Tag: custom crm software developer

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Top CRM Market Statics Which Aids In Exploring CRM Potential

Top CRM Market Statics Which Aids In Exploring CRM Potential

Being in CRM consultancy for more than 10 years , Winklix has deeply experienced market trends and CRM statics . In order to help you out with better understanding of CRM software as well as its benefit and challenges , we have created deep insight article describing it in broader way .

The CRM Market Is Already On Rise

As written by Gartner in their recent reports , CRM market size will reach $ 80 billion by year 2025 . Another major survey on customer engagement platforms by Ovum has also Cleary stated CRM growth by segments . It is expected by year 2022 , marketing automation CRM segments will grow at fastest in comparison with customer service and salesforce automation which will also grow at same time .

SalesForce Will Remain CRM Market Leader 

As per the recent reports conducted by Gartner on CRM market , SalesForce CRM is still achieving top most position acquiring 19.5 % of CRM market share . SAP as per recent reports is acquiring only 8.3 % of the total market share . 

The report given below clearly states that CRM is synonymous with Salesforce for many user and hence it is not only choice as many customers are choosing other solution as well .

CRM Is Must To Keep Ahead In Business Competition 

According to some sources , near about 82 % of the companies are using CRM solution to manage sales process automation and sales reporting . Even Salesforce states in their reports that CRM solution helps increasing employee productivity , customer engagement and retention as well as reap other benefits .

Hence it is more likely for a company to succeed if they are exploring CRM capabilities at its full in comparison with business who deny to use CRM .

Success CRM Implementation Will Give High ROI

According to FinanceOnline , the ROI on CRM software implementation is from $ 2.50 to $ 5.60 for every dollar spent on software solutions . Modern CRM is cloud based solution which given various kinds of benefits and training for IT professionals which thereby increases : 

  • High employee productivity 
  • Increase number of sales leads and follow ups 
  • Increase conversion of leads 

Most Of The CRM Users Prefer Cloud Based Delivery Version   

As per the recent survey conducted by SelectHub’s CRM buyers survey , majority of the respondents prefer cloud delivery model to on premises one . It was only 43 % of the user which treat offline and cloud CRM at equal place .

Offline or on premises CRM requires complex infrastructure as well huge investment which is most prominent reason why many tend to hesitate choosing on premises offline CRM .

CRM Is Being Used By Service , IT and Manufacturing Companies 

As per the recent survey by SelectHub’s CRM user survey , almost 32% of the users of CRM is from service industry . Another major share of 13 % is acquired by IT and manufacturing companies and retailers companies are taking market share of 18 % .

CRM Adoption Improves Sales Performance 

If you are an enterprise and your CRM adoption rate is less than 75 % , then you are more likely to have poor sales performance as stated in sales operation optimisation study by Miler Haiman group .Lower adoption in turn leads to poor management , follow ups with clients and thereby lower win rate . Thus in case you want to increase your sales , always try to ensure that your organisation is equipped with CRM solution and at the same time your user must get hands on on user training and release notes on custom built CRM functionality .

Manual Entry And No Third Party Integration Are Main Obstacle To Successful CRM Usage

The majority of respondent in state of inbound reports by HubSpot stated that main reason for failure of CRM solution is manual data entry and lack of integration availability of using the system . That’s why industry hesitate to implement CRM as a separate system as it brings hesitation to its user and thereby hamper the overall adoption of CRM .

Conclusion 

A CRM system which in turn support sales , facilitate customer management and give a hands on marketing activities is must for every organisation in todays world if you want your organisation to be ahead in this competitive world . But if you are thinking of that purchasing of CRM can immediately solve your problem in every way and your job will end there , then that will never going to happen . In order to help sales , marketing and customer service team to explore the most out of CRMs , it is viable to avail customisation , integration and user adoption service from some reliable CRM software provider .

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Hint To Choose The Best Real State CRM Software

real state crm software development

Apart from all the hurdles and affairs we face in an business organisation , the one which we can not neglect is customers ,  who keeps your company afloat . They may be feeling thankful when it comes to managing a customer with effective IT solution by way of CRM solutions which helps you maintain stronger relationship .

Business which are involved in real state business is mandatory in need of CRM solutions which can help them in maintaining a long term customer relationship which is necessary in this field along with storing customer records which need to be maintained accurately .

Now lets look at the criteria of selecting CRM software :

What’s The Real Aim Of Real Estate CRM System

Before coming to any decision and choosing the best CRM , let’s look at the features which is actually required in the real state CRM .

You should keep the following points in mind :

  • Is your business is about sales or rental ?
  • Is your CRM is going to manage low income or luxury ?
  • Does it contain the efficient sales management .

The first and primary aim of any CRM to manage the sales lead efficiently , regardless of the resources it came from , for instance email marketing , online advertising and so on . The platform should be digestive enough to ingest all the data and then filter the data as per the needs.

When talking about the CRM , we must primary focus on the following functionality :

  • An automated import of data leads .
  • An opportunity for the manager to track salesperson who have converted the most number of leads into deals .
  • The effective management of hierarchy of management .
  • The hierarchy of access depending on role of team .

Now lets look at the tips to choose the real state CRM software :

1) Don’t Let CRM Services Trick You

There are plenty of CRM solutions available in the market which is comes to real state activities . But the fact is every real state business have specific scenarios which are being followed and need also be present in the CRM they will choose .Apart from choosing the general purpose CRM having the general capabilities , every business organisation needs custom customisation and integration needs as per the demand of the organisation , thus thereby extending the capabilities of your CRM

2) Let CRM Store Your Data

When it comes to renting a property or selling out the property in real estate business , it required a series of documentation and processing . Depending on the type of business , you will have to face with different necessity to attach information about your customers .

For instance renting a luxury property required tax information , income proof and so on which may not be the same while renting a common property . Thus keeping in mind you should choose the CRM that must be able to :

  • Various formats of files .
  • Importing of document into the system .
  • Give high security of data .

3) Multiple Platform CRM Accessibility

It does not matter whether you are in a business of renting or selling , you should never underestimate the convenience of mobility . Most of the staffs in real state business are on the go , and hence the solution that can work along with their on the go can suits you best . The best example is sales staff in any organisation , which may need to update or find information of the records in CRM via their mobile phones .

This necessarily means you must have a desktop software along with the web version and mobile solution when choosing the CRM software solution . For that purpose code has to be responsive and capable of performing across all platforms .

4) Customer Interaction Is Needed

It is not over once your sales guy has closed the deal with the customer , rather it is just the beginning of customer with your organisation to experience all your services . Once you have signed the lease agreement with the customer , the next part is letting them know the operation related to property management and other stuff .

Whatever software solution you are using it to satisfy the maintenance request of renters should be well integrated with your CRM m in such a way that your staff gets all the information right from dealing to checking their past records , renewing their lease and so on .

Your CRM must also have a integrated with system of accounting in order to get automatic renewal reminder and will also be proven beneficial in case of delayed payment or damage of property .

So mapping a CRM solutions from different angles together with its integration with third part services to access the benefit of the same can help you find the best CRM solution

If you need to know the more detailed functionality of CRM or want to build a custom solution right from the scratch , we can help you out .

Winklix is leading CRM software development company who can help you ease on your real state business .

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Benefits Of Custom Relationship Management Software

crm software development

Every business are totally dependent on its customers . The first and primary goal of every organisation is to satisfy its customer by providing satisfactory services to its customer . And that’s why every organisation needs a custom relationship management system ( CRM) to manage customer efficiently .

CRM system are designed in such a way that it caters all aspects of business dealing with customers . Suppose you are an organisation who is getting certain amount of leads , obviously leads conversion takes time depending on the customer mind set . CRM will automate your ask by reminding you what  you have talked to customer together with when you can to take the follow up of the customer again and so on .  It helps in task being performed automatically .

Herein listed below some of the major benefits of implementing CRM system in the organisation :

CRM Centralised Function

When talking about the CRM , it contains centralised database , so that all staff can work simultaneously , and access the integrate tools along with it .  This not only lead to increased productivity in the business , but facilitates convenience , accuracy and reliability in entity .

CRM Improves Awareness Of Customer Needs

CRM keep historical records of the data in such a way that it can be easily access by the permitted staff member with just a click away . CRM helps to store multiple transaction records of customer including purchases , customer feedback and personal information .
Suppose a customer care executive of your organisation interact with the customer and came to know he had just celebrated his anniversary a day before yesterday . Then your customer care executive can  update the same in CRM and customer can get an automated message every time his anniversary triggers in system .

CRM Provides Real Time Data

It stores data on real time basis . The benefit is adapting quickly according to emerging market condition . You can track the growing trend . Suppose you are seeing growing sales trend , you can allot additional resources to exploit growing trends in order to get higher sales .
Similarly if the market shows shrinking sign , your business can invest more to get more sales .

CRM Reduces Cost

With the introduction of web based CRM solution , the CRM infrastructure cost has totally been minimised . CRM can be easily accessed by a web browser  . It also reduces the cost of the organisation as it saves the time lapse between purchase and sales . In short CRM saves money by automating the task of the organisation and trying every possible efforts to update customer regarding any updates .

CRM Improves Conversion Rates

This is obvious that when sales and marketing efforts is totally concentrated on customer satisfaction , enterprise will actually get to know which customer is actually interested in their product and services , and hence the conversion rate will tend to increase automatically .

CRM Automates Marketing

Since CRM contains centralised database system management , running automated marketing campaign is easy task . If you are thinking of shooting mail or sms to mass customer , you can easily do the same due to centralised database thus increasing repeated customer .
So in case after seeing the above benefits of CRM system , if you are looking for CRM software development company , you can contact Winklix to get online demo of our CRM together with custom CRM software development

Want to know how custom CRM make sense ? Read our article here .