Posts

Posted on

The Payment Card Industry’s Evolution- FINTECH 2021

The Payment Card Industry's Evolution- FINTECH 2021

Banking and credit cards have been around for a long time. ATMs, for example, were previously among the cutting-edge technologies of Fintech innovation, much as technology for authenticating your signature were originally employed by banks in the 1860s. In recent years, fintech has evolved from being identified with startups to being a key component of established and legacy financial institutions.

As a result, the world’s most well-known organisations now have their own fintech nest fund. In 2019, JP Morgan invested $25 million in fintech companies. Capital One has opened fintech-infused “banking cafés” to attract youthful, technologically aware clients.. In addition, Citi introduced the Citi Developer Hub in 2016 to enable third-party programmers to test and provide feedback on application programming interfaces (APIs).Since the 1990s, credit and debit cards have similarly changed the payment sector by making it simple to withdraw cash.

Fintech companies collect massive amounts of data via their websites, applications, social networks, and sensors; analysing it is becoming increasingly difficult. It might be difficult to confront, obscure, and rather evaluate data without the assistance of big data. In general, there are three elements of big data applications in the Fintech and card sectors.

  • Analytics for customers
  • Predictive modelling
  • Analytical processing in real time

The need for big data analytics in Fintech applications is growing on a daily basis, driven by current difficulties. Big data has transformed value creation activities and standards in the financial services industry. To increase client loyalty and outperform competition, providers seek to innovate and improve their tools, services, and centres of excellence.

The value of big data is anticipated to increase in tandem with the growth of the Internet of Things (IoT), evolving mobile usage and technology, and more improved authentication mechanisms.

Here, we outline the most essential features of big data as they relate to the development of a Fintech solution.

1.Customers are not being connected to on a personal level-Users want to be able to resolve their concerns without having to visit a bank office, yet gathering client information is difficult. Mobile gadgets can be useful. They let companies to gather many sorts of data, such as geolocation, user interactions, user behaviour, and browser history. This information may then be utilised to compensate for the loss of face-to-face connection with clients.

2.Fintech’s Ascension on Social Media- Users build relationships with companies on social networks, and it is no more only a platform for connecting with friends and family. It is critical for FinTech firms to study customer behaviour on social media to get insights and apply them when selling products or services.Insurers, for example, might provide specific plans based on information obtained from social media, and banks/financial institutions can utilise social media data to calculate credit ratings.

3. Customer Expectations Are Changing-Customers want firms to go above and beyond. This is impossible without consumer feedback. To deliver tailored offers to clients, a FinTech company needs collect data from several channels such as their mobile app, website, social media, and smart devices.

4.Increasing Data Volumes- According to some predictions, the average individual will create 1.7 gigabytes of data every second in 2020. This equates to 2.5 quintillion bytes each day for all internet users. FinTech firms are suffering as a result of current trends that employ IoT, artificial intelligence, social media, and mobile technologies to acquire enormous amounts of data.

5.High Levels of Competition in the Sector- The FinTech sector is expanding at an exponential rate, drawing an increasing number of entrepreneurs, startups, and existing enterprises. The ability of a FinTech product to deliver a service is critical to success in this competitive industry. Big data enables businesses to optimise their operations in real time and provide the finest services to their consumers.

The FinTech sector is expanding at an exponential rate, drawing an increasing number of entrepreneurs, startups, and existing enterprises. The ability of a FinTech product to deliver a service is critical to success in this competitive industry. Big data enables businesses to optimise their operations in real time and provide the finest services to their consumers.

It is not simply accurate data that assists firms in determining their future moves. Big data platforms enable organisations to analyse information, summarise it, and draw useful insights using banking and financial services analytics. This gives businesses a bird’s-eye view of their operations and clientele, allowing them to make better strategic decisions.

Posted on

How to Incorporate Customer Feedback into Image and Video Ads : What You Need to Know

How to Incorporate Customer Feedback into Image and Video Ads : What You Need to Know

It might be difficult to select the appropriate material for your picture and video advertising.

What message is most likely to entice them to buy your product?

Regardless of how comprehensive your digital marketing strategy is, there will always be some gaps.

Harnessing the power of the evaluations that your pleased customers have already provided Before making a purchase choice, 93 percent of shoppers check internet reviews. If you can include genuine, positive reviews into your advertisements, you may differentiate yourself from the competition and demonstrate your value to your audience.

We’ll go through six techniques for leveraging customer feedback to create great video and graphic advertising.

  • Why Should You Include Customer Feedback in Your Advertising Images and Videos?

When a targeted customer hears about your company or product, they will head directly to the internet to learn more about it.Furthermore, 85 percent of customers trust internet evaluations from strangers more than those from friends and family.

When customer reviews are incorporated in advertising, you eliminate the middle step of people searching the internet for information.

Let’s move further to look into the ways to use customer reviews in videos and images–

  • Choose an ad theme and seek for customer reviews on that theme.

Ads may be quite effective and elicit a wide range of emotions.

Decide the feeling you want your ad to evoke when you create your testimonial campaign. These are: -comfort -beauty -family -self-confidence -patriotism -courage.

Consider the values connected with your brand and mission.

To dig more in innovation , choose a subject and then find existing quotations that illustrate your cutting-edge equipment.

Whatever ad topic you pick, coupling a feeling with appropriate content will definitely result in an arresting, compelling testimonial that will make your product stand out to potential customers.

  • Choose one great customer review and create an image or video around it.

While outstanding evaluations are worth their weight in gold, not correctly displaying these testimonies may render them practically worthless.

To ensure that your reviews receive the attention they deserve, create an eye-catching and entertaining image (or video, if that’s more your brand’s pace.

  • Layout :Structure your testimonies by putting user experience (UX) first in your design. This involves the use of white space strategically and the arrangement of text and graphic information. This will help you to build an ordered, consumable visual from which you can easily derive meaning.
  • Visually Distinctive: The web is teeming with mediocre, cookie-cutter pictures. In order to make your customer review stand out, use brand-appropriate photos and colours to break up the visual monotony.
  • Color- Color may be utilised to captivate a viewer’s attention and elicit an emotional response. Determine what message the colours of your graphic should communicate when you create your testimonial photos.
  • Topography- Aside from the overall aesthetic of your testimonial graphic or film, typography may play a significant role in accentuating the most essential parts of your customers’ remarks. Consider using strong and vivid colours to highlight pain spots so the reader understands this quotation is relevant to them right away.
  • Simple-While you want your testimony to be seen, you don’t want graphics to overpower the content. Stick to the three Cs of Google Marketing while developing these images: clear, succinct, and captivating
  •   Choose customer reviews and use it to boost your social sharing.

By interacting with other members of your audience, an uncertain shopper may be converted into a committed customer.

In fact, one out of every four people on social media follows businesses whose products they are interested in.

Customers may make a better educated choice regarding the strength and usability of your product by watching your social channels and customer replies.Use client testimonials and reviews in your social strategy to emphasise how fantastic your product is and to show off your customers’ feedback.

When you publish consumer comments on social media, you enhance brand reputation, engagement, and, hopefully, bottom line growth.

  •  Choose to use a customer review and use it into your search strategy.

Search engines aren’t only concerned in how effectively you optimise your listing; they’re also a continual source of monitoring, which includes what customers are saying about your brand or product.You may clearly express how customers feel about your product by including reviews in your Google and Microsoft listings. Furthermore, consistently creating fresh material can win you highlighted snippets and Google Seller Ratings, increasing your total search exposure.

The stars, rating, and quantity of reviews inform interested visitors that the product is popular among purchasers and that a large number of individuals have purchased it. These additions to a standard search engine listing assist to build trust before potential customers reach your site.

  •            Choose a great customer review and use it into your email marketing strategy.    

 Customer reviews may assist your email marketing approach regardless of what it is. Given the medium’s historically strong return on investment (ROI), this channel is ideal for featuring photos or videos of customer feedback.When you include these testimonials in your emails, you not only enhance your reputation, but you also increase your click-through rate (CTR).

You may share customer experiences while also illustrating what readers might expect if they become customers by utilising customer-created tales.

While this material isn’t incorporated into their email design, including a graphic with reviews and consumers’ first and last names and initials humanises the review, making it more genuine and approachable.

Avoid quoting a whole customer review. Instead, select the best parts and create a meaningful, eye-catching headline. If you’re sharing on social media, you may include a link to the full review in the body of the post.

With creating a multichannel customer review campaign, you can show potential consumers that not only is your product well-liked by owners, but that you also understand their suffering.

Posted on

Search Engine Optimisation (SEO) : A Possible Way To Increase Website Traffic

Search Engine Optimisation (SEO) : A Possible Way To Increase Website Traffic

SEO is an abbreviation for “search engine optimization” In layman’s words, it refers to the process of enhancing your website so that it appears more prominently when people search for items or services connected to your company on Google, Bing, and other search engines. The higher the exposure of your pages in search results, the more likely you are to draw attention and attract new and existing consumers to your business.

Bots are used by search engines such as Google and Bing to crawl web sites, travelling from site to site, collecting information about those pages, and indexing them. Consider the index to be a massive library where a librarian may pull up a book (or a web page) to assist you in finding exactly what you’re searching for.

.Following that, algorithms analyse pages in the index, taking hundreds of ranking variables or signals into consideration, to determine the order in which pages should appear in search results for a given query. 

Since individuals make plenty of searches each year, frequently with commercial intent to find information about products and services, SEO is a critical component of digital marketing. Search is frequently the key source of digital traffic for brands, supplementing other marketing methods. Greater visibility and higher placement in search results than your competition can have a significant influence on you.

However, search results have evolved in recent years to provide users with more direct answers and information that is more likely to retain people on the results page rather of pushing them to other websites. 

The need and significance of search engine optimisation can be very well understood by following points-

  • . Increases consumer acquisition through organic search

Organic search accounts for 53.3 percent of all site traffic, and 60 percent of marketers say their best leads come from SEO-engaged clients.

To be viewed by clients, you must rank on the top page of Google. Climbing to the top spot can nearly quadruple your click-through rate over the second slot.The volume is there, and ranking for key search words will help you attract the proper clients. And by putting the site on the main page, developer increase the visibility of your brand and demonstrate that you are a reliable resource.

  • Boosts brand awareness

When you boost your rankings, one ancillary factor aside from converting consumers into customers is overall brand awareness. The more touch points you generate simply by hitting the front page and climbing closer and closer to the top place. Even if they don’t click through to your site, just being there will cause potential customers to link your brand.

It can be tracked.

The ambiguity of your return on investment is one of the most aggravating aspects of traditional marketing. Based on traffic patterns, billboards receive an average amount of views. Rating systems are used in commercials to evaluate general sentiment. However, SEO is totally quantifiable and can easily be included into any paid digital strategy.

After understanding the relevance of SEO in modern digital marketing , let’s look at the various steps involved in carrying out optimising the website.

To begin with there is  absolutely no substitute to the quality of the content.Quality content tailored to your target audience enhances site traffic, which boosts your site’s authority and relevance. Authoritative and exceptional content keeps the viewers on the website. Identifying the keywords phrase for each authoritative content page for instance the readers may search What  to study after class XII?, What are the different streams to opt after class XII?, Which stream is best after boards?. Placing the keywords in URL , page title and heading and sub-heading comes next.Aside from the page URL, title, and headers, content has the largest influence on search engine rankings. Repeat the keyword phrase numerous times across the page—once or twice in the opening and closing paragraphs, and two to four times more throughout the rest of the text. Be commanding. Link to important sources and supplementary information strategically, both within and outside of the organization’s larger website.

 Highlight these keyword phrases with bold, italics, header tags (particularly an H1), and other emphasis tags—but don’t go overboard. You still want your language and writing style to come off as natural. One should  never, ever sacrifice decent writing for the sake of SEO. The greatest pages are written with the user in mind, not with the search engine in mind, this should always be kept in mind.

Secondly , the content should be updated regularly ,Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so one needs to  be sure to keep it fresh. Auditing the  content on a set schedule and making updates as needed should be practiced. Blogging is yet another great input to enrich the content of the website and make it more attractive.

Writing additional content, rich with keyword phrases, on the  departmental news blog can also boost the  search engine rankings. Blog posts can even be shorter updates about the specific topics you are targeting. Interlinking  your related CMS webpages and blog posts when it helps give the reader a better picture or additional information about the topic. Thirdly When creating the website, leave a space between the head> tags for metadata, or information about the page’s contents. If you have a CMS site that was created by the UMC web team, this data will be pre-populated for you. However, as thesite evolves, it is critical to evaluate and update the metadata.

At fourth,Have a link-worthy website.

A content-rich, authoritative, unbiased homepage that helps visitors learn more about what they are interested in is more likely to get links from other websites, which improves the  search engine optimization.

Add relevant links within the text to boost your authority and trustworthiness. Instead of using “click here” links, try writing out the name of the product.

And at last , always describe the image and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers or screen readers.