Mobile App Data : Understanding

Mobile App Data : Understanding

In the year of 2019 , wherein most of the companies are rushing towards app development , or may have already developed mobile app to enhance customer engagement . But it is fact that carrying on the app development for developer isn’t always smooth sailing . This usually result in poor performance of app , unexpected ROI and tons of other issues which act as a barrier in smooth running of business .

Adding on something to existing app or changing the app as per user feedback and filters and at the same time also taking care of back-end functionality changes is challenging job for some developers . It is usually seen in the companies where there is no in house development team and they are not actually able to decide when and how to make changes in app .

Data is always act as a backbone for any successful app development . In order to make an app that performs in a better away it is always preferred to take inputs in form of feedback  . So keeping all these factors in mind , let’s quickly look at some of the tips for leveraging your app data .

Collection Of Right Data

Finding a long term user of the app and their retention ration is what everyone’s expectation from mobile app . Acquiring the right data about consumer behaviour , their like and dislikes in app , and knowing the pros and cons of your app by user can also be possible by data collection .
Data can help you with enhancing the app by knowing their know how’s , contextualizing the issues and overcome with the changes in new release .
Some of the important aspects that you need to take care of are :
  • Location from where your download of app are coining from
  • What are the drop off elements in the app
  • What section of the app is most liked by user.
Once you are down with collection of the above data , the very next step is how these data can be applied . So understand each element of it , and improve app on the basis inputs can take your app to next level .

Interpretation Of Data And Making Changes Accordingly 

So looking for next step after successful collection of data ? Now you have all the geographic location , drop off elements of the app and so on . So what are you waiting for ? Just enhance the app for its betterment and release the next stable release that user loves to use it in daily life .
It is always suggestible to collect the data which includes :
  • User may directly delete the app in the very first go , if they feel like app is taking to much time to load . Always take care of the app loading time .
  • Sometimes it has been seen that clickable elements in the app is too close or difficult to click . Collection of data wherein user is facing these issues and resizing the elements accordingly in the app with help your app for customer satisfaction .
  • Always focus on implementing the necessary features in the app , rather than overloading the app with numerous of features . This can improve user experience and limit app bloat .
  • Optimise your App Store profile with good keywords and description .

Always Look At Your Reviewers 

Always take a look at your reviewers comments that they leave which can act as a most valuable data for you . Reviewers clearly states the problem facing by the user and providing them with appropriate solution .
Always keep an eye on both positive and negative feedback and the geographical location of the reviews , as that reviews might affect tons of user . Third party reviews sites can often have better review data as they are more likely to be truthful .
User express their opinions about their like and dislike of app . Always work on improving verbal complaints from actual person .

Use Analytics Software 

Tracking the data of the app is not cumbersome process in this year of digitalisation . There are numerous of ways to track data , which includes both free and paid softwares . Lets look at some of the software with good interfaces  :
  • Google Analytics For Mobile App : Google analytics is a free tool available for both Android and iOS platform to track user analytics .
  • Flurry : This is just another tool which facilitates variety of user paths
  • Countly : It is best user interface open source programme software that allows track of app in self hosted environment .
Above options are some of the simplest options easy to use options available in the market . Feel free to explore various other paid options available in the market . Data can help you improve user retention and improves the overall ROI . So start tracking the mobile app data today and I bet you won’t regret it .

I Have An App Idea But I Don’t Know Where To Start

I Have An App Idea But I Don't Know Where To Start

How Can You Turn Your App Idea Into Actual App ?

If you actually have an awesome unique app idea and is searching for solution wherein you can kick start with , then start considering your app into business case . In fact you can get the minimum viable product (MVP) as the same cost as you invest in buying a brand new car . Minimum viable product is the app with minimum functionality app that will bring urgency to situation for further encouraging of development . By MVP product you can showcase your app to investors as well as you can attract customers by showcasing your potential .

Some Suggestions On The Basis Of Experience Which Can Help You Move Forward With Your App Idea :

  1. Harvest The Power Of MVP
  2. Make Business Case For Prototype
  3. Get Out Of Your Own Way
If you are reading our blog , we assume that you have proof of concept as well as heavy density for the value of your idea . We also assuming that you are reaching for app development to us in which you have already shorted targeted market , budget and timeline . So let’s get deeper into the things by elaborating each of the points as discussed above .

Also Read : How Much Does It Cost To Develop An App ?

Harvest The Power Of MVP

Let us tell us the mystery behind all app development process . The app by whatever company it has been developed had not be able to released in the marketplace with final features in the past history of app development . Never
Even market leaders and tech giants such as Google and Microsoft releases and update their apps regularly according to user feedback .
So if you are still dreaming of bringing a perfect features to market immediately , and for instance you may have released the same – their will certainly be features in your app which nail you down .
And that is the reason behind our suggestion of starting with minimum viable product (MVP) that can act as  acting shield and proof of concept for investors .
A MVP is nothing more than a viable solution of your finalised concept which can act as a shield to attract investors for your project . So you get a viable solution , you will get a feedback , both positive and negative which help help you fill the loopholes and finally you can build , measure and learn .
The best part about MVP is they work !

Make A Business Case For A Prototype

We at Winklix has always faced a situation wherein app visionaries unfortunately with non technical background assumes app development is just like they can an idea and we can build the app straight away just like they are purchasing a product from a marketplace .
As far as we have seen personally no self funded project can be sustained for long in the market . It is always recommended that take your idea and make it into business .
What me mean – although you have an app idea that prevails in your mind with no tangible value yet as as far as from the monetisation point of view it is almost next to impossible to monetise something that only exist in your mind .
Again when it comes to app idea solidifying , it obviously does not comes at once , instead it comes with time . The only thing that you need is to move forward is the will to take this forward .
Although for most of the client ( of what client think) their major reason for failure of app is coding not done properly or UX and UI was not so attractive . Although UI /UX and other things plays an important role in app success but major portion of startups fails because they have actually never started .
Creating a business app with MVP to showcase your app gives you the opportunity for potential investors to gain interest in your product .
So the best solution to tackle this situation is to get out with the prototype in the marketplace and start recruiting investors .

Get Our Of Your Own Way

You are the only person so find your own way out to make your app a success .Let go of your inhabitant and commit to prototype .
The most difficult part for app development is to release the app at initial phase with MVP , but once you rolled out you will keep on rolling out . By creating a prototype , you are creating something that both your customers as well as inventory can see your app and can make precise decision accordingly .
Hiring a trusted mobile app development company will act a your partner in need which can aid you in planning your market strategy and forget your any technical boundation . The right app development team with guide you towards taking it in a right way and work tirelessly to breath life in your idea .
It is actually very easy to get started by just a click away . The question here is do you want to get started or want your app to remind an idea ?

How Travel Logistics Industry Can Be Reformed By Mobile App Development

travel and logistics app development

Smart devices have impact almost all industries , no matter whether it is a service based industry or customer based . Due to the recent advancement in the field of app development , travel and logistics industry has become possible market for adoption of custom mobile app development solutions . Right from pick up to travelling and final delivery of goods , technology can benefit the user in numerous ways in terms of tracking of goods .

Mobile applications are highly demandable in travel and logistics industry as it has the potential to showcase live status of the goods , vehicle , productivity , employee and so on which are directly related in between the process of transportation . Logistics apps are designed in a way that can enhance supply chain management as well as overall efficiency of the process which is followed in travel and logistics industry .

Benefits Of Mobile App Development In Logistics

Simplifying Every Procedure

Travel and logistics industry are often confused between whose consignment and goods has been carried to delivery point from manufacture point. As the number of transaction are many and it creates confusion and not proper tracking of good . With the help of mobile platform for service management , companies are able to ease these process and at the same time accomplishing considerable gains .

Making Warehouse Management Possible

One of the important areas where mobile app development  is mandatory in travel and logistics industry is in handling error free system and flawless operation of managing goods in yards and warehouse . With the help of mobile apps , the efficiency and accuracy of data is 100 % correct as by use of apps it becomes the automatic procedure of logging the ID’s of equipment , storage location and goods via scanning them . Manager can easily update the inventory status and other things by scanning through mobile app . And most importantly the entire data is stored on cloud based server which can be access from anywhere .

Keeping An Eye On Productivity

As all the information are getting uploaded on centralised server and hence the tracking can be done with  ease by customer about their goods which are in transit . Apart from it , companies which are running logistics business can track their field employee , can facilitate their customers to provide them with accurate GPS based shipment status and so on . It is completely different from the process which was getting followed in logistics industry wherein companies get updates only after post delivery and manual updating , and all these are possible due to technological advancement in field of mobile app development .

Booking Of Shipment Order With Ease

Introducing of customer friendly app to right way book a shipment and pickup of  order from their home will always  give your business  an upper hand . Logistics apps can be utilised by clients who require efficient and rapid booking of their shipment order regularly .

Confirmation System After Delivery

With the help of mobile app , it becomes easier to to track the consignment and the staff of travel and logistics industry just have to scan the code pasted in the goods to update their status , location , quantity and so on . Hence the tough tasks of incoming and outgoing becomes simple with just few taps straight away .

Minimising Cost And Increasing Efficiency

When we are talking about logistics company , app development process can be genuine saviour for it. Mobile apps helps real time information of volume and movement of goods and at the same time required less manpower to manage while procedure thereby helps industry in following cost saving approach together with increasing of overall efficiency .

Process Automation

Mobile apps has digitalised the process and thereby eliminates the cumbersome process of using paper . Logistics mobile application generally consist of dashboard which can features of viewing order delivery confirmation , digital reports , task scheduling etc . Thereby with use of mobile app , it saves time and guarantee accurate updates .

Conclusion

Digital solution in travel and logistics industry has transformed the way of doing business making it more transparent and flexible . It is only because of mobile app that business process has become fast , interactive and easy to do with fully automated task management . Partnering up with the well recognised travel and logistics mobile app development company  can help your business to taking it to next level . Winklix is one of the best app development company to bring digitalisation in your business .