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August 15, 2017

Best Off Page Strategies To Make Your Website Rank Higher

The importance of SEO in present world is know by almost everyone . But the question arises , how to optimise your website in such a way that it appears more appealing to the users .

According to experts , a shop located in some internal street will never get customer until and until customer are made aware about it , or shop is offering something awesome . Likewise we just can’t wait for people over the internet to magically start knowing our brand and start googling the same .

It is similar to having an house with a good interior , but from outside it is old age stone house , then how will you guide someone to reach at your house , even without knowing the coordinated of it .

I guess by asking the local persons and autowallahs , right ? That is what off page SEO is all about .

Firstly there are two types of SEO :

1. On-Page SEO

2. Off – Page SEO

On Page SEO

On page SEO is all about title , description , content , keywords and other stuff . It is basically focusing on outside exterior , so that people will be able to recognise you .

Off Page SEO

Off page SEO is somewhat similar to showing the world where your website is standing out , apart from showing only to local citizens . This is the main factor which will help you in your website ranking improvement . It also helps with improving website position in SERP .

Best off page SEO tactics that can help you climb up in search engine rankings are given below

1) Social Media Engagement :

We all love social media ! Isn’t so ?? Although is nothing but a time pass kind of thing , but we love them a lot and spend a time of the day on surfing of social media . And that is the reason , any brand should register themselves and should be active all time on social media platforms .Almost all social media platform is having high PR , DA and DR which may prove beneficial for your website .

Don’t know what is PR ,DA and DR ?

DA : Domain Authority which tells how much your website is able to rank high in search results .

PA : Page authority is similar to DA but page authority tells you ability of your individual pages .

PR : Page ranks , which is calculated according to google’s page rank algorithm to rank websites .

2) Media Submission

Numerous of images , videos and media graphic sites are flooded in market , which is highly efficient in ranking of your website . Adding pages , description , and reference links will definitely add spices to it . These website have high DA and PA and they can provide your website with high quality backlinks .

3) Guest Blogging

Guest blogging means we usually search for high DA sites , to publish our blog with a link of our website to get high quality backlinks , thus helping in achieving better ranking position .

Secondly they would publish your blog due to following reason :

Either you are writing a good quality article on their sites , thus helping their writer to save the same and resources .
Your blog is live on their platform , and in return you are also publishing their blog or doing some bookmarking kind of stuff .
Apart from above reason , money always works out .

4) Doc Sharing

Many sites are allowing you to share documents such as pdf , presentation etc , thus helping you to easily interlinking your website url in doc’s .

5) Persona Development

If you really want to stand out of the crowd , this is what you all have to do .This included blog commenting , Q&A forums , forum submission etc .

6) Social Bookmarking

If you want good traffic with qualified visitors and social followings , social bookmarking is good option. Social bookmarking can be done by creating a complete social media profile of your business son Facebook , twitter and other available mediums , trying to prefer quality over quantity and some other stuff .

Some of the most common sites are : Pearltrees , Stumbleupon , Reddit, Delicious etc .

The Conclusion

If you think your jobs end after writing a quality content , then it is absolutely not . You need to promote it as well to reach large number of readers . Thus off page SEO helps your website in achieving higher position .Think i missed something ? Comment in the comment section below .

August 14, 2017August 14, 2017

The Do’s And Don’t Of App UX Design

The do’s and don’t of app UX design :

Even the worst made app is usable if user tires to use it , but sometimes features which seems to be awesome might give your app an worst experience leading your app to get struck somewhere .

It’s the job of the professional who is specialist in UX designing to make a user friendly application , so that it can meet the need of those who will be ultimate user of app .

UX design is something which can even make the app or destroy it . Some tips are given below to help you out for making a good UX design :

Do help the user understand what they need to do

This is what a UX designer should primary focus on . The main action of user and the next obvious step of the user should be designed in such a way that user can easily find what they are willing to . The best way to figure it out is , pick some highly famous app , and make the step by step guide similar to it , as user gets habitual to using an app , say Facebook , and will find hectic if they don’t find handy the app you are allowing them to use .

If followed successfully , it can help your app be be successful in achieving their position .

Do keep it simple

Try to make the app as simple as it can , so that user will be able to perform their task easily and quickly .

Try to make user paths full with grasses and trees so that they can avoid the hot sun , thus making user journey as frictionless as it can .Sometimes the simplest approach is best -look the uber , Facebook , google maps to see the simplicity .

Do design for all the users

If you are planning to launch the app , always keep in mind to focus all the user to gain high number of customer .For instance , you have developed some funky app with keeping gin mind of just focusing on young generation , then you are loosing person above the age of 35 years , which means the majority of population .

If a user is new to app , you can provide them a one time guide of using the app .

Do keep the experience consistence across all the platforms

If your app is available across all the platforms , from phone , tablet and desktop to smart TV’s and watches , try to make app consistence across all the platforms . I am not trying to say that platform specific design is needed to be followed , but try to make your app similar by using same visual style , font and design .

Don’t have lots of things competing for attention

If you are trying to offer to many choice similar to one another , user usually find hard to pick one among them , and at the same time user will get frustrated .

Using clear visuals will add customer for your app .That way user can at the glance , can distinguish between what is really important and what isn’t ,without reading , understanding and consciously making the decision .

Finally

Strong UX / UI design can be the difference between app succeeding and user failing to connect to your design . Keeping your design simple and logical will add value to it for sure .Don’t forget to get feedback and user reviews after launching the app , and make necessary changes accordingly to be successful in app world. All we can say after whole article is ” App that looks fantastic but is not easy to use is a failure “

Winklix.com is leading mobile app development company in delhi and mumbai . Our mobile app developer in mumbai can help you out with designing and development of the best app with professional UX designer .

August 12, 2017August 12, 2017

Why You Should Update Your Old Blog Post Reguarly

If you have been continuously blogging for a while , then you might have hundreds of blog which has become a stale now for search engines , even if you worked hard to write the same . If you have worked hard to write the same , then your blog should also continuously work hard to to drive you more traffic .

Some believes that once the post has been published , it is destined to remain deep in depths of your blog all the time . One of the biggest example of blogging is even if it is old , it can drive uncounted traffic to your website . Google SERPS displays the date of the latest revision of the content , which ultimately guide you how fresh and relevant is the content for you .

If you really have no idea of how to give a life again to past written long-forgotten content , below are the few tips which can help you out with the issue :

Selecting a post to revive :

Metrics : Use google analytics to see which blog is driving the most traffic on your website . Also yo can see , which post had got the most hits on social media .
Keywords : Once you are done with your post , just review your keywords and see how they are align with your current keyword strategy . There may be the case , that trend of new keywords had come into the market and thus they could bring fresh traffic to your website , by adding the same in your existing blog
Is post still relevant : It is really an important question . If your post is not relevant due to duplicate and irrelevant content , and other things , just try to tweak the post so that search engines can just pick the post up and present it to your readers .

How affective are your images ?

The style and imaginary of your past blog may have changed and thus might be the case that you may refer to use vertical image , instead of horizontal one .Updating the blog with the latest and catchy images , can attract whole range of new customers on your website .

Refresh copy and duplicate content

Google loves cheesy and fresh , engaging content , so always try to avoid broken link on your blog .Make longer posts easier to digest by breaking them down into smaller paragraphs .Also don’t forget to delete any spam content , that could also bring down creditability of your blog .

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