Tag: mobile app development company in delhi

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Common UX Mistake During App Development

Mobile-App-Development

Without any doubt it is crystal clear that an attractive app design will always attract user’s . Although mobile app development is complex task . In 2018 , where app stores are flooded with varieties of app , it’s very difficult to come up with unique brand identity which comes with User Experience (UX) design .

Attracting traffic from the search engines will takes years , if promoted continuously , and that is the reason most of the mobile apps does not able to get public attention . For any top mobile app development company the very first aim is to get better outcomes by way of user experience and user interface (UI) . It is seen in most of the cases that if the user does not find app attractive than  they most likely will not return to the app and website , due to pathetic experience .

When we are talking about UX , its much more than just interface and visual design . A good UX designer is known to be one who are innovators , creative and follows of latest trends .

Some of the common UX mistake that user must avoid during mobile app development are listed below :

Considering UX As One Person Responsibility

If you are thinking of giving a role of UX to a single person then you are absolutely wrong . UX is never going to the one person responsibility , rather it is done in team work . Usually defining a common goal and taking the whole team advisory and involvement during all over developmental process will help you to control experience and expertise at their expertise levels to notify all product assessments .

Not Considering UX At Beginning Phase

The ultimate user of the app audience . It is very important to get user feedback , their tongue of taste while designing UX at beginning stage . There are various different models that that needs to be adopted to enhance the chance of app success like MVP , prototype , wireframe and more .

Avoid Complicated Login Pages

You must have seen the apps that contain lengthy and complicated login process , which sometime irritates user which finally leads to deletion of apps . Offering a simple social login or login via email and phone number / else providing them with guest login option is better solution .

Complicated And Messy App

Application should always be neat and clean , should provide navigation guide to user about how they can use the app highlighting important features of app and a clear cut easy to use functioning . The designer should have a clear vision preset in mind that the app is getting developed for personal use and not commercial use . Together with the designer innovativeness , you must also take care of clients demand and choice to get the best output .

Confusion Between UI And UX

UI and UX are two different things , although U is considered as core in mobile app development . It is has not been handled with care , all other depending modules and function will also not be on the track . The technology is continuously changing in dynamically changing environment and the design must adopt the latest technology in order to get best fit output . Use of material design , visual design , graphical design can help app in delivering the best UX .

Don’t Write Complicated Content

Content is the king to success in online environment . It helps in SEO , it helps in engaging user , getting app features on App Store and much more . Avoiding complicated content writing will add value to your app . User finds very difficult to read and understand  complicated content , and hence content should be informative .

Don’t Avoid Feedback

Feedback is always known as a charger for mobile app . Taking feedback as important things and making the changes accordingly will help the team to know the outcome go their hard-work performed . Always asking clients for feedback , rating and comments will add on to your app brand value and help you improve the app according to the needs and choice of the user. Feedback is always for betterment of app , no never ever think of neglecting it .
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How Business App Engages Customers And Helps In Branding

mobile app development company

Everyone in the world is rushing towards buying an smartphones these days all over the world , and that is the reason nearly about 2.6 billion people are using smartphones these days . Android and iOS are mostly gaining the large market shared over the world . Due to cheap price of Android smartphones , the number of user in developing countries are rushing towards android smartphones.

Due to high demand of smartphones , business are also focusing on rolling out an mobile app for overall improving their customer engagement and brand value . A good mobile app helps develop a stronger relationship with the customer in long run .

Let’s quickly look at the way business app can helps engaging customer and increasing brand value :

Delivering Awesome Experience To Customer

Enterprise must focus on delivering the app that making difference in the life of the user by offering them easy to use functionality , customer support on one go , FAQ’s and more .
For any app to make difference , it must be capable of identifying the pain points of customer , for instance say why even after high number of downloads of app customer is not getting converted ? Simplicity of the app converts leads into customers and at the same time increases the brand value . Feedbacks and comments of the app must be solved by the enterprises by rolling out the viable update . The best apps are known to be the one which are highly focused on delivering after functionality for the user . For example say a enterprise is offering app that helps you to search for FAQ, do self service , get in touch with customer support on one go and much more .

How Apps Offers Proactive Communication

Apps once downloaded from respective app stores remains in user phone unless uninstalled , which was not the case with website wherein you have to type the URL every time . Some apps also offers an offline access .
One of the greatest features in app is push notification which is proven very effective in user engagement 24×7 . Push notification is facilitates customer’s attention , even if customer is not using the app at that time . The best push notification can be sent to customer for discount and offers together with the notification of the product / services they can recently searched in the app .
Today’s world has changed and customer to . Customer are getting more demandable , they want information within seconds and service in double quick time . Once the customer can be influenced in downloading the app , the brand can boost their information directly to customer phones .

Customisation App Delivery

In order to get your app a success , you have to offer personalised app as required . The world in 2018 has completely changed due to coming of emerging technologies like Blockchain , Artificial Intelligence (AI) and machine learning (MI) in order to read user minds and facilitate them accordingly .
Smart marketers are now using app location capabilities , geofencing technologies , time data driven content to offer promotion , loyalty programme and discounts according to the location and time of the user .

Complement Buying From Brick And Mortar Shop

Many of the retailer are now using the marketing strategy of in app customer experiences . The app could , offer the user to download and scan barcode of the product , check stock availability products reviews , description , current offers and more . Some apps are also offering placing the order online via a app , thereby helping user to avoid queuing up or getting the item at the convenience of home .
However the brand cannot afford to engage customer on long go to get their app installed , if they are not providing regular update , content and features within the app . App development agency must also remember that user is doing favour on company by installing the app , so it must not take user private information , or much space on their smartphones . It is the duty of the mobile app development company to provide sound and robust app that offers real value to users .
Winklix is also one of the mobile app development company expertise in improving business for higher productivity and profits .
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How Much It Cost To Develop An App Beyond Developmental Cost

app development cost

You must have read series of conversation from us regarding how much does it really cost to develop an app  which tells you the developmental cost on the basis of scope , platform , type of mobile app development company and other factors which are directly associated with development .

Now we have talked about the developmental cost of the app , its important to consider other important factors that will necessarily incur throughout the process of your journey .

Developing an app for offering to user is just the small part of investment . The real cost of the company will get incurred in finding the users for the app , maintenance and regular update of app and more .

Cost Factor To Consider Beyond Mobile App Development

Marketing Of App

When your app is not getting good download and customers then it means you are lacking somewhere in your marketing strategy . Sometimes product also fails due to low visibility in the market .

Defining marketing strategy is important part for any business type to drive user acquisition and mobile app growth . Gone are those days when there were only few of the apps are available on the app store . Now respective app stores have been flooded with various types of app in each industry .

So always keep in mind while launching the app you are stepping in into highly competitive market and you have to plan your product and services in such a way that your app will be up from other things . The one stop solution for this is marketing your app to get its success .

Running an awareness campaign before pre launch of app should also be the part of your marketing strategy . Marketing is always an ongoing process and it should strategise in mind even before the developmental process of app starts . Usually launching the sign up page during pre launching of app , promoting app by video teaser , paid advertising , blogging , website and landing pages will add on value even before launching your app , thereby ganging you more customers .

The budget of marketing your app totally depends on the type of market you are willing to enter in and who actually are your target audience .

Cross Departmental Involvement 

Usually a set of UI/UX designer , developer , backend developer , QA , tester is required to build any successful app . And strong involvement of each of the team is required to deliver any successful app in order to technically diversified .

Together with planning for heavenly marketing your app and fulfils your business goals , you will also need to account for internal efforts involved with supporting and sustaining the app .

Combination of IT and engineering plays a key role in development , integration and other services which you may be looking to accomplish through mobile app . Even if you have hire mobile app development company , your open people must have to involve with them by way of strong communication for successfully building the app .

Maintenance , Upgrade & Continuous Delivery 

 

Your developer real job starts after initial launch of mobile app , as after launch is just the beginning . Always try to keep in mind the future cost which will be incurred in maintaining the app and fix bugs and to roll out any version upgrade . The point here is you must have a long term vision in case you want to exist in long term and make your app a success .

It is usually seen that initially after the launch of app , it takes around 6 months to get it established and leave mark of long lasting relationship with customers . Continuous and regular upgradation according to dynamically changing environment is what user finds it interesting . In the technology driven world , you can’t retain user for long on the concept of ” set it and forget it “mentality .

Mobile app development cost will incurred as upfront cost , but will occur over time . Hiring a good mobile app development agency helps you to provide a viable framework that gives you flexibility to sustain and improve over time together with defining a overall mobile strategy .

 

Consider mobile app development an an investment , which will increase your revenue in long term if done correctly , and a right mobile app development partner having expertise knowledge will get you to meet your expected needs of your business organisation .