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What Is API And How Does It Work ?

custom api development

When Do We Use API ? 

In simple words , we can say an API is family member of  corresponding application that is being used to make  connection with other application for any kind of data exchanging purpose . In order words we can say API is that portion of application code that is easily to be integrated with other application for the purpose of data exchange . API is always known to be playing the role of intermediary as it always tend to transfer data , and also aids in opening lines of communication that wouldn’t exist otherwise .
Winklix integrate API’s for taking the user experience to next level in world wide web and thereby peering digital economy . Before beginning the implementation process of API , following steps should be necessarily followed :

Know The Technology 

In spite of you have hired a technology partner for API implementation , it is always proven beneficial to know the technologies you’re exploring . When it comes to APIs  , it has varieties of variation such as different shape and sizes , some API are available free of cost , some are open source and some are regulated to .
If we are considering internet as a complex web or remote server , and you are willing to push the data from any application in such a way that user request is fulfilled , API is the only solution that can even guide server how to respond as and when request has been placed .
For instance we have two application , namely a CRM software application and mobile application in support of CRM software for ease of commencing of employees . Now if mobile application wants to access the database of the CRM software to showcase to their interface , API is the only way out to showcase the same . APIs are being used everywhere , whenever we use PayPal , or at the time when we log in to different sites via social media , it’s through an API . They are the only convenience layer.

Know The Trends 

Whenever we are using API , there is always some liability attached with it . Both parties are allowing some controls over their system and API owners is opening up their brand to level of dissonance . Whenever we are implementing API in some other application , the owner is allowing some part of their application to be accessed . Note the owner is allowing that means they also have the complete right to disallow or change the use of API as and when they want . It is just like renting an apartment and landlord decides to renovate .
So it is always proven beneficial to be on the top of these trends in order to get the most benefit of API .

Know Your Target Market 

It is important to get the API to get the data and it is equally important to find data relevancy of API in response to your target market . So in order to get the best out of it , you must first define your user and outline how your user will interact with new connection .
You should always focus on the overall experience of the user , and the solution of the most common question – Is it overall experience or a hinderance for user ?
If you are resining at US , you must have used Yelp , which is a classified site to showcase the business nearby . Whenever any person request for something from their web browser on yelp website , Yelp uses google maps API in their backend to show the location of business of whatever business the user might be searching on their website . At the same time Yelp for iOS users uses Apple maps API in place of google maps .

What Does Winklix Know About API’s ?

Winklix has a team of crafted engineer who has the potential to integrate , deploy as well as custom build project plan that will surely create somethings doable by taking your vision statement into consideration .
For whatever your customised requirement you want , be assure of round the clock backed up by a support partner . We can categories API into two segments , namely builder and users . So make new connection , and take forward your legacy system , let’s get started on API .
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Impact Of iOS 12 Update On iPhone App Development

iPhone app developer

Apple has recently released iOS 12.1.2 , which has been released after the couple of weeks of release of iOS 12.1.1 , the affect of which is many iOS app developers and iOS app development company started analysing how the recent update is going to affect their existing as well as new app releases . As we all are aware of that Apple’s App Store has been launched decades ago which is currently flooded with more than 2 millions apps which has an active users of more than 170 billion downloads which in turn generates $ 130 billion revenue . With the recent update by Apple , many of the apps has been taken down in the app stores by Apple.

As the Apple has released iOS 12.1.2 , it has left many of the iPhone app developers  with blent of excitement and anxiety . The new releases includes key fix for iPhone XS , iPhone XS Max as well as iPhone XR tother with some other bug fixation .

Now lets quickly look at what Apple is proving with release and how well it is actually going to impact web and mobile app development company .

SIRI

With every update SIRI is getting more and more advanced and capable . Siri is personal assistance developed by Apple using AI technology . Siri has now been updated with predicting shortcuts and suggestions for new users .With iOS 12 update , mobile app development companies has been able to increase the user interaction and develop and automated workflow system which can benefit the app owners in number of ways . Once the condition predefined by Siri is all meet , your app can actually be accessible even when the users iPhone screen is locked or while performing a spotlight search and more .

Network Framework

Network framework is the one which can help developers to access TCP protocols , UDP and TLS ports along with security protocols . A network framework can be developed by iPhone app developer using network connections .

Notification Control

With iOS 12 , iPhone app developers can actually personalise the look and appearance of iOS app notification thereby giving it an interactive notification appearance . It has all been made possible due to introduction of notification content app extension .
Content app extension has unbuild view controller which can be used by developers for adding custom image , stying and interface in order to display the notification along with title and subtitle .
With update in iOS 12 , it is claiming to have 70 % faster swipe of camera , faster keyboard access by almost 50 % , and two times swift app even in heavy work load . Even multitasking has come up with enhanced animation .

Group Face Time

We all have used a one on one video call on FaceTime . With the latest introduction of Group FaceTime you can actually make FaceTime with uptown 32 peoples at the same time . FaceTime can be used across all devices such as iPhone , iPad and Mac . Audio FaceTime is also offered in wearable device ( Apple Watch) and HomePod .

OPENGL ES Deprecation

The depreciation of this feature is mainly going to impact the game app development company . OpenGL ES depreciation does not mean the application build using this platform stops running on iOS 12 , but it has been depreciated with new release . Metal has come up in place of OpenGL for iPhone app development companies which offers the accessibility of many add on features such as such as GPU on iOS  , MacOS and tvOS devices . At the same time metal also provides graphics support which enables iOS app to use advance rendering techniques .

Impact Of iOS 12 On iPhone App Development

Apple is always known to be the leaders in providing technical giant services . iPhone app developers  has always been benefitted with each add on and advancement Apple has made thereby aiding them in delivering unified and next level experience . The iOS 12 release has providing developers with world of opportunities and advance tools which developers can use off for building customer centric app .
So if you are searching for web and mobile app development company who can make the use of latest technology advancement made by Apple to give your app a polish to shine and attract more customers , hire Winklix team of developers .
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6 Ways How CRM Can Improve Your Marketing

crm software development

It is a general trend that when people think of implementation of CRM for their enterprises , they think of sales . In fact people buy CRM to increase their sales , irrespective of the fact that CRM has many other parts and one of the important part is marketing .

If CRM has been implemented properly it can benefit organisation in number of ways namely improving lead quality , maintaining customer relationship by better communication , lowering the manpower cost and enhancing customer satisfaction .

For a CRM to be implemented properly which can in turn benefit you in number of ways , you must hire a CRM software development company with proven track records and years of experience .

Since this blog is limited to how CRM can improve your marketing tactics ,  let’s quickly looks in which it can be achieved .

It Makes Relationship With Sales Stronger 

The leading salesperson in any organisation will regularly follow up on the leads they receive from marketing tend around the clock . But as per the recent reports the fact is 10 % of the organisation has no matured lead management system compared to 25 % that are actually using lead management process .

Regular following up with the leads gives marketing team confidence in lead who are more likely to be converted into deal because and only because they are getting following up rapidly , and therefore more likely to get converted .

At the same time it also allows salespeople and marketer to easy track the progress of sales lead , thereby allowing efficient carrying out of task between departments and thereby efficiency managing campaigns of sales and marketing .

It Allows Filtering Customer On The Basis Of Value 

Understanding customers is one of the important factor for carrying on successful marketing tactics . CRM enables you to extract meaning from database so that you can get insight for required customer information and interest that can aids you to join marketing dots .

CRM also helps you to filter database of customers on the demographics , amount of revenue generation and cost of establishing and maintaining relationship with customers .

It Automates Email Marketing By Integrating With Email Campaign 

Carrying on email drive is more likely to increase your revenue by 18 % which comparing it with broadcast email . Many marketers also believes that email is the primary channel for lead generation . CRM system automate email marketing campaigns which allows right person to be connected on right time which in turn generates greater return on investment .

It Allows You To Automate Part Of Your Marketing 

Automatic feature in CRM allows to you carry out your marketing more efficiently . For instance , automatic code generation , capturing data online , taking input of data in CRM all can happen with ease .

CRM Allows To Track Performance 

Right from getting the leads from different sources to following up the entire sales cycle , you can keep the track record with just a single click . At just the press of the button you can view reports , track progress of leads and also pipeline revenue in real time .

This all automated process helps you in successful initiatives , reduces wasting of resources and build a virtuous feedback loop .

CRM Helps To Manage Marketing Suppliers 

CRM features is not only limited to customer focused approaches , but at the same time it also aids you in developing closer relationship with your supplier . Web based CRM software allows you to store data on your CRM platform which keeps all details at one place , allowing to track product pricing over time , sales trends followed by customer and more .

This reduces cost , optimises timescale , and over time drive up relationship with customer and suppliers to next level.

Looking for CRM software development or customisation , hire Winklix developers to get the best of benefits arising out of it .