Tag: mobile app development company in New York

Posted on

What’s New In iOS 12 And What Optimisation Means For Your App

mobile app development

Since 2008 , Apple is known for its technological revolution . Even the world is revolutionised witness of the way software is build and sold . In 2018 , the App Store turn 10 , and in the past decades Apple has opened ample of business opportunities for the emerging industries . Mobile app development industry is also getting stronger day by day , although it has potential of much more to come due to crossing of weekly user by more than 500 million on App Store .

Although for a general user iOS 12 might me unnoticeable , but if you are app owner you much keep an eye on the release . Since the past two years Apple’s strategy was to enhance the overall experience of the user , but with iOS 12 , Apple focuses on making the app more personal for the user. Here’s what all you need to know :

iOS 12 App Store Personalisation

If you are a regular visitor of Apple App Store who pays attention to even small things then you might have noticed you may have noticed a slight change in design interface of the store . Apart from design decision Apple has come up with personalised thoughts in their entire store which can opened doors in many of the native iOS app development features that Apple has rolled out in this release .
Apple now going to offer user the app they are most likely to be interested in on the basis of past records , previous downloads and purchase and so on . Apple has also added Siri shortcuts , machine learning concept , push notification content and much more .

Provide Regular Update Of Your App With Each Release

Getting your app featured is a great way to increase your brand awareness and increasing more number of download of app with genuine user , and its become more better when user is able to get your app listed while searching for the specific keyword . With iOS 12 , you need to follow the tactics  of both new and old one , ie you necessarily need to combine traditional marketing tactics together with a touch of personalisation in order to get a chance to get your app featured .
So in order to improve your chances of getting features – always schedule your release dates with each version upgrade my Apple . Apple love to take into consideration those apps which are leveraging more Apple features which they are currently promoting .

See Fluctuating App Store Impression

If you are a app owner who is continuously doing ASO ( App Store Optimisation ) , then you have to redesign your ASO strategy . You have to now focus on more personalised apps to maintain your level of impression on Apple App Store . User insights are necessary to make your that right people are finding right products in App Store .
ASO works totally on the basis of keywords strategy . So always be precise while taking a decision about your keywords . As keyword will be the only ranking factor and pillar for your App Store presence . Now Apple is considering both your ASO strategy and SEO strategy in order to stand your app out of the flooded crowd and earns more creditability .

Think About Personalisation From Product Delivery

When planing a product strategy , always cross question yourself about what exactly the app is all about , what purpose it fulfils for the user , and what additional features is required in the app for making it more personal for the user . Vision makes a difference and makes you better understand of how personalised with fit into your strategy down the line .
So looking for mobile app development company for your next iPhone app development and strategy planing , get your free consultation today from Winklix .
Posted on

Java Or Kotlin : Who Is The Originator Of Android Application ?

java vs kotlin

Whenever we think of developing an android application , we always think of developing it on java language . However its 2018 , wherein there are varieties of alternatives available to build the app apart from java .

Certain programming languages has been able to catch many eyes off lately this years and one of them is Google I/O , which is now known to be the first official language of Android , named as Kotlin . Even the android studio supports Kotlin . Kotlin can be used easily in android studio and the main benefit being it reduces the overall app development time to great extent .

Now the main confusion which arises while talking about app development is which one to choose : Java or Kotlin ? Which one is better ? Lets read further to further find out .

What Is Kotlin ?

Kotlin is open source programming language use to build awesome mobile applications . It is preloaded with object oriented and functional programming features for JVM and Android .

Kotlin was originally discovered in 2010 by JetBrains , the firm which is known for its well know Java IDEs .

Kotlin VS Java

The best part for the developer when it comes to learning a Kotlin is any experienced Java developer can get the whole idea of Kotlin and that to within few hours . Kotlin is originally oriented from Java only , and that is the reason developers can use both Java and Kotlin simultaneously to get the best output .
Java frameworks and libraries can be easily created in Kotlin . Choosing Kotlin over Java will surely give you number of benefits in your app development process such as safe casting , extension function and much more .

Is Moving From Java To Kotlin Is Good & Safer Decision ?

Java is worlds most widely used programming languages , however it might not be the case when we are talking about Android development aways.
Java is a prehistoric language , although recent launch of Java 8 with lambda function has impressed many developers , but the fact is when we are actually building apps on android studio  android will only support subset Java8 features , and thereby you may not be able to take the full stack advantage of Java 8 .
Apart from it NullPointException and try catchy blocks are another of the greatest issue faced buy a programmer during development . As we all know java is ancient language , its syntax is also very old when we are comparing it with modern programming language .
So answering the above question , Kotlin code is is better than Java code , and can perfectly work on android . But Kotlin is not preferred for freshers as it will be very hard to learn in case you are not aware with the concept of core Java . So for newbies you can start with Java and can later move on to Kotlin .

So Will Winklix Prefer You To Use Kotlin ?

Java is a old school programming language which we have been using since last 10 years . Although there are high end developers who can give you an awesome output , but the limitation of programming language is always been there over the years . And that is the reason Kotlin has come with more viable approached such as :
  • Avoids NullPointExceptions errors
  • Easy to get due to open source
  • Reduces coding time for better execution
  • It can be used with Java .
  • Easy to learn in case you are familiar with syntax of Java .

Kotlin For Android Development : Yes Or Not ?

Umm… if we were in 2015 , then we would have not adopted the same as Kotlin was not mature enough art that time .
But the good news is its 2018 , and yes Kotlin is mature enough to handle all kind of request . It also pre comes with Android Studio support which means IDE knows how to get the most out of this technology . Anyone can learn this language with ease , which giving fewer long term crashes the Kotlin is hoped to be deployed with various new features in coming years .
It is a modern programming language and may overcome on Java within few years . Java and Kotlin both has the ability of supporting all Java libraries and frameworks . The support and community for Kotlin is also increasing day by day .
So Kotlin has a brighter future and Java will surely remain the pillar of android app development which every fresher should learn at initial stages .
Posted on

Common UX Mistake During App Development

Mobile-App-Development

Without any doubt it is crystal clear that an attractive app design will always attract user’s . Although mobile app development is complex task . In 2018 , where app stores are flooded with varieties of app , it’s very difficult to come up with unique brand identity which comes with User Experience (UX) design .

Attracting traffic from the search engines will takes years , if promoted continuously , and that is the reason most of the mobile apps does not able to get public attention . For any top mobile app development company the very first aim is to get better outcomes by way of user experience and user interface (UI) . It is seen in most of the cases that if the user does not find app attractive than  they most likely will not return to the app and website , due to pathetic experience .

When we are talking about UX , its much more than just interface and visual design . A good UX designer is known to be one who are innovators , creative and follows of latest trends .

Some of the common UX mistake that user must avoid during mobile app development are listed below :

Considering UX As One Person Responsibility

If you are thinking of giving a role of UX to a single person then you are absolutely wrong . UX is never going to the one person responsibility , rather it is done in team work . Usually defining a common goal and taking the whole team advisory and involvement during all over developmental process will help you to control experience and expertise at their expertise levels to notify all product assessments .

Not Considering UX At Beginning Phase

The ultimate user of the app audience . It is very important to get user feedback , their tongue of taste while designing UX at beginning stage . There are various different models that that needs to be adopted to enhance the chance of app success like MVP , prototype , wireframe and more .

Avoid Complicated Login Pages

You must have seen the apps that contain lengthy and complicated login process , which sometime irritates user which finally leads to deletion of apps . Offering a simple social login or login via email and phone number / else providing them with guest login option is better solution .

Complicated And Messy App

Application should always be neat and clean , should provide navigation guide to user about how they can use the app highlighting important features of app and a clear cut easy to use functioning . The designer should have a clear vision preset in mind that the app is getting developed for personal use and not commercial use . Together with the designer innovativeness , you must also take care of clients demand and choice to get the best output .

Confusion Between UI And UX

UI and UX are two different things , although U is considered as core in mobile app development . It is has not been handled with care , all other depending modules and function will also not be on the track . The technology is continuously changing in dynamically changing environment and the design must adopt the latest technology in order to get best fit output . Use of material design , visual design , graphical design can help app in delivering the best UX .

Don’t Write Complicated Content

Content is the king to success in online environment . It helps in SEO , it helps in engaging user , getting app features on App Store and much more . Avoiding complicated content writing will add value to your app . User finds very difficult to read and understand  complicated content , and hence content should be informative .

Don’t Avoid Feedback

Feedback is always known as a charger for mobile app . Taking feedback as important things and making the changes accordingly will help the team to know the outcome go their hard-work performed . Always asking clients for feedback , rating and comments will add on to your app brand value and help you improve the app according to the needs and choice of the user. Feedback is always for betterment of app , no never ever think of neglecting it .