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The Need Of CRM In Hotel Industry

crm software development for hotel industry

Customer satisfaction is a pillar to success for any business organisation . It’s important to manage a good customer relationship along with the quality of work you were providing. This is specially true which it comes to the case of hotel , tourism and transport industries . None of the business can survive without customer .

Customer Relationship Management ( CRM ) in hotel industry not only facilitates in pertaining the customer data but also helps in maintaining a strong tie up with the customer by way of offering them timely discount , regular updates and more .

CRM is multi dimensional approach which supports sales , marketing , and service process within the organisation , at the same time cutting down of time and saving of money .

Customer Service In Hotel Industry

When it comes to hotel industry , the core customer service like pricing , quality and delivery is not all that matters , it is also ease of usability , flexibility in option and a problem solving approach that makes a huge difference . By offering the service you can actually be at the edge over other thereby increasing customer trust and value towards its services .

No matter whether your Hotel is bog or small , a CRM software is necessity for any hotel industry dealing in with customer to excel in field of customer expectation as well as service .

Advantages Of CRM For Hotel Industry

Database At Single Place

A CRM database is stored in single place , and if there is any update it will be automatically updated in the same database . These centralised database approach helps quick identification of data of customer and helps them in serving with all the needs as required thus acting as a problem solver .

Enhancement of Sales Productivity Of Department 

You should be thankful to CRM for performing the automated task like sending automated email for discounts and offers thus attracting customer together with generating of reports on the basis of past history . Now with technological advancement a CRM system access in mobile industry allows sales team to ready access to customer preferences right from their mobile devices .

Customer Retention 

While competition and product dissatisfaction account for only 9 % and 14 % of customer loose , 69 % of the customer don’t prefer to come back due to lack of personal bond in the hotel .

Customisation 

The most valuable advantage of CRM software is it is customisable according to the needs . For instance a CRM software for hotel industry can be customise according to custom needs of the targeted audience . Some of the audience may prefer the pricing issue , while the other some may prefer luxury features . What matters to the overall experience of the consumer .

Increase Referrals 

While the sole aim of CRM is customer satisfaction , it increase customer based oil referrals as you will be able to gather a genuine rating and reviews which in turn helps you to build solid company reputation and trust .

Better Customer Support

CRM system is build to manage fast and reliable software system which can be easily accessed by clients over phone , chat , e-mail and more . But always keep in mind a CRM system will not work if it has customised according to the needs of your hotel organisation .

Helps To Manage HouseKeeping Department


A CRM software facilitates managing the housekeeping department to assign task across all department of the hotel . By a CRM software along with the mobile app for CRM a attendant and supervisor will be able to get automatic notification regarding the job that needs to be completed and once done can be reported directly to the admin . Hotel management can keep the track records of maintenance and services performance , daily task allotment , performance report and more .

Helps Manage Complain And Glitch


A CRM system also helps to manage complain raised by any customer in case of any mis happening happen . Glitch solving will be notified to higher management and the staff also hotel management can put their best efforts in solving the same . Customer can easily raise the concern via a mobile app within their room to raise any complain . Once solved , hotel can keep a track record of the customer for their future reference .

Hotel Maintenance

A CRM software helps manage across all department . Management can view the process going on along with the track records of all department .

So in case you are looking for CRM software development for hotel industry , Winklix is leading software development agency having expertise across various domain .

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What Benefits Can A CRM Build For Your Business ?

It an known fact that as a business grows , you need to offer your customer a best support services , as it acct as a key factor for any business growth . At the same time business need to maintain an updated customer information and streamline custom management process . In order to get all these problems solved , companies prefer to use CRM software that aids them in catering all their needs irrespective of company’s size , industry and client they are actually dealing in with .

So what actually a CRM software is so popular and how can they be proven beneficial for your business organisation ? Given below are some points that are describing the key benefit of CRM software .

Communication Enhancement Across Organisation

One of the biggest advantage of CRM software system is they effectively manage the communication between different departments . For instance an employee of the organisation is working with the customer with whom colleague might have spoken a month ago . It is just because of the CRM system that employee will be able to track all the past records of the customer and thus can server the customer at the same level as he can got server earlier , as employee is actually able to see the track records , call records and other information as required with the help of CRM . CRM software system helps manage customer relationship effectively and see big picture at any time .

Not Surfing But Targeting

Another major benefit of CRM is it helps targeting the right category of customer according to their interest , and thereby providing them with special offers and discounts as per their needs . CRM system also provide to shoot email to the targeted customer automatically so that it can reach directly in contact with targeted customer and can increase return on investment .

One Platform For All Data

Imagine you want to search the customer phone and other information to whom you might have talked months ago . What is the way out ? You may start searching the data from your phone books or  browsing your email ! Nope ,  CRM provides you all the data under one platform , and can be searched by just a click away .

Automate Every Task

There are plenty of small small task that plays a important role in sales process and need to be addressed in order to function properly . Filling out forms , sending reports , and addressing legal issues are important for managing sales pipeline .

Any structured process in the sales process can be automated with a CRM .

Taking Advantages Of AI

In keeping in mind the automation technology , let’s discuss about artificial intelligence . As studies shows any manager in any  organisation spends more than half of the time in administrative coordination and control . This means they are actually spending a major part of their time in gathering data and managing the same . How about managing them automatically ?

Let’s consider some of the advantages from AI :

  • Sales prediction
  • Getting customer insight on the basis of their past trends .
  • Getting data analysis at every stage in process.
  • Giving customer modern experience
  • Technological advancement helps saving of time and money

All the advantage stated above helps you to cut down your cost and save money and at the same time be ahead of your customer .

Increase Conversion Rates

It is the most likely case that a customer comes online for shopping , adds the product in the cart and then left over . CRM helps you to deal with this kind of situation by storing the cart item of the customer , then sending them the automated mail for approaching customer to buy the product together with offering them discount coupons will influence them for buying of product .  Also customer also hesitate in buying the product without availing a online customer support and chat features . CRM helps you to offer the same. .

Improves Customer Experience

Customer time is valuable and so is yours. With a CRM , your sales team can be armed with customer trends and history and can provide a solution within minutes right from past records to purchase and so on .

At present world a mobile CRM technology can provide you with extra advantages . Mobile apps can be access anytime , anywhere with just a fingertip .

Sales Team Productivity Improvement

Most of the employees of the organisation faces some common challenges like lack of providing high quality customer support , client data scattered over different places and more . Communicating with the sales team is also a big task for the sales head specially when they are on the field . CRM helps to store the data in one single place can be easily access by anywhere with use of cloud based CRM software solution . At the same time sales manager can also be in touch with sales team , can communicate with them via mobile app CRM and can track the location of the sales employee  thus helping in better management .

Ready To Get The Most Out Of CRM

CRM system has spread their branches all over the business world . This system helps organisation on focusing on the one which matters the most . So in case you are looking for CRM software development company for your business , contact us to make this process simple for you .

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Celebrity Mobile App Development And How They Are Actually Helping To Promote Personal Brand

celebrity app development winklix

App market has been flooded with celebrity apps .Kendall , Britney Spears and many other famous celebrities have their own personal mobile apps . Apps helps famous celebrity , brand musicians to get connected with audience easily thus increasing their brand awareness .

Why There Is A Need Of Own Apps For Celebrity ?

Celebrity always finds a way out for getting engaged with the audience , and that is the reason they are being very active on social media platform to expand their audience network and be in direct contact with their fans . Now lets look at some of the reasons of why they are actually in need of mobile apps .

Personal Branding 

For increasing celebrities personal brand , mobile apps are more than a necessity now a days . Mobile app lets celebrities connect with their fans both online and offline .

Decades ago celebrities have to appear on TV shows at regular intervals for staying in touch with audience . Some years back , there was a time of personal website of celebrities which was know to be official website and is must for all stars . But now a days along with the website , mobile apps has become the hot dish of the time .

So the outcome is actively presence on the social media platform along with mobile apps to reach more number of fans network is necessary . It is actually more necessary than TV network .

But oh ho … wait , not all celebrity apps gains popularity . In order to have a celebrity app to have millions of downloads , it must focus on describing who actually the celebrity is , what does they do and what are their values and purpose . An app should focus more on personal brand like showing their personal life , representing their ideas and values and more .

Revenue From In App Purchases

Money is another reason why celebrities is focusing on mobile apps . It is a known fact that celebrity app is more likely to gain downloads , awareness than a non branded apps . Its a good good strategy to offer a mix of free and premium content , in order to create attracting in more number of users. It is a common trend to offer in app purchases together with free apps . User as they are curious of knowing celebrities life rather than their partner lives more , they are more likely to purchase the premium content offered in app . In 2014 , some of the celebrity app has launched which has gained millions of revenue .

Hence the conclusion being developing of apps in profitable for both celebrities and mobile app development companies .

Types Of Celebrity Apps

Okay , we know that mobile apps are necessary for celebrities , but lets see now which app works best .

Games

Games are probably the biggest niche of celebrity apps . In 2014 app of Kim Kardashian , has launched and gained huge success in field of mobile games . Users are offered with living the life style of the celebrity . The app was such a huge success that it gained  $ 1.6 million in the very first five days of its release . Mobile apps are great to connect with fans and that is the reason celebrity active participation in app development is necessary .

Content Apps

The content app of celebrity is another demanding app . They offer for what they re famous for. . For instance if some celebrity is also famous for his cooking style , then they can offer a free as well as premium recipes for cooking which user will of course love to see and purchase a premium package .

Social Platform Apps


Taylor Swift nailed a social platform app that lets the fans connect to her by offering them daily news update , sharing of photos , videos with user . Whats more ? User are facilitated with commenting , sharing , liking of videos and post and can also give feedback on the post . By completing some specified task user can unlock Taymojis that can also be purchased from in app purchases .

So in case you are a celebrity in is looking for celebrity mobile app development company , you can contact us . We have all solution available under one roof .