Well developed retail app can boost your sales by upto 60 % according to reports in 2017 .So if you have chunky store for selling products or is having an e-commerce website , investing in mobile applications is good opportunity for your business .
30% of all online sales now happens on mobile based application only . But if you are thinking that revenue will touch sky after launching just another app in the market , it will obviously not .Sales and their conversion required good app building with well planned strategy and UI .
Some checklist for developing your app is given below :
1)Designing Must Be For Multiple Devices
I really don’t know why most web and native app designer ignores fluid responsiveness.
Designing of the app must be done keeping in mind both fixed and fluid design.
In case you are preferring to design only fixed layout , it may not be compatible with all devices screen . The app may look fully compatible with the device it is made for , but will not at all be compatible with other screen devices.
For retail app aesthetics matters a lot . In retail industry people buy what they see ( jo dikhta hai wahi bikta hai ) . So what looks good will sells better definitely .
The solution to above problem is fluid design. It simply means text , typography and graphics will adjust dynamically according to the availability of the screen size. Its preferable to use low resolution images thus owing to lower response time.
2)User Friendly Categories , Filter And Sorting
You are making an app for the user right ? Then you must think like your user , rather than thinking for your app development with your own strategies .
So first of all the question arises is what will a user do after downloading an app ? Obviously they will not download it just for testing purposes or to see your app designing until or unless she is your girlfriend or your circle of friends .
Practises that are relevant for designing an app are :
1. Show category specific filters.
2. Put important, most relevant filters and categories virtually the subject of the summit.
3. Allow merger filters of the joined type (for example sizes in S and M if the devotee is searching for both, mixture colours and fused brands.)
4. Use thematic filters (especially for retail clothing and paraphernalia app, themes based upon real liveliness descriptions in front up going on the fanatic narrow all along preferences.)
5. Truncate the applied filter lists in view of that they dont cover the unapplied filter options.
6. Display applied filters conveniently for fanatic ease of union.
3)Design Product Page Details
The product page should be handled carefully as it shows all the thing required by the user .Starting from pricing , full description and product image , user will obviously be looking for the same on the product page itself .Also on the product page itself , relevant product and products similar to the product user is seeing should also help user to decide what products is desired by them , and thus user will tend to buy more from you .
Your user makes the crucial decision, ‘to buy or not to buy’ here. Design better product pages for better sales.
4)The Two Tap Rule For Checkouts
Its holds true that two tap rules holds a better position for checkouts . It is the page where user takes decision to buy product or not and at the same time for making payment . This page must be handled with almost care .When sometimes user want to take instant decision to buy product without getting confused between number of clicks. For mobile apps’ the two tap rule’ is a good yardstick on product to cart and cart to checkout pages.
5)Integration Of Payment Gateway
Payment gateway is one of the important things to do with for countries which has penetrated use of cash and started using only and only plastic money .However sharing credit card information with small companies is little security concern issue for users , thus importing the in app payment gateway with some good payment gateway providers will work .