Tag: crm software development company in delhi

Posted on

What Benefits Can A CRM Build For Your Business ?

It an known fact that as a business grows , you need to offer your customer a best support services , as it acct as a key factor for any business growth . At the same time business need to maintain an updated customer information and streamline custom management process . In order to get all these problems solved , companies prefer to use CRM software that aids them in catering all their needs irrespective of company’s size , industry and client they are actually dealing in with .

So what actually a CRM software is so popular and how can they be proven beneficial for your business organisation ? Given below are some points that are describing the key benefit of CRM software .

Communication Enhancement Across Organisation

One of the biggest advantage of CRM software system is they effectively manage the communication between different departments . For instance an employee of the organisation is working with the customer with whom colleague might have spoken a month ago . It is just because of the CRM system that employee will be able to track all the past records of the customer and thus can server the customer at the same level as he can got server earlier , as employee is actually able to see the track records , call records and other information as required with the help of CRM . CRM software system helps manage customer relationship effectively and see big picture at any time .

Not Surfing But Targeting

Another major benefit of CRM is it helps targeting the right category of customer according to their interest , and thereby providing them with special offers and discounts as per their needs . CRM system also provide to shoot email to the targeted customer automatically so that it can reach directly in contact with targeted customer and can increase return on investment .

One Platform For All Data

Imagine you want to search the customer phone and other information to whom you might have talked months ago . What is the way out ? You may start searching the data from your phone books or  browsing your email ! Nope ,  CRM provides you all the data under one platform , and can be searched by just a click away .

Automate Every Task

There are plenty of small small task that plays a important role in sales process and need to be addressed in order to function properly . Filling out forms , sending reports , and addressing legal issues are important for managing sales pipeline .

Any structured process in the sales process can be automated with a CRM .

Taking Advantages Of AI

In keeping in mind the automation technology , let’s discuss about artificial intelligence . As studies shows any manager in any  organisation spends more than half of the time in administrative coordination and control . This means they are actually spending a major part of their time in gathering data and managing the same . How about managing them automatically ?

Let’s consider some of the advantages from AI :

  • Sales prediction
  • Getting customer insight on the basis of their past trends .
  • Getting data analysis at every stage in process.
  • Giving customer modern experience
  • Technological advancement helps saving of time and money

All the advantage stated above helps you to cut down your cost and save money and at the same time be ahead of your customer .

Increase Conversion Rates

It is the most likely case that a customer comes online for shopping , adds the product in the cart and then left over . CRM helps you to deal with this kind of situation by storing the cart item of the customer , then sending them the automated mail for approaching customer to buy the product together with offering them discount coupons will influence them for buying of product .  Also customer also hesitate in buying the product without availing a online customer support and chat features . CRM helps you to offer the same. .

Improves Customer Experience

Customer time is valuable and so is yours. With a CRM , your sales team can be armed with customer trends and history and can provide a solution within minutes right from past records to purchase and so on .

At present world a mobile CRM technology can provide you with extra advantages . Mobile apps can be access anytime , anywhere with just a fingertip .

Sales Team Productivity Improvement

Most of the employees of the organisation faces some common challenges like lack of providing high quality customer support , client data scattered over different places and more . Communicating with the sales team is also a big task for the sales head specially when they are on the field . CRM helps to store the data in one single place can be easily access by anywhere with use of cloud based CRM software solution . At the same time sales manager can also be in touch with sales team , can communicate with them via mobile app CRM and can track the location of the sales employee  thus helping in better management .

Ready To Get The Most Out Of CRM

CRM system has spread their branches all over the business world . This system helps organisation on focusing on the one which matters the most . So in case you are looking for CRM software development company for your business , contact us to make this process simple for you .

Posted on

How To Develop A Custom CRM For Large Enterprises

crm software developer

Its hard to run a large enterprises without any customer relationship management system . In present market , numerous of CRM softwares are available in market tailored for different business sizes and industries . Then you must have a question arising in your mind that why to choose custom build CRM for your enterprise ?

These are lots of CRM mass vendors available in the market – the most famous being SalesForce which caters across 20 different configuration : Solutions for banks , hospital  , sales automation and more . Despite of its CRM functionality and flexibility to customise by a salesforce consultant , the enterprise where more than 20 user are working the cost will be $ 160- $ 320 per user/month , which is really a costly solution for any business organisation .

Why You Should Develop Your Own Custom CRM ?

The very first thing which comes in mind while choosing a CRM solution  is cost involved in developing the portal . Mass vendors ready to use CRM are expensive in nature and may contain excessive features that may not be viable for your organisation .

But while talking about the custom CRM development , the cost of developing this is also not cheap , but you will only pay for what functionality is required by you . Secondly employees will not have to spend additional hours in understanding the flow of the CRM as it is built as per the existing work flow of the organisation made custom for you .

For instance , while developing an CRM software for POS ( Point Of Sale) industry , we will be focusing on colours , icons and customer’s specifics approach for easy of usability for vendors and they can easily get familiar with the things as required by them

What Things Need To Be Considered While Developing CRM System ?

1) Ease Of Convenience

Time is money and should be invested with utmost care . Its better to save the time of the employees without wasting for searching things like common information or documents that should always be handy , and as per the requirement of the organisation , and at the same time can be able to generate reports and communicate directly with customer .

” Perfect CRM is one which is accessible from anywhere , from any device and provide meaningful reporting capabilities ”

2) Level Of Complexity

The more you add on the features in CRM , the more complex it will be as it will be requiring a set of technologies for CRM development .  We have developed a CRM for construction company using symphony2 framework because of its reliability and easy to use feature . Together with this framework we have used RESTful API and Ember.js . The project was built on a single page application thus allowing richer user experience .

3) Flexibility In Usage

When it comes to flexibility , it means your CRM should be capable enough to grow with your company , instead of choosing a new solution . Also it should be flexible enough of changing a setting of CRM system under particular process .

4) Compatibility In CRM

In addition to the other features in CRM , its compatibility with third party resources must be present . For instance the integration of CRM with messaging services , telephony , ERP and all .

5) How Reliable Is CRM

The CRM stores the most important data in the organisation , and it should be secured with utmost care , thus protection data from any third party security breach by applying appropriate measures .

Why It Is Necessary To Develop A Mobile Application For CRM ?

A web version of the CRM might be enough for organisation and internal management of employees , but when it comes to customer interaction mobile app must be available for interaction with them . Moreover mobile app is also necessary to communicate with sales employees of the organisation who are mostly in field to grab to give them new leads information , meeting schedules information and also to track the location of employees .
We would always prefer building of native mobile app for CRM solution for higher performance .

Defining MVP For CRM

We divide the CRM system application into two area’s :

1) Interaction With Customers

While taking about the CRM , it must have the following necessary feature in order to automate customer relationship :
  • Integrating it with telephony and message  and email service
  • Database of customer with filter to search as required
  • Tracking of customer
  • Generating of reports of customer
  • Calendar with build in notification for entering information on future meeting and updating the sales person accordingly .

2) Interaction With Internal Employees

CRM is all about allowing the task , defining the work load and ability to control all things by the Higher authority of the organisation . On the basis of these point the CRM system should have the minimum set of functions as follows :
  • Different level of access for different employees
  • Calendar with build in notification for assigned task .
  • Project assignment and monitoring .
  • Attachment of files and documents to particular task .
  • Communication with employees for particular task .
  • Getting task status update and its priority
  • Generation of workload reports .
Depending on the size of business you may be in need of different set of features in addition to the features listed above . The main motive is to create a CRM system than can automate the task of the organisation and help your organisation to reach to next level .
Winklix have dedicated team to develop custom CRM solution for your business as well as integration and customisation of SalesForce CRM . So in case you are looking for web based CRM development solution , or mobile app for the same you can right away contact us .
Posted on

Why Does Custom CRM Development Make Sense ?

custom crm software development company

Existing CRM VS Custom CRM Development

Regardless of where your organisation presently stands – one of the greatest fact is you stand no where without your customers . Without prioritising your customer needs , no enterprise can climb up the stairs of success . The more you get to know about your customer , the more it will help you to serve your customer needs . And that is the reason behind success of CRM softwares . To maintain a strong relationship and history and in order to provide them after sales support , organisation needs to necessarily invest on CRM softwares .

There are although plenty of options when the work CRM reflects in our mind like SalesForce, SAP , Sugar CRM and so on  , but ultimately every organisation have their own custom needs and that is the reason you can prefer to develop your own custom CRM software , or choosing from SaaS CRM vendor .

Depending completely on your taste , you have the freedom to choose . Lets look at some of the key factors .

Customizing Your CRM

When it comes to CRM , solutions must be customised according to your organisation needs . Every business have their own specific requirement together with workflow and data models , and a CRM is more effective when it gets integrated with your own business aspects . The final choice rest in your hand whether they want a custom built CRM ( custom developed according to your organisation needs) or a vendor CRM( Usually developed for the mass market) .

The market leader in CRM which is providing highly customisable and agile solution is SalesForce . However they will definitely not build a CRM for you right from scratch . You will have to adjust yourself and your demands as per mass market demands or you can look out for some custom salesforce development experts .

But if your organisation stand totally out of the crowd , there is no other alternative than building a custom CRM .

Cost Of CRM Development

As we have discussed above , each option comes with customisation features , the real decision comes down with cost of investment each option will be requiring .

Usually CRM vendors usually charge for per-user subscription model which is obviously good for their pockets , but might not be for your wallet . If we say SalesForce  , their per user per month cost ranges between $ 25 – $ 300 . It will be your monthly chained expenses which you will have to necessarily pay to them , and as soon as you stop paying them all your services and data will get barred . Also the CRM developed is for mass vendor , so you might be getting the features that is initially not required by your organisation .

Of course developing a custom CRM is also costly , but you will be able to get the features exactly as required and not additional features that is none of the use for you . All of the employees can have easily access to CRM if you want without any additional fees , but at the same pace it might be requiring more maintenance cost .

Risk Factors

For SaaS CRMs , when any thing goes wrong in your company , the vendor will be responsible for helping you as a backbone for running software smoothly . That is the main advantage of choosing a vendors like SalesForce , who have the entire team who can understand your requirement and can troubleshoot the issue and keep things running , thus minimising the risk factors .

Whereas custom CRM development has high risk factor . Whether you are developing by your own , or outsourcing it to develop by someone else , make sure it is built in a good framework that can run smoothly or choose a recognised  CRM software development company to develop your CRM .

So Who Could Customise Their Own CRM

Well that’s a tricky question . Everyone should customise their own CRM as per their needs no matter whether they have chosen vendors or can gone with the customised solution .

As the most important fact , CRM must be according to your organisation needs , and not like your organisation is molded to CRM vendors .

At Winklix – The leading software development company which highly skilled professional to create web applications has potential to develop your application using python programming with Django framework which can be fully integrated with SalesForce . Our experience of working with many startups and large companies can help you build your own CRM or customise your SalesForce deployment as per your custom needs .

Always mark these words -an investment in your customer database is most important decision and it should be the perfect one for your business . It will pay out in instalment to you later on .

So you can contact us for SalesForce deployment or custom CRM software development .