Category: Digital Marketing

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How Chatbots Help You Improve Customer Service

Chatbots are being used everywhere now – be it ordering foods online , or bargaining the products over e-commerce website . Instant messaging is becoming main form of communication now a days . In order to get better result , many of the companies are implementing chatbots in their system , for better information management and customer service .

Chatbots are computer programme that allows us real time conversation using chat interface , and has vide range of application for any type of business . It has the ability to understand human language .

Let’s see some benefits of chatbots into order to better serve your customer while dealing with company :

Immediate Customer Service & Support

Putting on hold the customers every time they call for viable solution required patience and most important customer valuable time . This all problem can be converted into solution with the help of chatbot . This means , its a miracle and business opportunity for your business , as customer will get to know instantly , say when will refund be processed , when will my order be delivered and so on , thus allowing your organisation to focus on more critical issue and leave positive impression on the customer .

Personal Service And Increase Sale

Chatbots helps customer to directly connect with company sales person , in order to get expert guidance regarding products catalog which proves helpful for customer and as well as increase profit for your business . Chatbots saves the customer entry who exits without making the purchase , and will remember the same , if customer revisiting , and you can make recommendation accordingly .

Access To Large Audience

Chatbots can be easily accessible on your mobile application , website , Facebook messenger , slack , Skype and many more .This flexibility allows business to get their hands shakes with vide range of customer worldwide . Facebook messenger has individually 1 billion active user who are using facebook .

Round The Clock Availability

Customer can chat anytime according to their convenience , wherever they have found chatbots implemented , thus allowing the customer to get their complain solved during non working hours .

Chatbots Can Predict

One of the most important benefit of chatbots are they remember previous held  conversation with a particular custom thus company sales person can easily recognise the customer and preparing strategy accordingly , without even knowing to the  customer.
Winklix understands the important of chatbots in present scenario . With an extensive experience in developing chatbots software by php sockets , we help our  clients to get busy in developing their business strategy to increase customer and employee engagement to make your business available 24*7 for your customers .
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Best Off Page Strategies To Make Your Website Rank Higher

seo ranking tips

The importance of SEO in present world is know by almost everyone . But the question arises , how to optimise your website in such a way that it appears more appealing to the users .

According to experts , a shop located in some internal street will never get customer until and until customer are made aware about it , or shop is offering something awesome . Likewise we just can’t wait for people over the internet to magically start knowing our brand and start googling the same .

It is similar to having an house with a good interior , but from outside it is old age stone house , then how will you guide someone to reach at your house , even without knowing the coordinated of it .

I guess by asking the local persons and autowallahs , right ? That is what off page SEO is all about .

Firstly there are two types of SEO :

1. On-Page SEO

2. Off – Page SEO

On Page SEO 

On page SEO is all about title , description , content , keywords and other stuff . It is basically focusing on outside exterior , so that people will be able to recognise you .

Off Page SEO

Off page SEO is somewhat similar to showing the world where your website is standing out  , apart from showing only to local citizens . This is the main factor which will help you in your website ranking improvement . It also helps with improving website position in SERP .
Best off page SEO tactics that can help you climb up in search engine rankings are given below
 
 
1) Social Media Engagement :
 
We all love social media ! Isn’t so ?? Although is nothing but a time pass kind of thing , but we love them a lot and spend a time of the day on surfing of social media . And that is the reason , any brand should register themselves and should be active all time on social media platforms .Almost all social media platform is having high PR , DA and DR which may prove beneficial for your website .
Don’t know what is PR ,DA and DR ?
DA : Domain Authority which tells how much your website is able to rank high in search results .
PA : Page authority is similar to DA but page authority tells you ability of your individual pages .
PR : Page ranks , which is calculated according to google’s page rank algorithm to rank websites .
2) Media Submission
 
Numerous of images , videos and media graphic sites are flooded in market , which is highly efficient in ranking of your website . Adding pages , description , and reference links will definitely add spices to it . These website have high DA and PA and they can provide your website with high quality backlinks .
3) Guest Blogging
 
Guest blogging means we usually search for high DA sites , to publish our blog with a link of our website to get high quality backlinks , thus helping in achieving better ranking position .
Secondly they would publish your blog due to following reason :
  • Either you are writing a good quality article on their sites , thus helping their writer to save the same and resources .
  • Your blog is live on their platform , and in return you are also publishing their blog or doing some bookmarking kind of stuff .
  • Apart from above reason , money always works out .
4) Doc Sharing
Many sites are allowing you to share documents such as pdf , presentation etc , thus helping you to easily interlinking your website url in doc’s .
5) Persona Development

If you really want to stand out of the crowd , this is what you all have to do .This included blog commenting , Q&A forums , forum submission etc .

6) Social Bookmarking

If you want good traffic  with qualified visitors and social followings , social bookmarking is good option. Social bookmarking can be done by creating a complete social media profile of your business son Facebook , twitter and other available mediums , trying to prefer quality over quantity and some other stuff .

Some of the most common sites are  : Pearltrees , Stumbleupon , Reddit, Delicious etc .

The Conclusion

If you think your jobs end after writing a quality content , then it is absolutely not . You need to promote it as well to reach large number of readers  . Thus off page SEO helps your website in achieving higher position  .Think i missed something ? Comment in the comment section below .