Posts

Posted on

ERP VS CRM Software

Enterprise Resource Planning. (ERP) and Customer Relationship Management (CRM) are business driven software that helps in increasing business efficiency and reducing cost for an organisation . Using CRM and ERP helps to effectively manage customer interaction .

ERP may help you to effectively measure sales and marketing department performance but will fail to measure the performance of customer which is often measured by a CRM software . Let’s discuss some merits and uses .

CRM

CRM is a software helps to manage company’s customer interaction in organised manner . CRM compromises of all the features like sales and support , customer interaction and engagement , prospectus and business partner .

Traditionally CRM was the software used by only sales department to maintain client and prospectus . But when it comes to reality CRM is used by different department for multiple purposes .  For instance a CRM can be used by sales department to take regular follow ups , sales projection can also be predicted by CRM , and at the same time support and complain department may use CRM to raise a support ticket and assign the executive for solving the complain / support to customer . Modern CRM also has marketing automation system thus enabling marketing department to send mass email to all customer at once regarding any kind of promotion or offers thereof .

When is specially comes to the used of the CRM , there is no limit of its usability . It is just like sea which has no end point .

ERP

While at the coins one side CRM focuses on front side office management , ERP system on the other side focuses on business at large . ERP facilitates sharing of information with the rest of the company , thereby facilitating improvement of overall efficiency . ERP has been customised for each of the industry individually as per their demands and supply like manufacturing , product or finance department ERP system automates many of the organisation process thus enabling company to make better strategic decision .

In other words , ERP is back office application as it is no way related to customer management .

CRM And ERP

Look why the title of this section is not ” CRM or ERP ” .  Both software servers completely different task which is yet a very important task of the organisation . CRM helps in building a deeper relationship with the livelihood of any business organisation ” Customer” thereby making a profitable enterprise , whereas on the other hand ERP allows internal management of the organisation as it may encounter from time to time .

Having both solution for business namely ERP and CRM software solution is always proven beneficial for any company thus increasing profit , saving time and increasing staff efficiency .

Usually a growing business organisation will first adopt a CRM solution to establish a stronger customer relationship and several support department . In small business organisation there is a small room and teams are just a few feet away , then obviously there is no need of using the ERP system .

Thereby a CRM system will help in marketing automation together with maintaining healthy relationship with clients by sales force automation , thereby creating new business opportunities thus helping business grow to the point when ERP system becomes the necessity of the organisation .

Integrating ERP And CRM

Once your business system has stepped into ERP system together with CRM its time to start thinking about the integration process of CRM and ERP .

Lack of integration gap may increase the information gap within the company . For instance a manufacturer might keep the stock record on the ERP system which may later be crossed checked by sales department before processing any of the orders , thereby confirming stock availability and also automating the task of stock update , which may result in some error in case of manual entry . On the same time a sales representative may check the customer credit history and can give them stock as per the existing credit history only .

So before purchasing or handing over your software development requirement , business organisation should evaluate their specific needs and requirement to the software development company. Here at Winklix , every business organisation must adopt a basic CRM for their organisation , but if later on their working are getting complex day by day , then they may move to ERP system integration .

Posted on

Possibilities For Healthcare App Development

healthcare app development

Advancement in the field of healthcare industry by way of mobile application can serve with many benefits . Monitoring of patients health , diagnostics of illness with greater accuracy and finding the right physician are just few benefits of healthcare mobile application .

As healthcare mobile applications design and development continues to grow even stronger , more and more patients and doctors likely to avail application development offers . As per the recent reports , approximately 71 % of the healthcare providers are influenced by these type of technology .

Even you can also take advantage of this technology by choosing the right healthcare mobile app development company  . Just have a good innovative idea about your product and your customer will automatically boost your product for their wellness . Health is one of the top most priority that need to be taken care of for any person and a healthcare application is the perfect solution that can help you realise your goals .

Now lets look at some of the interesting ways by which both customer and doctors can get benefitted.

Monitoring Patient Wellness

The best that a patient can be offered is best treatment along with monitoring patient condition constantly . Monitoring of patient health condition is ought to be impossible if they are not physically present in the hospital .

But soon due to advancement in wearable technology , it can easily monitor patient healths like heart rate monitoring , physical activity of patient and more . These information can then directly be communicate with the doctor to know about the exact patient condition even when they are not physically available .

Healthcare Application : Connecting Patients & Physicians

With advancement in the filed of healthcare application , patient are directly connected with physicians , which proves beneficial for patients in many situation .

With introduction of apps like Practo , a patient can directly communicated with the doctor by mobile app and can remotely discuss or chat about the problem . If the doctor finds that patient need to physically come to doctor as per the necessity , then only patient have to do to doctor . Also patient who requires constant care , but not to the mark that they require hospital facility can also directly connect with the doctors through app .

With the help of life science and healthcare app development company , your business can reach new heights thereby enhancing more features . For instance integration of augmented reality technology and virtual based technology – a healthcare app can actually transform the patient surrounding with virtual doctor’s office .

Staying Fit

We have always heard that ” Prevention is better than cure ” . And that is the reason many believe that fitness app overlaps healthcare application development .

With advancement in technology , a app can facilitate person to monitor their physical condition , can tell them about the fitness steps required on daily basis , can calculate distance , define weight goals and more . If the patient is not taking the steps required for physical fitness , a doctor can help you to recommend more personalised recommendation directly though healthcare mobile app .

The Benefits Of Hiring Healthcare App Development Company

The technology in the filed of healthcare application is continuously improving at lightning fast speed . And thus if you are a healthcare provider , then you must also ensure of using full potential of customers to go through healthcare application development .

It really does not matter what your goals are , hiring a good professional mobile app development company  will always act as a helping hand for your product and service which is to be offered by way of mobile application development . Doing so will boost your app performance and creditability .

Posted on

The Benefits Of CRM For Real State Industry

real state crm winklix

There are  numerous of industries available in chaotic marketplace and the most recognised been a real state industry . With almost very limited barrier to get entry in this industry and ever growing potential for earning power and flexibility , real state firms no matter whether it is small or large firm are constantly fighting for gaining market share and customer database . In this atmosphere , client relationship is one of the top most priority to make your business either success or failure .

For this reason , real estate firms need to have a real estate CRM software to increase conversion rate and manage their efficiency effectively . Even if you have a good understanding of local market , it will not maintain a long term relationship with your customer who plays a great role in success of industry . In real state industry , it is always seen that the  customer relationship that build today  will become a revenue model for your future . Customer Relationship Management (CRM) plays a important role in establishing and maintaining successful business .

The Benefits Of Customer Relationship Management (CRM)

In this digitally chaining world , customer database across all industries is one of the top concern , including real estate . For any firm or company to be successful , they must use a CRM which is easily accessible from any where no matters whether it is day or night .
One of the most usable advantage of customer relationship management is their ready to use features which can be accessed by professionals to maintain a healthy relationship with customer database . The customer data is like lifeblood for real state industry and hence should be taken care to manage stronger relationship with customer .

CRM platform maintains  agent notes , leads sheet , market data and all record of communication done with the customer at one single place which can be easily accessible from desktops , laptops and mobile phone .

Also Read : Hint To Choose Best Real Estate CRM Software

Automated Efficiency And Personalisation

If any client is demanding constant connectivity with you , then it also has its drawback . But at the same time seamless communication maintenance is plays a critical role in continuous customer support . To overcome with the problem , a CRM system must be enabled to automate all the important task and responsibilities such as automated text message , mails and more to maximise the efficiency of real estate professionals operations .
While automated message does not give look and feel as in case of interpersonal communication , but can be extremely helpful for providing information , automated message for the request placed and will denote a sense of professionalism in it .

CRM Should Never Be Far Away From Arm’s Reach

Regular communication with the customer in real estate profession is one of the needed task for maintaining long term relationship . For instance , a past client might have not connected with you over the sales matter in past , but sending the mails on special occasions to him will build trust in the mid of customer , and they may convert into a permanent customer if maintained a healthy relationship .
Thus customer relationship management includes ability to track and distribute communication . When a business become large enough with thousands of customer , then communicating with each individual customer is cumbersome task for every team of professionals and only an automated and efficient CRM system can help you manage all the customer at once

CRM Goals For Choosing Right CRM Partner

With customer base increasing day by day towards a younger demographic , real state professionals need a agile CRM to maintain your brand and increase ROI . Winklix can be your partner in need to maintain successful and lasting future with client with Winklix Real Estate CRM Solutions .