Tag: app development company delhi

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How Google Accelerated Mobile Pages Has Affected Mobile App Development

google amp

Google has launched AMP ( Accelerated Mobile Pages ) in order to improve the website load time . So in case you are planning to move on to AMP on your website , you must be aware of its pros and cons together with proper method to implant AMP on your website .

Google AMP is an open source framework which is currently supported by Google , Twitter , Linkedin etc . As Google has a mythology of introducing something which can be easily used by anyone , AMP fact is also the same – it can be used by an app , browser or web viewer . As it is  era of mobile app development , everyone is trying to enhance user experience . Google AMP is a combiner’s of HTML5, JS and other catch libraries . Google keep on enhancing the AMP technology from time to time , and has recently come up with these 2 types of optimisation :

1) Images : After images are getting matched , it can be loaded more quickly . For this meta could be removed , but before that make sure it does not affect user experience .

2) A more lite version : A lite version of AMP is primarily focusing on areas where internet signal is very slow and images takes lots of time to download . A lite version focuses on displaying some information that is meant and is informational .

Pros And Cons Of Google AMP

Although no question asked , AMP delivers faster load time of web pages on mobile websites and thereby automatically delivers richer user experience , traffic and position but as a fact everything has their cons to !

Pros

  1. By proper implementation of AMP , you can get a way out to stand higher in the crowd as google is offering higher ranking to AMP pages .
  2. AMP speed up the mobile website and load time and thereby delivers fast page response .
  3. If you are the one whose major part of traffic comes from mobile then AMP aids you with improvement of server performance .

Cons

  1. AMP is set of HTML , Javascript and CSS , and hence app developers will not be able to add any features or widgets .
  2. AMP is most widely accept by google only with specific google analytics tags , but it might not be the case of every other analytics platform .
  3. Implementing ad on AMP pages is complicated task to achieve with .

Benefits Of AMP

SEO Enhancement

For any company to attract more visitors , search engine ranking is what they need to pay their attention on . Anyone here expertise in digital marketing and SEO ? If not then just to let you know page load time plays a important role in your search engine optimisation (SEO) and website ranking , and implementing AMP on search pages will be welcomed by google on the basis of their search algorithms and will have a positive impression on SERP’s .

Low Bounce Rate

As the page load time is minimal , visitors will not tend to leave . AMP is just another framework used mainly for creating mobile web pages with using HTML , JS and other things as specified by Google . So if you are in planning of implementation of AMP you will certainly see low bounce rate on your website .

Speedy Website Load Time

As per the recent reports of Google almost 53 % of the visitors will leave your website if it takes more than 3 seconds to load . Since AMP decreased the page load time , no one can deny that it delivers great results with better page load time which indirectly influences more traffic and user engagement .

Conclusion 

No further question asked , we all know that AMP provides easy solution for improvement of site speed of mobile websites . In the new year 2019 , we can expect some further enhancement and released by Google for further enhancement .
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Celebrity Mobile App Development And How They Are Actually Helping To Promote Personal Brand

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App market has been flooded with celebrity apps .Kendall , Britney Spears and many other famous celebrities have their own personal mobile apps . Apps helps famous celebrity , brand musicians to get connected with audience easily thus increasing their brand awareness .

Why There Is A Need Of Own Apps For Celebrity ?

Celebrity always finds a way out for getting engaged with the audience , and that is the reason they are being very active on social media platform to expand their audience network and be in direct contact with their fans . Now lets look at some of the reasons of why they are actually in need of mobile apps .

Personal Branding 

For increasing celebrities personal brand , mobile apps are more than a necessity now a days . Mobile app lets celebrities connect with their fans both online and offline .

Decades ago celebrities have to appear on TV shows at regular intervals for staying in touch with audience . Some years back , there was a time of personal website of celebrities which was know to be official website and is must for all stars . But now a days along with the website , mobile apps has become the hot dish of the time .

So the outcome is actively presence on the social media platform along with mobile apps to reach more number of fans network is necessary . It is actually more necessary than TV network .

But oh ho … wait , not all celebrity apps gains popularity . In order to have a celebrity app to have millions of downloads , it must focus on describing who actually the celebrity is , what does they do and what are their values and purpose . An app should focus more on personal brand like showing their personal life , representing their ideas and values and more .

Revenue From In App Purchases

Money is another reason why celebrities is focusing on mobile apps . It is a known fact that celebrity app is more likely to gain downloads , awareness than a non branded apps . Its a good good strategy to offer a mix of free and premium content , in order to create attracting in more number of users. It is a common trend to offer in app purchases together with free apps . User as they are curious of knowing celebrities life rather than their partner lives more , they are more likely to purchase the premium content offered in app . In 2014 , some of the celebrity app has launched which has gained millions of revenue .

Hence the conclusion being developing of apps in profitable for both celebrities and mobile app development companies .

Types Of Celebrity Apps

Okay , we know that mobile apps are necessary for celebrities , but lets see now which app works best .

Games

Games are probably the biggest niche of celebrity apps . In 2014 app of Kim Kardashian , has launched and gained huge success in field of mobile games . Users are offered with living the life style of the celebrity . The app was such a huge success that it gained  $ 1.6 million in the very first five days of its release . Mobile apps are great to connect with fans and that is the reason celebrity active participation in app development is necessary .

Content Apps

The content app of celebrity is another demanding app . They offer for what they re famous for. . For instance if some celebrity is also famous for his cooking style , then they can offer a free as well as premium recipes for cooking which user will of course love to see and purchase a premium package .

Social Platform Apps


Taylor Swift nailed a social platform app that lets the fans connect to her by offering them daily news update , sharing of photos , videos with user . Whats more ? User are facilitated with commenting , sharing , liking of videos and post and can also give feedback on the post . By completing some specified task user can unlock Taymojis that can also be purchased from in app purchases .

So in case you are a celebrity in is looking for celebrity mobile app development company , you can contact us . We have all solution available under one roof .