How Google Accelerated Mobile Pages Has Affected Mobile App Development

google amp

Google has launched AMP ( Accelerated Mobile Pages ) in order to improve the website load time . So in case you are planning to move on to AMP on your website , you must be aware of its pros and cons together with proper method to implant AMP on your website .

Google AMP is an open source framework which is currently supported by Google , Twitter , Linkedin etc . As Google has a mythology of introducing something which can be easily used by anyone , AMP fact is also the same – it can be used by an app , browser or web viewer . As it is  era of mobile app development , everyone is trying to enhance user experience . Google AMP is a combiner’s of HTML5, JS and other catch libraries . Google keep on enhancing the AMP technology from time to time , and has recently come up with these 2 types of optimisation :

1) Images : After images are getting matched , it can be loaded more quickly . For this meta could be removed , but before that make sure it does not affect user experience .

2) A more lite version : A lite version of AMP is primarily focusing on areas where internet signal is very slow and images takes lots of time to download . A lite version focuses on displaying some information that is meant and is informational .

Pros And Cons Of Google AMP

Although no question asked , AMP delivers faster load time of web pages on mobile websites and thereby automatically delivers richer user experience , traffic and position but as a fact everything has their cons to !

Pros

  1. By proper implementation of AMP , you can get a way out to stand higher in the crowd as google is offering higher ranking to AMP pages .
  2. AMP speed up the mobile website and load time and thereby delivers fast page response .
  3. If you are the one whose major part of traffic comes from mobile then AMP aids you with improvement of server performance .

Cons

  1. AMP is set of HTML , Javascript and CSS , and hence app developers will not be able to add any features or widgets .
  2. AMP is most widely accept by google only with specific google analytics tags , but it might not be the case of every other analytics platform .
  3. Implementing ad on AMP pages is complicated task to achieve with .

Benefits Of AMP

SEO Enhancement

For any company to attract more visitors , search engine ranking is what they need to pay their attention on . Anyone here expertise in digital marketing and SEO ? If not then just to let you know page load time plays a important role in your search engine optimisation (SEO) and website ranking , and implementing AMP on search pages will be welcomed by google on the basis of their search algorithms and will have a positive impression on SERP’s .

Low Bounce Rate

As the page load time is minimal , visitors will not tend to leave . AMP is just another framework used mainly for creating mobile web pages with using HTML , JS and other things as specified by Google . So if you are in planning of implementation of AMP you will certainly see low bounce rate on your website .

Speedy Website Load Time

As per the recent reports of Google almost 53 % of the visitors will leave your website if it takes more than 3 seconds to load . Since AMP decreased the page load time , no one can deny that it delivers great results with better page load time which indirectly influences more traffic and user engagement .

Conclusion 

No further question asked , we all know that AMP provides easy solution for improvement of site speed of mobile websites . In the new year 2019 , we can expect some further enhancement and released by Google for further enhancement .

How Cross Platform App Development Will Accelerate Your Growth In 2019

cross platform app development

Every business organisation in order to increase their brand visibility and earn huge return on their investment tries to make presence in mobile app market as it is already proven way to reach millions of people across the world . Android and iOS are the most used platform in the world and that necessarily means launching of business application on both the platform is the most viable choice . Launching the app on both Android and iOS platform is the most recommended option in order to reach out maximum number of users .

But what if , if you want to launch your app in very less time with minimum budget ? This can only be achieved by developing a cross platform mobile apps that almost gives similar efficiency as in native apps . In comparison to native apps , cross platform app developmental cost is cost saving approach and can be developed with very less efforts . And that’s not all , one code can run on both the platforms .

Why Opt For Cross Platform Mobile App Development Inspite Of Fact That Native Apps Gives Higher Performance 

  • Code Reusability : Developers love to develop apps on these platform as it enables code reusability . Assume if you don’t have to cook food again and again , and it can be reused . Isn’t it cost saving approach . Cross platform developers are in same situation in which they write one set of code which can be reused to develop different apps again and again on different platform . This aids developing with saving lots of time and efforts and at the same time chances of errors also gets minimised that suffices the purpose .
  • Less Coding : Coding for cross platform app development needs one time setup of tools and libraries to make it function properly instead of paying different tools and technologies for native and hybrid app development .
  • Less Time : In comparison with native apps , cross platform app development takes very less time to launch the app on both the platform on one go .
  • Easy Update Of App : It enables developers to roll out any new changes with ease by single coding to get app update across al platform , but is not in the case of native app development .Tools like PhoneGap facilitates developers to go across all platform to make changes . Cross platform app is general developed on HTML5 and hence the changes can be rolled out on Android and iOS platform in one go .

What Are The Best Tools For Cross Platform App Development ?  

  1. React Native  : It is completely JavaScript based framework introduced by Facebook in the market used for building Android and iOS mobile applications that gives native performance .It is based on Facebook javascript library and is used for building user interface .
  2. Xamarin : Xamarin makes use of C# and .net libraries which aids developer in development of fast app development . A developers who are aware of C# and  C++ can rapidly develop mobile apps . At the same time code reusability across most platform is the best part it offers . It is developed in a way that it makes use of API’s and UI controls that are used by Android and iOS
  3. Native Scripts : This is probably the best and latest innovation in this field which allows to build cross platform without web views . With the use of AngularJS , Javascript and native UI , it helps in delivering better solution .
  4. Flutter : Flutter wraps a web view of native apps and builds application like website with cross platform abstraction over them .

Conclusion

Cross platform have facilitated mobile app developers to achieve cost effective API’s that save lot of time and efforts , reduce errors and sync both android and iOS platform in a way that it match ups the performance with native applications . While the debate of which one is better with always keep revolving with no single answer , solutions on the basis of innovations with keep on cropping up  for better

Trending Demand In Web app Development In 2019

web app development company

Web application development is  ever increasing subject and recent innovation in field of web app development has increased the expectations of user . Now user are expecting content should be accessible everywhere in real time basis and most importantly in mobile devices . With introduction of new programming language and frameworks , demand of real time web applications are constantly increasing. At Winklix , as best web application development company , our developer take it as a challenging task to keep an eye on the latest trend in practices . Let have a quick eye on few of them :

Accelerated Mobile Pages (AMP)

AMP is open source framework which is designed in a way that a web page can open instantly with ease and is best suitable for web and advertisements content . Facebook’s instant articles and AMP standby at the same stage . AMP from the starting is sponsored by Google and is supported by biggest name such as Twitter , Bing , Pinterest , Baidu and so on .

AMP implementation on your website will help you to achieve better user experience and thereby increase in revenue . At the same time it increases the organic visibility of your site in search engines and let you stand ahead in the completion .

Progressive Web Application

PWA arises as a consequences of internet evolution and have been made possible because of adoption of HTML5 . PWA seems to be offering a better user experience and functionality in web browser while comparing with native mobile applications . The most recent case we must all have seen that Flipkart has launched it’s website for mobile as Flipkart Lite , which is as per the reports has witnessed 70 % increase in the conversion and have almost increase three time the time spent by user on the website .

Single Page Applications

SPA are application that works within a browser and it loads the data even without reloading the whole page . Facebook , Gmail , Github and google maps are some of the well known examples of the same . It generally makes use of javascript to load all the content without even refreshing the page . With the use of Ember.JS , Angular.JS , implementation of SPA by developers have been made possible . It thereby enhances the user experience because it let the content displayed in single straightforward space .

Chatbots And Live Support

Automated chat response system and live one to one chat support with agent is best online way to engage more and more customer . Chatbots helps us reduces the manpower need by setting the predefined reply on the automated chat system and getting the necessary information as required by user . Live chat support system helps companies to get connect over the internet with one to one chat system and address the concern of user without even handling the phone calls . This is one of the trending technology which has helped many companies to reduce manpower cost and increase user faith and give them viable solutions .

Push Notifications

We are all familiar with push notifications in mobile application . The same trends follows in web based application to. Push notification are often seen as a most influencing solution for user engagement on real time basis . For instance a sports score , sudden change in weather or a cricket match score update . Quality content with strong intention of automating readership is what gives your user a onsite continuous engagement .

Motion UI

UI is what makes a difference in your website and add on glimpse on web application . A web application overloaded with complicated features increases burden for developers as well as business owners. Better UI is what is needed to attract and retain more users as user finds easy to use that . When UI is properly implemented , it arises as a result of heavy UI//UX research and can help do wonders relating to usability and conversion rate on mobile .

Real Time Web Applications

Real time web application are cloud based web application that helps storage of information between server and browser instantly . It has been made possible because of web sockets . The most recent case of real time web applications have been seen on a browser based multiplayer games ,chat apps , Skype and Facebook messenger

As one of the top full stack application development company  , we at Winklix accepts any new technological challenges and would love to cater our client needs .Our team of developers and leaders are keen to undertake any challenges that may arise during developmental process in your web application development  or mobile application development .