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5 reasons why in-house mobile app development is ideal

5 reasons why in-house mobile app development is ideal

It won’t be an exaggeration to say that mobile apps have, literally, taken over our lives. With four billion people online and 31 billion linked devices, mobile apps are emerging as the most sought-after means of doing business for everyone from your customers to allies to your workers. As per Yahoo Flurry’s State of Mobile report, consumers in the US at present are on mobile devices for over five hours daily, and 90 percent of their time on mobile is consumed by apps. As a result, the time spent on mobile web browsers has come down by several notches to mere eight percent. Due to the craze for apps, your website is having a tough time to retain traffic. This explains the potency of apps in these times.

In case you’re not into creating customer-facing or enterprise-facing mobile applications already, the time is ripe for you to do the same. So, here are five reasons why training your staff to create apps in-house will be ideal for you.

1. All are into apps

According to Gartner, 79 percent of organizations which were surveyed have hiked their mobile expenditure by 36 percent since 2015, and by the conclusion of 2017, 25 percent of enterprises will have their own app store to deal with corporate-approved apps. As per a new study by Wakefield Research of 1,000 executives at entities with more than1,000 employees dissects the the business demand:

97 percent of executives stated that employees or classification inside their organization have sought new mobile apps or app features.

98 percent of executives are of the view that their company would immensely benefit from certain kinds of mobile apps.

2. Enterprise apps enhance capability in the domain

If you have safe apps on phones or tablets they offer the best method to connect workers and exchange instant data and business intelligence. With proprietary and safe mobile apps, data can be evaluated and updated quickly by salespeople, technicians, partners and others who want instant and genuine information to finish their processes, at any time and from anywhere in the globe.

3. Customers are largely turning mobile

These days purchases through Mobile are going above in-store and even website-oriented buys. Reason for this revolutionary change happens to be young adult consumers. “People are increasingly preferring mobile purchases,” says Sachin Gupta, CMO at Code Brew. “69 percent of millennials buy from their mobile phones and this trend is going to rise by many manifolds by 2020.” As per Google’s Mobile Path to Purchase report, 26 percent of consumers consider a mobile app as the point of beginning when it comes to search with the objective to buy.

4. Mobile apps boost loyalty among customers

Apps go a long way in enhancing customer loyalty. The logo of a company’s mobile app on their phones makes an impression on them constantly. And if the app is linked in anyway to your company’s loyalty program, it leaves a positive effect. As per a report by SmallBizTrends 70 percent of smartphone users are using their smartphone to gather points to earn discounts. These also facilitate smart location-triggered features such as geofenced push notifications of discounts and reviews.

5. Third party app development can be costly and inefficient

Assigning mobile app development would come across a convenient strategy, it has its own drawbacks. According to Wakefield study, 96 percent of companies who enlisted the services of third-party vendors faced problems, such as:

Development costs spiked considerably (43 percent)

Huge maintenance expenses (41 percent), and

Deficit in customizable options (39 percent)

Moreover, 92 percent stated that the third-party came up with applications that was way below their expectations.

Opting for external vendors or developers also entail a lot of risks. These could be anything from inferior product quality, rampant delays as a result of different time zones and source code insecurity,including the problem of traps that make customer information available to hackers for misuse. So, these kinds of risks are not worth taking up.

Tips regarding app creation internally

Looking for app developers to work for your company is any day desirable. But, the short duration or seasonal type can turn this into an expensive affair. As per Glassdoor, the US national average wage for a mobile app developer in 2017 happened to be $92,067. This implies that you are paying more than $19,000 extra simply to onboard that new employee prior to even writing a line of code. Also as per the Wakefield study, 42 percent of businesses who outsourced their mobile app development said they don’t have adequate skilled staff and that is why they opted for external sources. However, mobile app development skills are very convenient and affordable to gain. Training your company’s entire IT team in every aspect of mobile app development (including the latest Advanced Java, Python, Selenium 3.0 or Angular coding), will be more cost-effective than the hiring expenses of one new employee, excluding their salary.

Conclusion

Mobile apps are increasingly turning out to be extremely necessary for businesses. By outsourcing mobile app development your company is leaning heavily on another business and turns everything into a costly affair and even endangers your code and customer data.

Selecting new employees is also very expensive, however upgrading your staff with the existing technologies of mobile app development can be a good business proposition. The dynamism and cost-effectiveness your company enjoys turns you very competitive and facilitates fresh mobile marketing prospects.

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Winklix’s Frontend Development History

Winklix's Frontend Development History

Previous year, the Frontend Web Development Team of ours shed the habit of using Ruby. So, the obvious question is: which is better? Vue or Angular? Simply identify the one we chose as our frontend language.

In the past, many of our projects got built on Ruby. Without a shred of doubt, during its heydays Ruby happened to be a much sought-after language every developer wished to work with. However, years later after spending a lot of time on legacy projects, we came to a conclusion that as a company we should leave the Frontend and strive to raise our standards in terms of speed. The frontend team had personally experimented with several Javascript frameworks from various client projects, We saw the rapid transformation of these frameworks in a short span. Hence, it was apparent that to develop projects at huge scale we should familiarize ourselves with these frameworks.

VUE VS ANGULAR: OUR Needs

Being a tiny team, we required something properly documented and we could get familiar with ease. While testing Vue vs Angular, we needed to find something that was very familiar, as we would be working in an agile way. We desired a framework that enables us to develop working prototypes quickly. Having undertaken certain internal projects with Angular in the past, we came to a conclusion that Angular and React would suffice. We desired Angular as it satisfied our usual needs and also gave us the confidence that we could develop prototypes in CodePen and import them into our codebase easily. This looked impossible for us.

The issues regarding Angular

We built some humongous projects, such as Omstars and Keetoo, with Angular applications that we expanded from a mini working prototype to applications having zillions of monthly users. These are what we came to know all along.

Angular Show

Angular comprises certain performance-related hiccups and there are a lot of efforts needed to increase your project performance. But, the efforts are something which no one should comprise while building apps. For example, refrain from taking recourse to the ng-repeat directive or restricting your use of binding.

Two-Way Data Binding

This happens to be something I first thought would be revolutionary while building apps. A constant check regarding the $scope variable (data that can be utilized from anywhere in the project) and watcher in the DOM can be done when users go through your application. This check is enrolled with user events (such as click, scroll, key etc). It must be noted that this has had a profound impact on the page loading time.

Shifting to Vue

After consuming a few weeks for research and to compare frameworks (Angular2, React & Vue) and also developing some internal apps with React and Vue, we came to a conclusion that Vue, the framework, is simply meant for us. Given below are the reasons that prompted us to go for Vue.

The VUE Capacity

Vue’s performance is unarguably several notches better than Angular. Vue gives the project in the virtual DOM which is certainly quicker than the digest cycle in Angular (two-way data binding).

HTML AND CSS Expertise

All Frontend Developers need to familiarize themselves with HTML and CSS prior to dealing with other languages or frameworks. While operating on Vue you feel a bit of Deja vu which is hardly the case with what other frameworks provide. The knowledge we gained from HTML and CSS held us in good stead while moving to Vue.

A Convenient Learning Expertise

The last but not the least was how easier Vue was for us to get familiar with and this happened majorly due to the robust documentation and the community. As we built the internal applications with React, we got to know that it was very tough to get the basics right, however, with Vue, the documentation happened to be riddled with small code examples to enable you to go through every step along the way.

Vue VS Angular: The Finale

We at Winklix will be continuing our journey with the Vue because as a team we have invested a lot on it. Along the way, as we strive to make internal tools and undertake client projects we would like to share our progress as well. We have got a lot of things to talk about the Vue also. In our next rendezvous, we will be explaining how to establish a Vue project for the first time.

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Powerful ways to convert and retain app users through personalization

Powerful ways to convert and retain app users through personalization

There are 4.5 million apps on leading app stores and this only proves that the competition is only getting fiercer and fiercer. Companies are totally aware of the same as they vie for customers’ attention for their own mobile creations. The present pandemic has only increased this competition as apps have become the chief source to communicate with the external world.

The entities in the e-commerce, health, fitness, and media and entertainment domains, the pandemic has proved to be a boon. With consumers depending a lot on the digital touch points to communicate with brands, many enterprises witnessed digital traffic rising like never before.

To illustrate with an example, there was a 25 percent increase in eCommerce app installations during the pandemic (Q2 vs. Q1 2020), 7% more than the usual times. Once you attract the users’ attention it becomes imperative to retain them as well.

An effective manner to regularly drive user engagement, conversions and retention is by adopting app personalization into your mobile strategy. This write up tries to explore three ways to retain your fresh app users with personalization.

3 Ways To turn and retain users via Personalization

Deploy Voice To Add Personalized Touch to Search Experience

It is predicted that with the conclusion of 2020, 50 percent of search will happen through voice technology. Also, as per A December 2019 survey of Comscore Mobilens Plus, US smart speaker owners have begun using their devices to ask regular questions, stream music, and have updated info on sports, traffic, and weather and other things. Each voice search query requested by a particular user gives an intimation about their imminent requirements, needs, and preferences. Utilize this data to quickly generate product or content advice on the basis of partial or full search terms, assisting users to find what they want quicker. It needs to be kept in mind that these recommendations are becoming precise with every eventual search action of a user, aiding you to cut down the distance from product discovery to purchase.

Fully Extract The Potency Of Predictive Guidances

As competition and traffic to digital platforms spikes it only makes sense to employ advanced technology like AI, which offers an option for businesses to connect with users in a big way, apart from enhancing profitability. AI and machine learning-powered apps enable entities to fully extract the data gathered through online traffic and mobile devices to take user experience up by several notches. By deploying AI you can figure out trends and offer advice to make more logical and relevant options to get involved with your users. Netflix is a classic example that uses AI in an entertainment/media app, customize video content to suit personal preferences and contexts. As a result, the concerned or relevant product or content guidance get featured at the top.

Customize App Navigation Experience To Suit All

We know how useful users’ search, browsing, click pattern, and consumption history are. However, you can even personalize the way your users navigate your mobile app. Rest of the criteria such as gender, buyer personas, timezone, seasons/weather, etc. can be fully exploited to personalize the banner images, graphics, CTAs, popular products, offers, etc.

It is even important to utilize insights from your users’ most regular ways towards conversion to cash in on their navigational sojourn properly. If the navigational journey becomes more personalized, then there is a high prospect of your users finding what they need.

Last But Not The Least

The mobile app users desire and seek an excellent, customized user experience from the initial app launch itself. People in domains such as health, fitness, and media and entertainment the above-mentioned statement has a lot of relevance, especially in the post-Corona scenario. As we embrace the new normal, it’s a must to opt for consulting assistance. Our qualified and experienced mobile experts can work with you and answer any of your queries round the clock.