The Incredible Advantages of Having a Mobile Application for Your Business

The Incredible Advantages of Having a Mobile Application for Your Business

A personal mobile application or a mobile business app is designed to run on mobile devices such as a phone, tablet, or watch. These apps are often created by a mobile application development business. Demand from the younger generation, combined with their adaptability, has made digital communication a dominant means of communication during the last decade. Consumers are on the move, and as Steve Jobs once stated:

“Get closer to your customers than ever before. So close that you know what they need before they know it themselves.”

As a result, there are numerous aspects responsible for mobile application development that are vital for customer support and client loyalty for small and large organisations alike. Some of these have been addressed in the following sections:

Your competition is fierce, thanks to a large market and extensive product data analytics. In that circumstance, your small enterprises must have a distinct presence and availability in order to effectively compete in the market. As a result, a mobile application creates the opportunity to make your internet small businesses available at a low cost in the context of navigating results. This also aids in the expansion of your small business by providing the client with a medium for the company’s comprehensive awareness via the efficient availability on numerous social media channels.

Customer loyalty

 When compared to social media management, email marketing, and roadside signage, shopping in-app is more successful in earning customer trust. Because this provides a direct relationship and consumer engagement, it aids in the development of long-term consumer loyalty. Through loyalty services such as presenting distinct alternate offers and distributing variations of incentives to consumers and applicants via smartphone apps, providers can gain their loyalty for years, if not a lifetime.

Enhanced marketing 

Gone are the days when you had to deliver a large number of leaflets, brochures, and other networking promotional hoardings and wait for days or months for the user or target group to get them. More than time, if your firm is still little, it will require your money and blood to reach the correct audience. However, if you, as a business owner, use and strategize your goals, plans, and the correct resources to provide to clients, a well-developed mobile app can function as an organ for your small businesses.Whether it’s marketing the product to produce a master schedule or blog postings via email models, promotions, scheduling, newsfeeds, and mobile payment via credit cards, card readers, or service distribution, an all-in-one solution in the form of a portable device in your wallet is available.

Customer accessibility

 The mobile app provides the ability to customise everything in one location, allowing the user to rapidly search and retrieve information. That is, in essence, not possible without a smartphone app. A mobile website cannot view anything unless it has time, resources, and long cycles. However, the corporation will gain additional coverage on numerous mobile platforms at the same time, as well as handle candidates. Send push alerts to your customers in accounts to enable them to utilise your business app on a mobile device at the proper moment and to ensure your network’s success as an open-source network.

Create revenues

. As they say, “success and profitability are the results of focusing on customers and employees rather than targets,” and this couldn’t be more true, as smart gadgets have already demonstrated. Your smart smartphone app will assist you in focusing on the demands and desires of your customers. Simultaneously, you can collect data from surveys, pertinent statistics, facts, and insights tailored to your small business. Mobile app applications will increase user loyalty and revenue growth. As a result, the higher the cost, the bigger the profit.

Excellent Customer Service

For many years, customer online care complaints have been the new trend to assist them in resolving their issues. As the customer base expands, the account will become more important. A smartphone app for your small business can also help to reduce employee recruiting needs, posting, announcements, and job boards, as well as develop an exceptional customer service reputation.

Time Saver

Because Smartphone applications are more personalised and exact, the mobile platform is also five times faster than mobile webpages. Furthermore, the applications will save the team data locally, eliminating the need to enter the information repeatedly throughout presentations. Apps, like blogs, can help you remember your behaviours. The mobile app can help you save time, money, and effort.

The Payment Card Industry’s Evolution- FINTECH 2021

The Payment Card Industry's Evolution- FINTECH 2021

Banking and credit cards have been around for a long time. ATMs, for example, were previously among the cutting-edge technologies of Fintech innovation, much as technology for authenticating your signature were originally employed by banks in the 1860s. In recent years, fintech has evolved from being identified with startups to being a key component of established and legacy financial institutions.

As a result, the world’s most well-known organisations now have their own fintech nest fund. In 2019, JP Morgan invested $25 million in fintech companies. Capital One has opened fintech-infused “banking cafés” to attract youthful, technologically aware clients.. In addition, Citi introduced the Citi Developer Hub in 2016 to enable third-party programmers to test and provide feedback on application programming interfaces (APIs).Since the 1990s, credit and debit cards have similarly changed the payment sector by making it simple to withdraw cash.

Fintech companies collect massive amounts of data via their websites, applications, social networks, and sensors; analysing it is becoming increasingly difficult. It might be difficult to confront, obscure, and rather evaluate data without the assistance of big data. In general, there are three elements of big data applications in the Fintech and card sectors.

  • Analytics for customers
  • Predictive modelling
  • Analytical processing in real time

The need for big data analytics in Fintech applications is growing on a daily basis, driven by current difficulties. Big data has transformed value creation activities and standards in the financial services industry. To increase client loyalty and outperform competition, providers seek to innovate and improve their tools, services, and centres of excellence.

The value of big data is anticipated to increase in tandem with the growth of the Internet of Things (IoT), evolving mobile usage and technology, and more improved authentication mechanisms.

Here, we outline the most essential features of big data as they relate to the development of a Fintech solution.

1.Customers are not being connected to on a personal level-Users want to be able to resolve their concerns without having to visit a bank office, yet gathering client information is difficult. Mobile gadgets can be useful. They let companies to gather many sorts of data, such as geolocation, user interactions, user behaviour, and browser history. This information may then be utilised to compensate for the loss of face-to-face connection with clients.

2.Fintech’s Ascension on Social Media- Users build relationships with companies on social networks, and it is no more only a platform for connecting with friends and family. It is critical for FinTech firms to study customer behaviour on social media to get insights and apply them when selling products or services.Insurers, for example, might provide specific plans based on information obtained from social media, and banks/financial institutions can utilise social media data to calculate credit ratings.

3. Customer Expectations Are Changing-Customers want firms to go above and beyond. This is impossible without consumer feedback. To deliver tailored offers to clients, a FinTech company needs collect data from several channels such as their mobile app, website, social media, and smart devices.

4.Increasing Data Volumes- According to some predictions, the average individual will create 1.7 gigabytes of data every second in 2020. This equates to 2.5 quintillion bytes each day for all internet users. FinTech firms are suffering as a result of current trends that employ IoT, artificial intelligence, social media, and mobile technologies to acquire enormous amounts of data.

5.High Levels of Competition in the Sector- The FinTech sector is expanding at an exponential rate, drawing an increasing number of entrepreneurs, startups, and existing enterprises. The ability of a FinTech product to deliver a service is critical to success in this competitive industry. Big data enables businesses to optimise their operations in real time and provide the finest services to their consumers.

The FinTech sector is expanding at an exponential rate, drawing an increasing number of entrepreneurs, startups, and existing enterprises. The ability of a FinTech product to deliver a service is critical to success in this competitive industry. Big data enables businesses to optimise their operations in real time and provide the finest services to their consumers.

It is not simply accurate data that assists firms in determining their future moves. Big data platforms enable organisations to analyse information, summarise it, and draw useful insights using banking and financial services analytics. This gives businesses a bird’s-eye view of their operations and clientele, allowing them to make better strategic decisions.

Best Technology for HealthTech Apps in 2021: Native or Hybrid

Best Technology for HealthTech Apps in 2021: Native or Hybrid

We have predicted based on the study of long-term experiences, trends indicate change in a digitally focused future. For many businesses, this means finding digital solutions at scale. As these trends are not slowing down, industries such as healthcare are increasingly adapting to new digital healthcare markets by increasing their innovation. Given these trends, it is time to develop a mobile app. While there are many benefits to going mobile, successful apps require due diligence and careful preparation before going into the build phase.

This means devoting a fair amount of time to researching and testing different types of app builds depending on your business goal, product, and situation. In the world of mobile apps, there’s an important technical choice you need to make before you start building, either native app code or a hybrid framework. This article will explain and compare these two options to ensure that your business is making the most effective and sustainable decisions. To begin, let’s begin to discuss each approach with an explanation.

Difference between Native & Hybrid Apps

Before you can decide which app is right for your business, you need to have a solid understanding of both approaches. Expert-level knowledge isn’t necessary, but knowing the differences between these options is the key to choosing the best build style to help your app flourish. In the past, Native and Hybrid approaches were generally used interchangeably. The pros and cons have been pitched against in style.

While both have their advantages and disadvantages, there is no longer crystal clear segmentation between these types of apps. Both approaches have evolved. Therefore, comparing the overall characteristics of both gives a more clear direction as to which type will work best for you.

Security and HIPAA / PIPEDA

Before we differentiate between app technologies, let’s talk about one major security similarity. For any app, security is an essential priority, but healthcare apps have to meet additional security requirements. All health care apps must, under law, be compliant with the Health Insurance Portability and Accountability Act (HIPAA) in the United States and the Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada.

Additionally, some provinces in Canada have their own rules that must be followed. Since health data is more personal and sensitive than the information used in other mobile apps, these apps need to be well protected. A breach could cost your company millions of dollars and consumer confidence. So from the moment you start developing your app, security should be a priority, whatever the type. At Winklix, we follow privacy by design principles to ensure privacy and security from the very beginning.

Native Apps

Native apps are mobile applications that are developed and programmed for a particular operating system (OS). Under which the two main operating systems are iOS and Android. Native iOS apps are coded in Swift or Objective-C, while native Android apps are written in Java or Kotlin. Mainstream examples of these apps include WhatsApp, Spotify and Facebook. 

As long as you have an internet connection, these are mobile apps that you download to your device and can use at all times. Actual development can vary between iOS and Android apps, but the benefits of Native apps are generally the same across the board. These benefits can be found in the table below.

Hybrid Apps

Hybrid apps are mobile applications that have been developed to accommodate multiple operating systems (OS) with the same codebase. A hybrid app appears as a native app that can be downloaded by a single user and connects to most of the capabilities provided by the OS. Some examples of hybrid apps include Instagram, Pinterest, and Uber Eats.

Some of the top frameworks for hybrid apps include Flutter, Xamarin, and Ionic. However, React Native is becoming a more popular framework option. React Native, created by Facebook, is currently the most popular way to build hybrid apps through cross-platform frameworks when building apps for both iOS and Android Allows for greater speed and flexibility. This framework is gaining more market share as compared to other hybrid frameworks such as:

  • Codepush, which provides the ability to update apps on the fly without approval from Apple or Google
  • React.js, a web framework also created by Facebook, uses the same building blocks as React Native, allowing logic sharing between web and mobile app projects
  • Large community support with many leading companies building their apps with React Native.

With continuous development, Facebook is making React Native easy to use, so it is able to increase its market share every day.

Note on Progressive Web Apps

Before continuing, it’s important to touch on Web Apps. Web apps are just what they sound like applications that users can access on the Web through their Internet browser. They are not standalone apps that you download, so they do not take up any storage space or memory on your device. The advantage here is that users just have to open Google Chrome or Safari, load the webpage, and they are all set.

On the other hand, relying on a persistent internet connection makes the application susceptible to poor performance. If the browser or connection isn’t working, your app might not work either. Some examples of such apps are Lyft and AliExpress.

Although these sites are fully functional in the browser, the brand still has native apps available for download. The reality is that most people are still going to the App Store and Google Play Store to find popular products that will be worth using on the go. Thus, creating a native or hybrid app is still a major priority for businesses across all industries. Due to the rapid development of native and hybrid apps, web apps are not used as often as they used to be. This does not mean that they should be exempted. The world of progressive web apps continues to improve. More browsers, more capabilities, more distribution options and other features make them attractive. 

How do you Decide which Approach to take?

These apps are gradually increasing in constant recognition and giving good results, and their reliability improvements have been released. In fact, determining which app building approach is right for you is challenging. There are many factors to consider in your decision-making process, such as user research and analysis, talent required, long-term planning, cost of manufacturing, development time and hardware/Bluetooth integration.

The decision to build a native or hybrid app should be based on your business objectives. Before moving towards development, you must consider the following questions:

  • Do you prioritize time to market or optimum performance?
  • How many complex features do you need for the product to work properly?
  • How much do you value user experience?

Answering these questions, and more, is the key to unlocking the best decisions on your app building journey.

Special Considerations with Healthcare Apps

There are some special considerations to consider if you want to build a healthcare app. Furthermore, unlike apps in other industries, healthcare apps rely primarily on two unique factors: security and interoperability, which we’ll discuss as follows:

Security

As summarized above, security is of the utmost importance for healthcare apps. Every system and connection with access to healthcare software poses a cyber security risk, so the data found in these apps must be well protected. The security vulnerabilities of these apps depend mainly on the platform itself and how well the code is written. The easier it is for hackers to access the code and software, the greater the risk to your app. Examples of some solutions to ensure the security of healthcare apps include:

  • Load Balancers, Firewalls and VPNs
  • Two-factor authentication
  • Secure socket technology
  • Data wipe
  • App testing and updates

Interoperability

Healthcare apps should strive to be compatible with the traditional healthcare system. Mobile health information devices and systems must be able to access, exchange, integrate and use data cooperatively with traditional systems that cross borders or boundaries. This adaptability results in timely and seamless portability of information, and optimizes the health of individuals and populations globally. While this is not always achievable due to technical limitations or data privacy restrictions, the interactivity of healthcare apps should always be considered.

Wrapping Up

Deciding to build an app for your business is a very simple decision. The hard part is determining which benefits from each app creation approach will actually ensure the app success of your business. It requires a lot of research and evaluation before you can be sure that your decision is the right one. Using the information presented in this article, you will be able to measure the benefits each approach provides by evaluating it against your goals, product and position.

If you’re ready to take the next step and start building your app, contact us today. We’ll walk you through the entire process, and get you on your way to meeting your business mobile goals.