Tag: app development company

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How Mobile App Development Trend Is Growing In Digital Marketing

app development company winklix

We all have been experiencing the new era of mobile app technologies which is growing with the help of increase in number of smartphones users . According to the recent reports , almost 80 % of the user traffic is coming from the mobile app now , and that will continue to rise more in forthcoming years . Custom mobile app development is doing a good job in framing marketing strategies . Now with the help of mobile app , you can actually extract the data in case you are planning for a long term marketing campaign strategy .

Acquiring Data Through Mobile Apps For Planning Long Term Digital Marketing Strategy

With the use of mobile apps , its been very easy to acquire data of the customer for both sales and digital marketing trends . You will be able to access their contact list , would be able to know their preferences , buying behaviour and more . These data is not proven beneficial for one time use only , but it will act as a long term asset for you which keeps on helping you from time to time . Since apps are now one of our mandatory part of life , we could not loose this opportunity and offer apps that follows customer everywhere .

Reaching User At Large

Custom mobile app development is usually terms as a one time investment which helps to you grow your business to next level . Business across the world can facilitate user to download their app with just a simple and short quick link . With the help of mobile apps , business can reach mass level of customer and can engage the customer through various modes , instead of customer searching for their brands individually . The another big advantage being your app can be accessed globally and non limiting your bricks shops to be accessed from one specified place only .

World Is Just A Tap Away With Mobile App

The mobile apps has simplified our life , making it more easy and convince and that’s all is possible just because of technological advancement in mobile apps . In todays world , GPS is used to get the direction ,  social media and chatting apps are used to connect with family and friends all over the world and that’s so free of cost , we can shop online through app without even actually visiting the physical store . Moreover we can book taxi service from home , view live streaming of the television , can order food online and last but not the least can download good games for time pass . Therefore before making any app for your business , always try to fill them with the features which can become the user daily life part .

Power Unlocked With Push Notification

Familiar with a ping of different apps on the top of your phone , often know as notification . In technical terms it is known as push notification . Push notifications plays a important role in case you want to give important update or new features update to the users . Business are actually using this to introduce their new products , give user offers and discounts and more . It is quite obvious that you will surely like to use this feature in the app to highest your update which user often ignores while using app . But wait… you need to smartly plant this push notification in the app , else either user will uninstall your app or get your notification muted .

Give Sign Up Feature And Enhanced User Experience

It’s not worthwhile to offer an app to the user without the sign up feature . You can simplify the process and limit the filed in the sign up , but you need to necessarily work on this feature to make your app useful. If you are not encouraging user to sing up on app , all your efforts will go into vain . You should design the apps in such a way that it offers easy sign up process and highly enhanced user experience . Moreover your apps need to be compatible with all smartphone screens , so you should get both Android and iOS app developed for your business to reach huge number of customers .

Conclusion

Smartphones has changed our lives completely . At Winklix as a leading mobile app development company  , we are full equipped with application development team . We are dedicated towards designing and development of mobile apps that user will make the part of their daily life .

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Celebrity Mobile App Development And How They Are Actually Helping To Promote Personal Brand

celebrity app development winklix

App market has been flooded with celebrity apps .Kendall , Britney Spears and many other famous celebrities have their own personal mobile apps . Apps helps famous celebrity , brand musicians to get connected with audience easily thus increasing their brand awareness .

Why There Is A Need Of Own Apps For Celebrity ?

Celebrity always finds a way out for getting engaged with the audience , and that is the reason they are being very active on social media platform to expand their audience network and be in direct contact with their fans . Now lets look at some of the reasons of why they are actually in need of mobile apps .

Personal Branding 

For increasing celebrities personal brand , mobile apps are more than a necessity now a days . Mobile app lets celebrities connect with their fans both online and offline .

Decades ago celebrities have to appear on TV shows at regular intervals for staying in touch with audience . Some years back , there was a time of personal website of celebrities which was know to be official website and is must for all stars . But now a days along with the website , mobile apps has become the hot dish of the time .

So the outcome is actively presence on the social media platform along with mobile apps to reach more number of fans network is necessary . It is actually more necessary than TV network .

But oh ho … wait , not all celebrity apps gains popularity . In order to have a celebrity app to have millions of downloads , it must focus on describing who actually the celebrity is , what does they do and what are their values and purpose . An app should focus more on personal brand like showing their personal life , representing their ideas and values and more .

Revenue From In App Purchases

Money is another reason why celebrities is focusing on mobile apps . It is a known fact that celebrity app is more likely to gain downloads , awareness than a non branded apps . Its a good good strategy to offer a mix of free and premium content , in order to create attracting in more number of users. It is a common trend to offer in app purchases together with free apps . User as they are curious of knowing celebrities life rather than their partner lives more , they are more likely to purchase the premium content offered in app . In 2014 , some of the celebrity app has launched which has gained millions of revenue .

Hence the conclusion being developing of apps in profitable for both celebrities and mobile app development companies .

Types Of Celebrity Apps

Okay , we know that mobile apps are necessary for celebrities , but lets see now which app works best .

Games

Games are probably the biggest niche of celebrity apps . In 2014 app of Kim Kardashian , has launched and gained huge success in field of mobile games . Users are offered with living the life style of the celebrity . The app was such a huge success that it gained  $ 1.6 million in the very first five days of its release . Mobile apps are great to connect with fans and that is the reason celebrity active participation in app development is necessary .

Content Apps

The content app of celebrity is another demanding app . They offer for what they re famous for. . For instance if some celebrity is also famous for his cooking style , then they can offer a free as well as premium recipes for cooking which user will of course love to see and purchase a premium package .

Social Platform Apps


Taylor Swift nailed a social platform app that lets the fans connect to her by offering them daily news update , sharing of photos , videos with user . Whats more ? User are facilitated with commenting , sharing , liking of videos and post and can also give feedback on the post . By completing some specified task user can unlock Taymojis that can also be purchased from in app purchases .

So in case you are a celebrity in is looking for celebrity mobile app development company , you can contact us . We have all solution available under one roof .

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How To Make A Mobile App That People Love To Use ?

Having an app idea ? It won’t run successfully until and unless you build an customer centric app that user will love to use and caters their daily needs . Hiring a good mobile app development company is not enough for getting an awesome app . App development process goes from number of step by step process and only hiring Android app developer , or a iPhone app developer is not enough . It undergoes from number of screening process – it involves UI/UX designer , graphic designer , analyst , app developer and tester to successfully build the app for the targeted audience .

You must have heard of the term  ” First Impression Is Last Impression ” . So if your app is not user friendly at very first stage of its download , and was not able to steal the heart of the user , they will simply uninstall the app from their phone . So listening to client interest , psychology , geography and so on is must before converting an app idea into reality . Similarly rating and reviews from the user count creditability and usability of the application .

Now lets look at some of the points to work to work closely with your clients :

After Sales Relationship With Networking : Grabbing new deals and closing the deal is not the end of the sales . You have to actually spread your network to after sales services also , by always keeping is mind that every relationship is important . You can keep in touch with your customer by sending them marketing emails and feedback letters .

Be A Listener And Learner : Always keeping an eye on the latest app development trend and putting efforts to develop something new and unique will always add on creditability to your app . Creativity is loved by everyone . For instance you are building an ecommerce app , then copying the design of large players in not a solution of the problem , you must focus on creating a user friendly design in competition with big players but not copying their design .

Quality Assurance / Testing : A tested and bug free app is always clients basic requirement . It is sole responsibility of app development company to put the maximum efforts in testing to deliver error free app to customer .

App reflects your brand and it should be handle with utmost care in order to build reputation and trust  in the industry . Now a days consumers have become very choosy and demanding which has increased the competition in the market to next level .In the app development business , it is now becoming more important to get delighted customer rather than getting only happy clients .

How Mobile App Development Companies Are Helping Enterprises Globally ?

A mobile device with Android and iOS operating system is very common in the market . Entrepreneurs are focusing on having a mobile app for their customers , internal management and more . So take your decision precisely and choose the best app developer in your town .