Thinking of mobile app development ? Then you probably need to think of your targeted user to . Developing an app is not just about delivering a piece of software , rather the app which act as a problem solver and ease on the life of the user are the most successful mobile app . So you need to necessarily understand the people need in case you are planning to provide them a valuable solution .
Keeping an eye on the users choice , we can easily get to know about their taste of tongue . Whether someone choose Apple or Android , you can get overview of what kind of app they are going to download , whether they will pay for the apps or make in app purchases and so on .
This post is about basic difference between android and iOS devices , the key of success between both the platforms and so on . Lets discuss point wise below all the impacts :
The Present Mobile OS Market
As per the recent reports Android and iOS account for 99.6 % of the total market share with over 3.6 million apps available for download in Android store and over 2 million apps available on iOS app store . iOS users are more ready to spend money on apps than the android user , whereas there are more number of targeted audience in android play store .
So the choice totally depends on you which platform to choose from . If you are planning to target more users then Android is the best platform , and when your motive is to ear money from your app , you should choose iOS platform .
Difference In Device Capabilities
Depending on the choice of user there are very few difference between Android and iOS user when it comes to choosing their smartphones .
For instance say , Apple follows stringent regulation for app submission , push notification and timeframe for system updates . But Apple user are loyal and they know they will receive an update across multiple iOS devices .
In contrast , Android app can be submitted freely , and is also highly customisable .
Personality
What amount does identity influence our decision in cell phones? There are unpretentious contrasts.
Strikingly enough, Android clients have a tendency to be more thoughtful contrasted with iOS clients who recognize as outgoing individuals. iOS clients like to burn through cash and say they’re agreeable in positions of authority. Interestingly, Android clients show more prominent levels of trustworthiness and modesty and say they are more agreeable as devotees.
Identity contrasts might not have a noteworthy effect with regards to choosing which stage to use for your application, yet they can give a little understanding into what kinds of applications they like to utilize. It’s critical to center around the objective of the application and client expectation.
In App Engagement , And Retention Management
Android and iOS user engagement ration is completely different . iPhone user are more likely to engage with app in case it is content oriented app .
The performance of certain task like registration , purchase and in app purchases vary between Android and iOS . In terms of engagement and usability , iOS is know be the best expect the registration in which Android is leading .
You should be clear about your goal and purpose of your application to target the market of app . Choosing the appropriate platform will depend on goal you are trying to achieve with your mobile app .
Consumer Spends
As previous discussed in this article , iOS user make more purchase than the android user , however the gap between both of them is getting smaller . These insights are useful for brands looking to develop retail apps or want to generate revenue form the app which are paid . Usually in app advertising in the main source of income in Android app .
Which Platform To Choose From ?
To get a win win situation , you must develop an app for both the platforms , ie Android and iOS as they together are holding almost all the market share , and thereby your app can be reached to majority number of users .
But in case you are looking to choose one platform , then you need to be thoughtful about your targeted audience , thoughtful consideration and more .
Each platform has their own advantages . Android is the preferred choice to large number of user due to ease of usability and cheap availability , whereas iOS are engaged with audience who tends to spend more .
So on the basis of above things , you must take the informed decision . In case you are looking for some expert to suggest you , or you are searching for mobile app development company , you can contact us .
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