THE RIGHT WAY TO LAUNCH AN APP

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Want to launch the app successfully to generate revenue? Well! You will have to launch the app in the right way to achieve this. It really does not matter if you have a awesome app idea, or you have good developers and marketing team. If you are launching it right, you will never be able to launch it successfully.

Many people believe that that submission of app in the market place is enough for the success of the app. But wait… it is not so! The success of app initially depends on the step taken even before the very first idea about building the app strikes in your mind .After launching the app , planning and promotion is continuous process. Here, we will be discussing everything you need to know for launching the app in the right way.

Recursive research process

Invest a reasonable time in thinking about some questions before going for development. Think about the questions like-Do you know all your competitors? What is your target audience? Why would demography will download and use your app? What is the speciality in you app that other app don’t have? These are very valid questions to think about before developing the website. 

Beware of copy cats!

You have to do a proper research work before taking any step forward. Before investing any amount in the app make sure you have done enough homework and you have a bulletproof plan ahead of you. If you have a very unique idea, then make sure that your idea is not stolen away by your competitors. This is essential because as soon as you launch an app, you competitors will grab the idea and will launch their app using your idea. This may impact you badly as far as the finances are concerned. So make sure that you launch the app rock solid.

The right platform

When launching an app, launching it on the right platform is very crucial. iOS and android are completely different platforms. Android have a very huge market but most of the app are available for free while on the other hand iOS app generally charges a nominal fee. So IOS app earns more as the users buy more iOS app as compared to android app. You have to choose the platform according to your business requirements. IOS apps are used more by senior citizen people while younger generation prefer android as android phones are much cheaper. 

For more information about App Store Vs Play Store , you can refer our article here .

Testing is the key

Recursive testing is very important to provide the stability in the app. Using the building tools are not sufficient to provide a good testing environment, it is essential to have manual testing to test the app on different phone. There are so many phones available so it is quite important to test them on most of the phones. This testing has to be done before the launch of an app as it can save you big bugs and time to remove the bugs.   

You can always hire beta testers before the launch of an app. Beta testers are a group of people who have a decent knowledge of testing and development. The app launch must be a time where you celebrate rather than you test the application.

Marketing tactics and strategies

Proper marketing is one of the important factors responsible for the success of the app. Before the launch of the app, it is very important to build up the hype so that people are eager to wait for the launch and cannot resist themselves. There must be chatter among people about your app before the launch.

There are numerous ways to market your product, some are free and some are paid. So it all depend upon your marketing budget how much you can put into it. It really does not matter whether the market is big or small, all that matters is that whether you are putting your efforts and marketing smartly. First identify your market and then only go for the next step.

Try to make everyone excited about the launch of an app. It is also important to retain downloads even after the first rush.

The application process

Every app store has different guidelines for the launch of an app. So make sure that you understand and follow a proper guideline to launch the app on the marketplace. Launching the app without understanding the rules of the app store can lead you in huge troubles.

Look out for the opportunities

When the launch of the app is successful, don’t get carried away with all the clapping. Main thing still remain which is how you capitalize on the new opportunities. If you find that you app is used alongside with another app, you can offer bundle sale by contacting the other app’s owner.

Winklix is an app development company since 2004 located in the heart of India which provides app development in iOS and android platform. If you want to know more about the launching of an app or looking for an awesome app development company then contact us .

CONQUERING REACTIVESWIFT: PRIMITIVES

iPhone app developer

Winklix is an app development company that does most of their iOS development using Reactive Swift. There are two approaches of solving a problem in swift. First one is the imperative way and second one is the functional reactive way. Reactive Swift is taking leaps and bounds in today’s world. It is getting more and more prevalent with each passing day. Let us try to understand what is all the fuzz about?

 

Basic building blocks of Reactive Swift

One of the best ways to manage the complexity of user interface is through reactive programming. Reactive Swift creators were focused to creating a language which is declarative, composable and flexible. The paramount feature of the Reactive Swift is that it is an amalgamation of streams, transformation and bindings. Streams are a very familiar data structure through which you can send anything. It is decisive to listen for the stuff, otherwise you may miss it. Using the transformation, you can basically map one type of array into another type of required array. Binding is a third ingredient of Reactive Swift. Through bindings, you can bind the stuffs to things.

Reactive Swift has a very basic building block structure given below which will assist you to write code in functional reactive way. These key building blocks are categorized in the following way.

Source

Our main focus is on the rapid changes over time rather than a particular state in time. These all primitive blocks are categorized under the Source category in reactive programming. Source comprises of Event, Signal, Signal Producer and Action. These key building blocks are accountable for the proliferation and occurrence of the changes in time.

  1. Event

An Event is the occurrence of something. Events are the centrepiece of communication. An Event might be occurrence of an error, press of a button or receive of any information from an API. Events are of following four types

  • Value: This event offers a value from the source.
  • Failed: This event means that an error has occurred before the completion of a signal.
  • Completed: This event means that the signal has completed successfully and no more signals will be sent from the source.
  • Interrupted: This event means that the signal has been interrupted because of the cancellation. This means that the operation was neither successful nor unsuccessful.
  1. Signal

Signals represent event streams that are in progress like user input, notifications etc. When the user gets the data, events are sent through signals. This is pushed out to all the observers due to which all observers can view the events at same time.

  1. Signal Producer

Signal Producer creates signals and represents tasks and operations like network requests etc. Signal Produces is considered to be cold as it needs to be initiated while Signal is considered as warm because it does not need to be initiated.

  1. Action

Actions are responsible for doing work when executed with an input like click of a button. It generates output values like zero while execution. Actions can also be disabled on property which will disable any controls associated with the action.

  1. Property

Property is used to store a value. If there is any change in the value, it automatically notifies. The current value can be accessed from the value getter. The current value is send by the producer getter through signal producer.

Consumer

The basic blocks in this category listens and perform according to the events generated and sent by source primitives. Consumer category has two sub-categories.

  1. Observer

It captures the work that needs to be performed in reply of the emitted events from the source. An observer takes event as an input.

  1. Mutable Property

Just like Property, it is also used to store the value. But it is different from the property as it can be muted directly. It has the ability to update its value according to the values received by signal.

Operators

 

Operators are the functions that transform signal and signal producer. These are composable primitives that work with event streams. These operators can be used for transformation, performing side-effects, flatten, combine etc.

Scope

These primitives are used for determining the interaction time between the consumer and source. It has the following two sub categories

  1. Disposable 

Disposable enables the user to manage the memory and cancellation of signal. When we start the signal Producer, we get a disposable which can be used to cancel the started work.

  1. Lifetime

It determines the longevity of an object like we want to observe a notification till the UI component is on the screen.  

The Flow

The complete flow of how the primitives complete the job is explained below

Step 1: Defining a Signal

let signal: Signal<String?, NoError>

Step 2: Transforming a Signal

As we can see that in the first step, we get an optional string. Then we need to transform the nil string to empty string and transform it one more time to give Boolean values. We have used skipNil to ignore nil strings here

let transformedSignal = signal

.map { text in

text ?? “”  

}.map { text in

text.characters.count > 10

}

Step 3: Observing Signal

We observed that the setting isEnabled on the screen. We will start observing the transformed signal via observe primitive.

let observer =

Signal<Bool, NoError>.Observer(value: { value in

button.isEnabled = value

})

let disposable = transformedSignal.observe(observer)

Step 4: Stop observing a signal

Observe primitive returns a instance which can be used to stop signal observing

disposable.dispose()

Conclusion

This is how the different basic building blocks or primitives are used to write code in a functional reactive way. Winklix is iPhone app development company who create app that get’s featured in App Store . In case you are willing to have your app developed by us , you can contact us .

Why Do Companies Outsource Their Mobile App Development Activities?

why company outsource mobile app development projects

Market for the apps is growing by leaps and bounds with every passing year. Development of apps has taken an exponential rise. Companies are looking to outsource their mobile app development activities to other mobile app development companies. But the big question is- why would they do so? They simply do it because they don’t have enough time, technical expertise, money, resources and experience.

A business is obsessed to rope in external sources to develop the mobile apps because they are driven by desire to save money. They scout for the companies that provide cheap and the best mobile app development. It is vital to have a great healthy working relationship with a technically strong organization as they must provide a professional working environment along with the timely delivery of quality products.

When we choose something, with every advantage, there come some disadvantages as well. So lets us look at some of the positives and negatives of outsourcing the mobile app to a company.

Advantages of outsourcing mobile App Development:

  1. Saves lot of pocket money

The prime advantage of outsourcing mobile app development to an  is that it is very budget-friendly option. When you outsource app development, you will be charged only for work done by them; this can be done on an hourly basis on can be fixed payment according to your negotiation to the company.

 

You can cut off overhead costs which can help you to bring down the development price of your app. You will have to pay only for those features that you want in your app. So outsourcing is an affordable option where you don’t have to worry about the constant improvements in your in-house technical team.

 

  1. Convenient Technical Expertise and Resources

When you outsource your app, the outsourced mobile app development companies have dedicated teams which take care of your project right from the beginning till your mobile app comes up in the market. By selecting an external mobile app development enterprise, you can benefit the services of industry designers, experts, project managers, testers and marketers; all those experts who are linked with the outsourced company.

 

  1. Exploiting the technology

When we export our app to an agency, they have a dedicated team that is focussed on using the technology that suits your mobile app development requirements to bring out the best. Due to the mutual agreement, they use the best technology available.

 

  1. Time Saver

You might have heard proverb “Time is money”. Outsourcing your work saves you a lot of time as the outsourced company have to finish your project before the deadline. Huge amount of revenue is generated if the work is completed before time.

 

  1. 24/7 Support

The right support at the right time is very essential. Outsourced company provide 24/7 support to resolve any problem that may pop up during the mobile app development.

 

  1. Complete Transparency

Outsourcing your app provides you complete transparency over the app development according to your need. They provide certain tracking tools that are the milestones of progress linked with your project. This paves the way to create a healthy win-win relationship between both parties.

 

Disadvantages of outsourcing mobile App Development:-

  1. Data Privacy Insecurity

When you are hiring an external agency to develop you app, you are jeopardizing the confidentiality of data. So you must sign a Non-Disclosure Agreement (NDA) before handing over you project to the company. There are many freelancers who do not even care about the data privacy.

 

  1. Not much control over the App development process

When you hand over your project to the external party, you may loose track of what is happening on the other side- how your project is building up? Constant assessment of your project may not be possible due to remote access.

 

  1. Time Zone Gap Lapse

If the project is outsourced to a company of different time zone, then it may result in poor communication due to different time zones. To address this issue, project managers are hired to bridge the gap and constantly keeping you up to date about the current developments of you project.

Conclusion

You must outsource your project after keeping in mind all the pros and cons. The flaws can be corrected by in-depth analysis of the company, its reputation and the customer feedback in the reviews and blogs. The NDA must be signed by reading it completely to prevent any future glitches