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Why Is User Experience Important for Your Business?

Why Is User Experience Important for Your Business?

The quality of experience and response a person has as a result of interacting with your website, app, device, or service is referred to as the user experience (UX). The UX is influenced by all facets of such encounter with a product or firm. In other words, it is the positive or negative emotion one gets after using a thing.

Why is user experience crucial for your company? The UX connects your users to your products, meeting their demands while also achieving your aims. The user experience (UX) assists you in developing a product or service that is useful, comprehensive, and enjoyable. This will result in increased audience engagement, conversions, and money. Great UX design is essential; it is what distinguishes market leaders.

Consider your own experiences with Google, Amazon, and Apple products. Apple did not invent the smartphone, and Amazon was not the first e-commerce retailer. They changed the way we interact with these products, making them more user-friendly. Such top-tier firms invest millions of dollars in product UX, which contributes to increased sales and revenue.

What is the distinction between UX and UI?

The user experience (UX) is frequently mistaken with the UI (user interface). Let’s go over the distinctions. Essentially, the UI is a component of the UX. It includes visual design (such as colours and font), branding, and layout. It determines how your product will appear. The UX, on the other hand, is concerned with how your product functions. In a nutshell, the UI is the visually pleasing component, while the UX is the engaging component.

The Advantages of Great UX Design for Your Business

  If you want your product to succeed, you must undertake UX research and invest in UX design. A good user experience design is goal-oriented and user-centered. If your product can assist people achieve their needs, they will perceive the value in it and become devoted to it, allowing it to stand out among competitors.

  • Create a journey for client satisfaction–conversion–retention.

According to a Baymard research study on cart and checkout UX, 69.2% of users abandon a cart after adding items. Baymard discovered that the design and checkout flow are the primary reasons why users depart without purchasing after 9 years of research.

An effective UX gets your users to their destination as quickly as possible. You will receive a user-hostile design if you do not provide your users with good navigation, a clean layout, a clear explanation of products, and enticing calls to action. A poor user experience drives your clients into the arms of your competition. If you give your users a pleasant experience, they are considerably more inclined to purchase your stuff.

There are 39 potential areas for optimization during the checkout process. You will bring your users closer to a great deal as soon as you remove sources of annoyance, anger, and uncertainty. You will gain more sales, a higher conversion rate, and repeat clients as a result of providing excellent service.

  • Reduce future development/bug-fixing/marketing expenditures.

You go through several stages when developing a product. The first is the UX design phase. It encompasses not only the design process but also research.What is the significance of UX research? When done correctly, it will teach you how to maximise the potential of your product. Furthermore, UX research (together with risk assessment and target persona identification) will highlight which roadblocks to avoid while developing your product. It is well understood that it is far less expensive to prevent a problem from occurring in the first place than it is to correct it after the fact. In Software Engineering: A Practitioner’s Approach, software engineer Roger Pressman states that if you wish to resolve an issue during the design process, it will cost you $1. Following that, you’ll spend $10 during development and $100 after release.

If you consider UX research findings from the beginning and create an optimised UX design, you will save money on future referrals, sales, and marketing. Users will gladly refer your product to their family, friends, and coworkers if it resonates with them.

A positive user experience fosters long-term relationships with people who want to not only buy your service but also promote it, such as by promoting it on social media. Referrals from friends and family are free, which saves you money on marketing.

Increase your ROI

A strong user experience has more benefits than merely better conversion rates. Improved return on investment is one of the most significant benefits you can receive (ROI). Forrester sought to assess and defend the worth of a user experience or a product. According to a 2016 paper titled “The Six Steps For Justifying Better UX,” every dollar spent on UX design yields $10.

Let’s look at some real-world instances of popular organisations whose ROI increased after a UX design revamp.

Walmart chose to completely restructure their website in order to get out of the no ROI period. Walmart’s ecommerce sales increased by 43 percent following the redesign in 2018. They worked not only on the UI but also on the UX, transforming the way people shop. The website now has a more current appearance and easier navigation. They gave the desktop version a mobile look by including a hamburger menu in the header. The most significant change was increased personalization, both individual and regional. Users can now see items that have been recommended to them based on their purchase history and searches, as well as items that are becoming popular in their area.

Bank of America followed a similar approach, updating their award-winning mobile banking app with a new personalized dashboard that allows users to get a rapid overview of their finances. Users were also treated to a redesigned offline experience. Users could withdraw cash from Bank of America by signing into the app, selecting an amount to withdraw, going to the nearest ATM, and completing the journey on the ATM screen by entering their PIN. Bank of America experienced a 45 percent rise in online banking registrations after investing in a UX overhaul.

  • SEO rankings are skyrocketing.

The quality of the user experience is inextricably linked to search engine optimization (SEO). Google attempts to provide the best search satisfaction, and your website’s ranking is determined by their policies. Google has begun to investigate dwell time (the amount of time users spend reading a page), the user journey’s success, web navigation behaviour, and trends This means that the more user-friendly and well-designed your site is, the more relevant Google will find it. Previously, SEO managers could pack sites with keywords and links, but today they have no way of fooling the algorithm. Even if you have thoroughly optimised your site, it may appear on the second or third page of search results if the user experience is poor. Retaining visitors with an excellent user experience is a viable technique.

  • Make yourself stand out from the crowd

Your startup does not always have to be innovative. You can just take a common idea and express it in a unique way. There are thousands of comparable apps and services, but only a few stand out enough to become successful. To appeal to users and be well-liked, simply meet some basic demands and deliver a good UX.

Consider Airbnb and its inspirational success storey. There were already formidable competitors when Airbnb entered the market, but Airbnb had a significant advantage. They studied competitors’ blunders, people’s pain points, and similar services to make customers feel at ease.

Airbnb built a sense of trust and loyalty by including:

  • confirmed images to check that locations exist and are in good shape
  • To avoid identity fraud and undertake background checks, multi-level identity verification is used.
  • links to Facebook accounts for getting to know the guests/hosts
  • Superhost badges assist users in locating trustworthy and highly rated hosts.
  • secure payments so that users can only pay after reading about previous guests’ experiences during check-in

Finishing up

All of these examples remind us that you should never underestimate the value of UX in your business. Investing in UX design is a financial win because the long-term benefits include not just a higher ROI but also lower expenses, improved client retention, and higher Google ranks. You will be able to outrun your competitors and enjoy consumer loyalty as long as you keep your UX optimal.

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Winklix LLC Takes Pride In Analyzing Clients’ Businesses & Delivering Extraordinary Services: GoodFirms

At Winklix LLC, we work with the latest technologies to deliver customized solutions that help businesses to outshine in the competitive landscape. As a professional team of experts, Winklix LLC fulfills clients’ business goals by offering mobile app development, software development, IT consulting, digital marketing, web development, and other services. 

Located in New Jersey, Winklix is a mobile app development firm with offices in New York, Uttar Pradesh, India, and Delhi. The firm has until now built 800+ applications by serving 1200+ customers with satisfactory services. The firm works exceptionally well in diverse areas to deliver outstanding services. Most of Winklix’s clients belong from Canada, Singapore, the USA, the UK, Australia, Dubai, and India. With the 90+ in-house team professionals, the firm takes pride in serving companies from different niches, which counts to 25+ industries. Due to the efforts applied by Winklix, they have 51% of clients who are repeated. 

GoodFirms is a Las Vegas-based research and evaluation platform that ranks and lists companies on the website under separate categories. This categorization helps service seekers choose and hire a reliable mobile app development company. The veteran team of GoodFirms researchers evaluates companies on Quality, Reliability, and Ability parameters. After evaluating Winklix, the GoodFirms team ranked them on the website. It was thus inferred that Winklix has been delivering exceptional services to different niches. 

The mobile app services by Winklix are completely exceptional because the team promises to develop mobile apps right from scratch. By instilling the right features, alterations, and integration, the firm holds iOS and Android app development expertise. Winklix builds efficient industry solutions cost-effectively because the team is thorough with the latest technologies and trends. The award-winning solutions developed by Winklix have helped various companies to outshine the competitive landscape. 

Ishita Sinha, an employee at BIAT Legal rated Winklix with a 5-star rating for mobile app development services. 

The team members work staunchly to provide solutions that can empower clients to reach their goals. All the team members hold excellence in each service they provide, and they have built 1200+ apps with their professionalism and understanding. With endless opportunities and by working aligned with the client’s business objective Winklix delivers unprecedented services. The firm has catered services to various famous clients by allowing them to shine mobile apps. 

Thus for building and delivering responsive mobile apps, Winklix is ranked amongst the top mobile app development companies in New Jersey 2021at GoodFirms.

Moreover, Winklix is also known for delivering software development services and IT consulting services. The skilled team members are specialized in providing end-to-end solutions to fulfill the clients’ business needs. Winklix has offered services to startups, medium enterprises, and Fortune 500 companies as well. 

Winklix is known amongst the top companies delivering great services to multiple industries. With the most upgraded technology, the firm maintains transparent relationships with clients by offering them 24X7 support services. Plus, with specific domain knowledge, the team welcomes new and innovative ideas to ease clients’ business processes. Moreover, due to the best services, almost 51% of the clients come back to Winklix for other services. 

About the Author

Working as a Content Writer at GoodFirms, Anna Stark bridges the gap between service seekers and service providers. Anna’s dominant role is to figure out company achievements and critical attributes and put them into words. She strongly believes in the charm of words and leverages new approaches that work, including new concepts, that enhance the firm’s identity.

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How Blockchain Spurs the Internet of Things?

How Blockchain Spurs the Internet of Things?

IoT is a highly disruptive 21st-century technology that aims to deliver a connected world. Essentially, IoT connects people, places, and things, offering huge prospects for value creation and capture. 

IoT promotes an interacted world where different things exchange measured data to create a fully connected ecosystem. The analytical capabilities of this technology use this data to gather valuable insights and convert them into action, impacting business processes and resulting in enhanced convenience. 

That being said, there are still many security and technical concerns associated with IoT that remain unaddressed. And the most important ones are security and scalability. But many researchers have noted that “blockchain”, another breakthrough technology has the potential to address some of the greatest IoT security and scalability concerns. In fact, the convergence of these two technologies opens up a space of pretty unrestrained possibilities. Several mobile app development companies are experimenting with these two disruptive technologies to deliver unparalleled products. 

Blockchain and IoT- An Overview

Blockchain is a quickly emerging technology that comes with unique benefits and capabilities. Also known as distributed ledger technology (DLT), it comprises distributed digital ledgers that reside on the internet and are shared between participants. Any events or transactions recorded in the ledger cannot be later removed or amended. 

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Blockchain has three fundamental properties: distribution, decentralization, and immutability. And all these properties can benefit IoT. Let’s understand this with an example. 

Here, we will talk about a jewelry store that is monitored by surveillance cameras that act as IoT devices. Now for an intruder, hacking into the database where all videos from the camera are stored is easy. Thus, the security aspect is not so strong and can be easily compromised. 

However, with the distributed aspect of blockchain, the data is replicated across several computer systems. This makes hacking very challenging since there are many target devices to hack. In other words, blockchain technology creates redundancy in storage that adds an added layer of protection and addresses the security challenges associated with IoT devices. 

Moving on, let’s assume that the intruder is captured and he tries to plead innocent in court. He claims that the recorded video is fake evidence. Here, the immutability characteristic of blockchain comes into play. Essentially, this implies that if any change is made to the stored data, then it will be automatically detected. Thus, if anyone tries to tamper with the data, blockchain technology will detect it. 

Now coming to the decentralization aspect of blockchain, it must be noted that although this is a major issue when storing data from IoT devices, it can still be used to one’s benefit. 

Decentralization means that the data from IoT devices is stored across computers that may belong to different entities. And this may risk the leak of sensitive data that is vital to your organization. 

The best alternative to this is to store all sensitive data in a central data warehouse and using blockchain technology while permitting access to the different parties. This will help you find out who accessed your data from the warehouse and for how long. Furthermore, any outsider requesting access to your data will go through you, thereby enhancing privacy and confidentiality. 

The Benefits of Blockchain and IoT

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The convergence of blockchain and IoT opens up many new possibilities for businesses and ultimately helps to minimize inefficiencies, reinforce security, and improve transparency for all involved parties. Here, we will look at the different ways in which blockchain can accelerate the Internet of Things and address the various concerns associated with it. 

  1. No Scope for Data Tampering 

As mentioned above, blockchain comprises distributed digital ledgers which are tamper-resistant. Thus, none of the involved parties can tamper with the data at any cost. This helps to improve trust among the parties. 

  1. Enhanced Security

Security is a prime concern with IoT devices. However, using blockchain to store IoT data is an excellent way to add an enhanced layer of protection, dissuading hackers from getting access to the network. Also, blockchain adds encryption while the data is being transmitted and stored. It removes a single point of failure and ensures to quickly locate the weak link in the entire network. 

  1. High Level of Transparency

Blockchain technology brings in a great level of transparency by rigorously verifying and allowing transactions originated only by trusted parties. It offers transparency by determining who has access to the data, who is transacting, and a clear record of all past transactions. Thus, if there is any kind of data leakage, its source can be easily tracked down. 

  1. Seamless Coordination

Blockchain enables better coordination among the billions of IoT-connected devices. The distributed ledger technology makes it easy to process a large number of transactions at the same time, and thus, improves synchronization among the interconnected devices. 

  1. Reduction in Costs

Blockchain technology enables IoT app development companies to reduce their processing overhead costs. By automating the entire task of transaction validation and processing, the companies can move towards a more proactive ecosystem with diminished costs. 

Blockchain is secure and encrypted by design. It involves several independent nodes that verify the updates to the chain much before the update itself. And this prevents harmful and nefarious actions from occurring. Furthermore, blockchain helps to create a transparent ecosystem that promotes trust and reduces costs. 

Things to Consider Before Merging Blockchain and IoT

It is no doubt that blockchain and IoT are an incredible combination. However, the two technologies are not evolving at a similar pace. And this has led to some challenges in their adoption. 

For instance, most IoT devices come with limited battery life. Unlike others, they are not run on Wi-Fi or any other power source at all times. And thus, it is not feasible to have an intensive blockchain transaction system running on such a small and vulnerable device. Apart from this, few other aspects need to be considered before using these two technologies in conjunction. 

  1. Scalability

The number of IoT devices is on the rise. And this translates to humongous amounts of data collected by a network of sensors on a regular basis. However, managing this massive data is a big challenge, especially due to lower transaction processing speeds. Thus, before merging blockchain with IoT, you must devise a strong data model that can save time and prevent hassles when bringing the solution into production. 

  1. Network Privacy

Blockchain works on the principle of decentralization. This means that the computers that store the data from IoT devices may be under the control of different entities. So, if not implemented properly, there is a huge risk of losing the user’s sensitive data to third parties. 

  1. Sensors

Sometimes, sensors may be affected or altered by external interventions. Consequently, they may lose their integrity and reliability. It is important to ensure a safe and secure environment for recording data and transactions. 

Key Takeaway

Both IoT and blockchain are evolving technologies that hold immense potential. However, due to some security and technical concerns, they are still lacking widespread adoption. That said, there are adequate use cases of the union of two technologies in supply chain, truck leasing, and oil operations industries that are yielding immense benefits. 

Companies should start considering the implementation of IoT and blockchain in their business to address significant business issues and enhance productivity. You can easily find a reputed IoT app development to get started today.