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How Small Business Can Get Big Data Benefits

How Small Business Can Get Big Data Benefits

It has been often presumed that small companies often does not require big data implementation as their data is less in numbers , but particularly it does not mean that big data initiatives should be set aside for them . From Winklix past experience on big data implementation services , even small companies are capable of acquiring data driven insights if they implement it on fast scale .

However it should always be kept in mind that big data analysis will result in meaningful insights only if data sources are chosen wisely . The biggest challenge that small companies face restraint on their selection process due to their limited budget due to their small in nature . In order to help you out to get out with this situation , Winklix herein presents internal and external data sources below which you should take caee of below .

CRM

Customer Relationship Management software or CRM takes care of sales , marketing and after sales support service . It also facilitates integration with third party software ( website , Helpdesk , e-commerce etc .) , and that is the reason CRM becomes one storage points for storing all touch points of customers data . By deep analysis of the collected data , you actually can :

  • Get 360-degree customer view which helps facilitating personalised experience . Assume you have clear customer journey right from beginning , then you can actually use their opportunity to convert inquiries into sales by facilitating sales guy to offer customers what they exactly want .
  • Modify your products / services or create the new one as per emerging customers needs on the basis of customers past records, complaints raised by them and so on 

Your Website 

Analysis of website data plays important role in improving the overall presence online and at the same time also help you in deep insights on how you can actually meet your lead generation goals on real time basis . Big data solution with the collected data sources can help you with :

  • Customising your website pages on the basis of traffic sources .
  • Improving customers journey by understanding what actually afters customers behaviour and then optimising your website on the basis of customers needs .
  • Automatic raising of conversion rate by actually analysis of present conversion rates with new opportunities available in marketplace .
  • Updating marketing campaigns by assessing their performance .

Social Media 

In present world , internal data analysis is not enough to gather all required information for small business . Rather analysis of social trends and outperforming competitors can help you get ahead of your competitors . Social media channels contains data for your existing as well as new customers which can help you with : 

  • Run marketing campaigns by properly analysing customers sentiments .
  • Generate strategy to create your brand recognition through analysis of customers feedback , and then to convert your followers into customers .

See How Small Business Uses Data Sources 

According to IBM Search , 62 % of retailers leverage big data analytics to keep ahead of your competition . Tracking of customers helps analysis of buyers behaviour and feedback , thereby aids in gaining customers feedback and behaviour . The collected data can be compared with social trends to identify patters and correlations that helps in offering and defining market strategy .

Get Ready To Go With Big Data 

The global business is already set to grow , so opportunities of big data are also tempting . So are you ready to get thrilling experience of big data analytics implementation , consult Winklix expert to get you going .

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Mobile App Development Tips To Consider In 2020

Mobile App Development Tips To Consider In 2020

Choosing a career in mobile app development is not a child’s play. It is about learning every trend, concept, new technology, and being aware of the industry. According to experts in top mobile app development companies, it is not easier to stay ahead of the competition without knowing tricks and tips in this genre. Here are some of the tips and tricks of mobile app development, which will help you shine in this field.

Have a relevant education

You might be an expert in the coding but, without the necessary software-based education background, your potential client might not take you seriously. There are thousands of freelancers and small or medium coding companies. It would help if you looked unique and reliable in the eyes of your potential clients. Get hands-on training on programming languages like Python, Java, Ruby, and others. You need not choose a high-end college degree. Even an online certification course will suffice.

Networking

You might have a holistic knowledge about coding, but you would need a long term win-win relationship with people in your field if you wish to sustain in this field. The network would help in numerous ways starting from assisting you with a code to finding new clients. The key to better networking is finding ways to be useful to your network so that when the time comes, you can find reliable help from your team.

Keep on learning

The world is changing beyond limits. Something that was on top trend in 2019 would be one of the outdated nonsense in 2020. Read newsletters, learn from experts, and keep in touch with your community. What makes the top mobile app developers unique? They can learn, unlearn, and relearn to be up-to-date.

KISS

Experts talk about the KISS strategy. The term KISS stands for ‘Keep It Simple and Stupid.’ The idea here is to make every code as simple as possible. Today is the era of customer-centric application creation. When you are building a mobile app, people look for simplicity, ease to use, and minimum loading time. If you try harder to make it look cool or trendy, you might end up creating a complex solution.

Colors matter too

In most cases, colors can break or make a design. The choice of color and font should be easy on the eyes of the user. If possible, it should tweak the emotion of the user. Using red color in a food ordering app induces hunger. Using blue in a medical app indicates sincerity, and so on. Good contrast between background and text helps customers to read the content with ease. If you choose a purple-themed design for a masculine weight loss assisting app, the response might be less.

Learn your market

There was a time when responsive web design was an added-advantage. Today, every website should have a responsive design. The need of the customers’ changes every minute. Your client will come up with an idea and nothing more, in most cases. It is up to you to learn what your customers look for in an app. Now, you can create an app for that idea in a way it would please the customers. The best way to learn ground reality is by keeping in touch with the reviews of customers.

Baby steps

You cannot become a world-famous coder by learning five languages at the same time or working on complex projects while multitasking with other projects. Start small, increase your work scope gradually, and get a brand reputation. Consistency is the key to reputation. When people look for hiring an app developer, they choose a developer with tens of good projects and not the one with one great project and nine average output.

Learn design pattern

A design pattern is the atom of any application development. A good pattern should allow you to add any feature, change any element, or fix bug with ease. The pattern should make the application as simple as possible. There are many common template patterns available for each type of application. Learn how to use them for your project.

App for everyone

If you build an app that will suit only a niche, you will end up having a minimal customer base. Your app should be applicable for all types of users, for all kinds of devices, and so on. For instance, your application should run on all platforms, especially Apple and Android. It should also support the current OS, previous OS versions, and future ones too.

Security is always important

Creating the best app is not the end of the idea. Your app should also be secure and safe. While using your application, your client might provide any user-sensitive information. In such a case, the data received is a critical resource. A good developer aims at creating a safe and secure app from stage one.

The work of a good application developer does not end with launching the application. Every top developer will find hundreds of bugs in his app. You ought to stay connected with your customers, help them with queries, fix bugs, and provide a good experience. Just because you started working on the next project, you cannot forget your app. If your app receives negative feedback from many users, the chances of finding the next client might be questionable.

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Author Bio: Chanchal Soni is a Growth Hacker and CRO Specialist at Appitsimple . She has experience in mobile app development, digital marketing, social media, content strategy and marketing communications. Lover of huskies, the ocean & boston sports.

Email: chanchal@softwaresuggest.in

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Custom Software Development : Benefits And Trends

Custom Software Development : Benefits And Trends

Custom software development means creating software as per specific needs of users of organisation .  In general it varies from commercial off-the-shelf software (COTS) with more sets of requirement which only focuses on targeting user which are in general not available in COTS based solution .

Every set of users have their own specific set of requirement and developers in order to fulfil their demands have to customise the software accordingly . Both users and organisations are looking for on demand software that facilitates them with customisation , scalability and convenience which can only be fulfilled by custom software development . 

Benefits Of Custom Software Development 

Personalisation 

Software that may be perfect fit for some business might not be best option for your organisation as well , as you may be following certain process which other organisation might not be following . A custom software development company will always ensure the software will be developed taking care of all your process and requirement .

Lower Integration Cost

Since custom software is built as per specific set of requirement of organisation , it can cope with well with existing environment and operate well with its existing infrastructure . In addition to it , you will also have option to choose only those features which are really important for your organisation which will in turn saves cost and time while comparing with other software which offers various sets of features .

Low Code Development 

Developers facilitate lego blocks which in turn eliminates need of complex codes in software development . This also facilitates customisation of software in your own way .

Innovation

Since software is getting customised as per your need , you have n number of option available to develop your application in technologies you want  and make it work as per your need .

Flexibility 

You don’t have to mould your working as per available in general COTS software , rather you can customise your software that best suits your requirements .

Custom Software Development Mythologies In Use 

Agile : It facilitates breaking of requirement  into functions and then development of features on fast scale .
Rapid Application Development (RAD) : This is often referred to as non linear approach which is being used to condense design and code into one interconnected step which aids in rapid delivery of applications .
DevOps : This is known to be agile approach which is being used to bring software development and IT operations together in designing of software .

Custom Software Development Trends 

AI-Driven Development 

We can all AI as subset of machine learning . AI is being used by organisation in development of software which aids in overall improvement of efficiency of business task . AI facilitates human like thinking and thereby facilitates solutions like automated code generation , augmented analytics and more which helps in improving overall customer experience .

Robotic Process Automation (RPA)

RPA promotes enriched customer experiences , higher process quality , transparency and scalability as it carry on work with automated process with very limited human intervention . Software robot workers allows human to focus on task which requires higher creativity and ingenuity .

SalesForce 

Salesforce development facilities coverage of full customer journeys and thereby build memorable experience for them . This software facilities higher customer satisfaction and sales follow up that is almost impossible to address with regular CRM software . Building custom salesforce solutions for your business can help improving your workflow by increasing your productivity , customer satisfaction and last but not the least revenue .

SAP Development 

SAP facilitates ERP based solution which benefits both organisation and employee to achieve their goal with custom cloud based solution for their custom specific requirement irrespective of their business , products or services . SAP customisation facilitates higher productivity , personalisation for employees and easy management of different departments within the organisation .

Internet Of Things (IoT)

IOT facilitates processing of data in faster way and also takes care of cost . In this data is being analysed at much closer level and at the same time it also takes care of providing improvised security and privacy .

Blockchain 

Blockchain after being popularly used in Finance and Fintech industry , blockchain is also finding its way out in healthcare , supply chain , media and publishing and many other industrial sector . As blockchain facilitates secured network for carrying on transactions in decentralised ledger , it has made blockchain technology strategic importance for business in variety of industrial domains .

Cloud Technology 

Blockchain , virtual reality (VR) and internet of things ( IoT ) are software which all functions on cloud , thereby offering new level of opportunities in software development and that is the reason most of the organisation runs on cloud .

As a leading custom software development company , Winklix is full of talented developers which are ready to provide custom software development solutions for mobile , web and desktop applications for B2B , B2C and internal operations needs .