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How To Convert Leads Into Opportunities With Big Data

How To Convert Leads Into Opportunities With Big Data

If you are curious of knowing how big data can benefit your organisation in driving more number of customer , then fortunately you are at right place .

The technology sector in the world is continuously changing and so in the case with customers . The customer now a days are demanding more personalised experience . With the introduction of internet , smartphones and computers – people today are more informed in this digital age .

It is very easy and convenient to find anything related to services or product online or on social media   because of digitalisation . But at the same time , if you even got a single negative review for your business , it is more than enough to ruin your business and tarnish the whole image of your brand , as it will spread like fire for your brand . A negative image will also make it difficult for business to exist in long term as they will unfortunately get lesser number of customers .

Customer plays an very important role in overnight success of any business organisation . It has always been seen that business which satisfies their customers always stay ahead in the competition .

Big Data For Customers Experience 

Big data is always act as a key to unlock the lock in terms of proving awesome customer experience . Many companies make use of big data analytics to measure the behaviour of customers on the basis of their past , present and future trend , which thereon improves the overall experience .

Companies are making the use of lots of internal as well as external data . But nobody can justify the accuracy of such data . But most of the time it has been seen that business are always low on the matter of absorption of data , as the speed of data accumulated from various sources like social media , web and so on is always on the higher side .

Thanks to big data analytics which provides the deep insight to enhance the overall customer experience life cycle and better understanding of customer choice , profitability and so on.

Big data has a feature embedded in it which enables massive collection of structured and unstructured data by many sources in order to know customers from various prospective . By deeply analysing these insights you will be able to know that customer is “next likely purchase” or “next call for action” which aids field and marketing guy to offer customers accordingly .

A lot of companies are also closing deal with customers by getting full understanding of their customers with insights by hit and trial method . Such companies also make use of latest analytical tools and methods for testing and thereby enhancing the overall customer experience by every angle in the organisation .

Use of big data makes senses for business owner to customised offers that best suits individual customer needs by drafting content that best offers deep insight about customer behaviour , profile and their preferences .

Know More , Sell More

As per the recent discussion above , sales and revenue depends on customer choice which may need series of interactions , cold calling. follow ups from company primary system which includes the team efforts right from sales and support department to social media and others .
Once your sales team use combination of traditional database along with modern approach , they will get better understanding of customer’s intention . But always make a note of it that bringing all together is challenging task .
To overcome with this challenge , the most common way is to integrate  structured and unstructured data in a way that is accessible for analysis using existing data warehouse , by use of famous platform like Hadoop . Hadoop supports storage of massive data  and at the same time also creates data archives which makes both structured and unstructured data more accessible by creating active data archive and makes it more valuable for your company .
In case you are looking for some another bog solution , you can take help of solutions like Oracle Big Data which is powered by Xeon Processor to produce which creates a more deep insight and streamline target on the basis of real insight on interest , activities and behaviour .
Once you are done with insight and data accessibility , you can organise the same on dashboard which will aid in decision making for your business . Oracle offers business Intelligence Analytics  from more than 8o industrial segmentation .
To boost greater adoption of big data , companies are looking for technology based solution to handle the big database in present inside of the application itself .

Conclusion 

Everyone is looking for more customer engagement to enhance customer experience . To increase the brand value and customer insights , Oracle facilitates you with various kinds of analytics tools to enable better decision making .
Thus Big Data is edge for your business to succeed . Let Winklix customise solutions for your business .
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Ways To Optimise Your SalesForce CRM

Ways To Optimise Your SalesForce CRM

Let’s quickly look at 5 easy ways to optimise your SalesForce CRM

1) SalesForce Integration 

Seamless integration of data into your SalesForce CRM is best way to develop customer trust and at the same time improving employee experience . Making connection of database gives business a one layer extra advantage by leveraging data in new and powerful way . SalesForce API helps integration of SalesForce CRM with other existing application in the marketplace , which aids organisation to organise more consistency and efficiency .

Salesforce offers endless options in respect to Salesforce data integration . As an agency owner if you are looking to connect Salesforce with your existing HR , ERP , Social media or even e-commerce platform it can be done easily . It even facilitates connection of disjointed systems for on premises software like Oracle , Microsoft or SAP .

So it is important to explore diversified options which are already being present in SalesForce CRM . Always prefer to hire a team of Salesforce developers who can optimise your business efficiency to next level and are expertise in their fields  .

2) SalesForce Implementation

Salesforce is a CRM which has endless opportunity . Now it depends on your organisation that what do you want to implement which can be ideal all in one solution for your company . So if you are new to Salesforce CRM and integrating it for the first time , then you must take care of what process will define your business model . Winklix can aid you in implementation of Salesforce as per your custom demands and needs .

Salesforce CRM process contains series of flows such as lead flow , campaign management , customer acquisition planning and so on . At the same time you must take care of data integrity and cross silo consistency . So in order to get the best out of it , it is always preferred to have an implementation partner on board who can help you in implementation as per your approach moulded to your objectives .

3) SalesForce Lightning

In today’s world everyone wants lightning fast solution . And thus to enhance the experience of Salesforce CRM , SalesForce has introduced Salesforce Lightning CRM which is specially designed to maximise sales reps productivity which is duly integrated with analytics and BI ( Business Intelligence ) to drive more sales for your business . Salesforce enables switching between two versions namely Salesforce Classic and Salesforce Lightning .

Salesforce Lightning consist of dashboard with calendar and performance chart so that your sales team can easily get the organised lead data , check calendar and track their performance report at the same time . In addition to it , sales reps also gets new Activity Timeline workspace wherein sales reps  has an option to create tasks , punch call logs , send emails and track their activities all from a single window at one place . So in order to get bet out of it , always consider hiring an experienced Salesforce developers who can build custom components for you so that you can effectively use the same in your marketing strategy through SalesForce Lightning Experience .

4) Salesforce VisualForce 

Salesforce offers application prebuilt in it which helps in improving CRM functionality . Salesforce Visualforce exactly does the same . But visualforce is based on tag based markup language which is very similar to HTML , so if you are not from a technical background then unfortunately you would not be able to customise it . Some of the most popular features offered by Visualforce are custom flow control through template and on the go deployment .

The components of the page can be designed well using Visualforce . The components of the page means dashboard , tabs , menu items and so on . It also consist of styling element which enables designing of richer animated user interface .

So always make sure to hire an salesforce visualforce implementation partner who has in house team of developers who can gives your Salesforce best optimise functionality .

5) SalesForce AppExchange 

AppExchange is business app ecosystem for cloud based business software . A large pool of customised apps are available with mass customer reviews which is suitable for every department and industry . Components such as Lightning data and Bolt solutions can aid developer to help expansion of Salesforce thought AppExchange . It can help your business in getting positive business results which helps in increasing efficiency , fast order placement and cost reduction .
Winklix has a team of developers with over 5+ years of experience who has the ability to take your apps ideas to next level right from design to development . We love to add functionality you need which includes custom calculations , triggering actions , workflows and more .
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Top 9 Mobile App Trends to Follow in 2019

Top 9 Mobile App Trends to Follow in 2019

2018 has provided us with many technical advancements.
And, we can easily understand that it has no wishes of stopping. And as we
progress in 2019, we see the tech world seeking more ways to push itself
towards the newer ends of modern technologies.
And, talking specifically about mobile app development, this sector is also
about to see greater heights as the techies are looking forward to newer
trends that will be ruling the market in 2019.
Let’s check out which of them are there for you to follow.

1. Blockchain Is Ruling the Market
Blockchain came into the market a couple of years ago and since then it has
been a matter of confusion among most of the developers and other industry
people.

Though Blockchain has shown its capability last year and benefitted business
owners with huge ROI.
If we take reference from the Transparency Market Research, it says that
there is a probable chance that Blockchain industry is about to cross the major
$20 billion benchmark by the end of 2024. And this makes things quite clear
to us about which way mobile app developers should keep an eye on.
There are a good number of people who’ll be waiting eagerly to capitalize on
this market. And the best possible way of making your path clear in mess is by
making technologies accessible to all.
So, if you stay more attentive here in this field, then I can tell you that you are
more likely to succeed.

2. AI and Machine Learning
So, this is a fact that Artificial Intelligence is not a new thing at all. And it has
been booming since its arrival.
If we take a closer look at the International Data Corporation, we can easily
see that it says that the AI market is about to reach the benchmark of $40
billion by the end of 2020.

And this clearly refers to the fact that most industries are now looking
forward to spreading their business towards this tech of tomorrow.
Speaking of the medical and certain other fields, they have already made it
bigger through the utilization of artificial intelligence.
So, being in the mobile app development sector, I guess it is now your high
time to jump into it.

3. On-Demand Apps Are Now in Demand
On-demand apps have also experienced east winds in 2018. And it is all set to
boom in this year itself.
Though, there are already a good number of on-demand apps ruling the
market. Though we can still expect to see another wave up surging the
constantly increasing number of on-demand applications. Yes, frankly
speaking, we are about to visualize a certain increase in the number of on-
demand apps currently present in the market in 2019.
Tech giants like Uber and Spotify have already revolutionized the
international market.

4. Wearable App Integration
In 2018, we have visualized the medical field exploring the world of the
wearable app on a regular basis. And, that has actually benefitted this industry
a lot.
And hence, starting from checking heart rate to keeping a tab on diabetes level
of patients, the medical field has explored the world of the wearable app in the
last couple of years.

And, it is not just about the medical industry but, TBH, every sector is trying to
introduce a wearable app to their field of work.
Starting from Lechal’s navigation-powered shoes to Fitbit, wearable apps are
taking over the tech world in each aspect of life.
And, after the introduction of smartwatches, several companies across the
globe are looking forward to integrating their services with them.
They have realized the fact that wearable tech is making lives easier and they
are paving the ways for services to lure customers in a more human way.

5. Chatbots Are Lifesavers
Chatbots have already taken over the tech world.
There are a good number of companies worldwide, who have implemented
Chatbots in their customer management systems. And, in the same way,
Chatbots are making things easier for smartphone users as well.
And, this is the reason why mobile app development companies are looking
forward to introducing Chatbots in multiple sectors of their services to
provide their customers with a better experience.
Not just this, but Chatbots also help a lot in taking care of customer queries
24*7. And this helps a lot in increasing customer engagement.

6. IoT Is the Future
If you go through the business strategies of the major businesses in the
market, you will get to know that the Internet of Things is already paving its
way towards the operations.
We can expect this to go further in 2019 as many other such sectors like
eCommerce and education are packing their bags for capitalizing over IoT.
The constantly increasing popularity of this tech is nurtured by the
competence to interweave several facets of just any organization.
So, basically, the different units get to utilize quicker and even more
convenient access to data within the company.

7. AR and VR
I just couldn’t complete this article without talking about this point.
Yes, I am talking about Virtual Reality and Augmented Reality.
So, talking about technology, we can expect industries to take more steps
forward towards technology and the same goes with the common man as well.

And the thing that works here as a catalyst is nothing but the interactive
interfaces of several mobile applications. They help a lot in developing user
happy apps.
Best of the mobile app development companies are going big when it is about
investing in these ‘beyond the screen’ technologies.
And, there’s another thing, Statista indicates that the total valuation of the
market will be around $209 billion by the end of 2022.

8. Instant Apps
And, when it is about developing user happy and memory efficient services,
the one thing that comes to our mind is mobile application.
Yes, these apps have taken convenience to another level. And now they have
come up with something that has increased the comfort quotient of mobile
applications.
We call it instant apps.
Instant apps don’t even require getting installed for users to get their hands
on them.
So, you can already understand why prefer-ability has drastically increased.
And this is quite a strong reason for you to look forward to it.

9. More Payment Options in The Market
Now, this is something where mobile app developers cannot consider taking
any sorts of risks.
Payment is something that is one of the most vital sections of any application,
be it a gaming app or just the eCommerce.
Banking is involved everywhere. And this is why banks are now looking
forward to increasing the convenience quotient of their services.
This is another trend where you require keeping an eye on.

Conclusion
So, I guess, it is quite clear that the year 2019 is all set to face some of the
major highlights when it is about Mobile App Development
You can suppose the exponential escalation of wearable and on-demand apps.
Other than this, you will also find AI making even more impactful.
So, I hope this blog has provided you with enough information. But, if you still
have any queries, you can always give us a call.