Category: Digital Marketing

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SEO And Web Development To Increase Your Brand Awareness For B2B and B2C Business

SEO And Web Development To Increase Your Brand Awareness For B2B and B2C Business

The increase in the use of internet among various communities has influenced business to create their brand value online which in turn plays a pivotal role in increasing overall revenue . The internet has become bread and butter now a days of our lives taking into consideration one of the quickest way to reach the right targeted audience at right time .

Over the past few years , the number of business in each sector has increased tremendously which is ultimately leading to cut throat competition . Each of the new business as well as existing business are implementing new strategies  , tools and technologies which aids them in generating new leads from the market as well as at the same time retaining old customers , expanding market react and thereby boosting overall revenue of the company .

Access to internet has completely revolutionised the way we do business . It has increase both B2B and B2C growth . The rise in the shopping trend from leading e-commerce website are just some explanations of the same . Internet has helped business to increase sales , decrease their cost and enhance the overall sustainability . B2B sales are getting increased by the use of internet for supply chain operations , whereas B2C uses e-commerce sites and product delivery channels to increase sales.

Also Read : Best Off Page Strategies To Get Your Website Rank Higher

But is having a website on internet is enough for doing business ? Rather not ! If you are done with your website , we can say you have taken a very first step to create a space for yourself in web world . You need to opt for internet marketing which contains planning strategies and continuously working and updating the website accordingly . Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)are two popular internet marketing strategy which are concerned with optimising your website for your desired keywords on world wide web . Imagine you have develop a website and it is not discoverable on the internet ! Will that make sense ? A website which has great UI/UX so that even a layman can understand the same will have profound effect on bringing the desired customers . SEM is more or less concerned about promotion your website to rank higher on advertisement with the help of PPC ( Pay Per Click ) advertisement model in which you have to bid or specific keyword to rank higher .

Web development is not only concerned about designing a beautiful website with a brand logo and showcasing to customers , rather its about setting up a good branch architecture . Branch architecture is concerned about setting up the navigations on the website in most organised manner . If your website is showcasing relevant results related to searched keywords by user , your user might find you website on search engine first page which in turn helps you in gaining more customers .

The Digital marketing company can help you taking your website to reach new dimensions in so called competitive world for B2B and B2C e-commerce . Winklix is one of the leading names in web industry who is known for providing software development , web applications , and digital marketing services .

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WHAT ARE PROGRESSIVE WEB APPS AND ITS ADVANTAGES

winklix progressive mobile app

What are progressive apps?

Progressive apps are the web based mobile apps that provides the experience similar to an app. These apps use latest technologies and do not need to install just like normal apps. These apps are becoming more and more popular with each passing day. Twitter launched its web app Twitter Lite which resulted in the increase of sales and reducing the data consumption. Google proposed the concept of progressive web app and launched the first app way back in 2015. Since then, its popularity is increasing day by day. But why these apps are becoming so popular. Let us look at some of the major factors causing this upsurge

Key Features of progressive apps

  • Progressive: One of the best feature of the progressive app is that they are progressive i.e. they can run on all browsers. The progressive apps are browser independent because these are built with progressive enhancement as a core tenet.
  • Provides Connectivity: These work efficiently in the offline mode or when the network is quite low. This makes it very robust.
  • App-Like: Progressive web app provides an interface just like the apps. It offers app-style navigation and interactions
  • Secure:  Progressive apps are highly secure and ensure that all your data is secured through HTTPS to prevent snooping. It makes sure that the content is not tempered with
  • Scalable: These apps are highly scalable i.e. the resources can be allocated according to the requirement.
  • Installable: Progressive web apps allow users to keep the app which they found important without the trouble of app store.

What is making the progressive apps so popular?

The progressive apps are making a mark in today’s world. These apps can be installed on any platform and it is quite convenient to deploy these apps. The code is almost the same regardless of the software you use. One of the reasons why the PWAs are becoming so popular is because it requires less maintenance as compared to mobile apps. These progressive apps require less time to develop and to update. This saves us lot of valuable time. This makes it a valuable platform for the developers to build apps.

Initially, native mobile apps contain notification functions which were not available in other app. With the progressive apps, push notifications are available for the users which have retained the customers and helped in establishing the bond with the company. Progressive web apps contain new APIs which has optimized the user experience.

The best thing progressive web apps have offered is that they are available to the user even if the network is offline or has limited network connectivity. This has attracted the developers and created customers satisfaction. This has improved user base and helps the app to grow in popularity. The progressive app are very easy to run, they do not require any installation as they are just websites. So there is no need for long downloads. Most of the users uninstall the mobile app after the first use. But as progressive apps do not require installation, user retention is maintained.

What future holds for progressive web apps?

There is a huge potential in progressive web apps as far as their future is concerned. These apps use the latest technologies, APIs and design patterns that increase its values. These apps make it very convenient to use as these apps are available offline as well. It has service workers which provide background functionality. It makes the connectivity seamless. It makes a good point that the websites can provides mobile experience. PWAs have changed the user experience. These progressive apps are certainly the future of web apps.

In case you are looking to have a progressive mobile application for your business , you can right away contact us to get an awesome web app .

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Mobile App Vs Website : Which One To Choose For Startup Organisation

app vs website

If you are planning to get your first step into digital world , then the very first question should arise in your mind is whether to go on with a website or a mobile application , or in case for both of them . Everyone want their business to be reached widely among customer who are actually searching for your business worldwide . And this is only possible by getting the website or mobile app developed to showcase your business easily to the whole world .

Which Is Difference Between Mobile Website & Mobile Application ?

Before any further discussing about the mobile responsive website and mobile app , lets first quickly understand the difference between the two . Both apps and website are accessed over the smartphones  and tablets.
Mobile responsive websites are combination of HTML pages that can be quickly accessible by visiting a web browser . It is specifically designed for smaller display and can be easily accessible from any kind of devices right from desktop to tablets and on mobile devices .
Whereas when talking about mobile app , they need to be specifically downloaded from the respective app stores to get the benefits of it . User have to visit device specific portal like google play store or apple app store and may experience different features of app on different devices and not like a common mobile responsive website which can be easily accessible from any tab or mobile browser and gives the same experience . App will also get the informative data and pictures from internet only , or it can later download the data to make it even use for offline purposes. .

Which One Is Better :  Mobile Responsive Website or Mobile App ?

Well the above question really depends on your requirement . For instance you want to offer your customer with gaming , then obviously you can’t offer this on a mobile responsive website . And if your business motive is only to offer customer an information , then mobile responsive website is best option for reaching our vide number of audience worldwide . And there might be a case when you will be requiring both mobile app and a website .

For for conclusion we can say , mobile website is just the begging in case you want to stay in the market, but in case you want to give some particular features or more enhanced experience you have to go with both of them .

It is the matter of fact that every one has a limited space in their smartphones , particularly in Apple devices so customer would rather love to have a first look at their web browsers only , and later on if they find it interesting , they can move on to downloading the app on app stores .

When Does An App Make Sense ?

Inspite of lots of benefits of mobile website , apps are making their way for specific use among consumers . Generally speaking , if you want one of the below given thing you will necessarily need mobile app :
  • Gaming : For thrilling gaming experience you will need an mobile app
  • Regular use / Personalisation :  If you are planning to target a specific user who are going to download your application to use it on regular basis .
  • Complex Calculation /Reporting :  If the app is all about calculation using numerous of formulas and daily reporting , then there is nothing better than mobile application .
  • Offline Use. : When you want to offer an offline functionality , then it is only possible by an mobile application that will not need an working internet connection .
  • Native Functionality Requirement : Now a days browser are getting more and more enhanced and is successfully gaining superpower , but when it comes to accessing camera’s or processing power , they fails .

In Conclusion

As the mobile app and website market continues to rise , the question arises above will always rise . From the above point both the version has their own pros and cons and hence that depends on your needs that which one you can prefer on .
Feel free to contact us for more information , or if you want an mobile responsive website or mobile application , we may be the right company for your organisation’s need .