Category: Mobile App Development

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Powerful ways to convert and retain app users through personalization

Powerful ways to convert and retain app users through personalization

There are 4.5 million apps on leading app stores and this only proves that the competition is only getting fiercer and fiercer. Companies are totally aware of the same as they vie for customers’ attention for their own mobile creations. The present pandemic has only increased this competition as apps have become the chief source to communicate with the external world.

The entities in the e-commerce, health, fitness, and media and entertainment domains, the pandemic has proved to be a boon. With consumers depending a lot on the digital touch points to communicate with brands, many enterprises witnessed digital traffic rising like never before.

To illustrate with an example, there was a 25 percent increase in eCommerce app installations during the pandemic (Q2 vs. Q1 2020), 7% more than the usual times. Once you attract the users’ attention it becomes imperative to retain them as well.

An effective manner to regularly drive user engagement, conversions and retention is by adopting app personalization into your mobile strategy. This write up tries to explore three ways to retain your fresh app users with personalization.

3 Ways To turn and retain users via Personalization

Deploy Voice To Add Personalized Touch to Search Experience

It is predicted that with the conclusion of 2020, 50 percent of search will happen through voice technology. Also, as per A December 2019 survey of Comscore Mobilens Plus, US smart speaker owners have begun using their devices to ask regular questions, stream music, and have updated info on sports, traffic, and weather and other things. Each voice search query requested by a particular user gives an intimation about their imminent requirements, needs, and preferences. Utilize this data to quickly generate product or content advice on the basis of partial or full search terms, assisting users to find what they want quicker. It needs to be kept in mind that these recommendations are becoming precise with every eventual search action of a user, aiding you to cut down the distance from product discovery to purchase.

Fully Extract The Potency Of Predictive Guidances

As competition and traffic to digital platforms spikes it only makes sense to employ advanced technology like AI, which offers an option for businesses to connect with users in a big way, apart from enhancing profitability. AI and machine learning-powered apps enable entities to fully extract the data gathered through online traffic and mobile devices to take user experience up by several notches. By deploying AI you can figure out trends and offer advice to make more logical and relevant options to get involved with your users. Netflix is a classic example that uses AI in an entertainment/media app, customize video content to suit personal preferences and contexts. As a result, the concerned or relevant product or content guidance get featured at the top.

Customize App Navigation Experience To Suit All

We know how useful users’ search, browsing, click pattern, and consumption history are. However, you can even personalize the way your users navigate your mobile app. Rest of the criteria such as gender, buyer personas, timezone, seasons/weather, etc. can be fully exploited to personalize the banner images, graphics, CTAs, popular products, offers, etc.

It is even important to utilize insights from your users’ most regular ways towards conversion to cash in on their navigational sojourn properly. If the navigational journey becomes more personalized, then there is a high prospect of your users finding what they need.

Last But Not The Least

The mobile app users desire and seek an excellent, customized user experience from the initial app launch itself. People in domains such as health, fitness, and media and entertainment the above-mentioned statement has a lot of relevance, especially in the post-Corona scenario. As we embrace the new normal, it’s a must to opt for consulting assistance. Our qualified and experienced mobile experts can work with you and answer any of your queries round the clock.

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How is NFC different from other payment mechanisms?

How is NFC different from other payment mechanisms?

Introduction

We have heard a lot about Apple Pay and Google Pay. However, does anyone know what they represent? They are nothing, but NFC mobile payment types. NFC happens to be a major technological breakthrough, which has given consumers the facility of tap-and-go. At the heart of every mobile action is a tiny microchip and radio antenna performing the tap-and-go functions that is near field communication (NFC). This encryption technology is changing the manner in which users are obtaining information, offering payments, and exchanging data across devices. This write up is nothing but a genuine effort to intimate people about the entire spectrum of the NFC mobile payments.

What do you mean by NFC?

This is nothing but a mechanism that permits contactless communication to facilitate data exchange between devices such as smartphones, tablets, and laptops. With NFC at your disposal, you can simply wave your phone in the direction of an enabled device and exchange information without the need of a connection. Given the ease and swiftness, the technology has become a widely used one.

Its way of functioning

It is very convenient to conclude that NFC is nothing but another form of Wi-Fi or Bluetooth technology. All the three work on the mechanism of wireless communication and data transfer, however there is a difference. The NFC functions by utilizing electromagnetic fields, but both Wi-Fi and Bluetooth rely on radio transmissions. NFC happens to be a section of RFID (radio-frequency identification), a technology that helps spot things via radio waves. RFID is not a new phenomenon, in fact, the technology has been in vogue for decades in the form of activities such as scanning things at grocery stores and luggage on baggage claims. The basics behind the technology are very similar, but the operation is restricted to the extent of proximity. For the majority of users the proximity control is an important security aspect considering the crucial part it plays in mobile payment.

Types of NFC devices

NFC devices are of two types: active and passive. Passive devices comprises things such as smart posters, merchandise beacons, and contactless POS terminals. These can make available information for active devices, but cannot obtain external information. As for Active devices, they can dispatch radio-frequency currents that communicate and get data from enabled hosts.

Not a mere digital wallet

NFC can be easily restricted to the aspect of mobile payment, but the reality is that it can be used in many other arenas apart from tap-and-go purchases. NFC can be a potent tool for interactive marketing. Armed with NFC, marketers can easily reach out to their target audience by using instant data and delivering personalized messages. With the help of NFC, it becomes easier to promote loyalty programs and cut out the possibility of gathering multiple rewards cards. The NFC’s ability to engage customers can be best illustrated with the real estate market. By tagging NFC on real estate, signs, or listings a buyer can be helped in various manners. Apart from providing details regarding a property, agents can also give images, floorplans, graphical representation of the whole property, and other things buyers would love to know. This type of interaction can be a very meaningful way to establish valuable connections between brands and their consumers.

Security Concerns

It can be worrisome for some people to perform transactions via mobile phones. After all, everyone desires safety of their data and money. Even with banks and credit card safety is of paramount significance. As far as electronic transactions are concerned there is a modicum of risk. However, payments made via NFCs are considered they are very safe and secure. The data in an NFC transaction is encrypted and dynamic, implying that it keeps on changing, dissimilar to the data on a swipe card, which happens to be static—data remains on the rear of your card. So, NFC is a mechanism that ensures secure monetary transactions.

The way of functioning of Dynamic Encryption

Instead of storing the credit card number of the device, mobile payments utilize something called tokenization. In case of Apple Pay, once a snap of a credit card is taken and loaded into their iPhone, Apple dispatches every particulars to the bank pertaining to the card or network. After this, banks and networks hide the bank details through a series of randomly generated numbers. The number is then sent to Apple, which programs it back into the phone of the user. This implies that the particulars of the account on a phone can’t be exploited by the scamsters. Whenever there is a transaction, the phone dispatches a short-term number to the point-of-sale and this can be used only for that particular transaction. This number is different for any new transaction. Thus the encryption process involved severely restricts the risk of manipulation or theft. On top of this security feature, Apple Pay is also fortified by Touch and Face ID, fingerprint technology of Apple. This means even if you misplace or lose your phone, nobody can do anything with Apple Pay. As it requires either your fingerprint or face to recognize your identity. This also explains why the Apple Pay functions only with the latest iPhone models, that comes with the added layer of protection like Touch ID.

Google Pay and HCE

Contrary to Apple Pay, Google Pay works with HCE, or host card emulation. Over here, the user’s physical card is imitated in a different manner as the account information is kept in the confines of the cloud, as against the device. In this payment mechanism as well a certain degree of tokenization comes into play as the payment data is kept safely in the cloud, however the tokenization method is also cloud-oriented, which according to a few is not that secure.

Emvco

EMVCo enables worldwide interchangeability and availability of safe mobile payments. The organization is gradually progressing towards stating the architecture, specifications, needs, and type approval processes to complement the EMV mobile NFC payments. These include:

  1. Needs related to the sanctioning of product type
  2. Prime operational criteria for mobile devices
  3. Substantiation processes of a Cardholder
  4. Certification needs like a security assessment for the SE having the payment application
  5. Needs for recognizing EMV application on an equipment
  6. Conforming to a reference application activation user interface (AAUI) on the mobile phone

What future holds for NFC

In the times to come , NFC has a huge opportunity to eliminate every cash card in your purse. Considering the current scenario, the various digital technologies are quickening the prospect of a cashless society. NFC mobile transactions not only lessen the variety of surfaces we come into contact with (i.e., credit card, POS terminal, etc.), it is also very convenient, quick and safer. The time is ripe for companies to look for every possible way to integrate NFC into their mobile strategies. With NFC at your disposal, a safe, swift and smart money exchange environment is within your grip.

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Enhancing Customer Experience With Digital No Touch Payment In Covid-19 Times

Enhancing Customer Experience With Digital No Touch Payment In Covid-19 Times

If you are reading this article , then you must be aware that how COVID-19 is spreading worldwide and have affected people , process and enterprises worldwide . The novel coronavirus continues to increase at high speed as fatal virus remains unchecked . In this unpredictable times , the world relies on technology and how any fin-tech infrastructure works . Adding on electronic payment ecosystem is very much important for any business owner as well as their customers in this times .
In this pandemic situation wherein social distancing is must , payment ecosystem is challenging job . At Winklix , our tech team has identified various factors wherein we can build exclusive technology roadmaps which strengthen payment cycle for many of our customers . Our team sole aim is to harness the power of technology in digital contactless payments . And that is the reason we have facilitated many of our clients to build payment gateway infrastructure and digital ecosystem .

Unlocking Power Of No-Touch Digital Transactions 

COVID-19 has completely changed the way we are used to our life . Contactless payment are now considered as more safer and hygienic way of payment . And that is the reason some of the key fintech players in marketplace are rushing towards adopting this contactless payment option .
In fact as per recent study , leadings technology leaders as well as government is promoting touch less digital transactions . Due to this push , digital transactions are expected to raise by 9 percentage worldwide . In order to make adoption even more faster , government are guiding persons the personal benefits of digital payment ecosystem .
That is the reason we are helping our clients to develop technology advanced e-payment platform to address changing business needs which will aid consumers to avoid crowded marketplace as well as place a cap on social interactions . In addition to it , it will help business embrace concept of e-payments as well as money less transactions . 

Do More With Chat 

We develop build in chat interface for facilitating chat between consumers and merchants in a way that consumer can discuss payment specific condition or any other condition related to order booking , deliverers and more right from one platform .
The whole idea behind developing of in-app chat interface is to facilitate clients with interface wherein they can change the way they used to interact with consumers . Chat facility facilitates consumers to chat with the merchant on real time basis . It will also facilitate to prebook any order and pay directly to merchant without being navigated to any other mobile app . By this way the whole experience of using app will become more intuitive and hassle free .
Our main focus is always to focus on UI/UX part in this challenging time as well in order to give your app faster and more easier performance . Further more the payment system will be more intuitive in a way that you don’t have to steep learning curve .

Making Payment In Secured Manner Is Topmost Priority 

Finally last but not the least , it’s obvious that we can’t enhance the whole UI/UX part without keeping an eye on security . When it comes to payment , security is top most concern in every digital interaction that will transact in ecosystem .
If you are one of those fintech giant who is having security glitches in payment system , then it may attract fraudulence and cyber attracts amid COVID-19 outbreak . Our software comes with full fledge security protocols in a way that digital transactions can be carried on in secured manner .
We have also included escrow feature in our software so that customer can trust fintech companies payment system for their payment made to vendors and getting back to their wallet or bank accounts in case of any queries or cancellation .
In addition to it , the digital wallets for both consumers and merchants have very high end security feature to process your request as well as sending and receiving payments .

Other Features : Miscellaneous 

Other than just facilitating contactless payment , the fintech industries has come up with other awesome things too . They also facilitate newsfeeds wherein the business owners can send news or offers for promoting their offers and customer can seasonally get offers and discounts on products as well as on new arrivals . Thereby these posts can be easily visible by all business followers on the platform .
The users on the other hand can also use newsfeed for doing and recording transactions of amount , comment and like .In this way newsfeed feature can obviously bring add on benefits for both vendors and consumers by way of digital advertising irrespective of their size of business ( whether small or big ) .

Unleash The Power Of Digital Possibilities With Technology Giant 

We take every challenging task as a challenge and thereby when it comes to real fintech ecosystem implementation for increasing our digital transactions in these COVID-19 times , feel free to reach out to our tech team . At Winklix , we are expertise in development of web based and mobile based fintech ecosystems .
If your enterprise is seeking help in web application development , then you are probably at right place . We have in house team of designers and developers who have decades of experience in working with fintech creators from all over the world . Get connected with our worldwide sales team for shaping your business idea in this difficult times as well .