app developer in india - Winklix - Software Development Blog

February 17, 2018

APP STORE VS. GOOGLE PLAY

Planning to develop an app? Then probably you are searching for mobile app development company ! The first and foremost thing to ponder is whether you want to use iOS or android platform to develop your app. Both are huge competitors of each other and share a 99.5% of the mobile app market. So what makes them such a big competitor of each other? Let’s try to figure out!

Android and iOS both have their pros and cons but the most important factor to consider is that which platform supports more app buys as generating revenue is the biggest goal. According to a study, iPhone app makes 75% more revenue than the android apps but the Google Play market is much more than the Apple’s App Store. Another think to contemplate is about the question- why do iPhone users spend more on apps than android users?

Device engagement and demographics

First of all, let’s talk about device engagement. Device engagement refers to the amount of time users gives to the device. According to a report, an iPhone user spends 26 more minutes than android users. The most imperative factor towards choosing android phone over an iPhone is the price factor. Android phone are available at a much lower cost with a huge number of variety. Due to this, android has a huge market offering different engagement levels. IPhone users also spend more time on the e-commerce as compared to the android users.

Various studies have shown that less the price of hardware, less the time is spend on phones and apps. There is a general belief that people who buy low cost android phones are not looking to get much out of their phone where high end android users and IPhone users tend to spend more on the apps and mobiles. It has also been observed that most of the android phone users are from the developing nations. This has not contributed app purchases as the demography in the developing countries does not use credit cards much.

Most of the IPhone users have a very good salary. It has been noticed that the IPhone users have more device engagement which means that they are looking to extract the most out of their apps. So they are more likely to spend on the app to experience more of their apps. IPhone users make the most out of their apps and phones.

Some Statistics

According to a report, 72% people use android while 27.5% use iOS. This makes up to 99.5% of the total market share. The share of men using the IPhone is slightly better than the females. The android phones are mostly used by the people of age between 25 to 60 years while most of the iPhone is used by the people of age 60+.

Brand loyalty is seen as app loyalty

IPhone users are more loyal to their brand as compared with the android users. The reason behind more use of IPhone is because of the brand loyalty. Around 92% of the IPhone users say that they are more likely to buy another Apple product which is 6% more than last year. However, only 77% of the android smartphone users say that they will return back to android. So brand loyalty plays a huge role in choosing IPhone and android phones. People trust the brand so they trust the brand app as well. So people are more likely to use the Apple’s app store due to loyalty.

Pricing of app: Which user spend more on apps?

High expensive cost of the apps is mainly responsible for the revenue of iOS apps. While some apps are available for free on android, they are paid on iOS. According to a report, the pricing of the android apps is even less than the half of the price of iOS apps.

Change is in the air

Chang can be felt in the marketplace. The number of paid apps in the iOS app store has reduced a bit and the number of paid apps in the Google play store has increased due to streamlined buying process. This has resulted in more revenue generated from android apps as compared to last year.

The gap keeps on narrowing

As we have already observed that previously the IPhone users tend to spend more than android but now the trend is changing, the gap keep on getting narrow. Both iOS and android are coming to equal plane. In the future, it will be interesting to see which app market goes ahead.

Major Differences between iOS apps and android apps

IOS users have more salary income
Google play store has more free apps
The price of Apple app store is much more than the android app store
IPhone users are more loyal to the brand
IPhone users spend more time on the apps
Apple apps make more money
IPhone users download more apps
IPhone apps take more time to develop
The frequency of maintenance check of android phone is much more due of so many different devices

So in case you are looking for android app developer , or iPhone app development company , you can contact us , the leading software development company situated in heart of India .

February 13, 2018

QUESTIONS WHICH STARTUPS NEED TO ANSWER BEFORE BUILDING AN APP

Winklix has built many award winning apps that gets featured in the App Store and helped many clients in turning their dream app idea into reality. We take time to think about the questions that need to be answer before building an app like how much time it will take to build an app, how much it will cost and keeping in mind the possible reasons of startups failure and how can we help our client to overcome with the same. Let’s look at the few questions start-ups need to necessarily answer before building an app from the app development company.

How do I protect my app idea?

Do you have a great idea? You clearly don’t want your idea to get accessed by other person because if he does get your idea, he may ran away with your part of food even before you start developing it . This will help him to generate lots of revenue making his app successful. Winklix signs a Non-Disclosure agreement (NDA) with the client to help him prevent his app idea. NDA makes sure that your data is secured and privacy is there.Secondly we always welcome new ideas and accept it as a challenge to overcome on the same. Our team are greedy to develop something awesome that is loved by the user .

For more detail information and benefits , refer to our article Android App Vs iOS App .

For which platform should I develop an app?

Choosing the right platform can be a difficult task. According to a study android users spend less time on an app as compared to iOS users. People who use iOS tends more to buy an app as compared to android users. So iOS app earns more money as compared to android users. However, android platform is much more popular than the iOS users. So it totally depends on your business to decide for which platform you want to develop an app?

How much an app will cost?

The cost of an app depends on what and how many feature does your app has? It also depends upon who is developing your app; whether it is a multinational company or a start-up. MNC companies charge relatively higher than the start-ups. We, at Winklix charge affordable fees and thereby delivering you the product desired by you . Choosing us simply means developing your app from the app development company that values for money. You can get a free quotation and advice from us by contacting us .

How much time it will take to build an app?

Development of an app requires lot of stages of development like strategy planning, designing, development testing etc. The time an app takes to develop depends on the app you want to build. If the app is small, it will take two weeks , if the app is big it will take around 3-4 months to complete or more . It totally depends on the type of application required by you .

How do I raise money for my App?

Before starting a venture it is important to gather some funds to develop your app. You can ask the investors to invest money for developing your app. It is very important to build trust among the investors that you are serious about your venture. This can be done by investing some of your money along with the investor’s money. If you are based in US , lots of startup funding sites are available .

How to prevent app from failure?

To prevent the app from failure, it is important to understand that an app is not just an app, it is a business. We, at Winklix clearly understand this and we work together to help the clients to develop their app. We have dedicated team who is focussed to delivering successful app. We have a team of business development manager , project manager , designer and developer who has expertise knowledge in their field to deliver you the best product guaranteed .

How often should I update my app?

Releasing update of an app is very essential as it fixes the app bugs. Releasing future updates of an app ensures that your app is up to date. This helps in retaining the users. All the new features can be added through the updates. Updates helps in generating excitement among the users. Reviews and ratings also help the companies to decide what features are good in your app and what users do not like in the app. App is not the one time process that we build it and deliver the same to you . If you want your app to be success in market , you need to regular provide updates to your customer as per the market demand , by adding on add ons , features relevant for the user and so on .

So in case you are willing to hand over your next big project to us , you can right away contact us .

February 10, 2018

GIVING ATTENTION ON QUALITY OF AN APP IS VITAL: HOW TO GO ABOUT IT

We know that with the changing time, it is very essential to keep the app up to date if your business has to survive. People choice changes rapidly. So it is very vital that your app has optimum quality. There are so many app in the market that if your app does not score well on the quality parameter, it may happen that your app goes unrecognized. If your app is not of good quality, people will not use it for the second time and your app will get lost somewhere in the crowded app store. So it is highly crucial to give attention towards the quality of your app.

Mobile app testing is the key

Many developers believe that their job is done as soon as the app is developed. But it is a bad practice to undermine mobile app testing. This process is as essential as the development. Whenever you add a feature in the mobile app, it is better to test to remove all the bugs. It improves the user experience of the app.

Testing can be done two ways- manual and automation. Manual testing is good for testing the simpler features. But for the complex process, automation testing is done for testing the regression cases.

Keep an eye on the app performance

High quality apps have good performance. Make sure that your app is providing high speed access to its features. Navigation must be quick and it must have a good UI/UX etc. These are parameters that define the performance of the app. Don’t use too many SDKs (Software Development Kit) as they will slow down the performance resulting in app crashes.

Security is necessary for the app

The security of the user’s confidential and private data is very important. Developers must make sure that the app which is being developed has high security. Android apps are more vulnerable to malware attacks than the iOS. So, special attention must be given while developing android apps. This improves the quality of mobile apps.

Maintain a clear vision about the app

It is very necessary to have a clear vision about the app which you are going to develop a mobile app. You may have lot of experience in developing apps but if you don’t have a clear vision, then it may affect the quality of the app. It should target the users which will result in high number of downloads. So it is crucial to have a clear vision.

Analyse the reviews and ratings carefully

Ratings and reviews are the feedback of your app. Users give their reviews about the quality of the app, what features must be included and what must be removed? So it is important to analyse the reviews and ratings carefully if you have to provide a high quality app.

Final note

The popularity of the app depends on the quality of the app. If you app does not possess high quality, it will result in the failure of an app. There will be less downloads, and bad reviews. So it is important to give attention towards the quality of an app.

So if you are looking for mobile app development company or a Blockchain app developer , contact us now to hire the expert to deliver you rock awesome mobile application .