Tag: mobile app development company in mumbai

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How To Redesign A Successful Mobile App

User interface is moving ahead with change in emerging technology . Every mobile app designer is running towards delivering awesome UI with great ideas . Just like the changing year , app is also required to be changed as per the required as per the latest emerging trends .

Speaking of app redesigning , in case you are looking for complete makeover of the application and is seriously wondering how you can move ahead with that then this article will probably answer all your questions .

1) The Purpose

Redesigning a mobile app is really a tough and time taking task , as developer has to do changes with keeping in mind the prior data . The very first measure to be taken is to get an brief overview of thew audience and clients expectation to overcome with the problem which customer is facing earlier . The best way to design a smooth flow of the app is to study the data throughly and getting the flaws out of it that might me hampering the app , and help it to rectify the app this time .
The purpose of app redesigning should be pre cleared in designers mind in order to come out with the best design possible .

2) Effective Communication

At this stage you have a clear idea why app is getting redesign .
So it is better to take advice from the ultimate user of the app about changes and improvement which needs to be taken , what they are really not preferring in current user experience and other stuff . This communication is really important as user will the the ultimate user of mobile app .

3) Consider Reviews

Reviews plays an important role in app success .It help us to know the pros and cons of mobile application , so that we can go it throughly and can priories the changes accordingly. Do you find majority of people are annoyed with particular issue ? You can easily solve them on primary basis .

4) Execute Changes

Changes are meant to be done for long existence of any mobile app together with overcoming with the emerging technology in the market in such a way that you can get ahead of your competitors . This also creates a long lasting effect in the market . Changes not only creates a positive impact for the brand , but also increase brand awareness if user really finds it interesting .

5) Testing

After revamping the app , it is time to get feedbacks from the user in order to get the revamped app successfully tested . Taking feedback from the existing user which give you authentic answer .

Conclusion

User interface play a important role in app success .The process of redesigning might seems complex at first , but with the right mobile app development company , it can be achieved easily , thus giving your business goals a path of success .
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Artificial Intelligence – Benefit For Retailer

artificial intelligence winklix

Inspite of the fact that some of the largest advancement is taking place in AI , in all industry across , but retail industry is leading the way . Some of the biggest implementors of AI are Amazon Eco , Google Home , and Apple Siri . Every now an then , we see application coming online using AI, but there is a lot that can impact retail industry .

Snapchat is also using AI in neural networks way . Now let’s move on to how AI help retail store owners ?

Artificial Intelligence technologies are set of big datas , which combining with technology , creates a model that can provide answer like real human . The answer depends on what AI has learned through data set .The more the AI faces customer interaction , the more it will get chance to improve the question and answer ability .

Since AI runs on machine oriented algorithms , it can discover actionable information about business , customer and inventory which are even not known by business owners . It can benefit the retail in numerous of ways .For instance , AI can get to know about the taste and preference of customer together with what they want and what they need .

And AI knows even before you know it . AI produces a great result , it can give multiple benefits to business owner . Secondly , without the help of AI , if customer gets discount coupon , even before going to shops of business owners , both customer and owner will be benefited .Another benefit we can say is , if AI gets to know what is the exact need of the customer , and can offer them at best prices , you can start building personal selling relationship with your customer .

Let’s take another example of product images , the biggest problem faced by online retailers and marketplace where large number of catalogs are to be dealt in . It is a time consuming job of tagging each product one by one , and high chances of getting wrong tagging . Product tagging and thereafter searching for the right product is one of the crucial task that can seriously impact search result and sales . Currently manual process of tagging online retailer is time consuming and error prone job .Inaccurate tagging can frustrate the customer and result in loss of revenues .

This problem can be solved by AI . Instead of manual tagging , retailer can upload all the images to AI engine , and can tag them by colour , pattern , style , and other parameters all at once .

AI are also used by business owners to transform the way customers are looking for the product . Image searching , replacing the text search to find products online by shoppers , is an opportunity for retailer to help them tackle the problem of discovery while building new experience .

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App Store VS Play Store

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Developing an app  ? One of the biggest decision before making it is , on which platform : Android and iOS ? Both these platform are contributing 99.6% of the total market share . These two platforms are competing into market like ” two-horses “.

Each of the respective market have their own pros and cons , we can compare both on the basis of monetary value based on user’s app purchases .Every business owner’s aim is to earn revenue from the app in which they have invested in . According to reports , iPhone apps makes 75% more money than Android marketplace , despite of the fact that google play share being four times larger than iOS.

So the next question arises why do iPhone users spend on apps than Android users ?

Device Engagement & Demographics

Let’s discuss about the engagement first .According to research , iPhone user spends 30 more minutes than an android user . They also find spending time on mobile commerce on their iPhones .

Android phones has variety of devices ranging from budgeted phones to high-end users . This makes them prices conscious . Price is the very first factor while choosing Android phones in the first place .

It is based on the fact that  , lower the price of the software , the lesser user will spend on apps and software . The logical assumption , we can say behind that is a budgeted android phone user will not spend money on app , as high value user of Android and iPhones will do , as if they can , they why will they buy a budget phone , rather than iPhone . More of the people who buy budgeted phones are living in developing nations , wherein use of credit card is still lower .

Brand Loyalty Means App Loyalty

Another reason why iPhones user spend more on apps are , when asked with any of the iPhone user , they would likely to return to apple for their next iPhone , while the same question being asked with android user , more than 77% are not likely to return to Android .

Change Is In the Air

In present scenario almost 78% of the 2.2 billion apps on the Apple App store are free to download . Meanwhile , in play store this trends of paid apps seem to raise to about 31 % .

It’s Gonna Be A Close One

Although iPhone has historical spent more of apps than Android customer , recent studies shows that gap is narrowing , When it comes to satisfaction , both the platforms are on equal level . We even don’t know what is going to happen with us in a near future , and same is the case with app stores, anyways lets hope for the best and see who will be on the win win situation . At the app marketplace matures , we are early waiting to see future buying habits of user on iOS and Android .

Key Difference Between Android & iOS App

  • 41% Apple user’s have income more than $ 100000 .
  • The percentage of free apps in app store is 78%.
  • 92% will return back as iPhone user , which buying a new phone .
  • 69 % of the only apps are free on play store .
  • Apple user download more apps
  • Android apps require lots of bug fixing check , as there are so many phone .
  • Satisfaction for both android and iOS are at 81 % each .

App Store vs Google Play