The Importance Of Custom UI / UX Design In Mobile Apps

importance of app design

You may have heard a lot about User Interface (UI) designing and User Experience (UX) , while developing a mobile application or website . These are in fact plays the most crucial part in application development and its success . Most of the people consider UI and UX as same keys of single lock , but it is not so .

A good UX is result of series of searches and experience of user experience designer . When user get connected by app , they need to be satisfied in every aspect whether in terms of usability , ease of use and pleasure provided in the interaction between user and mobile app . UX is consider as end to end interaction with user , and it write your success to .

The UI is presentation of mobile app , including combination of graphic design and look of mobile application .

In order to step up in stairs of success , giving pleasurable experience while interaction with mobile app , as well as visual appeal of mobile application is mandatory . The business owners or entrepreneurs , who is searching for mobile app development company , much access their portfolio and get brief overview of what exactly they are into related to app design and experience , and must choose them accordingly . You can read our article ” Tips for hiring mobile app developer ” in order to get brief overview of choosing best app development company .

The perfect done UI and UX will help you acquiring more user , gain customer trust and loyalty as well as keeping them engaged with the app for the long time . At Winklix , we believer in delivering the app that is loveable by user , and thus gets featured in app store too . Doing both of them perfectly  will strike the right code for the user .

What Matters More : UI Vs UX

Have you ever though what really matter more : UI or UX ? If you are startup , then both needs to be followed simultaneously for perfect balance . Focusing on any one can’t target audience in proper way .

If user finds your app interesting and useful , then only they are going to use it . So balancing equally between UI and UX is best way for mobile application development .

Some steps to be followed by designing UI and UX for apps are :

  • Clearly specifying the purpose of the app .
  • Optimising the app for multiple devices and screen .
  • Using appropriate colour schema and combination .
  • Loading the app with more of visuals and less of text.
  • Addressing performance glitches properly .
  • A easy to use navigation panel .
  • Loading app with limited and best features .

Winklix.com is leading website and app development company , having 200 +  app developed till now . Contact us now for getting your app loveable by user .

Get Advantage Of GeoFencing For Your Business

app developer geolocation

One of the best feature of GPS tracking system us geofencing . We can actually track user’s current location and see predefined area by use of geofencing . We can also predefine the geographical boundaries and can send push notification if anyone is trying to get out of that location .

This super technology made possible first by Google , can helps us in numerous of ways , like company can track their employees , parents can track their children and so on . In addition to it , we can also view when a person have entered or exited a geofence location .

How exactly does geofencing works ?

Curious to find how does it really works ? It works on concept of Global Positioning System ( GPS) , which can track accurate location of the user .
It can be better explained with help of an example . Suppose the customer who is using your app , and is nearby your business , you can get the notification for the same , and business owner can approach the user by messaging him . That’s how a geo location works and can give various benefits to us .

The various advantage of Geofencing

Productivity improvement and safety management

One of the biggest advantage is increasing productivity by monitoring field employees of the organisation . This ensures safety of the employee and at the same time tracking gives company exact location , where the employee is roaming around .As employees are the heart of the organisation , workers safety is prime importance .
Another advantage can be parents who want to monitor their children , and there are various other advantages by which we can be benefited with .

Reduce Cost

Optimise and traffic free shortest route will defiantly lead to saving of fuel and maintenance cost . As geolocation gives you possibility of tracking of vehicle movements , you can easily calculate fuel cost according to distance travelled .

Helps in monitoring workforce movement

Geofencing helps company to keep a track of workers movements and thereby closely monitoring their works ,even if you are at distance . It helps delivering quality products or service within time .

Geofencing helps business to prosper

You will be surprised to know a big companies like Starbucks and Toyota make use of geofencing to track their customer . According to research , almost 60% of the customer get founded by geofencing only.
In case you want to gather more information about geofencing , you can contact Winklix.

Why Should Every Mobile App Should Focus On User

app developer delhi

Global revenue from app is expected to reach $ 80 billion by 2018 . As millions of app has been flooded in app market , the competition among app has raised to new heights . In 2017 , app is available for everything we need , and what we even can’t think off . With so many apps rising in short span of time , app is useless if it is not focusing on end user experience . To be a successful , your app must have a good user experience , that is what it can separate the your app from unsuccessful one .

In order to have compelling mobile experience , user wants , need is to be taken into consideration .Based on numerous of factors , user may either choose to actively use your application or uninstall it . Their are apps , which are only downloaded once and then they are never been installed .

User loyalty is essential aspect of app development . Your app will be counted in good categories of application , if you have engaging content , good design and best communication channel within your application , in such a way that user will be able to freely give genuine feedback and suggestion which can also help you to make necessary changes according to user expectation . For instance , of you are into the business of buying and selling , user may have higher expectation from customer support team .

Millions downloads  , thousands reviews and showing the app on top of play store is is every app owners dream . But to get their , it require patience , quality and services .

Usability :

Now a days mobile app developers generally focuses on business goals and client requirement , rather than focusing on user interface and experience. Rather we should take the user’s perspective the most important part of the every step we are taking towards app development , in such a way that app will be able to cater needs which leads to increase in user retention and loyalty .
Usability and user experience mainly depend on :
– How well app is responding to user’s expectation ?
-How well app fulfils individual need of the user’s ?
-How an problem is getting solve in app ?
-How user’s need is fulfilled by functionalities of the application ?
This is short , if we lack user usability , then the resources we are putting on to develop an app will have no use and will definitely cost time , efforts and money .

The challenging part is defining appropriate uses of app :

Entertainment Value :
We may have heard that films runs on 3 principles ” Entertainment Entertainment Entertainment ” , so is the case with application now a days . App should be made in such a way that is should be engaging and at the same time , user can enjoy it , which induce users to come back and use app again .Entertainment can be gained by offering short game , allowing people to go the things they want in your way like music ,competition and other short of things.
Utility :
The second most centric approach is utility .Utility simply means to offer regular updates and have engaging and attractive content in app .
Solve the problem :
Problem solving process is pillar of modern technology . Mobile app must focus on solving problem .The basic information of what all your app is about , is required in every application .
Facebook is best know example for user centric approach that solves basic problem of user , by connecting user via world wide .Similarly some banking app will help user to check account balance and so some short of transactions using app . Hence mobile app should either solve fundamental problem or enhance user’s lifestyle .