android app developer in mumbai Archives - Winklix

February 22, 2018

THE RIGHT WAY TO LAUNCH AN APP

Want to launch the app successfully to generate revenue? Well! You will have to launch the app in the right way to achieve this. It really does not matter if you have a awesome app idea, or you have good developers and marketing team. If you are launching it right, you will never be able to launch it successfully.

Many people believe that that submission of app in the market place is enough for the success of the app. But wait… it is not so! The success of app initially depends on the step taken even before the very first idea about building the app strikes in your mind .After launching the app , planning and promotion is continuous process. Here, we will be discussing everything you need to know for launching the app in the right way.

Recursive research process

Invest a reasonable time in thinking about some questions before going for development. Think about the questions like-Do you know all your competitors? What is your target audience? Why would demography will download and use your app? What is the speciality in you app that other app don’t have? These are very valid questions to think about before developing the website.

Beware of copy cats!

You have to do a proper research work before taking any step forward. Before investing any amount in the app make sure you have done enough homework and you have a bulletproof plan ahead of you. If you have a very unique idea, then make sure that your idea is not stolen away by your competitors. This is essential because as soon as you launch an app, you competitors will grab the idea and will launch their app using your idea. This may impact you badly as far as the finances are concerned. So make sure that you launch the app rock solid.

The right platform

When launching an app, launching it on the right platform is very crucial. iOS and android are completely different platforms. Android have a very huge market but most of the app are available for free while on the other hand iOS app generally charges a nominal fee. So IOS app earns more as the users buy more iOS app as compared to android app. You have to choose the platform according to your business requirements. IOS apps are used more by senior citizen people while younger generation prefer android as android phones are much cheaper.

For more information about App Store Vs Play Store , you can refer our article here .

Testing is the key

Recursive testing is very important to provide the stability in the app. Using the building tools are not sufficient to provide a good testing environment, it is essential to have manual testing to test the app on different phone. There are so many phones available so it is quite important to test them on most of the phones. This testing has to be done before the launch of an app as it can save you big bugs and time to remove the bugs.

You can always hire beta testers before the launch of an app. Beta testers are a group of people who have a decent knowledge of testing and development. The app launch must be a time where you celebrate rather than you test the application.

Marketing tactics and strategies

Proper marketing is one of the important factors responsible for the success of the app. Before the launch of the app, it is very important to build up the hype so that people are eager to wait for the launch and cannot resist themselves. There must be chatter among people about your app before the launch.

There are numerous ways to market your product, some are free and some are paid. So it all depend upon your marketing budget how much you can put into it. It really does not matter whether the market is big or small, all that matters is that whether you are putting your efforts and marketing smartly. First identify your market and then only go for the next step.

Try to make everyone excited about the launch of an app. It is also important to retain downloads even after the first rush.

The application process

Every app store has different guidelines for the launch of an app. So make sure that you understand and follow a proper guideline to launch the app on the marketplace. Launching the app without understanding the rules of the app store can lead you in huge troubles.

Look out for the opportunities

When the launch of the app is successful, don’t get carried away with all the clapping. Main thing still remain which is how you capitalize on the new opportunities. If you find that you app is used alongside with another app, you can offer bundle sale by contacting the other app’s owner.

Winklix is an app development company since 2004 located in the heart of India which provides app development in iOS and android platform. If you want to know more about the launching of an app or looking for an awesome app development company then contact us .

December 31, 2017

Why Do Companies Outsource Their Mobile App Development Activities?

why company outsource mobile app development projects

Market for the apps is growing by leaps and bounds with every passing year. Development of apps has taken an exponential rise. Companies are looking to outsource their mobile app development activities to other mobile app development companies. But the big question is- why would they do so? They simply do it because they don’t have enough time, technical expertise, money, resources and experience.

A business is obsessed to rope in external sources to develop the mobile apps because they are driven by desire to save money. They scout for the companies that provide cheap and the best mobile app development. It is vital to have a great healthy working relationship with a technically strong organization as they must provide a professional working environment along with the timely delivery of quality products.

When we choose something, with every advantage, there come some disadvantages as well. So lets us look at some of the positives and negatives of outsourcing the mobile app to a company.

Advantages of outsourcing mobile App Development:–

Saves lot of pocket money

The prime advantage of outsourcing mobile app development to an is that it is very budget-friendly option. When you outsource app development, you will be charged only for work done by them; this can be done on an hourly basis on can be fixed payment according to your negotiation to the company.

You can cut off overhead costs which can help you to bring down the development price of your app. You will have to pay only for those features that you want in your app. So outsourcing is an affordable option where you don’t have to worry about the constant improvements in your in-house technical team.

Convenient Technical Expertise and Resources

When you outsource your app, the outsourced mobile app development companies have dedicated teams which take care of your project right from the beginning till your mobile app comes up in the market. By selecting an external mobile app development enterprise, you can benefit the services of industry designers, experts, project managers, testers and marketers; all those experts who are linked with the outsourced company.

Exploiting the technology

When we export our app to an agency, they have a dedicated team that is focussed on using the technology that suits your mobile app development requirements to bring out the best. Due to the mutual agreement, they use the best technology available.

Time Saver

You might have heard proverb “Time is money”. Outsourcing your work saves you a lot of time as the outsourced company have to finish your project before the deadline. Huge amount of revenue is generated if the work is completed before time.

24/7 Support

The right support at the right time is very essential. Outsourced company provide 24/7 support to resolve any problem that may pop up during the mobile app development.

Complete Transparency

Outsourcing your app provides you complete transparency over the app development according to your need. They provide certain tracking tools that are the milestones of progress linked with your project. This paves the way to create a healthy win-win relationship between both parties.

Disadvantages of outsourcing mobile App Development:-

Data Privacy Insecurity

When you are hiring an external agency to develop you app, you are jeopardizing the confidentiality of data. So you must sign a Non-Disclosure Agreement (NDA) before handing over you project to the company. There are many freelancers who do not even care about the data privacy.

Not much control over the App development process

When you hand over your project to the external party, you may loose track of what is happening on the other side- how your project is building up? Constant assessment of your project may not be possible due to remote access.

Time Zone Gap Lapse

If the project is outsourced to a company of different time zone, then it may result in poor communication due to different time zones. To address this issue, project managers are hired to bridge the gap and constantly keeping you up to date about the current developments of you project.

Conclusion

You must outsource your project after keeping in mind all the pros and cons. The flaws can be corrected by in-depth analysis of the company, its reputation and the customer feedback in the reviews and blogs. The NDA must be signed by reading it completely to prevent any future glitches

October 9, 2017October 9, 2017

The Importance Of Custom UI / UX Design In Mobile Apps

You may have heard a lot about User Interface (UI) designing and User Experience (UX) , while developing a mobile application or website . These are in fact plays the most crucial part in application development and its success . Most of the people consider UI and UX as same keys of single lock , but it is not so .

A good UX is result of series of searches and experience of user experience designer . When user get connected by app , they need to be satisfied in every aspect whether in terms of usability , ease of use and pleasure provided in the interaction between user and mobile app . UX is consider as end to end interaction with user , and it write your success to .

The UI is presentation of mobile app , including combination of graphic design and look of mobile application .

In order to step up in stairs of success , giving pleasurable experience while interaction with mobile app , as well as visual appeal of mobile application is mandatory . The business owners or entrepreneurs , who is searching for mobile app development company , much access their portfolio and get brief overview of what exactly they are into related to app design and experience , and must choose them accordingly . You can read our article ” Tips for hiring mobile app developer ” in order to get brief overview of choosing best app development company .

The perfect done UI and UX will help you acquiring more user , gain customer trust and loyalty as well as keeping them engaged with the app for the long time . At Winklix , we believer in delivering the app that is loveable by user , and thus gets featured in app store too . Doing both of them perfectly will strike the right code for the user .

What Matters More : UI Vs UX

Have you ever though what really matter more : UI or UX ? If you are startup , then both needs to be followed simultaneously for perfect balance . Focusing on any one can’t target audience in proper way .

If user finds your app interesting and useful , then only they are going to use it . So balancing equally between UI and UX is best way for mobile application development .

Some steps to be followed by designing UI and UX for apps are :

Clearly specifying the purpose of the app .
Optimising the app for multiple devices and screen .
Using appropriate colour schema and combination .
Loading the app with more of visuals and less of text.
Addressing performance glitches properly .
A easy to use navigation panel .
Loading app with limited and best features .

Winklix.com is leading website and app development company , having 200 + app developed till now . Contact us now for getting your app loveable by user .