Technique for Optimizing & Reducing the APK size of Android App

Today everyone hates running their phones out of space or having trouble while uploading their app on the App Store. So what is the problem behind this! Is your phone running low on memory or slow enough to execute the upload process? No! The real problem is with the application of larger sizes.

Certainly, Size has been affected by increasing the mobile storage space to 256 GB, mobile app size is also increasing as App Developers are starting to add the latest features to the app to meet the growing and changing needs and needs of the market. Furthermore, with the practice of supporting your apps on different screen sizes, the app size increases. As a result, the increasing number of features added to the app, the SDK, changes to higher resolution images, better graphics which makes the SDK size larger.

With all these facts, it becomes a situation for users, as if they cannot proceed with heavy apps on their screen, nor get rid of them. In addition, they remain in a love-and-hate relationship with these apps. On one hand, rich graphics, hassle-free navigation, a bundle of advanced features steal users’ hearts. On the other hand, these apps are crushing the huge size of their mobile storage space. According to the latest survey report, 74.4% of the world’s people use Android devices and 70% of users consider the size of the app before installing it on their device.

Effectiveness of APK size on Installation Conversion Rate

The Android package (APK) size server plays a major role in establishing the conversion rate. According to various studies and survey reports, it has been concluded that smaller APK sizes depend on higher conversion rates and conversely reflect translation. As most Mobile App Development companies are shifting their focus towards venturing into new emerging markets by adding some advanced features and functionalities to their app. But at the same time, it is important to be aware of increasing the size of your app.

App size is the Biggest Issue in the Mobile App Development Domain

If we look at Google’s figures and consider it, 84.8% of people using Android in 2020 are expected to jump to 85.7% in 2024 compared to 15.2% of iOS users in 2020. The global user base is 2.7 billion with access to 2.8 million applications in the Google Play Store. Adding to this, the SDK size and installation conversion rate are intimately correlated. According to Google, if the app size is more than 150 MB, installation is likely to be less than 30%. For every 6 MP expansion in application size, the installation conversion will be reduced by 1%.

Since the above data shows that the size of the APK badly affects the installation conversion rate, all Android app developers should be serious about this matter because 70% of the users are actually on the app’s size before installing it. Let’s consider. So while hiring a mobile app developer for your next project, keep in mind that there is no benefit to having an app that has no users.

Before we dig deeper to understand how to reduce the size of Android app during the development life cycle, it is worth understanding how the app size increases.

App size continues to grow & is becoming a cautious issue for Android developers

Indeed, modern day apps are stealing the show by adding an excellent level of correct management facility to everything from taps on your screen. But uncertainty, these apps are severely shaped for these three reasons:

Increasing number of feature sets.
Fast growing UX expectations.
Support for multiple platforms and different screen sizes.

Apart from affecting the storage capacity and memory of mobile devices, the most disappointing part about heavy apps is also the increase in data consumption. And this is the reason that is inspiring the users to uninstall the app. So, whether you are a leading brand trying to deliver an excellent user experience through an app, you need to emphasize on making smaller apps. Don’t worry, Google always has a way of dealing with these issues. It provides tools to develop to troubleshoot the problem. So let’s discuss how to reduce and reduce the size of Android apps.

Tips to reduce Android app size throughout development lifecycle

Optimize & Compress of Image Files

Browsing an app with high-resolution graphics is quite inspiring and interesting. But, be aware, heavy-sized images can slow down your app and increase the size of your app. So what to do if you want to optimize and reduce the image size without diluting the image resolution?

Basically, Images use two formats, either .jpeg or .png files. So whether you are going to compress the file on your own or hire an Android app developer for the same, there are many tools available for such conversions. Tools such as Guetzli and packjpg are recommended for .jpg file compression, while pngcrush and zopflipng support .png files.

Few More Option for Optimize & Reduce the Image Size

Designers can apply vector graphics to create simple resolution-independent images that do not have much space. It is available in Android as readily available objects that make it easier by allowing you to generate sharp and screen-size images under a 100-byte file. This can be a great idea for smaller size applications to reduce the size of the image

By adding this, developers can use the Draw 9-Patch tool or the WYSIWYG image editor, allowing you to create bitmap images and auto-resize to fit different screen sizes of different devices. To crunch the size of .png images, you can take advantage of the aapt tool, which is available in Res / drawable and allows you to shade the shape.

Eradication of Unutilized Process, Codes, Classes and Virtue

When developing a mobile app, it is common to have unusable code and resources in an unusable system. These codes are generated automatically and are not useful for the app at all, but they simply expand the app’s size rapidly. Since they do not add any value to your app, it makes sense to track them down and remove unnecessary code from your app immediately. And for this, you can benefit by using some tools and techniques, which we are talking about below:

RB Code Shrinker Tool

When it comes to reducing or shrinking app size, most software development companies usually leverage the knowledge of this tool. Code shrinking allows you to reduce the size of your APK by automatically removing unused code and resources from the system.

Eliminate your Code with ProGuard

Since R8 is comparatively new and still in a growing state, you may prefer to use ProGuard to remove unused classes, methods, fields, and attributes from your code until it becomes stable. Can. However, be careful when using ProGuard because sometimes it removes the code that your app needs to function. So you always have to test the functionality of your app first to publish it.

Scan your Codes with Android Lint

Lint is a static code scanning tool that cannot identify the necessary resources anywhere in your code. But the major issue with the use of lint is that it only identifies unused resources, and cannot remove these resources. So you will need to check its report and extract all the identified resources manually.

Elimination of Dead Codes

As the size of the APK file is directly in sync with the loading speed of the app, it devours the storage of your device, making it clear that it is powered by power. And will only add bulk to any unused and inactive code for your app. By removing extra and dead code, you can speed up your application without affecting the functionality of the app. By adding this, eliminating these codes helps you to upgrade the quality of the source code and reduce the need to maintain code size. Therefore, the scope of bugs in your application is prevented and allows you to introduce bug-free healthy apps.

Limitation the use of Resources from Libraries

It is common to use external libraries when developing Android applications to enhance the user experience and increase versatility in the app. And basic are Google Play services used primarily to recover auto translation of app text and Android support libraries that are used to enhance the user experience on dated devices.

Basically, the problem is that most of these libraries are designed for servers or desktops, so they come with heavy methods and objects and do not serve any purpose for your application. To reduce the size of the application, you can edit files and keep the parts that your app needs to function. But to make changes, you will need access to the modification. But the simple solution to this problem is to either hire an app developer or use a mobile-friendly library for specific functionalities.

Use Android Size Analyzer Plugin

If you want to find out what exactly is in your app, you can either hire an App Development Company or take advantage of the Android Analyzer plugin to analyze every element of your app. It tries to help you with a lot of data about the size of the Android package. In fact, it is one of the easiest ways to determine and implement methods that will cause app size reduction and allow you to activate your app.

Use Android Pleasure Size with APK Analyzer, you can:

Understand the structure of DEX files.
See the correct size of files in the APK.
By accelerated view of the ending version of the files in the APK.
Compare two APKs simultaneously.

Now there are three ways to access this plugin during project development:

It is necessary to first drag an APK into Android Studio’s editor window.
Switch to project perspective in project window
First select the Build Analyze APK in the menu bar, and only then select your APK.

Conclusion

Hopefully, with this blog, you have an idea that large-sized applications fail to stand out in the market despite giving users unique features. Whether you are developing an application for your core business or for additional services, it is always necessary to have a user-friendly application that meets the growing needs of the market.

And, optimizing and reducing app size is the only way to make your app user friendly. Thus, following the techniques described above will definitely help you reduce the size of the app and make it successful. But if you still have any doubts or difficulty coming down, you can hire Android app developers to build an application with the ideal size.

Our experts can guide you with the best solutions, new trends and techniques that enable you to stand out in a competitive market. For more information, you can contact our portfolio and us for detailed discussion and accurate estimates.

May 10, 2021May 10, 2021

Develop a GPS Navigation App Similar to the Waze

Navigation apps are becoming highly popular these days. Location-based service usage continues to increase today, and the number of such users in the future was predicted long ago. So, if you too are planning to build a GPS navigation app, then you are on the right track.

Accordingly to the BIS Research Agency report, the market for navigation apps is constantly evolving, with an expected revenue of $ 34.56 billion by 2021. Therefore, having a navigation app can greatly benefit your business. Waze and Google Maps are two of the most well-known apps for both Android and iOS in the region. They provide turn-by-turn directions, lots of real-time data, and other features that make them more attractive.

What is the Waze?

Waze is a high-end GPS navigation app that has some entertaining and useful features. It is the second top rated mobile app among users beaten only by Google Maps. This allows users to receive real-time traffic updates, use live maps and other road information.

Waze was the second most popular map app in the United States in April 2018. In 2020, a research report revealed its 130 million monthly active user results. Waze’s annual revenue is estimated at $ 37.7 million.

How Does the Waze Function?

Global users use Waze to enhance each other’s routes by sharing real-time data about road repairs and traffic conditions. The waze provides information about other important people like police nets, accidents, weather conditions, blocked roads etc. and keeps you informed about it from time to time. This app quickly assesses this data to ensure that others can locate the last routes. There are a large number of taxi booking apps such as the Waze Lyft app, for which the official navigation app is used for booking.

Waze differs from traditional GPS navigation apps because it is community-driven, collecting traffic data and supplementary map data from its users. Whenever the app is running, it collects data. It must have accurate data from each road to offer the least route. At the time of your driving, the app will compare every possible route information and provide the final route to your liking. You need an active Internet connection for loading routes because Waze does not work offline. To keep the map updated and secure real-time traffic data, you need an Internet connection.

In-app location-based advertising is Waze’s own advertising product. It is a location-directed advertising platform for businesses that needs to attract the attention of nearby drivers. While driving, you can see advertisements for nearby eateries, shops and other areas.

The most important fact is that if you use Waze, it not only informs the location of the area you are in but also gives the most above-mentioned results of your destination. This map app has created a system where any local business can send local advertisements and targeted messages to people who are driving nearby and searching for a location.

Important Features of a GPS Navigation App like Waze

Before developing a Waze-like GPS navigation app, let’s take a look at the key features to implement:

Authority

It is an important part of an app like waze. After the registration process, users get their personal accounts, through this account users can voluntarily review and enter notes as well as communicate with others. You can either log in using your email and password or connect to a social account like Facebook.

Payment Services

A GPS navigation app can incorporate in-app purchases as a monetization method. If your app becomes popular among drivers and those who provide complementary services, then there is a possibility of a partnership.

Real-Time Updates

A navigation app is good enough to have high-quality satellite images, but Ways do something else. Real-time updates from other users create a highly useful user experience. In addition, you can upload pictures and add notes to provide completely accurate data.

Carpool Service

The Waze-like carpool app enables drivers to receive free gas. If a user is going in the same direction, you can see it on your screen. Drivers and riders share gas expenses for the trip. The ride fee is decided in advance at a rate recommended by a waze-like app. The app automatically charges the credit card of users’ bank accounts.

In-App Message

If you want to design your waze-like navigation app, think about displaying user messages more attractively. Do you want to distribute them as push notifications or send them to chat? This can be done for navigation apps when the user enters a particular area or location.

Voice Navigation

Drivers should not be distracted by a map. Turn-by-turn navigation is an essential feature and the mobile GPS navigation app is nothing without it. Voice navigation helps drivers listen to directions such as where or which route to use, traffic alerts, and they have a better route in terms of information. If voice navigation distracts you, you can turn it off.

Social Network Integration

You need to integrate your app with social platforms for authentication and to offer social features. Moreover, social network integration improves the user experience and reduces security risks around authentication as most of the potential problems and vulnerabilities have already persisted. Also, you will not force users to create another account, but use their current accounts for seamless login.

Recurrence

Your GPS navigation app requires drivers who stumble into a road accident or drive in the wrong direction to run faster which prevents them from following basic directions. Drivers do not need to wait long for your app to reorder the route; They get direct instructions.

Geolocation & Navigation

The map forms the basics of a navigation app. This user uses a GPS system to determine location, locate objects, and show the route. To minimize mistakes, you can incorporate cell ID functionality into your app, as it relies on information coming from mobile operators. If your team combines cell ID and GPS, the app’s geolocation services will be accurate.

Google calendar synchronization

Users of Waze-like apps can sync the app with Google Calendar for more viable visits. When the waze gets access to the calendar, it creates a list of upcoming appointments along with their regions. This is how your navigation app can navigate travelers to their previously entered areas.

Steps To Create a GPS Navigation App such as Waze Successful

If you want to create a navigation app like Waze, then you are going to follow the standard mobile development process. Here are its main stages:

Conduct a research

Do a thorough study of the project to identify its potential risks and weaknesses to increase its success. The team should create a checklist to ensure the quality of every stage of the planning, creation, testing and delivery of the app.

Select Your Tech Partner

You have to select an app development firm to develop your application. In this phase, you study, assess, and choose an organization to build a team with you to build your navigation app. Signing the NDA is an important part of this app development process.

Meet the needs of your target audience

These days, users want smart navigation. They want the app to not only talk about traffic jams but also about speed cameras for example. Modern intelligent apps should instruct drivers to access parking areas near their destinations that have adequate locations and display gas prices.

Add Gamification Features

Gamification features give users the right directions to return to your app and serve to encourage them to use the app correctly. Take the numeral system as an example. Users get points for various activities in the app, such as sharing road data or for kilometers driven from the app. These points can be compared with other drivers’ points.

Keep your app’s UI / UX design

Your app buttons should be visible and large enough so that drivers can find them and click them without any problems. Focus on native app functionality – the UI should include the necessary components when navigating.

Add Voice Directions

Voice instructions make navigation more secure as users are not distracted by looking at the mobile screen. Be sure to play the voice directions at the right time. When you complete this, users can follow them with no distraction – for example, looking at a mobile screen. The same goes for sending a lot of notifications at the time of navigation – users should not receive too many of them. App developers can use the Google Maps Direction API that allows users to select voice from the list and implement it.

Attach video during app publishing

For the convenience of the way Waze adds a video to the app when uploading a map app for review, if someone is doing it for the first time, the process of using the app is shown in the video. Without this video, Google or Apple can reject your app, saying that they don’t know why they should allow your app to play audio and play in the background.

Expense of Creating Apps Similar to the Waze

The cost of a GPS navigation app such as waze depends on many factors, such as the rates of the development agency, the number of facilities and the complexity of the project, etc. These types of cars are based on. If you want to keep the development process budget-friendly, start with a few small and easy things. For example, you can create MVP first. This will help you make a rough estimate.

Conclusion

Thus, a GPS navigation app helps people find a simple path to their destination, check the status of roads and report accidents. In addition, many companies seek the opportunity to engage with navigation app users through advertisements. However, if you want to build a navigation app like Waze, follow the recommendations in this blog and make your app famous among users.

May 4, 2021May 4, 2021

All You Need to Know About the (SVOD) Subscription Video On Demand

Transactional video on demand, premium video on demand, subscription video on demand and the new AVOD / SVOD hybrid platform have been a street fight for online audiences these days. We started off with a dive on ad-supported video on demand (AVOD). If you miss it and want to catch up, you can find it here. The focus of this blog is on demand subscription videos commonly known as SVOD. Let’s start with a short history lesson.

In this article, we are talking about the discovery of various digital entertainment distribution platforms. We are looking for entertainment in today’s world and we live on stage one at a time.

SVOD’s Connection with Netflix

For your information, tell us about SVOD, when Netflix launched its monthly subscription website in the United States in September 1999, Netflix began renting a big movie blockbuster video in the late 90s, when it started as a movie rental service. Netflix subscribers can order a bundle of movies to be delivered to their homes on the Internet, where they can enjoy DVDs. Family wise, there was no late fee, you returned the bundle of titles when you were finished with them, and could then go ahead and order more.

This experience was not perfect because it was not immediate. On the other hand, Blockbuster customers will walk up to their local shop (it’s hard to believe now, but they are everywhere), select a title off the shelf. Give on Pay $ 6.99 to rent the latest release for one night. Should you return them late, you will be charged late. These charges can be substantial, and consumers hate them better. The blockbuster did away with them in one last ditch to save himself before the very end, but it was too late. Delay fees have also always been controversial within the industry, as Blockbuster did not pay the rights holders of those films and refunded a portion of those late fees.

Netflix has rightly identified that subscribers will rent more movies at once, failing to consume all of them within 24 or 48 hours if they knew they should not face late fees. needed. They also knew that blockbuster stores often did not demand new release titles due to less information from the public. However, this unfulfilled demand was very good for the film industry, as customers would almost always opt for an alternative film. Vs. returning home empty-handed, it was a constant source of frustration for the consumer. Because Netflix did not rely on physical stores, they were better positioned to meet the demands of the latest releases.

In 1999, Netflix opened up the industry to a wider audience when they offered you the option of a consumer in exchange for a monthly subscription of $ 9.99. You can eat all the options that existed at the time which were limited to pay TV networks like HBO in the United States or TMN (The Movie Network) in Canada. Cable and satellite TV distribution had begun experimenting with video on demand as a means of enriching the value of cable or satellite TV subscriptions. These services were new and had strict restrictions for the investors we used to see today. The amount of pay available for all the films you could eat was limited by the network’s broadcast schedule and the amount of inventory provided by cable and satellite companies.

Netflix, on the other hand, had an invention of titles available on a large scale. Subscribers would order the films they wanted to watch from the website that sent the movies to subscribers’ homes, where they could be viewed on DVD, as they had rented. Some titles were available to stream directly on the Internet, but the overwhelming majority of their content was disc-driven, and ready to go to consumers’ homes after just a few clicks.

In the early 2000s when Blockbuster Video declined an offer to buy Netflix, Netflix doubled down on its efforts to become a lean, mean, entertaining machine. He took advantage of the increasing availability of high-speed Internet services in the US and Canada, and began focusing on putting more of his catalog available online for streams. As the rental component of their business declined, and subscriptions moved forward, Netflix began to become the streaming giants we know today.

I have looked at several details here, which suggests that in the late 2000s I was selling films to buyers domestically and internationally, and I can tell you that Netflix’s impact on the market was dramatic. They disintegrated in every area. Today, he leads SVOD and PayTV globally with 205 million subscribers globally. Amazon is behind more than 150 million customers, and Disney’s SVOD service Disney + ranks third with over 90 million subscribers.

Also Read : How much does it cost to develop app or website like Netflix ?

How Works the SVOD Market?

There are many SVOD platforms. More than a few dozen of these platforms are easily present, and compete globally for customers. The platform may be interested in Netflix, but the overall market size is such that no player will own the globe.

SVOD operators provide a mix of content to viewers in exchange for a fee paid monthly, weekly, or annually. The hallmarks of the SVOD service are exclusive content, subscription fees, no advertisements with content distributed to viewers on the Internet. Platforms typically view content licensed based on particular content, to attract viewers based on the shows they have available. License fees are usually paid in lieu of rights in these shows. Some of these fees are bonuses, or are structured with variable payment systems, where the content provided is rewarded based on the number of views their programs receive. SVOD platforms require deep libraries of content to keep their audience interested, and exclusive access to Premier Premium content to prove the ongoing value of membership.

SVOD platforms distinguish them from each other by indicating the depth of their specific content, and their content catalogs. They court fans of known content franchises, and promote new shows bought away from their rivals to attract viewers. Some of the past mega franchises such as FRIENDS, and OFFICE have such intense, built-in audiences that we have seen big players spend serious money to secure the rights to these shows – perhaps better, to take these builds. Pay big fees for – audiences away from their competitors.

Subscribers pay a monthly fee on the platform, for the right to view content available on an unlimited basis without interruption by advertisements, at a time that is convenient for them, and robust, keeping uninterrupted sessions in high quality formats Can be paid with technology. Talking about strong technology, SVOD platforms live and die from the user experience. If fans cannot find the show they are looking for, or they cannot watch it in high quality, or end up watching an episode without crashing the app, they must leave the stage in search of an alternative.

Operators court potential customers with limited trial experience – often just one week, although some operators will offer more frequent monthly trials. It is essential that the app is easy to navigate, that the available content is easily browsable, that the suggestions are relevant to the user’s performance preferences, and sufficient to see them coming back after testing.

The SVOD platform is slightly different from the AVOD or SVOD platform in relation to which devices they should be compatible with. A strategy that puts their service on all or a large number of devices will give them plenty of opportunities to win new customers, but because of the user experience, the quality of the video feed, and the high standards expected by viewers with respect to the service , It can be a risk strategy for any but the biggest players.

Avoid These Pitfalls If Launching SVOD Platform

Millennial viewers have been conditioned by Netflix to expect a premium experience in exchange for their membership fees. They expect an ad-free experience. They expect to be able to easily navigate the mix of content available by minimal style. They always expect an experience, with all episodes of the series available to binge in its entirety.

SVOD services are available on the best mobile platforms (Apple and Android) with home-built experiences. Standing with a premium look and feel will really help manage Subscriber Retention issues, and put pressure on customer care. Increasingly, operators are able to take advantage of digital SVOD marketplaces such as Amazon Channel, or ROKU Marketplace, which provide SVOD services, and promote them on a large scale platform of users. While these seem like a way to save money, to build your own 10-foot experiences; They may come with significant revenue sharing implications that will require management.

Do not make the mistake of complicating your model based on your experience. Quiby learned this the hard way. Quibi has developed an SVOD / AVOD hybrid solution that will provide users with an ad-supported experience at a monthly fee of $ 4.99 and an ad-free experience for $ 7.99. They tried to push the boundaries by creating content that was viewable only in portrait mode on your mobile device, and all their episodes were short. Despite all the buzz surrounding its launch, and hundreds of millions of dollars of investment in the development of premium content, Qwoby did not come quickly and hard. While Quibby has officially blamed COVID-19, it is difficult to swallow given the overall development experience by the SVOD industry.

Tips To Plan OTT with SVOD Platform

After planning and launching yourself on OTT with your own SVOD platform, here are the 3 main tips as follows:

Investor in Premium Content Will Command Listener

The SVOD scenario is very competitive. Your service is going to compete with the big boys on the block: Netflix, Amazon, HBO Time Warner, CBS-Paramount-Viacom, ABC-Disney; And other small fish. Each manufacturer with an idea is looking at these key services to invest in their scripts. You will not be able to compete with the big boys at the time of launch, you will need to be creative.

This can take the form of aggressive producing producers, spending to advertise co-production opportunities, being prepared to take risks. But it can also go another way. Some of the most successful SVOD services begin with hyper-targeted content offerings that attract a niche audience, spending time delivering premium formats such as 4k and developing a reputation for excellence in a genre.

Examples of this include the following:

Love Nature – Under this comes a service, which dedicates to wildlife material.

Pureflix – A service dedicated to spiritual programming

Muslim Kids TV – This includes a service dedicated to Muslim children with appropriate, educational content.

Fubo TV – a service dedicated to sports programming, which has since expanded significantly.

MetOnDemand – A service dedicated to broadcast opera

After providing core content offerings to niche communities, these services serve to develop a reputation for excellence within their target audience and do not have to compete with large companies for content. Distributors with focused content offerings will carry new content to these buyers, which suggests that the show will gain a larger audience more quickly and is more likely to be renewed for subsequent seasons, as they will be at mainstream outlets.

Investment in Premium User Experience

Subscription video on demand is a competitive business. There are a lot of options for today’s consumers, especially between cable cutters and cable nevers who are piecing together multiple subscription services to change the cable experience. This customer is ruthless. They will not stick if the service does not meet their expectations for ease of use, and around 24/7 uptime. Even if you just have to see that this is the hit of the year, once your customers have consumed it, they will leave you like a hot potato. You need to keep these subscribers on board for as many months as you can to maximize the value of every single customer you pay.

Honor your investment in content, and continue advertising, and investing in it to win new customers by investing in the best possible user experience you can afford. You have to stay in it for the long haul and need to spend continuously to keep your app stable and improve over time.

Avoid Apple Tax

Do you know how many billions Apple earns from the App Store? Apple cuts 30% of your app’s revenue globally for the privilege of distributing your app to its App Store across Apple devices. Your SVOD business margins are too tight to operate without 30% of your gross revenue. You can’t avoid distributing your SVOD app in the App Store, and you need to be creative and clever and you can get around Apple Tax.

Conclusion

Thus, It’s clear from the above discussion that Netflix gave birth to SVOD, and the Millennial generation has wholeheartedly adopted it. Cable Cutter and Cable Never come to these solutions, ready to subscribe to more than one service, and to swap between providers month-to-month. It is a competitive landscape, with hundreds of options for consumers.

If you are considering taking your entertainment product to the next level, such as NY Met with MetOnDemand to use that global marketplace, it can be transformational. There is plenty of room for new SVOD services, but you need to be prepared for the competitive landscape ahead, and to spend aggressively on technology, content and advertising. More and more potential viewers are coming online as the access to high speed internet is improving globally. The market potential for subscription videos on demand is globally. Many users will see multiple platforms to enjoy their favorite shows.

Transactional video on demand, premium video on demand, subscription video on demand and the new AVOD / SVOD hybrid platform are engaged in a street fight these days for online audiences.