HOW AI IS DRIVING MOBILE APP PERSONALISATION

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Artificial Intelligence is one of the hot topics in recent times. It is quite astonishing how artificial intelligence has grown in the recent years. Lot of big business and technical companies has shown interest in the artificial Intelligence. Artificial Intelligence has contributed in lot of sectors like health, finance, education ,real estate etc. It has completely changed the development of the mobile apps. Companies are investing lot of money in artificial intelligence. The rate at which AI is growing is enormous.

The world is attracted toward the thought of having personal assistants to accomplish routine tasks. Artificial Intelligence has a huge scope as far as the technology is concerned. It has grown strong roots in the mobile app development. It has completely personified the mobile app development process.

Understanding the concept of Artificial Intelligence

First of all, let us understand the concept of artificial intelligence. What is it exactly? Artificial Intelligence is the ability because of which a machine can perform tasks similar to the humans. To do these tasks, various technologies must be incorporate din the machine like Natural Language Processing, Machine Vision, Knowledge Management etc.

Natural Learning means that machine can learn automatically without any external programming. Machine will perform according to the new situation by machine learning. Artificial Intelligence has endless possibilities. They can be used as digital assistant. In the mobile technology, AI is used in chatbots and context-aware sensors to provide an enhanced user experience to the user.

 

Demand for personal experiences

There has been an upsurge in the demand for better personal experiences. Ai has been a major factor in driving these personal experiences. Users demand more in-depth facilities. This sets a very high benchmark for the mobile app developers. Users now want more interactive and intuitive app that can work as mobile assistant of the users. There are apps in the market that uses AI to display the menu card of the food depending upon the interests.

HOW AI IS AFFECTING BUSINESSES

With the advancement of technology, AI is impacting the businesses in so many ways. Tech giants are already involved in providing AI enabled products which are changing the future of the world. The AI enabled devices and products are based on the algorithms and machine learning. It has made the businesses more productive and increased the net revenue of the company. Now more and more companies are looking forward to build the apps which have the artificial intelligence facility.

AI has improved the customer engagement facility of the business. So, now the companies can interact more intuitively with the people. It has built the brand value of the businesses and has helped in expanding them.

New opportunities for App Development

Artificial Intelligence has made a strong mark in the IT industry It has lot of potential in the near future. We can say that that AI is going to rule the technologies in the future. That is the reason why lot of people are investing in the AI and will continue to do so in future.

In case you are looking for AI app development solution , you can contact Winklix who can provide you the app desired by you .

WHAT ARE PROGRESSIVE WEB APPS AND ITS ADVANTAGES

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What are progressive apps?

Progressive apps are the web based mobile apps that provides the experience similar to an app. These apps use latest technologies and do not need to install just like normal apps. These apps are becoming more and more popular with each passing day. Twitter launched its web app Twitter Lite which resulted in the increase of sales and reducing the data consumption. Google proposed the concept of progressive web app and launched the first app way back in 2015. Since then, its popularity is increasing day by day. But why these apps are becoming so popular. Let us look at some of the major factors causing this upsurge

Key Features of progressive apps

  • Progressive: One of the best feature of the progressive app is that they are progressive i.e. they can run on all browsers. The progressive apps are browser independent because these are built with progressive enhancement as a core tenet.
  • Provides Connectivity: These work efficiently in the offline mode or when the network is quite low. This makes it very robust.
  • App-Like: Progressive web app provides an interface just like the apps. It offers app-style navigation and interactions
  • Secure:  Progressive apps are highly secure and ensure that all your data is secured through HTTPS to prevent snooping. It makes sure that the content is not tempered with
  • Scalable: These apps are highly scalable i.e. the resources can be allocated according to the requirement.
  • Installable: Progressive web apps allow users to keep the app which they found important without the trouble of app store.

What is making the progressive apps so popular?

The progressive apps are making a mark in today’s world. These apps can be installed on any platform and it is quite convenient to deploy these apps. The code is almost the same regardless of the software you use. One of the reasons why the PWAs are becoming so popular is because it requires less maintenance as compared to mobile apps. These progressive apps require less time to develop and to update. This saves us lot of valuable time. This makes it a valuable platform for the developers to build apps.

Initially, native mobile apps contain notification functions which were not available in other app. With the progressive apps, push notifications are available for the users which have retained the customers and helped in establishing the bond with the company. Progressive web apps contain new APIs which has optimized the user experience.

The best thing progressive web apps have offered is that they are available to the user even if the network is offline or has limited network connectivity. This has attracted the developers and created customers satisfaction. This has improved user base and helps the app to grow in popularity. The progressive app are very easy to run, they do not require any installation as they are just websites. So there is no need for long downloads. Most of the users uninstall the mobile app after the first use. But as progressive apps do not require installation, user retention is maintained.

What future holds for progressive web apps?

There is a huge potential in progressive web apps as far as their future is concerned. These apps use the latest technologies, APIs and design patterns that increase its values. These apps make it very convenient to use as these apps are available offline as well. It has service workers which provide background functionality. It makes the connectivity seamless. It makes a good point that the websites can provides mobile experience. PWAs have changed the user experience. These progressive apps are certainly the future of web apps.

In case you are looking to have a progressive mobile application for your business , you can right away contact us to get an awesome web app .

How To Develop A Secure Mobile App

app security threats

We all have smartphones , right ? At least the people who is reading this blog have their smartphones.         We necessarily stores all our personal information in our  phones right from clicking our personal photos to any passwords and credit card information – our phones has it all . Now suppose you download an app , and it hacks all your information . This is what is being based by California users in USA as measured by cyber security company .

As per the study , where we are downloading the app 40 % of us don’t even look at what app is all about , 47 % respondents don’t look at privacy policy and permissions while downloading the app , and this attitude of ours are inviting cyber criminals to hack personal information .

So if you are the app owner and don’t want the customer to face any such issue , given below are some workable solutions :

You should start securing your app right from day 1 of your mobile app development , and obviously not during coding and testing .in order to minimise the security risk during later on stages .

Pre Designing Stage

Even before your start your app designing stage , you must have a clear understanding in your mind about design compliance and security compliance which you need to be followed during your app development process . The developers must be aware about the regularity requirement  of the application , its privacy policy , confidential policy and so on .

App Designing Stage

Catching up the issue at this stage is a difficult task. The best way is to design a eye catchy app , and mark up the list of all the issue which are potential well in advance and at later stage , usually after design completion hand over the app to security expert .

App Development Stage

This is the stage with should be handled with utmost care to deliver an error free code . The developers should manually keep an eye on the bugs and vulnerabilities within the source code , rather than just relying on the automated tools which are available in the market with are incapable of searching for major security issues .

App Testing And Deployment

Prior to testing of the mobile application a tester should deeply analyse security test cases . In addition , the development team should work alongside with security team in order to minimise possible security threats .

Maintenance

Maintenance is all about deeply analysing user feedback and reviews to overcome with the problem . If you are really in need of mobile application development company who can take care of all the above facts , feel free to reach us .
We at Winklix is global leader in app development of Android and iOS based application , serving startups and established organisation .