App Store VS Play Store

play store v app store winklix

Developing an app  ? One of the biggest decision before making it is , on which platform : Android and iOS ? Both these platform are contributing 99.6% of the total market share . These two platforms are competing into market like ” two-horses “.

Each of the respective market have their own pros and cons , we can compare both on the basis of monetary value based on user’s app purchases .Every business owner’s aim is to earn revenue from the app in which they have invested in . According to reports , iPhone apps makes 75% more money than Android marketplace , despite of the fact that google play share being four times larger than iOS.

So the next question arises why do iPhone users spend on apps than Android users ?

Device Engagement & Demographics

Let’s discuss about the engagement first .According to research , iPhone user spends 30 more minutes than an android user . They also find spending time on mobile commerce on their iPhones .

Android phones has variety of devices ranging from budgeted phones to high-end users . This makes them prices conscious . Price is the very first factor while choosing Android phones in the first place .

It is based on the fact that  , lower the price of the software , the lesser user will spend on apps and software . The logical assumption , we can say behind that is a budgeted android phone user will not spend money on app , as high value user of Android and iPhones will do , as if they can , they why will they buy a budget phone , rather than iPhone . More of the people who buy budgeted phones are living in developing nations , wherein use of credit card is still lower .

Brand Loyalty Means App Loyalty

Another reason why iPhones user spend more on apps are , when asked with any of the iPhone user , they would likely to return to apple for their next iPhone , while the same question being asked with android user , more than 77% are not likely to return to Android .

Change Is In the Air

In present scenario almost 78% of the 2.2 billion apps on the Apple App store are free to download . Meanwhile , in play store this trends of paid apps seem to raise to about 31 % .

It’s Gonna Be A Close One

Although iPhone has historical spent more of apps than Android customer , recent studies shows that gap is narrowing , When it comes to satisfaction , both the platforms are on equal level . We even don’t know what is going to happen with us in a near future , and same is the case with app stores, anyways lets hope for the best and see who will be on the win win situation . At the app marketplace matures , we are early waiting to see future buying habits of user on iOS and Android .

Key Difference Between Android & iOS App

  • 41% Apple user’s have income more than $ 100000 .
  • The percentage of free apps in app store is 78%.
  • 92% will return back as iPhone user , which buying a new phone .
  • 69 % of the only apps are free on play store .
  • Apple user download more apps
  • Android apps require lots of bug fixing check , as there are so many phone .
  • Satisfaction for both android and iOS are at 81 % each .

App Store vs Google Play

Get Advantage Of GeoFencing For Your Business

app developer geolocation

One of the best feature of GPS tracking system us geofencing . We can actually track user’s current location and see predefined area by use of geofencing . We can also predefine the geographical boundaries and can send push notification if anyone is trying to get out of that location .

This super technology made possible first by Google , can helps us in numerous of ways , like company can track their employees , parents can track their children and so on . In addition to it , we can also view when a person have entered or exited a geofence location .

How exactly does geofencing works ?

Curious to find how does it really works ? It works on concept of Global Positioning System ( GPS) , which can track accurate location of the user .
It can be better explained with help of an example . Suppose the customer who is using your app , and is nearby your business , you can get the notification for the same , and business owner can approach the user by messaging him . That’s how a geo location works and can give various benefits to us .

The various advantage of Geofencing

Productivity improvement and safety management

One of the biggest advantage is increasing productivity by monitoring field employees of the organisation . This ensures safety of the employee and at the same time tracking gives company exact location , where the employee is roaming around .As employees are the heart of the organisation , workers safety is prime importance .
Another advantage can be parents who want to monitor their children , and there are various other advantages by which we can be benefited with .

Reduce Cost

Optimise and traffic free shortest route will defiantly lead to saving of fuel and maintenance cost . As geolocation gives you possibility of tracking of vehicle movements , you can easily calculate fuel cost according to distance travelled .

Helps in monitoring workforce movement

Geofencing helps company to keep a track of workers movements and thereby closely monitoring their works ,even if you are at distance . It helps delivering quality products or service within time .

Geofencing helps business to prosper

You will be surprised to know a big companies like Starbucks and Toyota make use of geofencing to track their customer . According to research , almost 60% of the customer get founded by geofencing only.
In case you want to gather more information about geofencing , you can contact Winklix.

How Chatbots Help You Improve Customer Service

Chatbots are being used everywhere now – be it ordering foods online , or bargaining the products over e-commerce website . Instant messaging is becoming main form of communication now a days . In order to get better result , many of the companies are implementing chatbots in their system , for better information management and customer service .

Chatbots are computer programme that allows us real time conversation using chat interface , and has vide range of application for any type of business . It has the ability to understand human language .

Let’s see some benefits of chatbots into order to better serve your customer while dealing with company :

Immediate Customer Service & Support

Putting on hold the customers every time they call for viable solution required patience and most important customer valuable time . This all problem can be converted into solution with the help of chatbot . This means , its a miracle and business opportunity for your business , as customer will get to know instantly , say when will refund be processed , when will my order be delivered and so on , thus allowing your organisation to focus on more critical issue and leave positive impression on the customer .

Personal Service And Increase Sale

Chatbots helps customer to directly connect with company sales person , in order to get expert guidance regarding products catalog which proves helpful for customer and as well as increase profit for your business . Chatbots saves the customer entry who exits without making the purchase , and will remember the same , if customer revisiting , and you can make recommendation accordingly .

Access To Large Audience

Chatbots can be easily accessible on your mobile application , website , Facebook messenger , slack , Skype and many more .This flexibility allows business to get their hands shakes with vide range of customer worldwide . Facebook messenger has individually 1 billion active user who are using facebook .

Round The Clock Availability

Customer can chat anytime according to their convenience , wherever they have found chatbots implemented , thus allowing the customer to get their complain solved during non working hours .

Chatbots Can Predict

One of the most important benefit of chatbots are they remember previous held  conversation with a particular custom thus company sales person can easily recognise the customer and preparing strategy accordingly , without even knowing to the  customer.
Winklix understands the important of chatbots in present scenario . With an extensive experience in developing chatbots software by php sockets , we help our  clients to get busy in developing their business strategy to increase customer and employee engagement to make your business available 24*7 for your customers .