Behaviour Of User On Android VS iOS Platform : Impact On App Development

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Thinking of mobile app development ? Then you probably need to think of your targeted user to . Developing an app is not just about delivering a piece of software , rather the app which act as a problem solver and ease on the life of the user are the most successful mobile app . So you need to necessarily understand the people need in case you are planning to provide them a valuable solution .

Keeping an eye on the users choice , we can easily get to know about their taste of tongue . Whether someone choose Apple or Android ,  you can get overview of what kind of app they are going to download , whether they will pay for the apps or make in app purchases  and so on .

This post is about basic difference between android and iOS devices , the key of success between both the platforms and so on . Lets discuss point wise below all the impacts :

The Present Mobile OS Market

As per the recent reports Android and iOS account for 99.6 % of the total market share with over 3.6 million apps available for download in Android store and over 2 million apps available on iOS app store . iOS users are more ready to spend money on apps than the android user , whereas there are more number of targeted audience in android play store .
So the choice totally depends on you which platform to choose from . If you are planning to target more users then Android is the best platform , and when your motive is to ear money from your app , you should choose iOS platform .

Difference In Device Capabilities

Depending on the choice of user there are very few difference between Android and iOS user when it comes to choosing their smartphones .
For instance say , Apple follows stringent regulation for app submission , push notification and timeframe for system updates . But Apple user are loyal and they know they will receive an update across multiple iOS devices .
In contrast , Android app can be submitted freely , and is also highly customisable .

Personality

What amount does identity influence our decision in cell phones? There are unpretentious contrasts.
Strikingly enough, Android clients have a tendency to be more thoughtful contrasted with iOS clients who recognize as outgoing individuals. iOS clients like to burn through cash and say they’re agreeable in positions of authority. Interestingly, Android clients show more prominent levels of trustworthiness and modesty and say they are more agreeable as devotees.
Identity contrasts might not have a noteworthy effect with regards to choosing which stage to use for your application, yet they can give a little understanding into what kinds of applications they like to utilize. It’s critical to center around the objective of the application and client expectation.

In App Engagement , And Retention Management

Android and iOS user engagement ration is completely different . iPhone user are more likely to engage with app in case it is content oriented app .
The performance of certain task like registration , purchase and in app purchases vary between Android and iOS . In terms of engagement and usability , iOS is know be the best expect the registration in which Android is leading .
You should be clear about your goal and purpose of your application to target the market of app . Choosing the appropriate platform will depend on goal you are trying to achieve with your mobile app .

Consumer Spends

As previous discussed in this article , iOS user make more purchase than the android user , however the gap between both of them is getting smaller . These insights are useful for brands looking to develop retail apps or want to generate revenue form the app which are paid . Usually in app advertising in the main source of income in Android app .

Which Platform To Choose From ?

To get a win win situation , you must develop an app for both the platforms , ie Android and iOS as they together are holding almost all the market share , and thereby your app can be reached to majority number of users .
But in case you are looking to choose one platform , then you need to be thoughtful about your targeted audience , thoughtful consideration and more .
Each platform has their own advantages . Android is the preferred choice to large number of user due to ease of usability and cheap availability , whereas iOS are engaged with audience who tends to spend more .
So on the basis of above things , you must take the informed decision . In case you are looking for some expert to suggest you , or you are searching for mobile app development company , you can contact us .
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Pros And Cons Of Developing Mobile App For Your B2C Business

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Mobile apps are now becoming a necessity for every business organisation irrespective of the nature of business you are dealing in . Different industry have different kind of app design requirement , for instance e-commerce industry might have a demand of different UX than a banking sector app .

In order to come out with better UI design for your brand , you need to hire a mobile app development company , who can with their expertise knowledge can serve you with the best professional skills for an awesome outcome .

There are always pros and cons of releasing a mobile app in the market . Hiring a mobile app developers is the only solution to come up with something new that can role out in the market .

Pros Of Mobile App Development For Your Business

Expectation Of Customer

It does not matter whether you are running a big organisation or a small company , mobile app is required for every business organisation now a days . Remember days when ” World Wide Web ” was fascinating new heights ?  Similar kind of evolution is seen with popularity of mobile devices . Users are preferring more of phones and tablets to browse rather than than PC or laptop .

Mobile App Design Attract User Attention

User spend more time on browsing over the internet and moving from one site to another . The internet consist of millions of sites to distract the user easily with their content and services .
Thus in order to succeed in the market and to keep on attracting more users , you need to have a strong mobile app development .

Partnering With Best Mobile App Development Company Can Add On Value To Your App

Many of us think that the best time to launch the mobile app is when it is fully loaded with all the features together with the new features thus making it unique to launch , and that is the reason many of the brands delay releasing apps .
But that should necessarily not be the case , you must launch the app with the features you have to engage more audience and then keep on updating the app from time to time to keep the audience engaging .
Due to over years of experience of successful mobile application development company , they can understand your need better and can help you taking advantage of mobile device specific technology .

Cons Of Mobile App Development For Your Business

You Are Unprepared For After Launch Efforts Of Mobile App Development

It does not matter how useful your mobile app is , you need to provide regular and multiple updates for engagement of your customers which a small business owner might not undergo with . If you are running low of man power , then your ability to provide regular updates is limited .
You can overcome with the situation by hiring some third part app development company who can work as a agile company for doing fast changes .

Mimic Competitors Mobile App Design

There is a different between offering a unique functionality of getting ahead with your competitor in the market or copying them completely all their features. Your app must be unique offering different set of unique features that your competitors might not be offering , to give unique tailored experience. This usually means the more you are familiar with mobile application development , the more likely you will tend to have a valuable app .
Hiring a mobile app developer who has years of experience can not only help you build a rock awesome app , but will also help you to plan and strategise with the help of experts advice .

Top Trending Technological Advancement : BlockChain And Augmented Reality

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New technologies are stepping in the market like introduction of the new spicy food – which is simply we can say at unpredictable rate . Its really getting complicated for mobile app development company to cope up with the latest technologies . Even the market analyst is getting confused about which technology is really relevant for business .

Blockchain and Augmented Reality  are most trending technologies today . Even the big player like Oracle – one of the leading tech companies has joined the club of blockchain with newly introduced cloud services . It totally depends on software development companies how they are utilising the latest to boost IT performance and business improvement .

What is Blockchain ?

Blockchain has been introduced to order to build transparent , trustworthy and commonly accessible financial future . One of the best example of blockchain technology is Bitcoin and Ethereum which always allow any user to transact without any third part interference  . Blockchain has the capability of tracking each and every transaction at faster rate .

How Does It Work ?

Blockchain process the end to end data in encrypted format to give faster and secured access to data .It is a combination of nodes in network which approved the transaction if the encrypted key matches the other before they add on finally to ledger . This technology is really fast and fully secured as it imitates every transaction in the form of new block in encrypted format .
Shipping industries have already implemented this technology , while banking sectors are playing an trial and error with this technology . This technology is helping millions to transact financial transactions in cost effective manner .

Benefits Of Using Blockchain Technology

  • It reduces cost of online transaction .
  • It is highly secured for banking applications .
  • It is faster and multiple cyber security advantages to banking application .
  • It is almost next to impossible to loose any data .
  • It increase authenticity and security .
For knowing more about reality of blockchain our article here .

Is Augmented Reality Is Also Next Future Technology ?

The mission of introducing this technology is to overcome with the problem of computer generated objects into experiencing it in the real world .
Augmented Reality ( AR) is technology which converts existing environment into virtual one . It is somewhat different to virtual reality which mainly focuses on artificial environment .
Whether it is automotive industry or a coffee shop , everyone is taking advantage of using augmented reality in order to get the benefit of computer generated graphics in their field of vision .
Many mobile app development companies such as Pokemon Go and Snapchat have already started implementing the concept of AR technology in order to be ahead in technological race .

How Does Augmented Reality works ?

In augmented reality , an augmented reality app development company overlays projected images on top of pair of glasses or goggles which helps virtual objects and layers in such a way that it gets on the top of user real world view . It also do not require any cables or desktop computer to perform its function .

Benefits Of AR Technology

  • It is unique technology and creates virtual image in real world .
  • It has the potential to attract more customer with interactive marketing strategies .
  • It is simplest way to explain or view any objects on real time basis .
  • It creates unique marketing strategy .

Conclusion

With such an technology improvement and latest technologies emerging in the market , its upto the choice of mobile app development agency , and software development companies to get the benefit with using latest technology which will be beneficial for both companies as well as their customer to cope up with the market condition .