In present stores , where app are flooded into the app market , you will only get a chance to stand out of the crowd if you offer user awesome design together with its usability . It should be developed on the unique brand identity concept which can be achieved through user experience (UX) . While UI and UX are the 2 sides of same coins , it has been mostly seen that most user only focuses on UI design only .
Some of the common misconception about UX design during mobile app development process has been listed below :
Mistake #1 : Considering UX As One Person Responsibility
UX design is not the responsibility of one person , rather the whole team should be involved in mobile app UX design . The team must have a common goal so that they can bake something awesome for you .
The benefit of getting the whole team involved is every person leverages their own expertise and experience and the outcome as a whole is something awesome . It’s really important to work simultaneously with developers , architects and QA during the product defining and designing .
Mistake #2 : Considering UX At Beginning Of Development
UX is not a one time job , rather it is an ongoing process . It should be improved as per the needs of the real user , their likes and dislikes and more .
The best way of testing the UX is launching the beta version of your mobile application for particular set of user and welcoming their comments /suggestions on the same . Even the most famous app like Uber , SnapChat , DropBox has been launched with basic version and has later on been altered as per the needs of the real consumer .
Mistake #3 : Not Connecting With User
UX should be eye catchy at the very first impression in such a way that it leaves a lasting impression on the user .
How do you want to connect with the user ? Will it help them achieve their goal ? That should be the common list of questioner which can help you give a lost lasting impression for your user .
UX is the one which will help decide user whether to use that app or to permanently delete it .
Mistake #4 : Design For Yourself And Not User
Most of the mobile app designer consider app as their personal belonging and hence develop the apps as per their own centric approach rather than user centric approach . But the fact being app UX should be practised with user centric approach for entire developmental process as ultimate user of the app is consumer only .
Mistake #5 : Filling App With Too Much Of Content
Content should be user in a way that user can be guided through that , but putting down everything on the very first screen will load user with frustration which will obviously be of no use . Users finds app interesting if they enjoy the satisfaction of self initiated discovery .
Drawing user in a question format with bold statement , interactive elements with a good and unique contact limited on the screen will definitely add value to your app .
Mistake #6 : Including Too Many Features
Focusing on your brand strengths and offering the features in your app accordingly is what you have to do rather than focusing on too many elements . For instance you have visited a restaurant and find every type of cuisine available with them . But will that specify their specialisation of what they are very good at ? NO
Your brand is just similar to the restaurant , and you should priorities on what you are specialised in . Companies build trust through consistent quality of their products , services and contents .
Closing Thoughts
The above items can maximise your business app with best outcome and can also help you deliver awesome app .
Winklix is leading mobile app development company who can provide you expert guidance in UI and UX app design .