Tag: mobile app development company

Posted on

5 reasons why in-house mobile app development is ideal

5 reasons why in-house mobile app development is ideal

It won’t be an exaggeration to say that mobile apps have, literally, taken over our lives. With four billion people online and 31 billion linked devices, mobile apps are emerging as the most sought-after means of doing business for everyone from your customers to allies to your workers. As per Yahoo Flurry’s State of Mobile report, consumers in the US at present are on mobile devices for over five hours daily, and 90 percent of their time on mobile is consumed by apps. As a result, the time spent on mobile web browsers has come down by several notches to mere eight percent. Due to the craze for apps, your website is having a tough time to retain traffic. This explains the potency of apps in these times.

In case you’re not into creating customer-facing or enterprise-facing mobile applications already, the time is ripe for you to do the same. So, here are five reasons why training your staff to create apps in-house will be ideal for you.

1. All are into apps

According to Gartner, 79 percent of organizations which were surveyed have hiked their mobile expenditure by 36 percent since 2015, and by the conclusion of 2017, 25 percent of enterprises will have their own app store to deal with corporate-approved apps. As per a new study by Wakefield Research of 1,000 executives at entities with more than1,000 employees dissects the the business demand:

97 percent of executives stated that employees or classification inside their organization have sought new mobile apps or app features.

98 percent of executives are of the view that their company would immensely benefit from certain kinds of mobile apps.

2. Enterprise apps enhance capability in the domain

If you have safe apps on phones or tablets they offer the best method to connect workers and exchange instant data and business intelligence. With proprietary and safe mobile apps, data can be evaluated and updated quickly by salespeople, technicians, partners and others who want instant and genuine information to finish their processes, at any time and from anywhere in the globe.

3. Customers are largely turning mobile

These days purchases through Mobile are going above in-store and even website-oriented buys. Reason for this revolutionary change happens to be young adult consumers. “People are increasingly preferring mobile purchases,” says Sachin Gupta, CMO at Code Brew. “69 percent of millennials buy from their mobile phones and this trend is going to rise by many manifolds by 2020.” As per Google’s Mobile Path to Purchase report, 26 percent of consumers consider a mobile app as the point of beginning when it comes to search with the objective to buy.

4. Mobile apps boost loyalty among customers

Apps go a long way in enhancing customer loyalty. The logo of a company’s mobile app on their phones makes an impression on them constantly. And if the app is linked in anyway to your company’s loyalty program, it leaves a positive effect. As per a report by SmallBizTrends 70 percent of smartphone users are using their smartphone to gather points to earn discounts. These also facilitate smart location-triggered features such as geofenced push notifications of discounts and reviews.

5. Third party app development can be costly and inefficient

Assigning mobile app development would come across a convenient strategy, it has its own drawbacks. According to Wakefield study, 96 percent of companies who enlisted the services of third-party vendors faced problems, such as:

Development costs spiked considerably (43 percent)

Huge maintenance expenses (41 percent), and

Deficit in customizable options (39 percent)

Moreover, 92 percent stated that the third-party came up with applications that was way below their expectations.

Opting for external vendors or developers also entail a lot of risks. These could be anything from inferior product quality, rampant delays as a result of different time zones and source code insecurity,including the problem of traps that make customer information available to hackers for misuse. So, these kinds of risks are not worth taking up.

Tips regarding app creation internally

Looking for app developers to work for your company is any day desirable. But, the short duration or seasonal type can turn this into an expensive affair. As per Glassdoor, the US national average wage for a mobile app developer in 2017 happened to be $92,067. This implies that you are paying more than $19,000 extra simply to onboard that new employee prior to even writing a line of code. Also as per the Wakefield study, 42 percent of businesses who outsourced their mobile app development said they don’t have adequate skilled staff and that is why they opted for external sources. However, mobile app development skills are very convenient and affordable to gain. Training your company’s entire IT team in every aspect of mobile app development (including the latest Advanced Java, Python, Selenium 3.0 or Angular coding), will be more cost-effective than the hiring expenses of one new employee, excluding their salary.

Conclusion

Mobile apps are increasingly turning out to be extremely necessary for businesses. By outsourcing mobile app development your company is leaning heavily on another business and turns everything into a costly affair and even endangers your code and customer data.

Selecting new employees is also very expensive, however upgrading your staff with the existing technologies of mobile app development can be a good business proposition. The dynamism and cost-effectiveness your company enjoys turns you very competitive and facilitates fresh mobile marketing prospects.

Posted on

Powerful ways to convert and retain app users through personalization

Powerful ways to convert and retain app users through personalization

There are 4.5 million apps on leading app stores and this only proves that the competition is only getting fiercer and fiercer. Companies are totally aware of the same as they vie for customers’ attention for their own mobile creations. The present pandemic has only increased this competition as apps have become the chief source to communicate with the external world.

The entities in the e-commerce, health, fitness, and media and entertainment domains, the pandemic has proved to be a boon. With consumers depending a lot on the digital touch points to communicate with brands, many enterprises witnessed digital traffic rising like never before.

To illustrate with an example, there was a 25 percent increase in eCommerce app installations during the pandemic (Q2 vs. Q1 2020), 7% more than the usual times. Once you attract the users’ attention it becomes imperative to retain them as well.

An effective manner to regularly drive user engagement, conversions and retention is by adopting app personalization into your mobile strategy. This write up tries to explore three ways to retain your fresh app users with personalization.

3 Ways To turn and retain users via Personalization

Deploy Voice To Add Personalized Touch to Search Experience

It is predicted that with the conclusion of 2020, 50 percent of search will happen through voice technology. Also, as per A December 2019 survey of Comscore Mobilens Plus, US smart speaker owners have begun using their devices to ask regular questions, stream music, and have updated info on sports, traffic, and weather and other things. Each voice search query requested by a particular user gives an intimation about their imminent requirements, needs, and preferences. Utilize this data to quickly generate product or content advice on the basis of partial or full search terms, assisting users to find what they want quicker. It needs to be kept in mind that these recommendations are becoming precise with every eventual search action of a user, aiding you to cut down the distance from product discovery to purchase.

Fully Extract The Potency Of Predictive Guidances

As competition and traffic to digital platforms spikes it only makes sense to employ advanced technology like AI, which offers an option for businesses to connect with users in a big way, apart from enhancing profitability. AI and machine learning-powered apps enable entities to fully extract the data gathered through online traffic and mobile devices to take user experience up by several notches. By deploying AI you can figure out trends and offer advice to make more logical and relevant options to get involved with your users. Netflix is a classic example that uses AI in an entertainment/media app, customize video content to suit personal preferences and contexts. As a result, the concerned or relevant product or content guidance get featured at the top.

Customize App Navigation Experience To Suit All

We know how useful users’ search, browsing, click pattern, and consumption history are. However, you can even personalize the way your users navigate your mobile app. Rest of the criteria such as gender, buyer personas, timezone, seasons/weather, etc. can be fully exploited to personalize the banner images, graphics, CTAs, popular products, offers, etc.

It is even important to utilize insights from your users’ most regular ways towards conversion to cash in on their navigational sojourn properly. If the navigational journey becomes more personalized, then there is a high prospect of your users finding what they need.

Last But Not The Least

The mobile app users desire and seek an excellent, customized user experience from the initial app launch itself. People in domains such as health, fitness, and media and entertainment the above-mentioned statement has a lot of relevance, especially in the post-Corona scenario. As we embrace the new normal, it’s a must to opt for consulting assistance. Our qualified and experienced mobile experts can work with you and answer any of your queries round the clock.

Posted on

The future of cloud computing apps in the face of challenges

mobile app development company

The high penetration of smartphones and internet connection has facilitated app developers and consumers to save data and communicate with the same in several ways. The provision of unlimited storage and the infinite processing capacity via cloud has proved to be a boon for techies as well as non technical personnels. Despite many companies moving to the cloud computing domain there are some who are shying away from incorporating the cloud in their mobile app development process. Native apps had been the rule till now, but the latest innovations in app development have put focus on mobile cloud computing.

According to Cisco’s research, the popularity of mobile cloud apps is bound to peak in 2019. As per their Global Cloud Index, the company said that cloud apps would accelerate 92 percent of the worldwide mobile data traffic by the conclusion of the year.

With cloud technology increasing its footprints globally, companies can only succeed by integrating cloud computing with mobile apps.

As the majority of the mobile cloud computing or MCC conversations get cramped with technical jargon, we start by dealing with the critical terms in the mobile cloud apps universe.

What do you mean by Cloud Computing?

The concept of cloud computing is constantly evolving in line with its characteristics, offerings, service, and deployment models. Basically, cloud computing can be defined as an on-demand network access to a host of resources sans any communications with the service provider.

In simple terms, cloud computing assures swift and convenient availability of a portion of important resources to clients who have to pay according to the usage. The shared resources such as mobile apps, software, and other services are offered to smartphone and desktop users according to demand.

Also, cloud computing permits users to maneuver their calculating ability based on their needs for a particular task at a certain time. Users will not have to think about the processing power or storage and derive the desired results devoid of compromising upon the quality.

Cloud Mobile App

This happens to be a mobile application functioning and accessed via the cloud. Despite cloud apps and services having native attributes, a huge chunk of the processing happens on a remote cloud server.

Some well-known examples of cloud mobile apps are Dropbox, Asana, and Apple’s iCloud services.

How Cloud Computing impacts Mobile Apps?

The integration of cloud computing in mobile apps has facilitated developers to include innovative features in apps that would have been inconceivable a few years ago. Let us see in what ways cloud computing has impacted mobile apps.

1. Gels with every platform

Cloud computing technology brought down the requirement for creating separate apps for diverse OS platforms. Dissimilar to native apps, cloud mobile apps have high compatibility across several platforms, which cuts down development cost as well as time.

Cloud computing technology also enables developers to create a single app and launch it in one go across platforms such as Android and iOS. As the app is available on the cloud in place of a platform, users won’t have any access issues provided they have a good internet connection.

2. Cut down expenses

The development expenditure regarding a native mobile app differs as per the features, design, and whole complexity of the app. But it is not exactly a cost-effective affair.

Cloud apps, however, cut down the app development expenditure as you have to develop just a single app for various platforms. The usage of a sole codebase can be perfect for small businesses or startups who work on tight budgets and they can’t spend huge on a native mobile app for Android and iOS. Several inexperienced developers have the tendency to ignore the ongoing maintenance cost linked with the app. In order for an app to operate smoothly, it requires maintenance and updation to cut down bugs.

3. High scope for scalability

Scalability pertains to capacity of an application to expand its abity and functionalities to satisfy ever-evolving users’ demand.

With regard to native and hybrid apps, the scalability comes at a premium. It can be a bit too expensive even for well-established companies. However with cloud apps, the users will not have the need to instal new features to their device or update their apps regularly to effect changes to the app. This can be done on native apps as well, but the cost and complexity will be on the higher side than cloud mobile apps.

Additionally, the users would also come across several hitches if the developer has not tested the new features thoroughly for bugs. This would prompt users to either uninstall your app, shift to your competitor’s app, or worse, give a poor rating across app stores and social media platforms.

4. Storage Space in Smartphone not required

The data pertaining to a cloud-oriented app is found on a cloud server that is placed remotely and accessed easily via a device aided by an internet connection. Cloud apps also cut down the installation procedures as they operate from a browser.

So with cloud apps, you do not have to scratch your head for storage capacity on the smartphone. In case of a low storage space on a smartphone, the user will not have to make space on the phone to access a cloud-oriented app. Their operation is akin to web-based apps and accessed straight from the central server.

Problems plaguing Cloud Computing in Mobile Apps

The concept of cloud computing in mobile apps revolves around a mobile application in the cloud services by a cloud service provider and then giving it to the end-users having an internet connection. There are some challenges obstructing the usability of cloud-based apps. Here are some significant challenges:

1. Information Security

Security is a huge problem regarding cloud apps as they store and process users’ data. App developing entities have to collaborate with third-party cloud service providers to make sure that all the policies pertaining to user authentication, access control, and general communications security are complied with, and steps have been taken to enforce them.

2. Unstable Internet Access

To access a cloud app without any hiccups, users require a stable internet connection. But the sad reality is that the same is lacking at many places across the world.

Despite the internet services providers offering 4G/LTE services to deal with the connectivity issues, the problem still persists. Without good internet connection cloud services cannot be leveraged to the optimum.

3. Resource gap in Mobile Devices

Despite mobile devices offering the feature of mobility, the same comes at the expense of inferior processing power, memory, and network bandwidth. The gap in resources regarding smartphones is a major stumbling block in adopting cloud-based apps. The divide between desktops and mobile devices has to be narrowed down considerably to smoothly operate high powered cloud-based applications on smartphones.

Finally

The usage of cloud computing in mobile apps is going to get higher in the long run. Advantages such as expandability, compatibility, and commercial viability, give a significant edge to cloud-based mobile apps. But, technology is still taking baby steps.

So, the course it will take in future will only become apparent once companies tackle issues such as data security, confidentiality, and privacy.