Category: mobile app development company in nyc

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Why Your Mobile App Actually Need Video Integration ?

mobile app development company

We are near about the starting of 2019 , wherein there are more than 3.6 million apps on google play store and more than 2.2 million apps are on iOS store – which clearly donates the flooding situation in mobile app market . Everyone is trying their best to leave their imprints on the app market , no matter whether they are app marketers or mobile app developers . Now the problematic situation being most of the newcomers get lost somewhere in the destiny as they fail to get attention for their app . Well that is not the newcomers job to design  app which stands out in the crowd , but is a job of app developers to make it impressive and attractive .

In today’s world , in order to attract most of the traffic you have to focus on both android and iOS platform for your app development . That means both Android and iOS app development company needs to be smart enough in order to beat other competitors in the market .

With the latest innovation in the app development sector , app has much power to do things which we can’t even imagine of , and you will be the only right person to make a choice of what feature to proceed with in your app developmental process .

Also Read : Top Performing Sectors In App Development ?

But wait a minute ! Have you ever though of injecting a video to your app ? If yes then you are at right place . In a world full of images and videos , video plays a important role in planning your marketing strategy and branding . Irrespective of which domain your app is dealing with , you must app a video component and we will let you know the reason behind it .

Promotion

No question asked , a short 20-30 seconds video can sell the app in advertising format with a little introduction about the type and functionality of app you are offering . User’s can instead of swiping images , can see your short video and if they really like it will simply download the app .

User Interface

We all are aware of the fact that how much important is user interface in app development . Best Mobile app development companies has always a primary focus on UI and UX design , and we at Winklix tires to deliver you the design which user will love to use . Implementation of a short kind of video will server more than just a little advertisement for your app and at the same time it increases brand awareness , user satisfaction and of course more number of downloads .

How much time does it take for your app to get dissolved in flood which already consist of more than 6.5 millions apps ? Probably a second . But it is quite obvious that you were not expecting after all your hard work , time and investment . So in order to get highest level of customer satisfaction  , it is very very important to hire a mobile app developers who can together with creating a mobile app , can also help you with creating a explainer video in order to demonstrate your user what your app is offering , that can also help you in gaining user confidence .

Statics

Recent statics clearly shows the mobile usage adaptation in terms of videos . In the recent statics most of the customers use their mobile apps to play videos , which directly implies if you don’t have video for your app you are intentionally loosing the main benefit that is arising out of it .

Social Media

Social media platforms like Facebook , Twitter and all others give more importance to videos than any other images or textual format . No matter whatever industry you are dealing in , you can always drive a free traffic and organic downloads to your app with app’s promotional video on social media platforms .

Conclusion

Video is probably the best way to convey your message to your intended targeted customers . So in case you are planning to hire a mobile app development company , pre check their ability to fulfil your requirement for app .
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How Google Accelerated Mobile Pages Has Affected Mobile App Development

google amp

Google has launched AMP ( Accelerated Mobile Pages ) in order to improve the website load time . So in case you are planning to move on to AMP on your website , you must be aware of its pros and cons together with proper method to implant AMP on your website .

Google AMP is an open source framework which is currently supported by Google , Twitter , Linkedin etc . As Google has a mythology of introducing something which can be easily used by anyone , AMP fact is also the same – it can be used by an app , browser or web viewer . As it is  era of mobile app development , everyone is trying to enhance user experience . Google AMP is a combiner’s of HTML5, JS and other catch libraries . Google keep on enhancing the AMP technology from time to time , and has recently come up with these 2 types of optimisation :

1) Images : After images are getting matched , it can be loaded more quickly . For this meta could be removed , but before that make sure it does not affect user experience .

2) A more lite version : A lite version of AMP is primarily focusing on areas where internet signal is very slow and images takes lots of time to download . A lite version focuses on displaying some information that is meant and is informational .

Pros And Cons Of Google AMP

Although no question asked , AMP delivers faster load time of web pages on mobile websites and thereby automatically delivers richer user experience , traffic and position but as a fact everything has their cons to !

Pros

  1. By proper implementation of AMP , you can get a way out to stand higher in the crowd as google is offering higher ranking to AMP pages .
  2. AMP speed up the mobile website and load time and thereby delivers fast page response .
  3. If you are the one whose major part of traffic comes from mobile then AMP aids you with improvement of server performance .

Cons

  1. AMP is set of HTML , Javascript and CSS , and hence app developers will not be able to add any features or widgets .
  2. AMP is most widely accept by google only with specific google analytics tags , but it might not be the case of every other analytics platform .
  3. Implementing ad on AMP pages is complicated task to achieve with .

Benefits Of AMP

SEO Enhancement

For any company to attract more visitors , search engine ranking is what they need to pay their attention on . Anyone here expertise in digital marketing and SEO ? If not then just to let you know page load time plays a important role in your search engine optimisation (SEO) and website ranking , and implementing AMP on search pages will be welcomed by google on the basis of their search algorithms and will have a positive impression on SERP’s .

Low Bounce Rate

As the page load time is minimal , visitors will not tend to leave . AMP is just another framework used mainly for creating mobile web pages with using HTML , JS and other things as specified by Google . So if you are in planning of implementation of AMP you will certainly see low bounce rate on your website .

Speedy Website Load Time

As per the recent reports of Google almost 53 % of the visitors will leave your website if it takes more than 3 seconds to load . Since AMP decreased the page load time , no one can deny that it delivers great results with better page load time which indirectly influences more traffic and user engagement .

Conclusion 

No further question asked , we all know that AMP provides easy solution for improvement of site speed of mobile websites . In the new year 2019 , we can expect some further enhancement and released by Google for further enhancement .
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How Cross Platform App Development Will Accelerate Your Growth In 2019

cross platform app development

Every business organisation in order to increase their brand visibility and earn huge return on their investment tries to make presence in mobile app market as it is already proven way to reach millions of people across the world . Android and iOS are the most used platform in the world and that necessarily means launching of business application on both the platform is the most viable choice . Launching the app on both Android and iOS platform is the most recommended option in order to reach out maximum number of users .

But what if , if you want to launch your app in very less time with minimum budget ? This can only be achieved by developing a cross platform mobile apps that almost gives similar efficiency as in native apps . In comparison to native apps , cross platform app developmental cost is cost saving approach and can be developed with very less efforts . And that’s not all , one code can run on both the platforms .

Why Opt For Cross Platform Mobile App Development Inspite Of Fact That Native Apps Gives Higher Performance 

  • Code Reusability : Developers love to develop apps on these platform as it enables code reusability . Assume if you don’t have to cook food again and again , and it can be reused . Isn’t it cost saving approach . Cross platform developers are in same situation in which they write one set of code which can be reused to develop different apps again and again on different platform . This aids developing with saving lots of time and efforts and at the same time chances of errors also gets minimised that suffices the purpose .
  • Less Coding : Coding for cross platform app development needs one time setup of tools and libraries to make it function properly instead of paying different tools and technologies for native and hybrid app development .
  • Less Time : In comparison with native apps , cross platform app development takes very less time to launch the app on both the platform on one go .
  • Easy Update Of App : It enables developers to roll out any new changes with ease by single coding to get app update across al platform , but is not in the case of native app development .Tools like PhoneGap facilitates developers to go across all platform to make changes . Cross platform app is general developed on HTML5 and hence the changes can be rolled out on Android and iOS platform in one go .

What Are The Best Tools For Cross Platform App Development ?  

  1. React Native  : It is completely JavaScript based framework introduced by Facebook in the market used for building Android and iOS mobile applications that gives native performance .It is based on Facebook javascript library and is used for building user interface .
  2. Xamarin : Xamarin makes use of C# and .net libraries which aids developer in development of fast app development . A developers who are aware of C# and  C++ can rapidly develop mobile apps . At the same time code reusability across most platform is the best part it offers . It is developed in a way that it makes use of API’s and UI controls that are used by Android and iOS
  3. Native Scripts : This is probably the best and latest innovation in this field which allows to build cross platform without web views . With the use of AngularJS , Javascript and native UI , it helps in delivering better solution .
  4. Flutter : Flutter wraps a web view of native apps and builds application like website with cross platform abstraction over them .

Conclusion

Cross platform have facilitated mobile app developers to achieve cost effective API’s that save lot of time and efforts , reduce errors and sync both android and iOS platform in a way that it match ups the performance with native applications . While the debate of which one is better with always keep revolving with no single answer , solutions on the basis of innovations with keep on cropping up  for better