Decoding The Incredible Scalability Of Disney+Hotstar App: System Structure, Concurrency & More

Decoding The Incredible Scalability Of Disney+Hotstar App: System Structure, Concurrency & More

On August 28th, 2022, when India was playing against Pakistan at Asia Cup T20 Championship in Dubai, further than1.3 crore or 13 million people were coincidently watching the match on the Disney Hotstar OTT app, on a global basis.

10 million concurrent observers, on a single mobile app, with a global followership is in fact, not a record. It’s25.3 million concurrent observers on Disney Hotstar App, which happened in 2019 during India vs New Zealand World CupSemi-Final match.

A world record, because active observers on a single mobile app, at this scale and magnitude have infrequently happened.

How did Disney Hotstar manage this feat?

In this blog, we will discuss how Disney Hotstar ensures this inconceivable scalability of the app by understanding and decrypting its system armature, concurrency, scalability models and further.

But first, a brief preface to the world’s second- biggest, and India’s# 1 OTT platform Disney Hotstar.

Disney Hotstar An preface

The trip started with the launch of the Hotstar app, in 2015, which was developed by Star India. The 2015 Cricket World Cup was about to start, along with the 2015 IPL event, and Star network wanted to completely subsidise the insane viewership.

While Hotstar generated a massive 345 million views for the World Cup, 200 million views were generated for the IPL Tournament.

This was before the Jio launch, which happened in 2016. And watching television series and matches on the mobile was still at an incipient stage. The foundation was set.

The preface of Reliance Jio’s telecom network changed Internet operation in India, and this changed everything for Hotstar.

By 2017, Hotstar had 300 million downloads, making them the world’s alternate- biggest OTT app, only below Netflix.

In 2019, Hotstar was acquired by Disney, as part of their 21st Century Fox accession, and the app was rebranded to Disney Hotstar.

As of now, Disney Hotstar has 400 million downloads, with a whooping stoner base of 300 million active yearly druggies, and 100 million diurnal active druggies. nearly 1 billion twinkles of videos are watched on the app daily.

The 2019 IPL event was watched by 267 million Disney Hotstar druggies, and in 2020, a record 400 billion twinkles of content was viewed during the IPL matches.

In India, Disney Hotstar has a veritably violent focus on indigenous content, as further than 60% of the content is viewed in original languages. This is the reason they support 8 Indian languages, with plans to expand this number. The same strategy is visible in other countries as well, with deep focus on indigenous content, along with regular English content.

They’ve,000 hours of content for observers, and India accounts for roughly 40% of their overall stoner base.

As of now, Disney Hotstar is available in India, US, UK, Indonesia, Malaysia, and Thailand and by 2023, they will launch in Vietnam.

Backend of Disney Hotstar

The platoon behind Disney Hotstar has assured an important backend by choosing Amazon Web Services or AWS for their hosting, while their CDN mate is Akamai.

nearly 100% of their business is supported by EC2 cases & S3 Object store is stationed for the data store.

At the same time, they use an admixture of on- demand & spot cases to ensure that the costs are controlled. For spot cases, they use machine literacy & data analytics algorithms which drastically reduces their overall charges of managing the backend.

AWS EMR Clusters is the service they use to reuse terabytes of data( in double- number) on a diurnal base. Note then, that AWS EMR is a managed Hadoop frame for recycling massive data across all EC2 cases.

In some cases, they also use Apache Spark, Presto, HBase fabrics in- sync with AWS EMR.

The core of scalability structure setup

Then are some intriguing details about their structure setup for cargo testing, just before an important event similar to IPL matches.

The entire setup of the Disney Hotstar structure has 16 TBs of RAM, 8000 CPU cores, with a peak speed of 32 Gbps for data transfer. This is the scale of their operations, which ensures that millions of druggies are suitable to coincidently pierce live streaming on their app.

Note then, that C4X cases are really high CPU- ferocious operations, icing a low price- per- cipher rate. With C4X cases, the app has high networking performance and optimal storehouse performance at no fresh cost.

Disney Hotstar uses these Android factors for having a important structure( and to keep the design approximately coupled for further inflexibility)

ViewModel For communicating with the network subcaste and filling the final result in 

  • LiveData.
  • Room
  • LifeCycleObserver
  • RxJava 2
  • Dagger 2 and Dagger Android
  • AutoValue
  • Glide 4
  • Gson
  • Chuck Interceptor For icing nippy and easy debugging of all network requests, when the biases aren’t connected with the network.

How does Disney Hotstar ensure flawless scalability?

There live principally two models to insure flawless scalability Business grounded and Graduation grounded.

In business- grounded scaling, the tech platoon simply adds new waiters and structure to the pool, as the number of requests being reused by the system keeps on adding.

Graduation- grounded scaling is decided in those cases, wherein the details and the nature of the new processes aren’t clear. In similar cases, the tech platoon of Disney Hotstar haspre-defined graduations per million concurrent druggies.

As further requests are reused by the system, new structure in terms of graduations is added.

As of now, the Disney Hotstar app has a concurrency buffer of 2 million concurrent druggies, which are, as we know, optimally employed during the peak events similar as World Cup matches or IPL events.

In case the number of druggies goes beyond this concurrency position, also it takes 90 seconds to add new structure to the pool, and the vessel and the operation take 74 seconds to start.

In order to handle this time pause, the platoon has apre-provisioned buffer, which is the contrary of bus- scaling and has proven to be a better option.

The platoon also has an in- erected dashboard called Infra Dashboard, which helps the platoon to make smart opinions, grounded on the concurrency situations, and vaticination models of new druggies, during an important event.

By using fractions, the platoon behind Disney Hotstar has assured modularity to the coming position.

Then are some of the features that a typical runner holds

  • Player
  • Vertically and horizontally scrolling lists, which display other contents. Now, the type of data being displayed and the UI of these lists varies grounded on what type of content it is.
  • Watch and Play, Emojis.
  • Heatmap and crucial Moments.
  • Different type player Regulators. — Live, Advertisements, VoD( occurrences, pictures etc.)
  • Different type of announcement formats
  • Nudge to ask the stoner to login.
  • Nudge to ask stoner to pay for All Live Sports
  • Chromecast
  • Content Description
  • Error View and further

Planting intelligent customer for flawless performance

On occasions when quiescence in response is increased for the operation customer and the backend is overwhelmed with new requests, also there are established protocols, which absorb this unforeseen swell.

For example, in similar cases, the intelligent customer designedly increases the time interval between posterior requests, and the backend is suitable to get some respite.

For the end- druggies, there exists hiding & intelligent protocols, which ensures that they aren’t suitable to separate this purposeful time- pause, and the stoner experience isn’t hampered.

Besides, the Infradashboard continuously observes and reports every single severe error and fatal exception passing on millions of bias, and either they’re remedied in real- time, or emplace a retry medium for icing flawless performance.

This was just the tip of the icicle!

still, its system armature, database armature, If you wish to know further about how Disney Hotstar operates.

With further than 13 times of experience in accelerating business dexterity & stimulating digital metamorphosis for startups, enterprises, and SMEs, Winklix is a colonist in this space.

How to Design a Mobile App User Interface like a pro?

How to Design a Mobile App User Interface like a pro?

If you want to design a functional Mobile app interface, here in this article we will help you in understanding it. Let’s get started with the designs. It is important to understand about the UI designs as it is hugely important. Let’s discuss the design guide to understand the topic i a better way.

UI Design Principles

When used together, design principles make the UI designer’s job much easier. They remove the guesswork and make the work more predictable and therefore is easier to use.

Before moving further lets quincy discuss six of the most common interface design principles-

The Structure Principle

Design should organise the stoner interface purposefully, in meaningful and useful ways grounded on clear, harmonious models that are apparent and recognizable to druggies, putting affiliated effects together and separating unconnected effects, secerning different effects and making analogous effects act one another. The structure principle is concerned with overall stoner interface armature.

The Simplicity Principle

The design should make simple, common tasks easy, communicating easily and simply in the stoner’s own language, and furnishing good lanes that are meaningfully related to longer procedures.

The Visibility Principle

The design should make all demanded options and accoutrements for a given task visible without abstracting the stoner with extraneous or spare information. Good designs don’t overwhelm users with druthers or confuse them with gratuitous information.

The Feedback Principle

The design should keep users informed of conduct or interpretations, changes of state or condition, and crimes or exceptions that are applicable and of interest to the stoner through clear, terse, and unequivocal language familiar to druggies.

The Tolerance Principle

The design should be flexible and tolerant, reducing the cost of miscalculations and abuse by allowing death and redoing, while also precluding crimes wherever possible by permitting varied inputs and sequences and by interpreting all reasonable conduct.

The Reuse Principle

The design should exercise internal and external factors and actions, maintaining thickness with purpose rather than simply arbitrary thickness, therefore reducing the need for druggies to reevaluate and flashback.

The Mobile App Design Process: What are we Building?

Before creating a mobile app we need to know what we are actually designing. We just need to communicate the overall functions of the app. After giving it some allowed , then are the main functions we ’ve linked

Announcements – We ’ll need to push the new words to the stoner via an announcement, so we ’ll need an onboarding screen that asks the stoner to allow drive announcements.

Home Screen – The stoner should be suitable to buy multiple different language assignments, so we ’ll need a home screen where they can buy these assignments and spark being bones .

Tracking Progress – The stoner should be suitable to see the progress of each assignment that’s presently actuated.

Viewing an Assignment – the stoner should be suitable to see a list of the words they ’ve learned so far in a given assignment.

Viewing a Word – The stoner should be suitable to view words they ’ve formerly learned. This should include the description, image reference, the part of speech, audio pronunciation and link to conjugation.

There ’ll clearly be a lot further to this app, but this list works well for the compass of this tutorial.

How do we Build an App?

To get started, we ’ll use pencil and paper and start sketching out these colourful app functions. Once these delineations are perfected, we ’ll move over to Sketch and start breathing life into them.

Sketch is the perfect tool for the job because it’s made for designing stoner interfaces. It’s also got some nifty erected- in tools that help you set up your mobile designs and exercise them on your device. More on that latterly.

Sketching Our App

The first thing we need is a simple flowchart so we can understand how the stoner makes their way through the software.

This helps us understand how the different defences of our app interact with each other. Next we ’ll work on sketching out each individual screen

From then, we ’re ready to fire over Sketch and start bringing our designs to life!

Onboarding

The first thing we need to do is make sure the stoner allows us to shoot drive announcements to them. This is how we ’ll serve up new words to them every day.

Let’s launch putting these stoner interface design principles to work. It’s easy for onboarding to feel like work, so we want to make sure the process is as simple and light as possible.

I took a quick look at some onboarding teardowns to see how other apps handle asking the stoner to enable drive announcements. I noticed that Foursquare is really smart then.

Occasionally druggies can be caught off guard when asked to enable announcements or to use their position. So Foursquare overlays the announcement bubble on top of instructions which explain why they need to enable the announcement.

I really like the idea of giving the stoner redundant information before they accept drive announcements. This keeps inline with the common design principle of keeping the druggies in the circle by making sure they understand why they’re giving me these warrants.

When a new stoner launches the app, the first thing we ’ll show them is a screen which explains why we need authorization to push announcements to them.

Let’s get our hands dirty. First thing we ’ll need to do is draw up a quick sketch of this screen. Starting on pencil and paper is pivotal since the medium is so forgiving. The more you can figure out in this stage before pushing real pixels around, the better.

Now we’ve a good base to start designing from. From then we ’ll fire over Sketch, select the Artboard tool( A), and use the iPhone 6 preset in the inspector pane to the right. To add common iOS rudiments like the status bar, we ’ll head to train>> New From Template>> iOS UI Design. This train contains all of the common iOS rudiments you ’ll need frequently.

Now, let’s launch designing!

When the stoner hits “ Enable announcements ”, we ’ll detector this native authorization dialog box

“ Business owners know about the significance of having a mobile presence and we ’ve seen how the demand of app controversy has been adding to our point.

Mobile operation has surpassed other device operations in 2015. Also, Google started using mobile usability as a rank, so if organic hunt business is a major source of business for their business, contrivers need to have a mobile-first mindset.

To impress a new customer, it’s important that contrivers produce a brand style companion for their guests that includes both the look and the voice that will insure effective and harmonious branding across all media. This will lead to more effective marketing collateral affair and a more unified brand communication for their guests.

The first step is to estimate their means to determine if they need a refresh grounded on current design trends( e.g. flat design, simplicity, etc). As an app developer, do n’t forget that the right balance between design and functionality is crucial. ”

A developer gives feedback on some mobile app UI designs

Home Screen

Once a stoner accepts drive announcements, we ’ll shoot them directly to their home screen. This would be a great time to give them an introductory walkthrough and explain some of the mechanics of the app, but we ’ll save that for another day.

Actually, if we stick to the common stoner interface design principles, we may not need a walkthrough at all. The app should be intuitive enough to understand without too important hand holding.

The main information we want to show on the home screen is

We want an element of gamification, so we ’ll show their stats nice and big at the top of the home screen.

Below the stats, we ’ll show their current assignments, their progress, and locked assignments. We want to make sure that it’s egregious that these assignments are unapproachable. This will allure the stoner to unleash them every time they visit the home screen.

I want the app to be veritably visual so I ’m going to try and incorporate nice photography into each runner.

Since this is the home screen, the stoner should be suitable to go anywhere from then. To begin with, our app will offer some introductory stoner settings, so we ’ll make sure there’s a way to get to the settings screen from this home screen.

Now that we know what we need to design, we ’ll throw together a quick sketch so we can get an idea of how we want to lay these rudiments out visually without having to do too important work.

Now we ’re in a great position to fire over Sketch and start designing the rudiments of our home screen. the utmost of the work has formerly been done, so it’s just a matter of putting each element where it belongs and adding a splash of colour.

With the home screen complete, the stoner now has a place to track their overall progress, as well as the progress of each individual assignment, buy new assignments and tweak their stoner settings. Nice!

View A Assignment

So, what happens when a stoner clicks one of these assignments? I ’m glad you asked! Now we ’re going to put together an assignment runner where the stoner can view each word that’s been revealed to them.

We also need to give the stoner the capability to disable an assignment since they may want to break if they’ve too many assignments enabled at a time.

So, that’s what we need on this screen

Assignment name

Visual representation of the assignment( image/ icon)

List of words that have been revealed

From then we ’re going to use the same process as ahead. First we ’ll roughly sketch out the runner with pencil and paper, also we ’ll produce the high- dedication interpretation in Sketch. Formerly we’ve a good idea of what it’s we ’re structure.

We want to stick to the principles of good structure and scale then, so we ’ll start with the section name/ progress at the top, also the words below. We also want to start incorporating the exercise principle, which states that common factors should be reused in order to produce thickness. On the home screen we ’re using these handy little circles to indicate progress, so we ’ll use those same rudiments to indicate progress on this screen.

Now that we ’ve sketched out our assignment screen, we’ve everything we need to start putting some pixels together and creating a high- dedication design

We are also clinging to a common iOS/ OSX design pattern then. Notice how the vertical line that separates each word is cut off just before it meets the left edge? This is a subtle cue that druggies have learned when interacting with the operating system. It implies that clicking this menu item will reveal a deeper menu from the right.

Subtle cues like this are monstrously important and understanding them makes the developer’s job just a bit easier.

Then’s another tip, this time from Neil Turner of UX for the Masses In theirMobile UX Design Principles

“ suppose about what it’s your druggies will be trying to negotiate and concentrate on the crucial stoner pretensions that you have linked( immaculately through stoner exploration). Do n’t get distracted by trying to design and make features that are veritably doubtful to be used on a mobile anyway. ”

View A Word

Still, the deepest position a stoner can go in this first replication is viewing a word, If you look back to our original inflow map. That’s what we want to include on this screen

  • A print which represents the word
  • The word itself
  • The part of speech( verb, noun,etc.)
  • The pronunciation
  • The description of the word in English
  • An audio recap of the word
  • Links to more coffers like conjugation

I want this app to be veritably visual, so I want to start with the image front and centre, and also work our way down the scale in order of significance.

As always, we ’ll start by putting the pencil to the paper in order to get an original idea of how we want to lay out all of these UI rudiments.

We ’ve formerly talked about the exercise principle, and it’ll become more and more important as we see the colourful screen of the app. We need to make sure the sources are harmonious with all of the other defences of our app, as well as buttons and links. Since we ’re using blue as our accentuation colour, we ’ll want to use that then too.

Stupendous!

Testing Your Designs

At this point we ’ve got some well-conditioned study out designs in our Sketch train. Nice! But how can we make sure that everything looks and feels correct on a mobile device without actually erecting the app? This is where Sketch Mirror comes by.

For times, bluffing mobile designs on your device was delicate to say the least. At first you ’d principally just shoot a png or a jpeg to your phone and pull that up. This works but is time consuming and hamstrung. Products like Skala exercise made it possible to exercise your Photoshop designs on your mobile device, but setting this tool up was delicate and it did n’t always work.

Luckily, Sketch has this capability erected right in! All you have to do is download Sketch Mirror from the app store, make sure your device and computer are both on the same network and fire over Sketch Mirror on your device. also just click “ Mirror ” to the top right of the Sketch app and select your mobile device.

Presto! Now each runner and artboard in your Sketch train can be fluently viewed on your phone and will incontinently modernise as soon as the commodity in your Sketch train is changed.

Designing a Mobile App Next Steps

By sticking with some introductory UI design principles as well as an introductory design process, we were able to snappily distil our ideas into solid, usable UI designs.

Still, take a look at this in- depth post I wrote about how to become a UI developer, If you ’re not relatively ready yet. It talks about what it’s like to be a UI developer and will help you decide if a career in UI design is the right path for you.

What You Should Do Now

Get a hands- on preface to UI design and design your first app screen with a free, tone- paced UI Design Short Course. Contact our team for Mobile app development.

All You Need to Know About the (SVOD) Subscription Video On Demand

All You Need to Know About the (SVOD) Subscription Video On Demand

Transactional video on demand, premium video on demand, subscription video on demand and the new AVOD / SVOD hybrid platform have been a street fight for online audiences these days. We started off with a dive on ad-supported video on demand (AVOD). If you miss it and want to catch up, you can find it here. The focus of this blog is on demand subscription videos commonly known as SVOD. Let’s start with a short history lesson.

In this article, we are talking about the discovery of various digital entertainment distribution platforms. We are looking for entertainment in today’s world and we live on stage one at a time.

SVOD’s Connection with Netflix

For your information, tell us about SVOD, when Netflix launched its monthly subscription website in the United States in September 1999, Netflix began renting a big movie blockbuster video in the late 90s, when it started as a movie rental service. Netflix subscribers can order a bundle of movies to be delivered to their homes on the Internet, where they can enjoy DVDs. Family wise, there was no late fee, you returned the bundle of titles when you were finished with them, and could then go ahead and order more.

This experience was not perfect because it was not immediate. On the other hand, Blockbuster customers will walk up to their local shop (it’s hard to believe now, but they are everywhere), select a title off the shelf. Give on Pay $ 6.99 to rent the latest release for one night. Should you return them late, you will be charged late. These charges can be substantial, and consumers hate them better. The blockbuster did away with them in one last ditch to save himself before the very end, but it was too late. Delay fees have also always been controversial within the industry, as Blockbuster did not pay the rights holders of those films and refunded a portion of those late fees.

Netflix has rightly identified that subscribers will rent more movies at once, failing to consume all of them within 24 or 48 hours if they knew they should not face late fees. needed. They also knew that blockbuster stores often did not demand new release titles due to less information from the public. However, this unfulfilled demand was very good for the film industry, as customers would almost always opt for an alternative film. Vs. returning home empty-handed, it was a constant source of frustration for the consumer. Because Netflix did not rely on physical stores, they were better positioned to meet the demands of the latest releases.

In 1999, Netflix opened up the industry to a wider audience when they offered you the option of a consumer in exchange for a monthly subscription of $ 9.99. You can eat all the options that existed at the time which were limited to pay TV networks like HBO in the United States or TMN (The Movie Network) in Canada. Cable and satellite TV distribution had begun experimenting with video on demand as a means of enriching the value of cable or satellite TV subscriptions. These services were new and had strict restrictions for the investors we used to see today. The amount of pay available for all the films you could eat was limited by the network’s broadcast schedule and the amount of inventory provided by cable and satellite companies.

Netflix, on the other hand, had an invention of titles available on a large scale. Subscribers would order the films they wanted to watch from the website that sent the movies to subscribers’ homes, where they could be viewed on DVD, as they had rented. Some titles were available to stream directly on the Internet, but the overwhelming majority of their content was disc-driven, and ready to go to consumers’ homes after just a few clicks.

In the early 2000s when Blockbuster Video declined an offer to buy Netflix, Netflix doubled down on its efforts to become a lean, mean, entertaining machine. He took advantage of the increasing availability of high-speed Internet services in the US and Canada, and began focusing on putting more of his catalog available online for streams. As the rental component of their business declined, and subscriptions moved forward, Netflix began to become the streaming giants we know today.

I have looked at several details here, which suggests that in the late 2000s I was selling films to buyers domestically and internationally, and I can tell you that Netflix’s impact on the market was dramatic. They disintegrated in every area. Today, he leads SVOD and PayTV globally with 205 million subscribers globally. Amazon is behind more than 150 million customers, and Disney’s SVOD service Disney + ranks third with over 90 million subscribers.

Also Read : How much does it cost to develop app or website like Netflix ?

How Works the SVOD Market?

There are many SVOD platforms. More than a few dozen of these platforms are easily present, and compete globally for customers. The platform may be interested in Netflix, but the overall market size is such that no player will own the globe.

SVOD operators provide a mix of content to viewers in exchange for a fee paid monthly, weekly, or annually. The hallmarks of the SVOD service are exclusive content, subscription fees, no advertisements with content distributed to viewers on the Internet. Platforms typically view content licensed based on particular content, to attract viewers based on the shows they have available. License fees are usually paid in lieu of rights in these shows. Some of these fees are bonuses, or are structured with variable payment systems, where the content provided is rewarded based on the number of views their programs receive. SVOD platforms require deep libraries of content to keep their audience interested, and exclusive access to Premier Premium content to prove the ongoing value of membership.

SVOD platforms distinguish them from each other by indicating the depth of their specific content, and their content catalogs. They court fans of known content franchises, and promote new shows bought away from their rivals to attract viewers. Some of the past mega franchises such as FRIENDS, and OFFICE have such intense, built-in audiences that we have seen big players spend serious money to secure the rights to these shows – perhaps better, to take these builds. Pay big fees for – audiences away from their competitors.

Subscribers pay a monthly fee on the platform, for the right to view content available on an unlimited basis without interruption by advertisements, at a time that is convenient for them, and robust, keeping uninterrupted sessions in high quality formats Can be paid with technology. Talking about strong technology, SVOD platforms live and die from the user experience. If fans cannot find the show they are looking for, or they cannot watch it in high quality, or end up watching an episode without crashing the app, they must leave the stage in search of an alternative.

Operators court potential customers with limited trial experience – often just one week, although some operators will offer more frequent monthly trials. It is essential that the app is easy to navigate, that the available content is easily browsable, that the suggestions are relevant to the user’s performance preferences, and sufficient to see them coming back after testing.

The SVOD platform is slightly different from the AVOD or SVOD platform in relation to which devices they should be compatible with. A strategy that puts their service on all or a large number of devices will give them plenty of opportunities to win new customers, but because of the user experience, the quality of the video feed, and the high standards expected by viewers with respect to the service , It can be a risk strategy for any but the biggest players.

Avoid These Pitfalls If Launching SVOD Platform

Millennial viewers have been conditioned by Netflix to expect a premium experience in exchange for their membership fees. They expect an ad-free experience. They expect to be able to easily navigate the mix of content available by minimal style. They always expect an experience, with all episodes of the series available to binge in its entirety.

SVOD services are available on the best mobile platforms (Apple and Android) with home-built experiences. Standing with a premium look and feel will really help manage Subscriber Retention issues, and put pressure on customer care. Increasingly, operators are able to take advantage of digital SVOD marketplaces such as Amazon Channel, or ROKU Marketplace, which provide SVOD services, and promote them on a large scale platform of users. While these seem like a way to save money, to build your own 10-foot experiences; They may come with significant revenue sharing implications that will require management.

Do not make the mistake of complicating your model based on your experience. Quiby learned this the hard way. Quibi has developed an SVOD / AVOD hybrid solution that will provide users with an ad-supported experience at a monthly fee of $ 4.99 and an ad-free experience for $ 7.99. They tried to push the boundaries by creating content that was viewable only in portrait mode on your mobile device, and all their episodes were short. Despite all the buzz surrounding its launch, and hundreds of millions of dollars of investment in the development of premium content, Qwoby did not come quickly and hard. While Quibby has officially blamed COVID-19, it is difficult to swallow given the overall development experience by the SVOD industry.

Tips To Plan OTT with SVOD Platform

After planning and launching yourself on OTT with your own SVOD platform, here are the 3 main tips as follows:

  • Investor in Premium Content Will Command Listener 

The SVOD scenario is very competitive. Your service is going to compete with the big boys on the block: Netflix, Amazon, HBO Time Warner, CBS-Paramount-Viacom, ABC-Disney; And other small fish. Each manufacturer with an idea is looking at these key services to invest in their scripts. You will not be able to compete with the big boys at the time of launch, you will need to be creative.

This can take the form of aggressive producing producers, spending to advertise co-production opportunities, being prepared to take risks. But it can also go another way. Some of the most successful SVOD services begin with hyper-targeted content offerings that attract a niche audience, spending time delivering premium formats such as 4k and developing a reputation for excellence in a genre.

Examples of this include the following:

  1. Love Nature – Under this comes a service, which dedicates to wildlife material.
  1. Pureflix – A service dedicated to spiritual programming
  1. Muslim Kids TV – This includes a service dedicated to Muslim children with appropriate, educational content.
  1. Fubo TV – a service dedicated to sports programming, which has since expanded significantly.
  1. MetOnDemand – A service dedicated to broadcast opera

After providing core content offerings to niche communities, these services serve to develop a reputation for excellence within their target audience and do not have to compete with large companies for content. Distributors with focused content offerings will carry new content to these buyers, which suggests that the show will gain a larger audience more quickly and is more likely to be renewed for subsequent seasons, as they will be at mainstream outlets.

  • Investment in Premium User Experience

Subscription video on demand is a competitive business. There are a lot of options for today’s consumers, especially between cable cutters and cable nevers who are piecing together multiple subscription services to change the cable experience. This customer is ruthless. They will not stick if the service does not meet their expectations for ease of use, and around 24/7 uptime. Even if you just have to see that this is the hit of the year, once your customers have consumed it, they will leave you like a hot potato. You need to keep these subscribers on board for as many months as you can to maximize the value of every single customer you pay.

Honor your investment in content, and continue advertising, and investing in it to win new customers by investing in the best possible user experience you can afford. You have to stay in it for the long haul and need to spend continuously to keep your app stable and improve over time.

  • Avoid Apple Tax

Do you know how many billions Apple earns from the App Store? Apple cuts 30% of your app’s revenue globally for the privilege of distributing your app to its App Store across Apple devices. Your SVOD business margins are too tight to operate without 30% of your gross revenue. You can’t avoid distributing your SVOD app in the App Store, and you need to be creative and clever and you can get around Apple Tax.

Conclusion

Thus, It’s clear from the above discussion that Netflix gave birth to SVOD, and the Millennial generation has wholeheartedly adopted it. Cable Cutter and Cable Never come to these solutions, ready to subscribe to more than one service, and to swap between providers month-to-month. It is a competitive landscape, with hundreds of options for consumers.

If you are considering taking your entertainment product to the next level, such as NY Met with MetOnDemand to use that global marketplace, it can be transformational. There is plenty of room for new SVOD services, but you need to be prepared for the competitive landscape ahead, and to spend aggressively on technology, content and advertising. More and more potential viewers are coming online as the access to high speed internet is improving globally. The market potential for subscription videos on demand is globally. Many users will see multiple platforms to enjoy their favorite shows.

Transactional video on demand, premium video on demand, subscription video on demand and the new AVOD / SVOD hybrid platform are engaged in a street fight these days for online audiences.