Tag: mobile app developer in delhi

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Artificial Intelligence – Benefit For Retailer

artificial intelligence winklix

Inspite of the fact that some of the largest advancement is taking place in AI , in all industry across , but retail industry is leading the way . Some of the biggest implementors of AI are Amazon Eco , Google Home , and Apple Siri . Every now an then , we see application coming online using AI, but there is a lot that can impact retail industry .

Snapchat is also using AI in neural networks way . Now let’s move on to how AI help retail store owners ?

Artificial Intelligence technologies are set of big datas , which combining with technology , creates a model that can provide answer like real human . The answer depends on what AI has learned through data set .The more the AI faces customer interaction , the more it will get chance to improve the question and answer ability .

Since AI runs on machine oriented algorithms , it can discover actionable information about business , customer and inventory which are even not known by business owners . It can benefit the retail in numerous of ways .For instance , AI can get to know about the taste and preference of customer together with what they want and what they need .

And AI knows even before you know it . AI produces a great result , it can give multiple benefits to business owner . Secondly , without the help of AI , if customer gets discount coupon , even before going to shops of business owners , both customer and owner will be benefited .Another benefit we can say is , if AI gets to know what is the exact need of the customer , and can offer them at best prices , you can start building personal selling relationship with your customer .

Let’s take another example of product images , the biggest problem faced by online retailers and marketplace where large number of catalogs are to be dealt in . It is a time consuming job of tagging each product one by one , and high chances of getting wrong tagging . Product tagging and thereafter searching for the right product is one of the crucial task that can seriously impact search result and sales . Currently manual process of tagging online retailer is time consuming and error prone job .Inaccurate tagging can frustrate the customer and result in loss of revenues .

This problem can be solved by AI . Instead of manual tagging , retailer can upload all the images to AI engine , and can tag them by colour , pattern , style , and other parameters all at once .

AI are also used by business owners to transform the way customers are looking for the product . Image searching , replacing the text search to find products online by shoppers , is an opportunity for retailer to help them tackle the problem of discovery while building new experience .

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Get Advantage Of GeoFencing For Your Business

app developer geolocation

One of the best feature of GPS tracking system us geofencing . We can actually track user’s current location and see predefined area by use of geofencing . We can also predefine the geographical boundaries and can send push notification if anyone is trying to get out of that location .

This super technology made possible first by Google , can helps us in numerous of ways , like company can track their employees , parents can track their children and so on . In addition to it , we can also view when a person have entered or exited a geofence location .

How exactly does geofencing works ?

Curious to find how does it really works ? It works on concept of Global Positioning System ( GPS) , which can track accurate location of the user .
It can be better explained with help of an example . Suppose the customer who is using your app , and is nearby your business , you can get the notification for the same , and business owner can approach the user by messaging him . That’s how a geo location works and can give various benefits to us .

The various advantage of Geofencing

Productivity improvement and safety management

One of the biggest advantage is increasing productivity by monitoring field employees of the organisation . This ensures safety of the employee and at the same time tracking gives company exact location , where the employee is roaming around .As employees are the heart of the organisation , workers safety is prime importance .
Another advantage can be parents who want to monitor their children , and there are various other advantages by which we can be benefited with .

Reduce Cost

Optimise and traffic free shortest route will defiantly lead to saving of fuel and maintenance cost . As geolocation gives you possibility of tracking of vehicle movements , you can easily calculate fuel cost according to distance travelled .

Helps in monitoring workforce movement

Geofencing helps company to keep a track of workers movements and thereby closely monitoring their works ,even if you are at distance . It helps delivering quality products or service within time .

Geofencing helps business to prosper

You will be surprised to know a big companies like Starbucks and Toyota make use of geofencing to track their customer . According to research , almost 60% of the customer get founded by geofencing only.
In case you want to gather more information about geofencing , you can contact Winklix.
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How To Make Successful Mobile App

steps for successful mobile app development

Making an app is a easy part now a days , so can easily approach mobile app development company , who can easily deliver you the good looking app that work’s perfectly . But unfortunately , even a awesome looking app sometimes does not get the attention as desired .

So if you don’t want to loose the opportunity of getting notices in app stores , make sure to follow few suggestions which are given below to make your new app notices and featured in app stores .

START AT THE BEGINNING

Many apps requires sign up/sign in as mandatory process , like the one in e-commerce app , which user do have to sign up , even before getting the first glimpse of the app  . Although signing in the application is a very simple process , some pitfalls need to be avoided for having a happy customer experience .
“Never test the patience of the mobile device user ” should be the first and foremost aim of yours .If users finds any difficulty in using your app , or is not able to access it , they will surely delete it and forget forever .It can be avoided by giving them an opportunity to sign up by a social media platform , so that they can easily sign up and you will get the information as required by you of a user .

MARKETING

It may sound obvious but marketing is the most important and mandatory step .In an excitement that you are ready to launch the app  , always remember other need to learn about it .

Marketing of the app should start even before the launch of the product , by creating advertisement on social media , tech blogs and more . It may create excitement among user for eagerly waiting for your app , thus increasing the number of downloads once your app has been launched .

Always keep in mind , to target the targeted user as it is obvious that all the people in the vicinity may not be interested in your app .So target marketing is all you have to do , and should put your efforts accordingly .

There are many other ways for marketing your app , for which you can hire some agency to do a work for you ( obviously if you have budget for it )  .

The most important thing is ” spread words to right people ”

SPREADING THE WORD

The key platform to generate users for your application is sending invites . In the age of social networking  , if people find  it interesting and useful they will send invites to their friends and family , they will post about it on social platform . Even the biggest players in the market say Google , is also sending invites to begin promotion of their new apps/features  .

Giving user a reason to send invites is a great way to fast scale your invites .Provide them with some kind of incentive  , unlock some features in app or moving them to next level in app are some of the measures which can be followed .

MAKE IT SIMPLE

The app should be as user friendly and easy to use as it can . Your user interface should be organised and easy to use . If user can’t figure out how to access features or feel inconvenienced while using the app , your app may be in danger . Making easy and guidable videos and gestures in the app itself , would work to tackle up the situation .
You have to work with designer and developer , to get the best user interface . Highlighting the most important feature of your app on the very first move is the best option to highlight your features . Organizing the different features in different category helps user to browse every features , rather than putting all the feature at single place .
Always keep in mind , their are certain places on device’s screen that are more accessible than other due to the way people hold them . Certain location on phones may be hard to reach and certain gestures are hard to perform .Keeping this in mind , try to optimize your app .
Finally keeps your ear open to listen to designer and developer , as they are the experts who are use to in app industry and is making the app every now and then . So they can provide you good insight of what works and what does not . Even if you are disagreed with them  , think twice before disregarding them .

FINISHED PRODUCT

Try to keep your app updated on regular basis adding some spices to it .A good app can breed well , and will enjoy the pizza party after its success .Follow the advice by winklix , and your app might win a fight in the over flooded app market .
Winklix.com is leading app developer in Mumbai and Delhi , contact us now .