app developer in mumbai Archives - Page 5 of 31 - Winklix

February 7, 2018February 7, 2018

WHAT ARE PROGRESSIVE WEB APPS AND ITS ADVANTAGES

What are progressive apps?

Progressive apps are the web based mobile apps that provides the experience similar to an app. These apps use latest technologies and do not need to install just like normal apps. These apps are becoming more and more popular with each passing day. Twitter launched its web app Twitter Lite which resulted in the increase of sales and reducing the data consumption. Google proposed the concept of progressive web app and launched the first app way back in 2015. Since then, its popularity is increasing day by day. But why these apps are becoming so popular. Let us look at some of the major factors causing this upsurge

Key Features of progressive apps

Progressive: One of the best feature of the progressive app is that they are progressive i.e. they can run on all browsers. The progressive apps are browser independent because these are built with progressive enhancement as a core tenet.
Provides Connectivity: These work efficiently in the offline mode or when the network is quite low. This makes it very robust.
App-Like: Progressive web app provides an interface just like the apps. It offers app-style navigation and interactions
Secure: Progressive apps are highly secure and ensure that all your data is secured through HTTPS to prevent snooping. It makes sure that the content is not tempered with
Scalable: These apps are highly scalable i.e. the resources can be allocated according to the requirement.
Installable: Progressive web apps allow users to keep the app which they found important without the trouble of app store.

What is making the progressive apps so popular?

The progressive apps are making a mark in today’s world. These apps can be installed on any platform and it is quite convenient to deploy these apps. The code is almost the same regardless of the software you use. One of the reasons why the PWAs are becoming so popular is because it requires less maintenance as compared to mobile apps. These progressive apps require less time to develop and to update. This saves us lot of valuable time. This makes it a valuable platform for the developers to build apps.

Initially, native mobile apps contain notification functions which were not available in other app. With the progressive apps, push notifications are available for the users which have retained the customers and helped in establishing the bond with the company. Progressive web apps contain new APIs which has optimized the user experience.

The best thing progressive web apps have offered is that they are available to the user even if the network is offline or has limited network connectivity. This has attracted the developers and created customers satisfaction. This has improved user base and helps the app to grow in popularity. The progressive app are very easy to run, they do not require any installation as they are just websites. So there is no need for long downloads. Most of the users uninstall the mobile app after the first use. But as progressive apps do not require installation, user retention is maintained.

What future holds for progressive web apps?

There is a huge potential in progressive web apps as far as their future is concerned. These apps use the latest technologies, APIs and design patterns that increase its values. These apps make it very convenient to use as these apps are available offline as well. It has service workers which provide background functionality. It makes the connectivity seamless. It makes a good point that the websites can provides mobile experience. PWAs have changed the user experience. These progressive apps are certainly the future of web apps.

In case you are looking to have a progressive mobile application for your business , you can right away contact us to get an awesome web app .

January 30, 2018

How To Develop A Secure Mobile App

We all have smartphones , right ? At least the people who is reading this blog have their smartphones. We necessarily stores all our personal information in our phones right from clicking our personal photos to any passwords and credit card information – our phones has it all . Now suppose you download an app , and it hacks all your information . This is what is being based by California users in USA as measured by cyber security company .

As per the study , where we are downloading the app 40 % of us don’t even look at what app is all about , 47 % respondents don’t look at privacy policy and permissions while downloading the app , and this attitude of ours are inviting cyber criminals to hack personal information .

So if you are the app owner and don’t want the customer to face any such issue , given below are some workable solutions :

You should start securing your app right from day 1 of your mobile app development , and obviously not during coding and testing .in order to minimise the security risk during later on stages .

Pre Designing Stage

Even before your start your app designing stage , you must have a clear understanding in your mind about design compliance and security compliance which you need to be followed during your app development process . The developers must be aware about the regularity requirement of the application , its privacy policy , confidential policy and so on .

App Designing Stage

Catching up the issue at this stage is a difficult task. The best way is to design a eye catchy app , and mark up the list of all the issue which are potential well in advance and at later stage , usually after design completion hand over the app to security expert .

App Development Stage

This is the stage with should be handled with utmost care to deliver an error free code . The developers should manually keep an eye on the bugs and vulnerabilities within the source code , rather than just relying on the automated tools which are available in the market with are incapable of searching for major security issues .

App Testing And Deployment

Prior to testing of the mobile application a tester should deeply analyse security test cases . In addition , the development team should work alongside with security team in order to minimise possible security threats .

Maintenance

Maintenance is all about deeply analysing user feedback and reviews to overcome with the problem . If you are really in need of mobile application development company who can take care of all the above facts , feel free to reach us .

We at Winklix is global leader in app development of Android and iOS based application , serving startups and established organisation .

January 29, 2018

Top Mobile Marketing Trends That Are Emerging In 2018

Using of mobile as one of the marketing space has changed the way of doing mobile marketing business , and thus being one of the smartest decision in technology market . Most of the small vendors now a days are relying more on mobile apps and less on websites . Since mobile app marketing is new kind of digital marketing it has become one of the most preferred way for promoting business , and so is the rise in demand of mobile app development companies .

2017 was the year of digital technology . Together with the digital technology , mobile app development , artificial intelligence and IoT are also emerging players in the market .Some of the hottest emerging mobile marketing trends which are predicted in 2018 are given below :

Accelerated Mobile Pages (AMP)

AMP by Google are mainly comprise of three major components : AMP HTML , AMP Javascript , and Content Delivery Network .

AMP mainly stand out of the crowd due to its faster load time . A mobile website with AMP compatibility can be accessed by user at very fast load times , thus reducing the bounce rate which is one of the hardest challenge for small business .

Chatbots

Chatbots together with the use of Artificial Intelligence (AI) are being used for an automated response while interacting with the customers . At present , we can see chatbots playing a major role in customer support , but in 2018 they may get a new space in mobile marketing by offering shopping assistance to customer . By this customer can directly interact through chatbots , can get the preferred product in the chatbots itself and can buy from their directly .

Live & Interactive Video

Many of the social media platform has already featuring this live video features as seen in Facebook , twitter etc , and hence the marketing person has also joined the trend of live videos . Live interaction build credibility and trust , and if used in a well manner , will be one of the best way of promoting a product . It really does not matter whether it is a big or a small brand , live video marketing is the trending technology . In addition to live video streaming , live comment section is also live which can help customer to solve their queries during live video .

Another form of video marketing is clickable video , in which business shoot video and then plays across different platform via video marketing or PPC system and if user finds it interesting then click on it and then straight away redirected to the main site from where they can directly buy the product .

Native Advertisement

Native advertisement means show casing the product as per the interest of the customer . For instance say you are watching a sports video , native advertisement will show you products like sports shoes , track pants etc on the basis of your interest . By this a interest of the customer can be targeted , thus helping brand to get more loyal customers and higher conversion rate .

Boost up your business with more mobile app trends . Reach out Winklix for marketing , mobile app development and much more . Contact us now .