app developer in delhi Archives - Page 42 of 55 - Winklix

September 26, 2017

Artificial Intelligence – Benefit For Retailer

Inspite of the fact that some of the largest advancement is taking place in AI , in all industry across , but retail industry is leading the way . Some of the biggest implementors of AI are Amazon Eco , Google Home , and Apple Siri . Every now an then , we see application coming online using AI, but there is a lot that can impact retail industry .

Snapchat is also using AI in neural networks way . Now let’s move on to how AI help retail store owners ?

Artificial Intelligence technologies are set of big datas , which combining with technology , creates a model that can provide answer like real human . The answer depends on what AI has learned through data set .The more the AI faces customer interaction , the more it will get chance to improve the question and answer ability .

Since AI runs on machine oriented algorithms , it can discover actionable information about business , customer and inventory which are even not known by business owners . It can benefit the retail in numerous of ways .For instance , AI can get to know about the taste and preference of customer together with what they want and what they need .

And AI knows even before you know it . AI produces a great result , it can give multiple benefits to business owner . Secondly , without the help of AI , if customer gets discount coupon , even before going to shops of business owners , both customer and owner will be benefited .Another benefit we can say is , if AI gets to know what is the exact need of the customer , and can offer them at best prices , you can start building personal selling relationship with your customer .

Let’s take another example of product images , the biggest problem faced by online retailers and marketplace where large number of catalogs are to be dealt in . It is a time consuming job of tagging each product one by one , and high chances of getting wrong tagging . Product tagging and thereafter searching for the right product is one of the crucial task that can seriously impact search result and sales . Currently manual process of tagging online retailer is time consuming and error prone job .Inaccurate tagging can frustrate the customer and result in loss of revenues .

This problem can be solved by AI . Instead of manual tagging , retailer can upload all the images to AI engine , and can tag them by colour , pattern , style , and other parameters all at once .

AI are also used by business owners to transform the way customers are looking for the product . Image searching , replacing the text search to find products online by shoppers , is an opportunity for retailer to help them tackle the problem of discovery while building new experience .

September 25, 2017

App Store VS Play Store

Developing an app ? One of the biggest decision before making it is , on which platform : Android and iOS ? Both these platform are contributing 99.6% of the total market share . These two platforms are competing into market like ” two-horses “.

Each of the respective market have their own pros and cons , we can compare both on the basis of monetary value based on user’s app purchases .Every business owner’s aim is to earn revenue from the app in which they have invested in . According to reports , iPhone apps makes 75% more money than Android marketplace , despite of the fact that google play share being four times larger than iOS.

So the next question arises why do iPhone users spend on apps than Android users ?

Device Engagement & Demographics

Let’s discuss about the engagement first .According to research , iPhone user spends 30 more minutes than an android user . They also find spending time on mobile commerce on their iPhones .

Android phones has variety of devices ranging from budgeted phones to high-end users . This makes them prices conscious . Price is the very first factor while choosing Android phones in the first place .

It is based on the fact that , lower the price of the software , the lesser user will spend on apps and software . The logical assumption , we can say behind that is a budgeted android phone user will not spend money on app , as high value user of Android and iPhones will do , as if they can , they why will they buy a budget phone , rather than iPhone . More of the people who buy budgeted phones are living in developing nations , wherein use of credit card is still lower .

Brand Loyalty Means App Loyalty

Another reason why iPhones user spend more on apps are , when asked with any of the iPhone user , they would likely to return to apple for their next iPhone , while the same question being asked with android user , more than 77% are not likely to return to Android .

Change Is In the Air

In present scenario almost 78% of the 2.2 billion apps on the Apple App store are free to download . Meanwhile , in play store this trends of paid apps seem to raise to about 31 % .

It’s Gonna Be A Close One

Although iPhone has historical spent more of apps than Android customer , recent studies shows that gap is narrowing , When it comes to satisfaction , both the platforms are on equal level . We even don’t know what is going to happen with us in a near future , and same is the case with app stores, anyways lets hope for the best and see who will be on the win win situation . At the app marketplace matures , we are early waiting to see future buying habits of user on iOS and Android .

Key Difference Between Android & iOS App

41% Apple user’s have income more than $ 100000 .
The percentage of free apps in app store is 78%.
92% will return back as iPhone user , which buying a new phone .
69 % of the only apps are free on play store .
Apple user download more apps
Android apps require lots of bug fixing check , as there are so many phone .
Satisfaction for both android and iOS are at 81 % each .

App Store vs Google Play

September 21, 2017

Get Advantage Of GeoFencing For Your Business

One of the best feature of GPS tracking system us geofencing . We can actually track user’s current location and see predefined area by use of geofencing . We can also predefine the geographical boundaries and can send push notification if anyone is trying to get out of that location .

This super technology made possible first by Google , can helps us in numerous of ways , like company can track their employees , parents can track their children and so on . In addition to it , we can also view when a person have entered or exited a geofence location .

How exactly does geofencing works ?

Curious to find how does it really works ? It works on concept of Global Positioning System ( GPS) , which can track accurate location of the user .

It can be better explained with help of an example . Suppose the customer who is using your app , and is nearby your business , you can get the notification for the same , and business owner can approach the user by messaging him . That’s how a geo location works and can give various benefits to us .

The various advantage of Geofencing

Productivity improvement and safety management

One of the biggest advantage is increasing productivity by monitoring field employees of the organisation . This ensures safety of the employee and at the same time tracking gives company exact location , where the employee is roaming around .As employees are the heart of the organisation , workers safety is prime importance .

Another advantage can be parents who want to monitor their children , and there are various other advantages by which we can be benefited with .

Reduce Cost

Optimise and traffic free shortest route will defiantly lead to saving of fuel and maintenance cost . As geolocation gives you possibility of tracking of vehicle movements , you can easily calculate fuel cost according to distance travelled .

Helps in monitoring workforce movement

Geofencing helps company to keep a track of workers movements and thereby closely monitoring their works ,even if you are at distance . It helps delivering quality products or service within time .

Geofencing helps business to prosper

You will be surprised to know a big companies like Starbucks and Toyota make use of geofencing to track their customer . According to research , almost 60% of the customer get founded by geofencing only.

In case you want to gather more information about geofencing , you can contact Winklix.