HOW TO IMPROVE YOUR MOBILE APP RANKING

App Store optimisation

It is very essential to have a good ranking of your mobile app for the business. It not only increases the number of downloads but also increases the revenue generated from the app. It is highly recommended to promote your app for the successful launch of the app. In today’s world, both emerging and well-established organizations are constantly looking forward to improve the mobile app ranking. A good rank in the app store helps you to connect more users and retain existing customers. It is essential that your app has good reviews which will highlight your app amongst the other apps.

Here are some ways through which you can improve your mobile app rating:

Do a proper research work on app store

Before you launch your app, do a proper research on Google play store and iTunes. Both are completely different from each other, both follow different rules and regulation. Google play store focuses more on the description of the app while iTunes app store emphasise on the keywords to categories and display of your app.

So, it is better to have a proper strategy before launching an app. Have a full insight about how the app store optimization works and then only go for the next step.

Choose a reliable plug-in

One of the best factors that are responsible for improving the app ranking is the quality of reviews. If your app has good reviews, it will automatically rank on the top of the app stores . One should consider choosing a reliable plugin that integrates well with iOS and android and ask the users for reviews. There are some plug-in that ask for the review when the user explores the app for a while. Some plugins encourages the user to give review as soon as the user gives review about the app.

Provide incentives for reviews

It is not a simple task to make users to write reviews. Opening review popups are not enough to encourage them. One should provide incentives to encourage users to write reviews. These incentives can be providing free in-game rewards, giving away virtual gifts, providing bonus points or giving away free coupons. These incentives can be given away by making promises to the users. People like free stuff and are easily attracted towards it. Wait for the users to complete some actions and then gently ask them to give reviews about the app.

Use SEO optimization

When you launch your app, you need to draw traffic to your app for more downloads. To draw more traffic, it is very necessary to use search engine optimization tools like email campaigns, PPC and social media. Social media is one of the biggest tool that can result in the success of your app. You can use app promotions like advertising your app in other apps etc. It boosts the optimization process and draws the traffic. Use keywords as it makes the app to list higher in the app store.

Expressive screenshots

To attract the users to download the app, it is very crucial that your app have very expressive and attractive screenshots. These screenshots must have a unique design to entice the users. You must provide screenshot of functionalities of your app with a very informative and quality description of your app.

Go Social

Social media is a very powerful platform. With proper campaigns and strategy, you can influence the viewers to click on the download link of the app. Advertise you app on the social media, build online social communities to build a fan base for your app. This will enhance the number of downloads for your app.

Regular Updates

It is very essential to provide regular updates for you app as it will remove the bugs from your app and will enhance the user experience. It will make sure that new features get added to the app with the current changing market trends.

Final Words

The technology keeps on changing with time. So it is essential to keep updated with the current market trends. To make your app rank higher in the app store, it requires continuous efforts. Winklix is one of the best app development companies who have a very professional team dedicated towards building app on all platforms and will guide you to rank your app higher in the app store.

Exploring Deception In Software Development – Who’s Is Really Building Your App

app development

First of all congrats for making it so far . You have your entire business model pre set in your mind , right from wireframes to financial projection , and say you might also have a VC’s in front of you who is happily ready to fund your business . Then obviously you might be thinking of approaching a big Mobile App Development company for your business model .

You might have found the app development agency whom portfolio are flooded with big clientele logo’s like Netflix , Sony , Facebook and so on.

Problem :

You are feeling crazy to check on each app developed by that specific mobile app development company , to see what awesome they really did so far . You web browser are doing their role , but that page might not let loaded . Need not to worry , your browser might be telling you the truth , right ? Perhaps not . Their designer might be doing the internship in some college , but the point is do they able to provide you the appropriate solution for your business problem . If they have really serving large chunks of more than 500 + clients , and are representing as a large companies who have served the large players , then they must be able to satisfy you more than your expectation . However this might not be the case every time with you . They might be willing to flaunt you by showing you they have actually build something for that company .

Solution :

Ask them a simple question , what they really did for those companies ? They might be in some kind of NDA with those companies , but they positively have something to answer , say ” We have designed custom software ” , or ” we designed something for them ” .

Problem :

The company you might have choose might be charging you $ 120 an hour but , but they are not transparent about who is doing your project  .

Solution :

The one and only solution to this problem is ask if you could meet them whether virtually or by walking into their office . By this step you might be able to find why they exactly want so much of time and what are they exactly doing In those hours . Is is an important step , because what if they are  charging you $ 120 or $ 140 an hour and they are actually outsourcing your project to someone situated in India , its not like that Indian app developers don’t have a excellent mind to develop the app , but it is the matter of question that you are paying $ 120 per hour for glorified referral under the guise of honest agency .It might be extreme risk to trust on someone who is actually doing like this and making you fool irrespective of your investment .

Bottom Line

You only have 2 choices at this point of time , either you can blindly trust the developer or you can act as we guided to you . As if it is really been a situation that your app is being outsourced , you can in this world of modernisation can hire a agency by your own rather than paying such a hike prices .
Want to know what it is like to work with local development agency ?  Walk in to our office of Winklix at  G-89 , Sector -63 , Noida , India to have a cup of coffee with our android and iOS app development team . Our first and the primary focus is to build great products , and helping you get out the layers of confusion in application development .

HOW TO CREATE A HYBRID APP WITH ANDROID STUDIO?

how to create hybrid app with android studio

There has been an exponential rise in the purchase of android devices. With this growth of android devices, the demand for the apps is constantly increasing.

What are hybrid apps?

Just like websites on the Internet, Hybrid apps are designed and developed using the web technologies like HTML, CSS and JavaScript. Hybrid apps are similar to any other app on the phone. You can install and download them from the app store. The key difference is that hybrid apps are hosted inside a native application that uses mobile platform’s web view. This helps it to access all the capabilities like camera, accelerometer, sensors, contacts etc.

Android Studio is an easy to use Integrated Development Environment (IDE) that is used to develop android and hybrid apps. One can develop hybrid apps by following these simple steps:-

Design your Application

The first baby step towards building hybrid apps is designing your project. Before you start the development process, it is advisable to make sure that you have all the pre-requisites of the development process.

It is essential to have access to the features available in the browser if you are creating a pure HTML5 application. Make sure that you have all the pre-requisites in place. For example make Cordova CLI and the android SDK tools ready before going into the development phase. You will have to install Node.js before installing Cordova CLI.

Now, to install Cordova CLI, run the following commands

sudo npm install -g cordova

The next step is to download the Android SDK tools which you can download by clicking the following link…

http://developer.android.com/sdk/installing/index.html

 

HTML5 Mobile Framework Application

HTML5 Framework is the building block for creating an HTML 5 application. Another major tool JavaScript enables you to add animations, show/hide things on a website. Now in the next step, you can edit the index page of your website

Testing Application through Browser

HTML5 comes with an advantage that you can test the application through your local server browser. You can easily access your application by going through the following URL replacing MyHybridApp with the name of your app

http://localhost/MyHybridApp

If you are a chrome user, then you have added advantages. For example you can use Chrome DevTools to debug your application. You can even check the responsiveness of the app by clicking of the mobile icon on the top left side of the debugging page.

You can debug your application by inspecting the elements and using features like console, Network, source, application etc.

Packaging the application

To package the application, you will have to use third party applications like Xamarin and PhoneGap. Now, what these third party applications do is – they package the application in a native wrapper which acts as a bridge between the native API and your app. The application is loaded into the web view by the third party applications like PhoneGap. And this web view displays the application to the users.

Now, after the packaging of the application is done, we can generate a release version of the APK

Cordova build –release

When we have generated a release version, you can find your apk in the following location platforms/android/ant-build/MyHybridApp-release-unsigned.apk

To submit the apk in the app store, simply sign in and submit it.

The Testing Process

We know that we can test and debug our application using the chrome DevTools like console, Network, sources, application etc. But do you know that you can debug the application without using chrome development tools? We will have to run the application on actual device to test the hybrid app using native API.

One of the options on phone to debug app is GapDebug. By using this Gap Debug you can install .ipa files for IOS or .apk for android. It provides a debugging interface in which any kind of change in the interface will reflect the change in the application.

Distribution Process

Before you can launch the application on the play store, you will need to sign your application on app store. The pre-requisite for signing your application on the play store is to generate a keystore.

To create a keystore, one can use Java Keytool utility. This utility already comes with the standard JDK distribution and can be located at %JAVA_HOME%\bin. In windows, this can be found at C:\Program Files\Java\jre7\bin.

Final Process

After creating a keystore, you can easily sign in and users can install the uploaded app on the play store.