What is Natural Language Processing (NLP)?

What is Natural Language Processing (NLP)?

It basically strives to build machines that understand and respond to text or Voice data- and respond with text or speech of their own as humans do.

What is Natural Language Processing (NLP)?

NLP is a branch of computer science and more specifically is a branch of Artificial Intelligence (AI) which gives computers the ability to understand the text and the spoken words in the same way as humans can.

NLP combines computational linguistics — rule- grounded modelling of mortal language with statistical, machine literacy, and deep literacy models. Together, these technologies enable computers to reuse mortal language in the form of textbook or voice data and to ‘ understand ’ its full meaning, complete with the speaker or pen’s intent and sentiment.

NLP drives computer programs that restate textbooks from one language to another, respond to spoken commands, and epitomise large volumes of textbook fleetly — indeed in real time. There’s a good chance you ’ve interacted with NLP in the form of voice- operated GPS systems, digital sidekicks, speech- to- textbook dictation software, client service chatbots, and other consumer conveniences. But NLP also plays a growing part in enterprise results that help streamline business operations, increase hand productivity, and simplify charge-critical business processes.

NLP tasks

Mortal language is filled with inscrutability that makes it incredibly delicate to write software that directly determines the intended meaning of textbook or voice data. Homonyms, homophones, affront, expressions, conceits, alphabet and operation exceptions, variations in judgement structure — these just a many of the irregularities of mortal language that take humans times to learn, but that programmers must educate natural language- driven operations to fete and understand directly from the launch, if those operations are going to be useful.

Several NLP tasks break down mortal textbook and voice data in ways that help the computer make sense of what it’s ingesting. Some of these tasks include the following

Speech recognition, also called speech- to- textbook, is the task of reliably converting voice data into textbook data. Speech recognition is needed for any operation that follows voice commands or answers spoken questions. What makes speech recognition especially gruelling is the way people talk — snappily, warbling words together, with varying emphasis and accentuation, in different accentuations, and frequently using incorrect alphabets.

Part of speech trailing, also called grammatical trailing, is the process of determining the part of speech of a particular word or piece of textbook grounded on its use and environment. Part of speech identifies ‘ make ’ as a verb in ‘ I can make a paper aeroplane , ’ and as a noun in ‘ What make of auto do you enjoy? ’

Word sense disambiguation is the selection of the meaning of a word with multiple meanings through a process of semantic analysis that determines the word that makes the utmost sense in the given environment. For illustration, word sense disambiguation helps distinguish the meaning of the verb’ make’ in ‘ make the grade ’( achieve)vs. ‘ make a bet ’( place).

Named Reality recognition, or NEM, identifies words or expressions as useful realities. NEM identifies ‘ Kentucky ’ as a position or ‘ Fred ’ as a man’s name.

Coreference resolution is the task of relating if and when two words relate to the same reality. The most common illustration is determining the person or object to which a certain pronoun refers(e.g., ‘ she ’ = ‘ Mary ’), but it can also involve relating a conceit or an expression in the textbook(e.g., a case in which’ bear’ is not a beast but a large hairy person).

Sentiment analysis attempts to prize private rates — stations, feelings, affront, confusion, dubitation — from textbooks.

Natural language generation is occasionally described as the contrary of speech recognition or speech- to- textbook; it’s the task of putting structured information into mortal language.

NLP use cases

Natural language processing is the driving force behind machine intelligence in numerous ultramodern real- world operations. Then are a many exemplifications

Spam discovery You may not suppose of spam discovery as an NLP result, but the stylish spam discovery technologies use NLP’s textbook bracket capabilities to check up emails for language that frequently indicates spam or phishing. These pointers can include overuse of fiscal terms, characteristic bad alphabet, hanging language, unhappy urgency, misspelt company names, and more. Spam discovery is one of a sprinkle of NLP problems that experts consider’ substantially answered'( although you may argue that this does n’t match your dispatch experience).

Machine Restatement Google Translate is an illustration of extensively available NLP technology at work. Truly useful machine restatement involves further than replacing words in one language with words of another. Effective restatement has to capture directly the meaning and tone of the input language and restate it to a textbook with the same meaning and asked impact in the affair language. Machine restatement tools are making good progress in terms of delicacy. A great way to test any machine restatement tool is to restate the textbook to one language and also back to the original. An hourly- cited classic illustration Not long ago , rephrasing “ The spirit is willing but the meat is weak ” from English to Russian and back yielded “ The vodka is good but the meat is rotten. “At the moment, the result is “ The spirit solicitations, but the meat is weak, ” which is n’t perfect, but inspires much further confidence in the English- to- Russian restatement.

Virtual agents and chatbots Virtual agents similar to Apple’s Siri and Amazon’s Alexa use speech recognition to fete patterns in voice commands and natural language generation to respond with applicable action or helpful commentary. Chatbots perform the same magic in response to compartmented textbook entries. The stylish of these also learn to fete contextual suggestions about mortal requests and use them to give indeed better responses or options over time. The coming improvement for these operations is question answering, the capability to respond to our questions anticipated or not with applicable and helpful answers in their own words.

Social media sentiment analysis NLP has become an essential business tool for uncovering retired data perceptivity from social media channels. Sentiment analysis can dissect language used in social media posts, responses, reviews, and further to prize stations and feelings in response to products, elevations, and events – information companies can use in product designs, advertising juggernauts, and more.

Text summarization Text summarization uses NLP ways to digest huge volumes of digital textbooks and produce summaries and synopses for indicators, exploration databases, or busy compendiums who do not have time to read a full textbook. The stylish textbook summarization operations use semantic logic and natural language generation( NLG) to add useful environment and conclusions to summaries.

Natural language processing and IBM Watson

IBM has founded in the artificial intelligence space by introducing NLP- driven tools and services that enable associations to automate their complex business processes while gaining essential business perceptivity. These tools include

Watson Discovery- Surface high- quality answers and rich perceptivity from your complex enterprise documents tables, PDFs, big data and more with AI hunt. Enable your workers to make further informed opinions and save time with real- time hunt machines and textbook mining capabilities that perform textbook birth and dissect connections and patterns buried in unshaped data. Watson Discovery leverages custom NLP models and machine literacy styles to give drugs with AI that understands the unique language of their assiduity and business. Explore Watson Discovery

Watson Natural Language Understanding( NLU)- dissect textbook in unshaped data formats including HTML, webpages, social media, and more. Increase your understanding of mortal language by using this natural language tool to identify generalities, keywords, orders, semantics, and feelings, and to perform textbook bracket, reality birth, named reality recognition( NER), sentiment analysis, and summarization. Explore Watson Natural Language Understanding

Watson Assistant- Ameliorate the client experience while reducing costs. Watson Assistant is an AI chatbot with an easy- to- use visual builder so you can emplace virtual agents across any channel, in twinkles. Explore Watson Assistant

Purpose- erected for healthcare and life lores disciplines, IBM Watson Commentator for Clinical Data excerpts crucial clinical generalities from natural language textbook, like conditions, specifics, disinclination and procedures. Deep contextual perceptivity and values for crucial clinical attributes develop further meaningful data. Implicit data sources include clinical notes, discharge summaries, clinical trial protocols and literature data.

How RPA and Digital Transformation Interact

How RPA and Digital Transformation Interact

Robotic Process Automation (RPA) is a sort of business measurement mechanisation innovation based on programming robots (bots) and artificial intelligence (AI).

RPA tools enable information to be handled in and amongst several systems, for example, accepting an email including a receipt, isolating the data, and then composing it into an accounting framework. They can be used to handle a variety of boring tasks without the need for manual intervention.

Robotic Process Automation (RPA) refers to programming devices that partially or entirely automate manual, rule-based, and monotonous human tasks. They function by stimulating the behaviors of a real human interacting with at least one programming application to execute tasks such as information section, standard exchange measurement, or responding to simple client support questions. Without a doubt, the “chatbot” that has become pervasive on websites is frequently a mechanical cycle computerization device, not a human. It can answer common inquiries such as “where is X on the site?” and “how do I reset my secret key?”

An RPA programming bot mimics how a human might interact with an application or framework and then automates that process. For some organizations, implementing RPA is one of the first (and most obvious) strategies to cope with computerization in their advanced change initiatives. “The ROIs are compelling and swift in comparison to some other longer-named innovation transformation programs,” says Chip Wagner, CEO of ISG Automation, the RPA subsidiary of global innovation examination and warning business ISG.

In the current year’s quadrant, there were 16 businesses, with the top ten accounting for more than 70% of the market. The experts also suggest that, while the present COVID-19 pandemic has had a negative impact on many areas of IT, the possibility of a financial downturn as a result of the health issue could promote broader acceptance of RPA. COVID-19’s business disruption and new sorts of remote working are encouraging clients to do more thorough research of RPA as a strategic mechanization choice, to digitize paper-based, routine human cycles.

Nonetheless, COVID-19 was not commercialized. It had previously become 63.1 percent in 2018 and 62.9 percent in 2019, in contrast to the general undertaking programming market’s 13.5 percent and 11.5 percent development, respectively, and was likely to continue developing without or without an emergency.

This is not an unusual occurrence. RPA is an essential component of advanced change and computerized change approaches since it offers five distinct advantages that organizations hope to exploit as they build systems to deal with the abrupt shift to remote work settings.

 Let’s know why RPA can be a good starting point for advanced change

RPA arose from a few distinct advancements. One was computerized testing equipment that imitated people doing labor to ensure that frameworks operated. Another was the venture content administration universe, where businesses planned to extract information from approaching structures, both filtered and in any case, electronically conveyed. Similar to RPA, such gadgets excelled at taking data from one framework and transferring it to another in a timely and dependable manner.

Components to prepare for RPA as an aspect of digital transformation

Strategic coherence

When establishing an RPA program, it is vital to align program destinations with the DT method in general. “For example, if increasing client experience is a breakthrough focus for an undertaking, it is vital to concentrate on RPA opportunities that influence client experience,” Sharad adds. “Keeping the RPA program aligned with DT goals can assist in providing the appropriate leader center and assets to scale.”

Governance

As the enterprise’s interest in RPA grows, IT leaders should prepare to scale these mechanization operations in relation to the advanced change venture. “We’ve seen ventures struggle with scaling. They will generally make limited success with a few of dozen bots at first, but will struggle to get to a larger, more effective scale.”

Dependability of the framework and the cycle

RPA operates best in consistent interaction and framework environment. “Sometimes, application modifications can make the RPA arrangement repetitive,” Sharad explains. “It is vital that organizations assess RPA’s feasibility in relation to their general DT guidance and avoid frameworks and cycles that are experiencing a key close term shift.

Access data from multiple sources

RPA doesn’t require redesigning existing cycles or taking out stages that are critical to your jobs because it can collect information from various, disparate sources like inheritance, ERP, and outside frameworks.

Outcomes of Digital Transformation

With the assistance of organization pioneers and employees, an advanced change made possible by RPA is presently becoming unavoidable throughout various capacities and ventures all over the world. According to IBM’s Institute for Business Value, this transition allows businesses to function in two dimensions, particularly “reshaping client offerings and revamping working patterns using computerized innovations for more prominent customer connections and cooperation.”

How Machine Learning Can Help Revamping Mobile App

How Machine Learning Can Help Revamping Mobile App

The era of generic service is diminishing . Customer now a days are more willing to get custom tailored offers as per their specific demand . In fact in recent studies it has been proven that almost 50 % of customers switch their brands if company is not able to meet their specific sets of needs and almost 57% shares their data with companies that send personalised offers .

It is because of digital transformation and technological advancement that has opened up many new doors for vendors which aids in attracting and retaining of customers . But there is a huge difference in fact and reality , in short you will never be able to  fulfil needs of your targeted audience with mobile app that does not contain any advance technology . Machine Learning (ML) is one such cognitive technology that has ability to create algorithms and understand human in a way that can assist them in completion of tasks and even entertain them .

So Machine Learning (ML) is technology which can be implanted in mobile app to make it more user friendly , thereby giving more user experience , customer loyalty and thereby aids in building consistent omnichannel experience .

Let’s now look at how machine learning can enrich your experience : 

Personalised Experience 

With machine learning you can redirect machine to learn and adopt continuously . It has algorithms which redirects analysis of various sources of information which can either be acquired from social media , credit ratings and more which later on given pop recommendation to customers devices .
In addition to above Machine Learning can help you classify users interest , collect information of users and can also guide you how your app should look alike . Machine Learning can be used to learn :

  • Who your customers are 
  • What they want 
  • What are their affordability power 
  • What are their hobbies , interest and pain points 
  • What they are specking about your products 

On the basis of all the information collected above , machine learning can actually help you in structuring as well as classifying your customer into groups . As a result you can deliver content relevant to them on the basis of information collected and hence convey the impression that your app is really talking to them .

Advance Search 

Machine learning helps you building search more intuitive and less burdensome for your customers as they will deliver results on the basis of their most recent searches . Machine learning algorithms helps learning from customers queries and thereby showcase the result which most matters to them . Due to its cognitive in nature , it helps grouping articles , videos , FAQs and documents to provider smarter result and immediate answers to their solutions .
Once the data is collected , machine learning utilised that data to helps customers perform searches , search histories and typical actions with ease . In addition to it , you can also upgrade your mobile app with voice search and spelling corrections .
Reddit is making use of ML which aids them in improving overall search performance for hundred of millions of community members .

User Behaviour Prediction 

Marketers get detailed data about user behaviour by analysis of data collected on the basis of age , gender , location , search request , frequency of app usage and so on . Marketers then make use of data collected to facilitate customers as per their interest as well as increasing overall effectiveness of your app and your marketing efforts . For instance say on the basis of data collected , you have found that females under age of 30 are more using your app in comparison with male , then you may either find ways to attache male audience or move your target entirely on women audience .
Machine learning can also facilitate you with even creating of individual recommendation to boost customer engagement as well as time spent on your app . Have you even been browsing on Amazon ? If yes then you must have experience that Amazon suggest on the basis of machine learning algorithms about your likes and dislikes . In addition to it , almost 80 % of TV shows watched on Netflix are the result of their suggestion system based on machine learning algorithms .

Showing Advertisement On The Basis Of Interest 

One of the hardest part to deal with when it comes to advertisement is showcasing right ads to right audience . Thanks to Machine Learning technology which aids advertisers to showcase advertisement  to right people more accurately .
With Machine learning you can even avoid showcasing advertisement in respect to items that has just been brought by customer and thereby showcasing ads to customers who are more likely interest inn buying products or services . This technology will not only helps you saving your time and money , but will also help you with improving brand’s reputation .
Coca Cola is great example for making use of this technology on social media advertisement . Company make use of image recognition technology for identification of people who have posted their product images . This has helped Coca Cola know about the situation when customers talk about their product and what can be the best way to showcase them advertisement . Ads designed by way of machine learning algorithms has greater changes of getting clicks in respect to other targeted ads .

Security Improvement 

Video , audio and voice recognition makes it easier for customers to add on extra layer of security to their mobile apps by secure app authentication . It is smart decision for any kind of mobile app .
Machine learning algorithms can also help you in detecting and banning suspicious activities . Traditional technology on one hand can only help you with knowing of threat , machine learning mythology can help you protect your customers with identification of previously unidentified malware attacks on real time basis .
Banking and financial companies are also making use of machine learning to inspect previous transactions of customers , borrowing history which helps in determining their credit rating .

Also Read : What Is Machine Learning & Its Applications ? 

User Engagement 

Machine learning has superpower which offers solid customer support and range of specific features and entertainment which given customer a reason to use your app on day to day basis .

Support 

Both Amazon and Facebook is making use of Machine Learning technology for user engagement in a way to handle their request intelligently . Machine learning technology has capability of analysing large sets of data and make decision in real time .
Some people have habit of not making calls or writing long emails until and unless somebody responds . Many companies now a days are implementing machine learning to build conversational UX or Virtual assistant often known as AI chatbots .

Entertainment 

Beyond AI chatbots which can handle customer request even at 3 am , thereby are various other machine learning entertainment tools for customers . Take for instance say , Erwin is bot that lives in Facebook messenger which helps users to solve complicated puzzle by sending them clue if they struck somewhere .
Snapchat is using AR and ML to let customers revamp their pictures using funny filters . Their face is detected by camera and AR helps adding filters on their face .

Valuable Features 

Machine learning also supports real time speech translation . So if your target is on international customers as well , then ML can facilitate you with making successful communication within your app without any need of third party online translators .
We can take example of Airbnb wherein more than 60 % of their booking are done by users in different languages . They are making use of cloud translations API which helps them translating listing , reviews and even conversion between its users . Azar , a chat app is using Cloud Speech API as well as cloud Translation API to translate audio between matches .
Another great example of machine learning application is Realtor.com , which is real estate listing which use Vision API to facilitate people to take pictures for sales sign and get immediate information about property .

Conclusion 

Machine learning has great super power to play with , which has ability transform your mobile app development with new technologies .