisfaction .
  • Always focus on implementing the necessary features in the app , rather than overloading the app with numerous of features . This can improve user experience and limit app bloat .
  • Optimise your App Store profile with good keywords and description .

Always Look At Your Reviewers 

Always take a look at your reviewers comments that they leave which can act as a most valuable data for you . Reviewers clearly states the problem facing by the user and providing them with appropriate solution .
Always keep an eye on both positive and negative feedback and the geographical location of the reviews , as that reviews might affect tons of user . Third party reviews sites can often have better review data as they are more likely to be truthful .
User express their opinions about their like and dislike of app . Always work on improving verbal complaints from actual person .

Use Analytics Software 

Tracking the data of the app is not cumbersome process in this year of digitalisation . There are numerous of ways to track data , which includes both free and paid softwares . Lets look at some of the software with good interfaces  :
  • Google Analytics For Mobile App : Google analytics is a free tool available for both Android and iOS platform to track user analytics .
  • Flurry : This is just another tool which facilitates variety of user paths
  • Countly : It is best user interface open source programme software that allows track of app in self hosted environment .
Above options are some of the simplest options easy to use options available in the market . Feel free to explore various other paid options available in the market . Data can help you improve user retention and improves the overall ROI . So start tracking the mobile app data today and I bet you won’t regret it .
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Which Platform Better Protects Your Privacy : Android or iOS ?

Which Platform Better Protects Your Privacy : Android or iOS ?

The numbers of users who are actually using smartphones are on its edge . Last year was the year of major privacy breaches wherein some of the worlds most recognisable name has to face privacy breaches and millions of user has been affected by the same . Some of those companies are :

  • Facebook : Facebook has shared information about tens of millions of users with their authorisation and consent .
  • Equifax : Has to experience an unexpected hack which has lead to exposure of millions of social security number and financial information .

After all these scenario has taken place in 2018 , user now think twice before updating any personal information on their smartphones and is finding measures on how to protect themselves with privacy breach . It is but obvious that the very first question that arises in any users mind now is ” Is one phone safer than the next ? ”

In this article we will be comparing Android ( Google )and iOS ( Apple ) to compare which one is better in keeping the data secure .

Outsourced vs In-House Manufacturing 

We all know that Apple is the leader of its own devices , and that is the reason they don’t outsource any of their manufacturing to any third party vendor , which ensures high standards of quality and safety .

Android devices on the other hand uses pool of manufacturer for its different phone manufacturing such as Pixel and Nexus . This means Android seems to have less control over the products they deal in . Outsourcing also leaves android with less insight into what hacking gateway exist .

Security Updates 

Security update is what is provided by both the vendors on regular intervals . But as the matter of fact , both relies on the user to update their devices to latest OS to protect the data and get the benefit arising out of it .

Apple Security Updates

Apple has a stronger control on all its devices which is in its ecosystem , which makes easier to create and distribute frequent updates . Apple enforces user to update their phones OS by launching a event before any OS update highlighting their new feature in the OS , which induces user to feel that update is urgent and they are really excited to see the new updates .

As a part of their promotion strategy , Apple displays constant notification to users who haven’t updated , which in turn becomes easier for user to get the latest update .

Finally if users ignore that notification for long time , Apple also forces user to update by denying full access to certain certain sets of features .

Android Security Updates

Android offers regular Google updates that keeps system secure , but these updates solely relies on implementation of user . But generally updates are easy to ignore by user which may lead to security breaches to vulnerable level .

Mobile App Development Standards 

The major difference between Apple and Android is Apple uses closed source code while Android make use of open-source code .

Android Open Source Approach

Open source programming necessarily means it offers developers more customisation , and at the same time more vulnerable to attack .

The major drawback of Android’s open source system is :

  • Owners can customise their phones as per their custom needs in relation to their phone’s operating system .
  • Android developer faces less challenges in comparison to iOS developers , all they need to do is get their app signed by wizard to get approved .

It’s more easier to find vulnerability in the code because they already know it . It should always be researched that mobile app development companies should have potential of addressing all security issues when developing for Android’s platform .

Apple’s Closed Source Policy

iOS developers have to forced work on Apple pc’s only using Apple’s closed sourced programme . The Apple does not release any of its source code to app developers , and hence making it almost impossible for hackers to find vulnerabilities in it .

Apple Devices Offer Stronger Privacy Protection In Comparison To Android 

Android users love their devices because of freedom allowed to their devices and also to manufactures , however leave user with highly vulnerable issues .

Apple is always know for choosing safer and more reliable experience due to its in house manufacturing and closed open source programming .

When planning to hire a mobile app developers , you should take care of security risk on each platform and close eye on developing the best measure to avoid them while building mobile app for your company .

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Consideration To Keep In Mind While Writing Your Mobile App PRD

mobile app development

A mobile app development requirement document (PRD) will help you guide the basis working of the mobile app even before starting the developmental process . The main purpose of this document is to describe you the purpose , objectives as well as goals of your would be mobile applications . As this document servers you with almost all the clear outline of your functionality in the application , it helps solving the communication gaps and any further delay which arrises later on during the developmental process , and thereby you can focus on the main goals of your mobile app .

For a mobile app development company , its really being a challenging task to include all the information in PRD , but once it is made with care it will avoid any further confusions during developmental process . Let’s look at few of the points below which aids you in writing effective mobile app requirement documents .

1. Keep It High Level

The main purpose of product requirement document is to make sure everything is in proper place . It should be made with highest level of care and it must include even a minor information which is likely to be preset in the product developmental cycle . You must include things like what it is , why you want to build it , who it is for , when do you need it by .

Make sure of using a layman language in product requirement document in order to minimise any confusion later on .

2. Allow Flexibility

It is important to not to include to much details in your document , while it may sounds contradictory statement , but this will aids you to gain flexibility . It is a human nature that if you include to many details at the initial stage it is more likely to be changed during project progress which will unfortunately leads to wasted time and resources . Allowing flexibility to change will benefit you in number of ways .

3.Be Specified

Avoiding minor details inclusion in PRD and specifying the important things which needs to be taken into consideration will help you cover all . Passing the PRD to development team to make sure nothing is overlooked is a good tip . So the requirement  need to be specific with as crystal clear as possible .

4. Include The Team

Drawing a PRD without taking any input from the development team does not make sense . Your team has a vast experience of undergoing with variety of projects and it’s better to take advantage of it . So taking out of idea from different prospective is also proven beneficial for an effective mobile app development documents .

So in case you are looking for mobile app development company to make a good PRD to get a brief overview of what your product will look like , contact us today .