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Tips For App Store Optimisation

When it comes to ASO ( App Store Optimisation ) , you will be facing people saying ASO is somewhat similar to SEO only , while some might be saying ASO is completely different . But the trust is ASO is similar to SEO , in-fact ASO is far more interesting than the general SEO .

The purpose of ASO is discovering of your app to relevant and loyal user who will install and love to use your app . Some of the steps for perfecting your app store optimisation are given below :

Keyword Analysis

One of the first thing which need to be consider is keywords research , on which category you want to deal in . Suppose you are a jewellery shop , and your keywords are related to clothing store, then it will be of no use . So keyword is what you need to focus on to get find on the app stores and appear on the top of the searches . Choosing a less battled keywords will attract less but genuine people to download your app from app store .

Description Of App

App should have unique and catchy description as that will be the very first thing that a first time user will see after installing the app in their phone .Overloading your content with keywords is on the other hand is terrible approach for ASO .

Screenshots

Even before downloading the app , people will screen the screen shot of the application . Weird screenshots of the app will hesitate user to download it . Screenshot are now more used as an advertising platform , and thus make the most out of it .

Video Trailer

In order to make your app more catchy , video trailer for introduction of functionality of your app is necessary .Your trailer should allow user to see not only wha your product does , but also how creative your app is .

Reviews & 5 Star Rating

When user visit the app page , they are always keen on knowing previous user experience and review and rating . So always make sure to highlight positive reviews and reply to negative reviews immediately .

App Name

The app name should be easily rememberable , catchy and must also include leading keywords as part of your title . We know at this point you are thinking of character limitation on Google Plat store , but choosing the right name for your app will be the most important decision you need to take .

So we hope above point may have guided you a lot for app development . For more tips and tricks of ASO  , feel free to contact Winklix – where a highly qualified team of professionals are sitting to help you on all your needs  .

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The Importance Of Custom UI / UX Design In Mobile Apps

importance of app design

You may have heard a lot about User Interface (UI) designing and User Experience (UX) , while developing a mobile application or website . These are in fact plays the most crucial part in application development and its success . Most of the people consider UI and UX as same keys of single lock , but it is not so .

A good UX is result of series of searches and experience of user experience designer . When user get connected by app , they need to be satisfied in every aspect whether in terms of usability , ease of use and pleasure provided in the interaction between user and mobile app . UX is consider as end to end interaction with user , and it write your success to .

The UI is presentation of mobile app , including combination of graphic design and look of mobile application .

In order to step up in stairs of success , giving pleasurable experience while interaction with mobile app , as well as visual appeal of mobile application is mandatory . The business owners or entrepreneurs , who is searching for mobile app development company , much access their portfolio and get brief overview of what exactly they are into related to app design and experience , and must choose them accordingly . You can read our article ” Tips for hiring mobile app developer ” in order to get brief overview of choosing best app development company .

The perfect done UI and UX will help you acquiring more user , gain customer trust and loyalty as well as keeping them engaged with the app for the long time . At Winklix , we believer in delivering the app that is loveable by user , and thus gets featured in app store too . Doing both of them perfectly  will strike the right code for the user .

What Matters More : UI Vs UX

Have you ever though what really matter more : UI or UX ? If you are startup , then both needs to be followed simultaneously for perfect balance . Focusing on any one can’t target audience in proper way .

If user finds your app interesting and useful , then only they are going to use it . So balancing equally between UI and UX is best way for mobile application development .

Some steps to be followed by designing UI and UX for apps are :

  • Clearly specifying the purpose of the app .
  • Optimising the app for multiple devices and screen .
  • Using appropriate colour schema and combination .
  • Loading the app with more of visuals and less of text.
  • Addressing performance glitches properly .
  • A easy to use navigation panel .
  • Loading app with limited and best features .

Winklix.com is leading website and app development company , having 200 +  app developed till now . Contact us now for getting your app loveable by user .

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Importance Of App Maintenance

app maintenance

The competition level in App world is increasing at fast scale , which may lead you to think twice post the app launch . Now a days , every organisation is dedicated towards providing best user experience to their user  , and it really does not matter whether they are small or big organisation .

As per historical reports, 90% of the user uninstall the app , due to technical issue and lack as result of improper app maintenance .

App Maintenance & Its Importance

The digital world is changing day by day , and in case your app is not coping up with the change and recent technology  , then you may lack behind in the race . Also app maintenance is great may to gain customer trust and loyalty .
Some major benefits of App maintenance are given below :

Improves User Experience

The very first motive of business owners is customer satisfaction , behind making any app for their business . To in order to get engage with the customers and giving them a satisfied service experience , maintaining and updating the app on regular basis .

Improve Focus On Innovations

With rapidly moving technology industry , a new technology is getting invented every now and then . And in case our app is not getting update with those technology , you may loose the race . Thus application maintenance is updating application to bring innovation under your home .

High Ranking In App Store

App stores welcomes  those app which are getting updated regularly , thus coping up with the upcoming technology , and it is also sign of commitment towards user . It thus also increase your chances of ranking higher , thereby more downloads and increasing revenues .

Life Of A Mobile App

Apps that are regularly loaded with new features and version , are expected more duration of visibly in app store on higher side , whereas on the other hand , if your app is not complying with app store rules , or is not getting updates , your app might not be visible after certain period of time .

Upgraded Security

Your app keeps personal and financial information of the user  so in case of any security breach , you may loose your customer trust . Regular maintenance helps you any security loopholes and take actions on it .

Better Productivity To Business

In order to remain in mind of user for longer duration , to have to magnetically attach yourself to new technology . Thus is will give you better flow to your business with well-maintained application .
So regular app maintenance and updation plays crucial role in your app success . So it’s the time to invest in the app . And in case you are searching for top mobile app development company , then contact us now .