So you have been assigned with a branding project – it is really a challenging task for any of the designer in which you have a blank canvas in the field of infinite possibilities . Well your very first goal as a designer is to take the task as a challenge , and be crazy to start a new project which will welcome appreciation of your work , and you can showcase your best work to the world .
In my 7 year of experience of working with various clients starting from startup to an enterprise client , i have discovered series of designing techniques to deliver the best in designing . As a designer we should always think for the client , so that client can easily digest with the design and we can receive our appreciation part .
Here is the R&D done during the day at Winklix
ASSEMBLE THE TROOPS
As a team leader in Designing Team in Winklix , I am a big believer in having a creative process , a process that can help the designer to perform best at their expertise level , and thereby giving the best output possible . We try to set up the system our designers will get to know exactly what they need to focus on , what are the client expectation and how to present to the client in such a way that client get influenced with our work .
The key to success in field of designing is deep evaluation of the previous projects . Once done with the designing , our team held a short meeting with the designing team to discuss the project in deep and welcoming any suggestions , thus helping us in reviewing our work and making the improvement thereon .
The very first thing that we do is calculation of resources required to do any particular project , and how long does it will take to complete the project . To evaluate we love to keep an eye on how much project in hand we have right now in our hand together with the capability of our team member . It is always proven to be beneficial to set goals based on the number of resources available , as by this we will always to able to accomplished client goals and received thumbs up from them . If we are able to achieve those goals , then we are able to manage client expectation . At the same time , we should also focus on the ability of our team member to do the work accordingly to their skills . The ultimate goal of any designer is to ” Maximising efficiency while producing quality end product ” .
GETTING TO KNOW THE PROJECT
PUTTING PENCIL TO PAPER
DEVELOP AND REFINE
The initial exploration help us to explore endless ideas . This is the point our team deeply reviews the things we have made and tries to search whether we have missed some great opportunity ? Then we try to search with every angle and tries to find an angle which might have not been explored yet .
We held the weekly meeting with our designing team to come up with new ideas and challenges that they might be currently facing , as compromising with our client ideas are not in our veins . We always be on our client expectation , as we know client has chosen us from among the numerous option available in the market , and thus has bought us for a reason . Client has trusted in our team ability to perform the work , and so we accept it as a challenge to give them a app that they can’t live without .
It is always proven beneficial to save on your previous steps of designing progress in old folders rather than deleting the same for any future reference . Our team are curious to get our ideas and realistic view to be checked by our client , so that they can start exploring the world of endless opportunity in tech field . Once we are satisfied with our design , we explore the magic to our clients .
So next time when you are starting your project , think twice , Am I ready ? Do I have clear understanding of all the things ? Have i worked on client requirement ? And most importantly ” Do you have pencil in your hand instead of a mouse ” !!
